It's the 1940's.

在一九四零年代

The world is at war,

正值世界大戰

and for the first time in American history,

而也是美國史上第一次

women are joining the full-time work force in droves.

女性投入全職的勞動主力

An organic chemist by the name of Hazel Bishop

當時有位名為海柔．碧莎普的有機化學家

is in the midst of designing aircraft fuel for different oil companies.

正在為不同的石油公司研發飛行燃料

But her true interests lie elsewhere.

但她的真正興趣在另外一片天地

The influx of women in the workforce

大量湧入職場的女性

hasn't changed the superficial expectations of society,

並未改變當時重視外表的社會期望

and working women are expected to look well-groomed

工作中的女性也被期望能看起來有所打扮

no matter their trade.

無論是在任何職業

Bishop is sick of having to take time to powder her nose

碧雪普受不了老是需要花時間補鼻子區域的妝

and reapply her lipstick.

和重補嘴上的唇膏

Although the FDA has already begun regulating cosmetics,

雖然那時美國食品藥物管理局早已開始訂定化妝品相關規範

various ingredients in lipsticks can be detrimental to lip health.

許多唇膏的成分對健康有害

The bromo acid stains used to maintain color in most lipsticks

多數唇膏為了持色而使用的溴乙酸劑

are terribly drying.

逐漸面臨短缺

Bishop spends her spare time working with stains and dyes,

碧雪普用自己的閒暇時間研究持色劑與染料

mixing oils,

混合油

and experimenting with molten wax.

並測試添加「融化蠟」

In a moment of vision and after years of hard work,

經過數年的辛苦，終於靈機一動

Bishop introduces one of the first smudge-proof, long-lasting,

碧雪普推出第一支防水、持色

working woman's lipsticks

專為職場女性而製的唇膏

that doesn't just tint the lips,

這款唇膏不只顯色

but also keeps them healthy and moisturized.

也比以往來的健康且保濕

Marketed as the only kissable lipstick, Bishop's product takes off

號稱「唯一可以放心親吻」的唇膏，碧雪普的產品在市場獨佔鰲頭

and it isn't long before rival companies are not just replicating the lipstick

直到其他敵對公司不再只複製碧雪普的產品

but creating other, more practical cosmetics.

而能夠發明出更實用的化妝品與這款唇膏一較高下

Today, lip cosmetics are a billion dollar industry.

直至今日，唇彩仍是美妝產業重要的金雞母