Welcome back to my channel.

Hi.

Oh, yeah.

Oh, my God.

Today we're revealing the follow up to the iconic Internet breaking a conspiracy palate, and we're revealing blood Sugar part three.

Yes, the rumors are true.

I know that mission and Andrew may have leaked my many bundle that goes home with this collection a few weeks ago.

But the blood lust collection is almost here, baby.

And today we are going to reveal everything.

Are you ready?

Okay.

So I just wanna give a quick warning that 2000 and 20 it's gonna be insane.

If you all thought 19 was crazy, get ready because 2020 Jeffery Starr cosmetics.

We are expanding.

We have so many brand new products minus, we might create a few more powers of the year.

But besides that, we are expanding into a lot of categories through 2020 you are going to see the first ever Jeffery Starr cosmetics, Maschera formula.

You're going to see liquid eye shadows.

We're going to see a bunch of new lip formulas.

And there are so many more surprises and things in the works that I cannot wait to show you soon, but I thought, Listen, blood, sugar, the palate the my red baby It changed my life.

It broke records for us and it is still my top selling palate minus conspiracy and jawbreaker.

So after blue blood broke records last year, I said, I really need 1/3 baby.

And when you combine red and blue bitch, we all know you get purple And I really wanted a purple moment Now Purple shadows.

They're very hard to create when it's any vegan formula.

So I do want to put that out there, that I really tried to perfect them.

Oh, my God.

I think when creating this pilot, I wanted to make packaging that was out of this world.

That was next level.

And after doing three trunks, I said, What is next for this brand right way really made some John drops.

A lot of people are like, Oh, my God, like what?

And you guys really saw for the first time the price and how much it costs to make these insane products.

So without further ado, I know you guys saw the little sneak peek of the velvet hexagon, and now it's time to unveil the entire blood.

Last collection.

Okay, now I know we all need to see what is inside of here.

Now my inspiration for this entire collection Look, we did read We did blue.

And to me, blue blood was very royal.

Like that was my royal moment.

I did not want to call this pallet Royal Blood Purple blood.

I think that's too easy with Jeffery Starr cosmetics.

We always want to take it to the next level.

I want to invoke some feelings.

I know it's a makeup, but I have like to have a real theme.

Almost like I'm launching an album every time.

You know what I mean?

So from job records, that thirsty toe now bloodlust.

I want to bring you guys feelings and like, Hello.

Good morning.

Hi.

Packaging This may be one of my favorite unicorns I've ever done.

I love it now when designing this.

Oh, my God.

I want it to be very like, Yes, it's There's some royal moments in there, but really dark and dramatic and just very high fashion.

So we're about to open up everything right now in play.

But I thought for the third installment, we really have to do something sickening and the bloodless collection is all about.

It's teetering on a little bit of, like vampire love, sex, devotion.

And it's just all about passion on my passion for artistry.

So this collection means a lot to me, and this may be one of my most favorite package ings I've ever created.

So of course we're about to take everything out, but I'm gonna say some quick T You guys know I am the most honest person and I want to have full transparency when shipping eye shadow palette.

Sometimes what happens?

You all they break, it happens with anyone.

That ship's any power on the planet.

Of course it can break.

So when creating this, I said I didn't want to create a square unit carton.

I wanted to create a buffer and almost like a bumper.

So even if there's no bubble wrap, even if there's 20 million bubble wraps around this, I wanted to make sure that you had a palette that when he opened it, and whether you throw the box away or you keep it, your shadows were intact.

So let me take this out and explain.

This pallet has a bumper around it.

So we're gonna take this out.

Hello?

Hi.

We're gonna open this baby in a second, but there is this bumper around it.

Where if you get it, it may have a little bit of increasing in here, but this is a protector.

So once you get your palate bitch, you can throw it out.

You could keep it if you want, but it is going to make sure that your palate stays flawless.

Now it's time to open up the bloodlust palette.

Of course, you guys see the packaging is very different than what we've ever done before.

This is, yes, actual real velvet fabric.

It feels amazing.

It is a very heavy and sturdy palate.

It has a Drori clasp opening here.

I wanted to do something different than the trunks and the clasps.

Hello.

It's 2020 baby, and you guys can see the shape in the size.

It's Lynn.

It's beautiful.

Yes, you can travel with this.

It's not too massive.

I've seen brands do a way bigger.

Andi.

I wanted to really just push the envelope of packaging for what makeup could do.

So let's open up the velvet hexagon and dive into the collection.

Let's open up the blood.

Last palette.

Oh, my God.

Yes.

Just seeing on camera for the first time is getting me off now.

Oh, my God.

Are you guys?

So let's zoom in.

Let's dive in.

Here are all 18 shades now.

This is a very eclectic palate.

Of course, there are all different tones of purple, but you see a very big hint of teal hot metallic red.

