A well designed symbol or logo can speak volumes about, for example, a company's values,

一個精心設計的符號或標誌可以說明問題 例如，關於公司的價值觀。

heritage, and objectives.

遺產和目標。

All throughout history mankind has been exposed and has been creating symbols and iconography

縱觀歷史，人類一直在暴露 並一直在創造符號和圖標

for over millennia.

幾千年來。

From prehistoric cave paintings that tell stories to emojis used to convey thought instrad

從史前洞穴繪畫中，講述了 故事到表情符號用來表達思想的實例

of using words, they all have been an integral part of our development as a species as well

詞的使用，它們都已經是一個不可或缺的。 我們作為一個物種發展的一部分

as our civilizations.

作為我們的文明。

And like our species, symbols and icons have evolved and – unfortunately for many of

就像我們的物種一樣，符號和圖標有 演變，並且--不幸的是，對許多人來說

them – have lost their true meaning and what they truly stand for.

他們--已經失去了真正的意義和 他們真正代表的是什麼。

In today's video, we are exploring 10 iconic and popular symbols in history that have now

在今天的視頻中，我們將探討10個標誌性的。 和歷史上流行的符號，現在已經

lost their true meaning.

失去了它們的真正意義。

10.

10.

THE CADUCEUS

卡杜塞斯

Often seen in medical facilities or as part of a logo of a medical organization, the Caduceus

經常出現在醫療機構或作為一部分 醫療組織的標誌----------------------------Caduceus

has been synonymous with doctors and health workers around the world.

一直是醫生和健康的代名詞 世界各地的工人。

Known also as the Staff of the Greek God Hermes, it is often depicted as a winged rod entwined

也被稱為希臘神赫耳墨斯之杖。 纏枝蓮

by two serpents.

由兩條蛇。

Unfortunately for Hermes' staff, it has been employed in the wrong context since Hermes

對於愛馬仕的員工來說，不幸的是，它已經 濫竽充數

has no association with health or healing.

與健康或治療無關。

It was the Greek God Asclepius who is the deity for medicine and healing.

是希臘的阿斯克勒庇俄斯神。 醫學和治療的神靈。

He also bore a staff that only had one coiled snake and no wings.

他還帶著一根只有一節的法杖。 蛇和沒有翅膀。

The confusion came from the honest mistake of a US Army Medical Corps officer who mixed

混亂來自於誠實的錯誤 美國陸軍醫療隊的一名軍官，他混跡於美國陸軍醫療隊。

the two symbols up.

的兩個符號了。

Because of this, the Caduceus has been interpreted as the symbol for healing and medicine in

正因為如此，Caduceus被解釋為 "卡杜斯"。 作為治療和醫學的象徵，在

the United States where, in other parts of the world, it is a symbol of commerce since

美國，而在其他地區 世界上，它是商業的象徵，自

Hermes was the patron of merchants and tradespeople.

赫爾墨斯是商人和商人的守護神。

9.

9.

FLEUR DE LIS

FLEUR DE LIS

One of the most recognizable symbols in history and popular culture, the Fleur de Lis has

歷史上最知名的標誌之一 在流行文化中，百合花已被稱為 "百合花"。

been part of almost every visual medium you can think of.

幾乎是所有視覺媒介的一部分，你 能想到的。

From architecture to interior design, to letter envelopes, it is certainly one that has endured

從建築到室內設計，到信 的信封，它肯定是一個經久不衰的。

the ravages of time and history.

時間和歷史的摧殘。

In its original form, the Fleur de Lis was a modification of the Gaulish lily that represented

在其最初的形式中，"百合花 "被稱為 "百合花"。 高盧百合花的變種

the Virgin Juno and was used widely by goddess worshippers in the ancient times.

朱諾女神 崇拜者在古代。

Today, however, the stylized motif – the one we are most familiar with – is used

我們最熟悉的--是用

to represent French Royalty as well as the nobility.

代表法國皇室以及 貴族；

It has also been employed in fashion and modern art as well as popular culture; avenues that

它還被應用於時裝和現代 藝術以及流行文化；這些管道的作用是：

have, unfortunately, drastically diluted the true symbolic representation of the icon.

遺憾的是，這極大地衝淡了 圖標的真實符號表示。

8.

8.

THE BLUETOOTH ICON

藍牙圖標

You would think that something as ubiquitous as the Bluetooth icon on your phone has no

你會覺得像這樣無處不在的東西。 因為你手機上的藍牙圖標沒有

ancient origin but that's where we are greatly mistaken.

