Name: 【TED】傑克-多西。Twitter需要如何改變(Twitter需要如何改變|傑克-多西) (【TED】Jack Dorsey: How Twitter needs to change (How Twitter needs to change | Jack Dorsey))
Uploaded: 2021-01-14T08:16:25.000Z
Duration: 25 min 48 s

Chris Anderson: What worries you right now?

譯者: Val Zhang 審譯者: Xiaowei Dong

程度副詞

You've been very open about lots of issues on Twitter.

克里斯•安德森（安）： 你目前擔心的是什麼？

你對許多推特爭議持開放的態度。

Jack Dorsey: Right now, the health of the conversation.

傑克•多爾西（多）： 目前擔心對話是否良性。

So, our purpose is to serve the public conversation,

我們致力於為公眾提供對話平臺，

and we have seen a number of attacks on it.

自動化、人類協作、錯誤資訊。

automation, human coordination, misinformation.

這並非 13 年前我們 創立時，所預期的變化。

So these are all dynamics that we were not expecting

13 years ago when we were starting the company.

而最讓我擔心的是，我們是否有能力

大規模、系統性地處理這些狀況，

and what worries me most is just our ability to address it

透徹地瞭解我們該如何採取行動，

that has a rigorous understanding of how we're taking action,

當我們犯錯時， 也有嚴謹的上訴程序，

a transparent understanding of how we're taking action

and a rigorous appeals process for when we're wrong,

惠妮•潘尼頓•羅傑斯（羅）： 我很高興聽到

Whitney Pennington Rodgers: I'm really glad to hear

他們覺得自己在推特上 被辱罵和騷擾，

because I think there's been a lot written about people

最常遇到這種事的 就是女性、有色人種女性

who feel they've been abused and harassed on Twitter,

and I think no one more so than women and women of color

幾個月前，國際特赦組織發表報告，

報告顯示，部分活躍使用 推特的黑人女性中，

Amnesty International put out a report a few months ago

where they showed that a subset of active black female Twitter users

were receiving, on average, one in 10 of their tweets

我很想要聽到「人人良性對話」，

And so when you think about health for the community on Twitter,

但明確地說：你打算如何 將推特變成安全的空間，

I'm interested to hear, "health for everyone,"

尤其是對那些少數，包含女性、 有色人種的女性及黑人女性而言？

but specifically: How are you looking to make Twitter a safe space

for that subset, for women, for women of color and black women?

理想情況下， 只是想了解世界資訊，

但你卻花了多數的時間於： 檢舉或受到辱罵、

that, ideally, you want to learn something about the world,

and you spend the majority of your time reporting abuse, receiving abuse,

平臺及服務本身的設計是否有缺陷。

So what we're looking most deeply at is just the incentives

目前系統的互動模式，讓使用者

that the platform naturally provides and the service provides.

被輕易地利用來騷擾和辱罵他人，

Right now, the dynamic of the system makes it super-easy to harass

絕大部分都依賴使用者 主動檢舉騷擾以及濫用。

and unfortunately, the majority of our system in the past

大約在去年， 我們決定針對這個問題

worked entirely based on people reporting harassment and abuse.

採用更多的機器學習、深度學習，

So about midway last year, we decided that we were going to apply

並嘗試在發生濫用前先發制人，

a lot more machine learning, a lot more deep learning to the problem,

and try to be a lot more proactive around where abuse is happening,

so that we can take the burden off the victim completely.

About 38 percent of abusive tweets are now proactively identified

使用者不需要主動檢舉這些推文。

但被識別出來的濫用推文 會再由人工複審，

so that people don't actually have to report them.

在人工複審前，我們不會 刪除任何的推文或帳號。

But those that are identified are still reviewed by humans,

so we do not take down content or accounts without a human actually reviewing it.

But that was from zero percent just a year ago.

每個收到辱罵的人都得主動檢舉，

every single person who received abuse had to actually report it,

which was a lot of work for them, a lot of work for us

我們做的另外一件事 是確保作為一個企業

被服務的所有群體皆有其代表。

The other thing that we're doing is making sure that we, as a company,

have representation of all the communities that we're trying to serve.

We can't build a business that is successful

且每天都深切地體會這些爭議。

unless we have a diversity of perspective inside of our walls

不只是前端負責 執行的團隊要夠多元，

that actually feel these issues every single day.

And that's not just with the team that's doing the work,

我們要對人們的感受保有同理心

So we need to continue to build empathy for what people are experiencing

and also give our customers a much better and easier approach

to handle some of the things that they're seeing.

但我們也在研究因服務產生的誘因：

So a lot of what we're doing is around technology,

當你一打開推特， 它誘使你去做什麼？

but we're also looking at the incentives on the service:

What does Twitter incentivize you to do when you first open it up?

推特誘導了許多紛爭、 暴行、集體騷擾。

我們得更深入地探討 服務內容的本質，

it's incented a lot of outrage, it's incented a lot of mob behavior,

我們可以在技術上 做許多小改變，如剛所敘，

And we have to look a lot deeper at some of the fundamentals

但最終我們得更深入 觀察網絡裡的動態，

of what the service is doing to make the bigger shifts.

We can make a bunch of small shifts around technology, as I just described,

but ultimately, we have to look deeply at the dynamics in the network itself,

才能從根本上改變使用者行為呢？

what is the kind of thing that you might be able to change

舉例來說，我們推出了一種服務，

that would actually fundamentally shift behavior?

我不認為這是大家 使用推特的原因。

we started the service with this concept of following an account,

我認為推特最好定位為 以興趣為基礎的網絡。

大家因為某種特定的興趣而來。

and I don't believe that's why people actually come to Twitter.

他們得要花很多心力 才能找到並追蹤

I believe Twitter is best as an interest-based network.

我們可以換一種方式， 讓你追蹤一種興趣，

They have to do a ton of work to find and follow the related accounts

追蹤一個「#主題標籤」、一種趨勢、

What we could do instead is allow you to follow an interest,

這樣我們就有機會 呈現所有相關的帳號、

所有相關的主題、時刻、「#」，

只要是和那個主題及興趣 有關的都會呈現出來，

which gives us the opportunity to show all of the accounts,

all the topics, all the moments, all the hashtags

that are associated with that particular topic and interest,

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【TED】傑克-多西。Twitter需要如何改變(Twitter需要如何改變|傑克-多西) (【TED】Jack Dorsey: How Twitter needs to change (How Twitter needs to change | Jack Dorsey))

perspective

ultimately

constantly

bunch