Name: 超市還能撐多久？延遲川普關稅漲價的衝擊！| WSJ (How Much Longer Can Grocery Stores Delay Trump’s Tariff Price Hikes? | WSJ)
Uploaded: 2025-12-09T03:58:36.000Z
Duration: 5 min 23 s

The CEO of Stu Leonard's, an eight store grocery chain once nicknamed the Disneyland of dairy stores.

他是 Stu Leonard's 的執行長，這是一家有八家分店的連鎖超市，曾被暱稱為 Disneyland of dairy stores。

I don't think I've ever seen this at a grocery store.

我覺得我從來沒在超市看過這個。

And like larger grocers, the company is starting to feel the strain from President Trump's global tariffs.

和大型超市一樣，公司也開始感受到川普總統全球關稅帶來的壓力。

We visited Stu Leonard's flagship store to see how tariffs are affecting a handful of popular grocery items and what that says about the future effects of Trump's trade war.

我們拜訪了 Stu Leonard's 的旗艦店，看看關稅如何影響幾種受歡迎的雜貨商品，以及這對川普貿易戰的未來影響說明瞭什麼。

Pineapples from Costa Rica, fish from Greece, and even cheese from Italy.

來自哥斯大黎加的鳳梨、來自希臘的魚，甚至來自義大利的起司。

All of these items are subject to Trump's tariffs.

所有這些商品都受到川普關稅的影響。

But that doesn't mean customers are paying more for them yet of just trying to get customers the product on the shelf.

但這並不代表顧客已經為它們支付更多費用，而是我們正努力讓顧客能買到架上的商品。

And sometimes you gotta raise your price.

You know, I don't want to, but everybody brought stuff in pre tariff.

說真的，我不想，但大家都是在關稅前進貨的。

Stateside, those inventories are getting depleted now.

在美國本土，那些庫存現在正在減少。

Now the real question is you got to go back into the market and buy for the holidays.

現在真正的問題是，你必須回到市場去為假期採購。

Other major grocers face the same problem.

其他大型雜貨商也面臨同樣的問題。

Just listen to Walmart CEO on the company's latest earnings call.

聽聽沃爾瑪執行長在公司最新的財報電話會議怎麼說。

But as we replenish inventory at post tariff price levels, we've continued to see our costs increase each week.

但隨著我們以關稅後價格水準補充庫存，我們每週都持續看到成本增加。

They do not want to be perceived as increasing their food prices as contributing to inflation.

他們不想被認為是提高食品價格並助長通貨膨脹。

They want to be perceived as supporting customers as maintaining food prices as low as possible.

他們希望被認為是支持顧客，並盡可能維持食品價格的低廉。

A number of factors can drive up grocery prices, like extreme weather or smaller herd sizes.

許多因素都可能推升雜貨價格，像是極端天氣或牛群規模縮小。

But recent economic data suggests Trump's tariffs aren't helping.

但最近的經濟數據顯示，川普總統的關稅並沒有幫助。

Grocery costs cooled considerably after spiking during the pandemic.

疫情期間價格飆漲後，雜貨成本已大幅降溫。

But this August, they climbed 2.7% when compared to a year ago, marking the fastest pace of grocery inflation in two years.

但與去年同期相比，今年八月上漲了 2.7%，創下兩年來最快的食品價格通貨膨脹速度。

While it's nearly impossible to look at a single data point and identify, okay, what are the supply and demand factors that are driving it?

雖然幾乎不可能只看單一數據點就確定，哪些供需因素正在推動它。

Both the timing and the magnitude of what we're seeing for food price inflation kind of lines up with the initial predictions about these tariff impacts.

我們所見的食品價格通貨膨脹的時間點和幅度，都與最初對這些關稅影響的預測大致吻合。

Shrimp is one of our top selling products in the store right here.

蝦子是我們店裡賣最好的產品之一。

This will be triple the size when we come into the holidays.