古老的起源，但那是我們極大地 錯了

The technology was first invented and introduced to the public by the Swedish telecom company

該技術的發明和引進 瑞典電信公司向公眾提供的

Ericsson.

愛立信。

Since then, it has been a great part of our digitally connected lives.

從那時起，它就成了我們的一個重要組成部分 數字化連接的生活。

The symbol itself was composed of two parts: the H rune called Hagall and the B rune called

這個符號本身由兩部分組成。 一個叫 "Hagall "的H符文和一個叫 "B "的B符文。

Bjarkan, letters that echo back to the country's Viking past.

比亞爾坎，信中回味著國家的 維京人的過去。

Incidentally, it was also the symbol of Denmark's first Viking king, Harald Blatand.

順便說一下，它也是丹麥的象徵。 第一個維京國王，哈拉爾德-布拉坦。

And, in a not-so-peculiar-twist-of-coincidence, “Blatand” roughly translated from Swedish

而且，在一個不那麼奇特的巧合中。 "Blatand "粗略地從瑞典語翻譯過來。

as “Bluetooth”.

作為 "藍牙"。

The Bluetooth symbol is, perhaps, one of the ancient icons that have retained a large part

藍牙符號，也許是其中之一。 保留了很大一部分的古畫

of its meaning despite the fact that many of us take the technology for granted.

意思，儘管許多 我們中的大多數人都認為這種技術是理所當然的。

During the lifetime of Harald Blatand during the 10th Century AD, he was exalted as the

在哈拉爾德-布拉坦的一生中。 公元10世紀，他被尊稱為 "神"。

king who managed to unite – or, in terms of the technology, “connect” – all the

統一的國王--或者說，在這個方面 的技術，"連接"--所有的

Danish tribes and take over Norway, where he ruled as King until his death.

丹麥部落並佔領挪威，在那裡 他以國王的身份執政，直到去世。

If you really think about it, how Bluetooth technology connects people is not at all far-fetched

如果你真的想一想，藍牙如何 科技連接人與人之間的關係一點也不牽強。

from the origin of the symbol and why the Swedes made the right choice to represent

從符號的起源和為什麼 瑞典人做出了正確的選擇，代表

the technology.

的技術。

7.

7.

THE ALL SEEING EYE The symbol of the All Seeing Eye is used throughout

全能之眼(The All-Seeing EYE) 全能之眼的象徵貫穿始終

different beliefs and religions but is most strongly associated with the Christian Faith

不同的信仰和宗教，但是最 篤信基督教

as a representation of the all-seeing eye of God.

渾然天成 上帝的。

In other customs, it is used as a symbol of spiritual sight, higher knowledge, inner vision,

在其他風俗中，它被用作象徵 靈性的視線，更高的知識，內在的眼光。

and insight into the occult.

和對神祕學的洞察力。

Depending on the custom that adopts it, the symbol usually embraces the supernatural and

根據採用的風俗習慣不同，該。 符號通常包含了超自然和

religious aspect of its iconography.

其聖像的宗教方面。

These days, however, it has been used mostly as a symbol of surveillance and control; a

然而，如今，它已被廣泛使用。 作為監視和控制的象徵；a

far cry from its religious symbolism.

與它的宗教象徵意義相去甚遠。

6.

6.

SKULL AND CROSSBONES

SKULL AND CROSSBONES

This symbol has two established and widely-accepted meanings in this modern age.

這個符號有兩個既定的、被廣泛接受的。 在這個現代社會中的意義。

One appears as a graphic warning on poison labels and the other – thanks to popular

一個出現在毒藥上的圖形警告 標籤和其他--由於流行的

culture – appears as the universally known symbol for pirates despite the fact that pirate

文化--出現在眾所周知的 虎頭蛇尾

colours or symbols vary from one person or group to another.

顏色或符號因人而異 組到另一。

In Spain in the earlier centuries of the world, the symbol of the Skull and Crossbones is

在世界早期幾個世紀的西班牙。 骷髏頭的標誌是......。

used as a means to mark cemeteries and graveyards.

作為標記墓地和墓地的一種手段。

To this day, many early century graveyards and even old churches have traces of the skull

時至今日，許多世紀初的墓地。 骷髏頭的痕跡

and crossbones where they once had – or still have – catacombs and crypts.

