Name: 覺得當業務很痛苦？揭開科技業的超真實賺錢密碼 (Everyone is Leaving Tech Sales. Here's Why I'm Not.)
Uploaded: 2026-03-03T08:36:57.000Z
Duration: 7 min 34 s

過去簡單式

Seven former coworkers of mine in the past 12 months have quit tech sales burnout, laid off, just overall done with it.

我過去 12 個月內有七位前同事，因為科技銷售的倦怠、被裁員，總之就是受夠了而離職。

But I'm still here and I'm not going anywhere.

但我還在這裡，而且我不會離開。

Before I share and talk through why I'm still bullish on this industry as a whole.

在我分享和討論為什麼我對這個產業整體還是很看好之前。

We need to get real about what's going on right now.

我們得認清現在正在發生的事情。

Tech sales in 2025, guys, absolutely sucks.

各位，2025 年的科技銷售，真的非常慘。

Back in 2018-2022, that was the golden era of tech sales.

回到 2018 到 2022 年，那是科技銷售的黃金時代。

VCs were throwing money at every tool imaginable.

創投公司對各種想像得到的工具都砸錢。

OTEs were fat, inbound leads were flowing.

OTE 很豐厚，Inbound leads 絡繹不絕。

It was one of those times where you didn't have to be good.

You just had to be a warm body in a seat with an account executive title.

只要你坐在位子上，掛著業務專員的頭銜，就可能賺大錢。

And you were probably making a lot of money.

但到了 2025 年，情況就不是這樣了。

Microsoft just laid off 9,000 people, 9,000 people the week of 4th of July.

微軟在七月初的那個禮拜，就裁了 9000 人，9000 人。

A lot of those people were salespeople, the very people who got them to their profitability and revenue number.

這些人很多都是業務，正是那些讓公司獲利和營收達標的人。

Otes back in 2018-2022 stood for on target earnings.

OTE 在 2018 到 2022 年間代表的是 on target earnings。

That's the number you would make if you were at your quota.

這是你達到業績目標時會拿到的金額。

And most people, people back in 2018-2022 were seeing at least their OTE on their W2.

大多數人，在 2018 到 2022 年間，在 W2 上看到的至少是他們的 OTE。

That is not the case for 60 to 70% of reps selling in tech sales.

在科技銷售領域，有 60% 到 70% 的銷售人員面臨同樣情況。

Most are not seeing their ote on their W2.

大多數人在 W2 上沒看到他們的 OTE。

I was just in the job market, guys, for a new role because my role moved to Austin, Texas.

我最近在找新工作，因為我的職位搬到了德州奧斯汀。

And when I was out looking for a new role, the numbers that I was seeing from a salary and OTE perspective were much less.

當我找新職位時，看到的薪資和 OTE 數字都少了很多。

So those big fat comp plans that we were seeing back in 2018-2022 are no longer the case.

所以，我們在 2018 到 2022 年間看到的那些優渥的薪資方案，現在已經不復存在了。

And all of this is causing instability right now in tech sales.

這一切都在造成科技銷售業現在的不穩定。

The average tenure of a rep is 14 to 18 months, which is just not.

業務人員的平均任期是 14 到 18 個月，這根本不行。

It's not sustainable being that it takes 14 to 18 months in some of these roles to ramp up and start seeing success.

這樣是無法持續的，因為在某些職位上，需要 14 到 18 個月才能上手並開始看到成效。

And all of this is a perfect formula or a perfect storm for people to leave the industry as a whole and go do anything else, go sell something else that is not tech.

這一切都完美地促成了一個情況，讓大家離開整個產業，去做別的事情，去賣一些非科技的產品。

And listen, there's some really good people that I know that just got unlucky and got put into rough situations, bad situations, impossible situations.

聽著，我認識一些很棒的人，他們只是運氣不好，被放在了艱難、糟糕、不可能的處境。

Where they were not going to be successful.

在那樣的環境下，他們註定不會成功。

They were sold a dream time and time again that had no basis in reality.

他們一次又一次被灌輸了一個根本不切實際的夢想。

Therefore, they think textiles as a whole sucks.

所以，他們認為整個紡織業都很爛。

但到底發生了什麼事呢，各位？

The majority of the people leaving and complaining about this, they were tech sales tourists, I like to call them.

我喜歡稱那些離開抱怨的人為「科技銷售觀光客」。

They were here for a short time or a good time, not a long time.

他們只是來這裡玩幾天，而不是長久待下去。

They thought they could join the industry, put very little effort in, sit on a beach like this, work, you know, 20 to 40 hours a week remote, not put any effort in, and

他們以為自己可以加入這個產業，不用花什麼力氣，像這樣坐在海邊，每週遠端工作 20 到 40 小時，不用付出任何努力，然後

And that's a big reason as to why I'm still bullish on this industry.

這也是為什麼我仍然看好這個產業的一大原因。

Because the fluff and the fat gets cut year after year after year.

因為那些虛浮和肥肉一年又一年地被淘汰。

The harder it gets, the better it's going to get for people like you and me who could gut it out.

