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  • In a Moment of Vision...

    靈機一動…

  • It's the 1940's.

    在一九四零年代

  • The world is at war,

    正值世界大戰

  • and for the first time in American history,

    而也是美國史上第一次

  • women are joining the full-time work force in droves.

    女性投入全職的勞動主力

  • An organic chemist by the name of Hazel Bishop

    當時有位名為海柔.碧莎普的有機化學家

  • is in the midst of designing aircraft fuel for different oil companies.

    正在為不同的石油公司研發飛行燃料

  • But her true interests lie elsewhere.

    但她的真正興趣在另外一片天地

  • The influx of women in the workforce

    大量湧入職場的女性

  • hasn't changed the superficial expectations of society,

    並未改變當時重視外表的社會期望

  • and working women are expected to look well-groomed

    工作中的女性也被期望能看起來有所打扮

  • no matter their trade.

    無論是在任何職業

  • Bishop is sick of having to take time to powder her nose

    碧雪普受不了老是需要花時間補鼻子區域的妝

  • and reapply her lipstick.

    和重補嘴上的唇膏

  • Although the FDA has already begun regulating cosmetics,

    雖然那時美國食品藥物管理局早已開始訂定化妝品相關規範

  • various ingredients in lipsticks can be detrimental to lip health.

    許多唇膏的成分對健康有害

  • The bromo acid stains used to maintain color in most lipsticks

    多數唇膏為了持色而使用的溴乙酸劑

  • are terribly drying.

    逐漸面臨短缺

  • Bishop spends her spare time working with stains and dyes,

    碧雪普用自己的閒暇時間研究持色劑與染料

  • mixing oils,

    混合油

  • and experimenting with molten wax.

    並測試添加「融化蠟」

  • In a moment of vision and after years of hard work,

    經過數年的辛苦,終於靈機一動

  • Bishop introduces one of the first smudge-proof, long-lasting,

    碧雪普推出第一支防水、持色

  • working woman's lipsticks

    專為職場女性而製的唇膏

  • that doesn't just tint the lips,

    這款唇膏不只顯色

  • but also keeps them healthy and moisturized.

    也比以往來的健康且保濕

  • Marketed as the only kissable lipstick, Bishop's product takes off

    號稱「唯一可以放心親吻」的唇膏,碧雪普的產品在市場獨佔鰲頭

  • and it isn't long before rival companies are not just replicating the lipstick

    直到其他敵對公司不再只複製碧雪普的產品

  • but creating other, more practical cosmetics.

    而能夠發明出更實用的化妝品與這款唇膏一較高下

  • Today, lip cosmetics are a billion dollar industry.

    直至今日,唇彩仍是美妝產業重要的金雞母

In a Moment of Vision...

靈機一動…

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B2 中高級 中文 美國腔 TED-Ed 唇膏 女性 化妝品 職場 期望

【TED-Ed】原來這樣製作唇膏就可以持久又顯色! (How smudge-proof lipstick was invented | Moments of Vision 6 - Jessica Oreck)

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    Anita Lin 發佈於 2017 年 01 月 06 日
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