和交叉骨的地方，他們曾經有--或。 仍有--墓穴和地窖。

5.

5.

THE BARBER'S POLE

バーバー的柱子

It is not a surprise to find a red and white striped pole outside a barber shop.

紅白相間，並不奇怪。 理髮店外的條紋杆。

The symbol has been used for centuries and is, unlike many symbols on this list, still

這個符號已經使用了幾個世紀，而且 是，與這個列表中的許多符號不同，仍然是

directly associated with the profession it represents.

直系親屬 代表：

Today we see it as a harmless means to advertise the establishment.

今天，我們把它看作是一種無害的宣傳手段。 編制。

However, the origin of the pole dates back to earlier centuries where barbers were expected

然而，極點的起源可以追溯到 早前的世紀，理髮師被認為是

to do more than just shave and cut hair.

要做的不僅僅是刮鬍子和剪頭髮。

As far back as the Roman times and as late as the Victorian age, barbers were skilled

早在羅馬時代，晚在... ... 作為維多利亞時代，理髮師是熟練的。

surgeons whose most popular procedure was bloodletting.

最受歡迎的外科醫生的手術是 放血；

In some regions, they were also skilled dentists who could offer you to get rid of a toothache

在一些地區，他們也是熟練的牙醫。 誰能給你祛除牙痛？

after a nice trim.

經過漂亮的修剪。

The red stripe on the pole was originally a white rag that barbers would use to wipe

杆子上的紅色條紋原本是 擦拭的白布

up blood after a procedure.

手術後的血液。

They would then hang it outside of their shops – where the wind would sometimes blow hard

然後他們會把它掛在店外 - 風吹草動

to wrap the rag around the pole where it hung – to advertise their profession.

把布條纏在掛著的杆子上 - 來宣傳自己的職業。

4.

4.

THE ICHTHYS FISH (OR THE ICHTHUS FISH)

磯頭魚

The pronunciation of the word is a bit tricky because there seems to be two ways to say

這個詞的發音有點刁鑽。 因為似乎有兩種說法

it but however you choose to say it, there is no doubt that you have come across this

但無論你如何選擇說，有 毫無疑問，你已經遇到了這個

symbol at least once in your life – most probably on the rear end of a car while you're

在你的生命中至少有一次象徵--最 可能是在汽車的後端，而你是

stuck in traffic.

堵在路上。

The Ichthys Fish is strongly associated with Christianity and with Jesus Christ himself.

鮟鱇魚與以下幾點密切相關 基督教和與耶穌基督本人。

At the height of the Roman Empire, after the death of Christ, the members of the newly

在羅馬帝國最鼎盛的時候，經過。 基督的死亡，新教會的成員

formed secret sect called “Christians” would identify each other by the use of the

基督徒 將通過使用

Ichthys.

Ichthys.

When two supposedly Christians meet in public, one of them would draw the first arc of the

當兩個所謂的基督徒在公共場合相遇時。 他們中的一個會畫出第一條弧線。

symbol and the other, to confirm his Christian identity, would complete the drawing with

符號和其他，以確認他的基督教 的身份，將完成畫與

the other arc of the Ichthys.

另一弧形的伊赫斯。

While Christians made the symbol more iconic and popular, the Ichthys Fish predates Christianity

而基督徒則讓這個符號更具標誌性。 而流行的伊氏魚，在基督教之前就已經有了。

and was used by Pagans as a symbol they associate with the “Great Mother”, a deity known

並被異教徒用來作為一種象徵，他們聯想到。 與 "太上老君"，即所謂的 "太上老君"。

for fertility.

為生育。

After the rise of the early church, Christians fell out of love with the Ichthys and preferring

早期教會興起後，基督教徒 戀戀不捨，喜歡上了伊克賽斯

the crucifix much more.

十字架更多。

However, in some Christian sects, the symbol is still very much alive.

然而，在一些基督教教派中，象徵著 還很有生命力。

3.

3.

THE PEACE SYMBOL

和平符號

Unlike the symbols on this list, the Peace Symbol has no ancient origin and is one of

與本清單上的符號不同，"和平號 "是一個 "和平 "符號。 符號沒有古老的起源，是一種

the youngest iconographies created.

最年輕的圖鑑創作。

Mostly associated with the Hippie movement of the 60's, the Peace Symbol is universally

主要與嬉皮士運動有關 60年代，和平的象徵是普遍的。

known and used as a means to show pacifism, restraint, understanding, and tolerance.