越困難，對像你我這樣能堅持下去的人就越有利。

But the number one reason why I'm still bullish on this industry and I'm not leaving anytime soon.

但這也是我為什麼仍然看好這個產業，而且短期內不會離開的最大原因。

I'm probably not going to leave until I retire, hopefully within the next 10 to 15 years if I do this right, which is a little ambitious.

我大概要到退休才會離開，如果我做得好的話，希望是未來 10 到 15 年內，這有點野心勃勃。

But the number one reason as to why I'm staying is because the bullshit we put up with in tech sales, I'm pretty sure is the same bullshit I would put up with, you would put up with in any other sales job.

但我留下來的最大原因，是因為我們在科技銷售業忍受的那些鳥事，我確定跟我在其他任何銷售工作中會忍受的鳥事是一樣的。

OTs that suck, unrealistic expectations, awful sales managers, sometimes bad products.

那些爛的 OTE、不切實際的期望、糟糕的銷售經理，有時候還有爛產品。

Those same issues persist elsewhere, not just in tech sales.

這些問題在其他地方也一直存在，不只在科技銷售業。

And I'm seeing it all the time on LinkedIn, on Reddit, I'm hearing from people, yeah, I'm leaving tech sales, I'm going to sell H Vac, where I'm leaving tech sales, I'm going to sell real estate or industrial equipment, which is great if that's what you want to do.

我在 LinkedIn、Reddit 上經常看到，也聽到別人說，他們要離開科技銷售業，要去賣 HVAC，或是離開科技銷售業，要去賣房地產或工業設備，如果你想做這些當然很好。

But for me, when you look at the numbers, the OTEs, the salaries, the earning capacity, the earning potential is much higher tech sales than any other industry.

但對我來說，看看數字，OTE、薪水、賺錢能力，科技銷售業的賺錢潛力比任何其他產業都高。

So if I'm going to put up with the bullshit regardless of what I sell, why not put up with the bullshit when I have the chance to make more money?

所以如果我不管賣什麼都要忍受鳥事，為什麼不趁有機會賺更多錢的時候忍受鳥事呢？

Now, in order to do that, you need to make sure you're putting yourself in the right position, positions where you could actually win.

那要做到這點，你得確保自己處在對的位置上，那些你真的能贏的位置。

Vetting companies, understanding what a good opportunity looks like, asking the right questions.

評估公司，瞭解什麼是好的機會，問對的問題。

So for me, like the companies that I'm gonna work at the rest of my career.

所以對我來說，像是那些我接下來職涯都會待的公司。

What I do care is I'm selling the top product in its product category, one of the top products in its product category.

我在乎的是我賣的是該產品類別裡的頂尖產品，或是頂尖產品之一。

A must have product, not a nice to have product with lots of inbound leads, inbound business.

是必備產品，而不是錦上添花的產品，而且有很多主動上門的潛在客戶、主動上門的生意。

So I'm not just generating my own pipeline.

所以我不是隻在開發自己的銷售管道。

Outbound is really, really difficult where at least 40% of the account executives at the company have been in seat at least two years and 40% of the account executives who left the company to go sell elsewhere were there at least two years.

在這種情況下，外拓業務真的非常非常困難，公司裡至少有 40% 的客戶經理任職至少兩年，而離開公司去別處銷售的客戶經理中，有 40% 在職至少兩年。

That's what I constitute as a good opportunity in tech sales.

這就是我認為科技銷售裡的好機會。

Now those companies are few and far between.

There's not a lot of companies who meet all of that criteria.

沒有太多公司能符合所有這些條件。

But if you get at least a couple of those boxes checked off and if you could just gut it out for three years plus in a roll and build up a territory, you're bound to get lucky.

但如果你至少能符合其中幾項，而且你能堅持三年以上，建立起自己的業務範圍，你總會幸運的。

You're gonna get good at the job and you're probably gonna make a lot of money, a lot more money in this industry again than any other industry, just because the earning capacity here is much higher than other industries.

你會在這個工作上做得很好，而且很可能賺很多錢，在這個產業賺的錢會比其他任何產業都多，只是因為這裡的賺錢潛力比其他產業高得多。

But yes, a lot of people are leaving tech sales.

不過，是的，很多人正在離開科技銷售。

The climate that we're in right now sucks.

我們現在所處的氣候真的很糟。

And I feel the pain of these people leaving.

我能感受到這些離開的人的痛苦。

But I'm deciding to gut it out and not go anywhere because I know the exists elsewhere as well.

但我決定撐下去，哪裡都不去，因為我知道其他地方也有機會。

And I'll make more money selling this stuff than anything else.

而且我賣這些東西賺的錢會比任何其他東西都多。

And if that's not why you're in sales, I think you have a problem.

如果這不是你做銷售的原因，我認為你有個問題。

這份工作有五天有四天都很痛苦。

But the reason I'm in this is to make money and retire early so I can chill on a beach like this.

但我之所以這麼做，是為了賺錢，然後提早退休，這樣我就可以像這樣在海灘上放鬆。

Let me know what you think in the comment section below.

在下面的留言區告訴我你們的想法。