Since the dawn of time, rouge has been the symbol for feminine empowerment, and the art of seduction.

紅色，始終是女性魅力的象徵 演繹著魅惑的藝術

Inspired by timeless archetypes of beauty, Christian Dior created, in 1953, a revolutionary couture Lipstick: Rouge Dior

迪奧先生汲取經典美學藝術 於1953 年推出革命性訂製唇膏：藍星唇膏

Sparking a parisian spring that takes the fashion world by storm.

為唇妝點出巴黎春天般絕美風采

At last women could pick and choose colours to match their clothes, their moods, and their desire for expression.

女性終於可以隨心所欲， 依心情和穿著選擇唇膏，展露整體美感

Rouge is the Colour of Power

紅色，象徵著力量

Historically red was worn as a sign of social statute and vitality.

自古以來穿戴紅色就代表著地位及生命力

Christian Dior revives the tradition, understanding that a single touch of colour can change your appearance.

迪奧先生深知紅色的傳統與魅力 紅色可使造型畫龍點睛

Red become his fetish, splashed across cannonball pieces known as his trafalgar dresses

他為紅色深深著迷，而在經典的特拉法嘉訂製服系列中 紅色也總是搶眼突出

with evocative names like rouge "scream" or rouge "satan"

紅色傳遞著多種意象

with each daring Dior collection, the master unveils a new palette of timeless master pieces

迪奧時尚每季大膽創新的設計 都為經典的紅推陳出新

the designer calls for women to "dress their smiles in rouge".

迪奧先生希望女性「以紅色妝點笑容」

his cutting-edge imagery saturates the minds of magazine readers worldwide.

劃時代的紅色印記 烙印在全球時尚雜誌讀者腦海

four, seven, nine, ninety nine

4、7、9、99

the first shades of Dior rouge were given, in lieu of name superstitiously coded numbers.

迪奧藍星唇膏最初幾款色號 命名，對迪奧先生而言是成功的數字

over generations, Dior has created more than one thousand five hundred shades.

幾個世代以來，迪奧已推出 超過 1500 款藍星唇膏色號

Rouge is the colour of revolution

紅色，是革命的顏色

I wanted to be an architect, Christian Dior says

迪奧先生曾說，他想成為建築師

breaking moulds, He imagines unprecedented designs, each object reflecting a sign of the times

他突破框架，描摹出前所未有的設計 每一件作品都再現時代的蹤跡

he decides that a woman should never leave home without her rouge

他認為女性出門不能沒有唇膏

and dreams up a secret weapon: a small twisting lipsticks for the purse.

因此他想出秘密武器：專為隨身包包設計的小巧唇膏

Rouge is the colour of passion

紅色，是熱情的顏色

Monsieur Dior finally believed in the woman's right to raise hell. And they did. His women were more than icons

迪奧先生終於相信，大膽展現魅力是女性的專利 的確如此：迪奧女士不只具備經典美貌

Marlene Dietrich's commanding presence could stop men in their footsteps.

瑪琳黛德麗的冷艷魅力能讓男人停下腳步

Grace Kelly crossed the Atlantic to reinvent royalty on her own terms.

葛麗絲凱莉橫越大西洋，演繹獨特皇家風采

Josephine Baker's eye-opening performances triumphantly celebrated the forbidden.

約瑟芬貝克的演技令人耳目一新 空前絕後成功挑戰禁忌

Natalie Portman fearlessly embodies the couture house's pursuit for the perfect balance of beauty and spirit,

娜塔麗波曼大膽詮釋高級訂製服的精髓 表現出美貌與勇氣的完美平衡

the symbol of one man's lifelong quest to allow women to inspire and create desire

迪奧的女士是男性終其一生的追求 喚起所有女性仿效的慾望

rouge is the colour of life

紅色，是生生不息的顏色

rouge is the colour of Dior

紅色，就是迪奧