等到假期來臨，這裡的規模會是現在的三倍大。

In fact, it imported 760 metric tons of it in 2024.

事實上，他們在 2024 年進口了 760 公噸的蝦子。

The top exporter, India, which faces a hefty 50% tariff.

最大出口國是印度，但他們面臨著高達 50% 的關稅。

With the 50% we're not buying from India anymore.

有了這 50% 的關稅，我們已經不再從印度進口了。

And that's either going to have to go up 25%, probably from Ecuador.

而且這可能會上漲 25%，很可能來自厄瓜多。

That's where we're going to have to buy these from.

這就是我們必須從那裡購買的。

Now, what we're looking at with the tariffs, it's probably going to be maybe we're going to sell 20% less this year than we did last year.

現在，我們來看關稅，今年我們的銷量可能會比去年減少 20%。

Here's a little tropical fruit section in the store right now.

這裡有一些熱帶水果區，就在店裡。

You have mangoes, you have pineapples, you have bananas.

你有芒果，你有鳳梨，你有香蕉。

沒有，沒有，我們沒有調漲那些價格。

But to you now, our importer is eating the 15%.

但對你來說，我們的進口商正在吸收這 15%。

You know, he sort of says, stu, you know, I'm going to eat this for a while right now.

你知道，他有點像是說，嘿，你知道，我現在會先吸收一陣子。

I'm going to eat the 15% tariff just so we don't have to raise our prices.

我會吸收這 15% 的關稅，這樣我們就不用調漲價格了。

Trump argues his global tariffs will bring manufacturing back to the US and we have a lot of money coming in with the tariffs.

川普認為他的全球關稅會讓製造業回歸美國，而且我們從關稅中賺進了很多錢。

We've never had money like this coming in.

And at Stu Leonard's, there is evidence that the tariffs are having their intended effects.

而在 Stu Leonard's，有證據顯示關稅正產生預期的效果。

Here's where you're mainly, your aluminum tins will come in used to get them from China, now we're getting them from the U.S.

這裡才是你主要，你的鋁罐以前是從中國進口，現在我們從美國進口。

i'm not going to raise the price because for 2 cents, it's not worth.

我不會調漲價格，因為差兩分錢，不值得。

但這促使你將生產線移回國內。

對，這促使我們將生產線移回國內。

We were buying them offshore, the tariffs hit, we started buying it onshore.

我們以前是從海外採購，關稅開徵後，我們就開始在國內採購。

That's what the government wants us to do.

But the price went up a little bit by getting it done in the US and you're okay with that?

但是把生產線移回美國，價格會稍微上漲，你覺得沒關係嗎？

I'm okay with it, but it's not helping our margins out.

我沒意見，但這會影響我們的利潤。

Consumers have already started feeling the pinch.

消費者已經開始感受到壓力了。

According to a Wall Street Journal poll conducted in July, more than half of respondents said they were concerned about the price of groceries, and

根據《華爾街日報》七月進行的一項民意調查，超過半數的受訪者表示擔心雜貨的價格，

66% reported switching to less expensive products in the grocery store in the past year to save money.

而且有66%的人表示過去一年在雜貨店改買較便宜的產品來省錢。

Customers will switch if the price gets too high or they'll just buy less.

如果價格太高，顧客就會轉向，或者乾脆買少一點。

How can you go to Thanksgiving without a shrimp platter out on the table, you know, so might be a smaller one, and

你想想，沒有一盤蝦子擺在餐桌上，感恩節要怎麼過？所以可能買小一點的，然後

they might put, you know, a big something else that's not as expensive.

他們可能會放，你知道，一個大點的別的東西，比較不貴的。

It comes down to economics at the end of the day.

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超市還能撐多久？延遲川普關稅漲價的衝擊！| WSJ (How Much Longer Can Grocery Stores Delay Trump’s Tariff Price Hikes? | WSJ)

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