Name: ParkTok "背後的影響者談病毒式傳播趨勢和國家公園 (Influencer behind ‘ParkTok’ speaks about viral trend and national parks)
Uploaded: 2025-06-17T17:08:54.000Z
Duration: 6 min 44 s

現在進行式

A TikTok influencer is proving once again that sex sells, even when it comes to, yes, national parks.

一位 TikTok 影視達人再次證明，即使是國家公園，性也能賣錢。

to 不定詞

Kim Tanner is behind a trend called Park Talk, which features risque videos and raunchy song lyrics to promote awareness of the parks.

金-坦納（Kim Tanner）是一個名為 "公園談話"（Park Talk）的潮流的幕後推手，該潮流以色情視頻和淫穢歌詞為特色，旨在提高人們對公園的認識。

Tanner says that she's concerned about federal funding cuts and new mining activity.

坦納說，她擔心聯邦資金的削減和新的採礦活動。

Similar accounts are popping up daily, highlighting Joshua Tree National Park, Mount Hood, and Mount Rainier.

類似的賬戶每天都在湧現，如約書亞樹國家公園、胡德山和雷尼爾山。

And Kim Tanner joins us live this morning from San Diego.

金-坦納（Kim Tanner）今晨從聖地亞哥為我們帶來現場報道。

金，很高興今天早上能見到你。

It was really fun watching some of these videos, not always suitable for work, but we'll get into that in a moment.

觀看其中一些視頻非常有趣，但並不總是適合工作，不過我們稍後會討論這個問題。

What made you want to start this account, and are you surprised by how popular it's become?

是什麼讓你想開設這個賬戶？你對它變得如此受歡迎感到驚訝嗎？

I wanted to start it because I saw last year, late last year, Mount Hood and Mount Rainier were beefing on TikTok, and I thought that was pretty funny.

我之所以想發起這個活動，是因為去年年底，我看到胡德山和雷尼爾山在 TikTok 上吵得不可開交，我覺得非常有趣。

And I saw other mountains joining in on the trend as the year went on, like through December, and then into January.

隨著時間的推移，我看到其他山脈也加入了這一趨勢，比如從 12 月一直持續到 1 月。

And no, I did not expect it to turn into this.

So this has definitely turned into something very unexpected.

是以，這絕對是一件非常出人意料的事情。

Well, we are certainly glad to have you here on CNN.

Is it the catchy music, which, as I said, isn't suitable for work, but makes it really fun?

是音樂朗朗上口嗎？正如我所說，這並不適合工作，但卻非常有趣。

I mean, what is it that's resonating with people?

我的意思是，是什麼引起了人們的共鳴？

Or is it the real issue that you're trying to sort of bring awareness to?

還是你想讓人們意識到的真正問題？

I think it's probably a little bit of everything.

We're able to show the parks and the waterfalls and the mountains and all of that in a way that the National Park Service can't for obvious reasons.

由於顯而易見的原因，我們能夠以國家公園管理局無法做到的方式展示公園、瀑布和山脈等一切。

One, they can't be on TikTok, but also they can't do videos like we can.

首先，他們不能上 TikTok，也不能像我們一樣製作視頻。

And I think it's a combination of, you don't expect Joshua Tree National Park to pop up and have gay country music.

我認為這是一個綜合因素，你不會想到約書亞樹國家公園會突然出現同志鄉村音樂。

It's the shock factor, I think, is a big part of it.

我認為，這其中很大一部分原因是震撼因素。

And when you can mix that in with the messaging of what's going on with the budget cuts and the parks and the forests and the mining and drilling and the sale of public lands and all of that, it just starts to resonate with people.

當你把這些與預算削減、公園、森林、採礦、鑽探、出售公共土地等資訊結合在一起時，就會引起人們的共鳴。

We're able to connect with them in a different way because we can draw them in through this shock factor, whether it's a thirst trap or an inappropriate song, and then get the message in front of them.

我們能夠以不同的方式與他們建立聯繫，因為我們可以通過這種震撼因素吸引他們，不管是渴求的陷阱還是不合適的歌曲，然後把資訊傳達給他們。

Kim, you know, there's sometimes this critique when it comes to these really popular social media campaigns that it's a lot of awareness, but it's just awareness and it stops there.

金，你知道，有時人們會對這些非常流行的社交媒體活動提出這樣的責備，認為這些活動提高了人們的認識，但僅僅是提高了人們的認識，就到此為止了。

How are you hoping these videos go beyond just awareness?

您希望這些視頻如何超越認知？

Well, personally, I have a link tree on my profile and in there I do have calls to action.

就我個人而言，我的個人主頁上有一棵鏈接樹，裡面有行動呼籲。

So links to different places you can go to send letters to Congress, things like that.

是以，你可以鏈接到不同的地方，給國會寫信，諸如此類。

I've also kind of in early conversations about fundraising for organizations like the National Park Foundation.