Okay, now, what I'm most excited about about this pilot is that there are brand new formulas, but I have never made before.

And I'm sure you guys have already spotted a few of them.

They are so wet looking on the lid.

I'm wearing one right here.

This is shade wet, Jule, which is right there.

Um oh, my God.

It's so good.

It's very highly concentrated and it looks like diamonds.

So there's a new formula in this palace.

Of course, we have the iconic Matt JSC formula in here as well as the iconic metallic formula.

But let's talk about it.

You guys, if you want to pause the video, sound off below already, how are we feeling about the packaging about the shades about the design.

Of course.

You guys see the stunning filigree in here, and we do have some unique stamps, as always with the palate that we will dive into in a second.

This is the blood less palate.

And I'm really proud of this because the packaging Oh, my God, girl, It was so difficult, but we wanted it perfect on.

And this medal on the front with stunning gold Uh, I'm just so happy how it turned out.

It's time to swatch everything.

And of course, you guys see, we have looked glasses.

We have five gloss is an extreme frost, Many bundle and a lot of assessor is now.

We, of course, want to package things a little different.

So when you actually get a fresh palate, I'm gonna kind of put it back How it waas it comes with this protector.

Now, listen, I know we all hate plastic.

It's the planet, but for eye shadow pallets, it needs a protector.

You guys know I'm all about minimizing packaging.

I don't do massive PR kids like other brands.

They don't send out crazy things like that.

But with shadows, I have gone.

I'm talking a 1,000,000 emails to customer service to put plastic on the palate.

So we listened.

It also comes with a piece of plastic on the mirror.

So you guys know that is a rush.

Sweetie, I wanted to let you guys know about that.

Is gonna come very protected.

There should be no broken shadows.

Of course, things happen.

Some FedEx workers kick things across the floor and for watching this.

And you do that.

All right.

At biggest time.

Just watch this.

That's what we're here for now.

Of course, this layout is a little bit different because the shape is a hexagon.

Now, the 1st 2 shades are called Your Majesty and take the crown.

I am gonna do fingers watches.

Now, you guys know I have a long bloodlust nails.

So we are gonna swatch on my hand, and we're gonna talk about everything, and you guys are going to see everything up close and personal.

Let's start.

All right, so let's starts watching now.

First of all, the blood lust power itself will retail for $54.

This palette was very expensive to make the packaging alone.

Girl.

I know most brands would not put out something like this.

You guys saw the cost of goods reveal in my Siri's with Shane.

And listen, we were very transparent.

We showed a lot.

A lot of brands were shook that we showed so much.

But I think being fully transparent in this day and age is very important.

We're gonna start watching right now.

So, Your Majesty, and take the crown.

Let's dive in.

All right, I'm gonna swatch them by row.

So here is, of course, the two top Your Majesty and take the crown.

Now, Your Majesty is a really cool bone color.

You guys know I love to start my palate off with a white color where whether it's Matt or Shimmer, every palate has kind of gotten that feel.

So I wanted to keep up that theme, and this is more like ivory bone color.

It's stunning.

I am wearing it today under the shimmer and a little above here.

But the next one I know you guys can see immediately on the brow bone is take the crown and it is a very icy metallic lavender.

Let's dive in into the second row.

There are four shades and of course he may be like Jeffrey Wiser.

What missing?

I'm going to watch it live free because it is a brand new formula.

So we have deviant right here.

It is a mat Lavender.

It is so pretty.

And it is about, I would say, five shades lighter than the lavender in job breaker.

You guys.

No, I do not repeat shades ever, and this one is just straight up.

Matt, it's stunning.

No.

And the next shade is beauty sleep.

My favorite thing on the planet.

This is a duo chrome gold pink and has like, Oh, it's just so pretty I can't get over it.

It's one of the most I think most pretty shades I've ever made.

Now the next one is called Wet Jule, We, of course, are going Just watch it live for you right here.

And it is on my lid.

Like I said earlier, it is so pretty.

You could, of course, use a brush.

Um, you don't need to wet it, but you can I go in right with the finger and just go Bam!

Um so let's watch Miss Wet Jule off the texture.

It feels so yummy and buttery when your swatch ing it I'm gonna show you guys right here.

This looks good on your cheeks.

On your lips.

On your lid?

Yes.

It looks like glass.

It's not for the faint of heart.

You definitely need toe.

Want to be that bitch to wear these seven shades?

All right.

Another fourth shade in that row is called Royal Pain.

One of my favorite shade.

This is such a cool, warm, bizarre red mob tone that it's really great to buff out a lot of the purple.

So let's say you go in with, like, Blood Queen right here.

Like on set.

Nicole lipstick.

Nick.

Hi, baby.

She did all the maker for the campaigns, of course.

And she would dip into that to buff out the purples, and it looked sickening.

We will throw up some of the campaign images throughout this video.

Yes, sweetie.