我在早期的對話中也提到過為國家公園基金會等組織籌款的問題。

So we do wanna do, or at least I know I do, and I'm pretty sure the other accounts feel the same way.

所以我們確實想這麼做，至少我知道我是這麼想的，而且我敢肯定其他賬戶也是這麼想的。

Like we do wanna make sure we have that call to action and telling people how they can help, because that's the biggest question we get is like, what can I do?

我們要確保我們有行動號召力，告訴人們如何提供幫助，因為這是我們收到的最大問題，比如，我能做些什麼？

So putting out that information of, you know, here's really easy ways to send letters to Congress, you know, make these phone calls, here's things that are happening and here's what you can do to help.

是以，要發佈這樣的資訊，你知道，這裡有非常簡單的方法向國會寄信，你知道，打這些電話，這裡有正在發生的事情，這裡有你能提供幫助的事情。

We've noticed that some of the posts on the unofficial Joshua Tree page that you run seem to ridicule President Trump.

我們注意到，你營運的約書亞之樹非官方頁面上的一些帖子似乎在嘲笑特朗普總統。

Do you fear any sort of retaliation at all?

I mean, if he wants to, okay, I'm not worried about it.

我的意思是，如果他想，好吧，我不擔心。

Let me ask, because, you know, I think a lot of people who have causes that they're passionate about would love to have the type of reach you've been able to have.

讓我問一下，因為你知道，我想很多熱衷於自己事業的人都希望能像你一樣擁有這樣的影響力。

And you were able to do it, if I'm not mistaken, in a pretty short period of time.

如果我沒記錯的話，你能在很短的時間內做到這一點。

What message would you have, Kim, for someone who says, you know, I'm really passionate about cause X, how do I create a social media following like you have?

對於那些說 "我對 X 事業充滿熱情，我該如何在社交媒體上擁有像你一樣的粉絲 "的人，金，你有什麼建議？

So that's gonna be difficult because, you know, I'm just doing it on my own.

所以這很難，因為你知道，我只能靠自己。

So I don't have to follow brand guidelines or messaging or anything like that.

是以，我不必遵循品牌準則或資訊傳遞之類的東西。

So I think that it makes it a little bit harder, but I would say beyond that, you know, just do what you can to really understand your audience and how you're going to connect to them and how you're gonna draw them in.

是以，我認為這有點困難，但除此之外，我想說的是，你知道，只要盡你所能，真正瞭解你的閱聽人，瞭解你將如何與他們聯繫，如何吸引他們。

You know, if you can do some kind of shock factor that you can do, like if you're doing this for a business or a nonprofit, something that you're allowed to do, or maybe you can use a song that's a little bit more risque but not that risque.

你知道，如果你能做一些震撼人心的事情，比如你是為企業或非營利組織做這件事，這是你可以做的，或者你可以用一首稍微刺激但不那麼刺激的歌曲。

That kind of stuff does tend to pull people in because again, they don't expect that.

這種東西往往會吸引人們，因為他們也沒想到會這樣。

I would say look at marketing from like BarkBox.

我會說，看看 BarkBox 這樣的營銷方式。

And I think that helps a lot when you're able to do something that people just don't expect.

我認為，當你能做一些人們意想不到的事情時，這對你幫助很大。

Yeah, I noticed on your LinkedIn that you have a marketing background, but the success that you've been able to generate with this account is also on your LinkedIn.

是的，我在你的 LinkedIn 上注意到你有市場營銷背景，但你用這個賬戶取得的成功也在你的 LinkedIn 上。

Do you think that this might sort of represent a pivot or a career change?

你認為這是否代表了一種轉折或職業生涯的轉變？

I didn't expect it to blow up like this, but I mean, I have been looking for a job for over a year.

我沒想到事情會發展成這樣，但我的意思是，我已經找了一年多的工作了。

如果這能幫我找到工作，那就太好了。

I never expected this to happen to begin with, so it was never a thought.

我從一開始就沒想到會發生這種事，所以從來沒有想過。

But in terms of a career change, I mean, I'm definitely open to a career change.

但就轉行而言，我的意思是，我絕對願意轉行。

I don't necessarily need to stay in marketing.

我不一定要留在市場營銷領域。

I just don't know where this is gonna take me.

我只是不知道這會把我帶向何方。

All I know is I would actually love to work for Joshua Tree National Park.

我只知道，其實我很想為約書亞樹國家公園工作。

So if you're watching, I'm interested once you're able to hire again.

所以，如果你在看的話，一旦你能再次僱傭我，我就會很感興趣。

I'm open to a lot of different things right now.

我現在可以接受很多不同的事情。

Well, I know that they are aware and the National Park Service is aware of the popularity of the accounts.

我知道他們知道，國家公園管理局也知道這些賬戶很受歡迎。

And so, here's hoping that maybe your message gets out to those who you wanted to hear.

是以，希望你的資訊能傳達給那些你想聽到的人。

Kentana, we appreciate you being with us this morning.

肯塔娜，感謝你今天上午的到來。