眾所周知，並以此來顯示和平主義。 剋制、理解和寬容。

While the meanings tacked onto the symbol were well-intended, the real message it delivers

而貼在符號上的含義 是善意的，但它所傳遞的真正資訊是

seems to have been forgotten.

似乎已經被遺忘了。

Designed by Gerald Holtom, the symbol bore one simple message: British Nuclear Disarmament.

由傑拉爾德-霍爾託姆設計，標誌為："我"。 一個簡單的資訊。英國的核裁軍。

The symbol, according to Holtom, is of a man standing with his arms stretched outward and

根據霍爾託姆的說法，這個標誌是一個男人 負手而立

downward as if facing a firing squad.

向下，就像面對行刑隊一樣。

Unable to copyright the image, Holtom's symbol then became a popular way to symbolize

由於無法對圖片進行版權保護，Holtom的 符號於是成為一種流行的象徵方式

freedom and, as we now know it, peace.

自由和我們現在所知道的和平。

It's not a bad trade-off after all.

畢竟這也是一種不錯的取捨。

2.

2.

THE PENTAGRAM

五角大樓

Seen as the symbol for Satanism and Demonic worship, the Pentagram is perhaps one of the

被認為是撒旦教和惡魔的象徵。 崇拜，五角星也許是其中之一。

most maligned and misunderstood symbols to have existed.

最被人詬病和誤解的符號，以達到 存在過。

As a matter of fact, the Pentagram predates Satanism and Masonry because of records that

事實上，五角星的出現早於... 撒旦教和共濟會，因為有記錄顯示： 1.

trace its use in much more ancient times.

追溯到更古老的時代。

The five-pointed star has been discovered scratched on the walls of caves in Babylonia

五角星已被發現 窟壁劃痕

and several historical records show the ancient Greeks believing it to have mystical and magical

而多處史料顯示，古 希臘人相信它有神祕和神奇的力量

properties.

財產。

In ancient astronomy, the pentagram is believed to have originated from the path that the

在古代天文學中，五角星被認為是... 發源地

planet Venus takes at night in relation to the earth's position in an 8-year cycle.

金星在夜間與 地球在8年週期內的位置；

It would even surprise you to know that the pentagram, for a short time, stood as a symbol

它甚至會讓你感到驚訝，要知道 曇花一現

that represents the five wounds that Jesus Christ received during his crucifixion.

代表耶穌的五道傷痕 基督在受難時受到了。

In art, the Pentagram was seen as a representation of the proportions of the human body.

在藝術上，五角星被認為是一種代表。 的人體比例。

1.

1.

THE SWASTIKA

斯瓦斯蒂卡

Since the Second World War and the rise of Nazi totalitarianism in Germany, the swastika

自第二次世界大戰和 納粹極權主義在德國，"卍 "號

has become a representation of hate and bigotry.

已經成為仇恨和偏執的代表。

The symbol has been associated so much with the Nazi movement and the horrors that it

這個符號一直與 納粹運動和它所造成的恐怖事件

brought that many European countries have shunned its image.

帶來了許多歐洲國家已經 避開了它的形象。

But before Hitler and his henchmen got their hands on this otherwise geometrically pleasing

但在希特勒和他的手下得到他們的東西之前... 沾手

symbol, the Swastika was a symbol that represented life and creation in the Hindu faith and harmony

符號，"卍 "字是一個代表著 印度教信仰中的生命和創造與和諧

in Buddhism.

在佛教中。

The swastika was used by ancient civilizations.

古代文明使用 "卍 "字。

A fact that points out that it absolutely predates Nazism.

一個事實表明，它絕對 在納粹主義之前。

Civilizations such as the Romans, Egyptians, and Celts have used different versions of

羅馬人、埃及人等文明。 和凱爾特人使用了不同版本的

the swastika in architecture and art.

建築和藝術中的 "卍 "字。

In the modern times, before the outbreak of the Second World War, the swastika enjoyed

在近代，在爆發前的 在第二次世界大戰中，"卍 "字商標享受到了。

a brief moment of wholesome use such as appearing as symbols in the Finnish and Latvian Air

一時興起 作為芬蘭和拉脫維亞航空的標誌。

Forces, as well as part of the logo of the Danish brewing company Carlsberg.

部隊的標誌，並作為該部隊的部分標誌。 丹麥啤酒公司嘉士伯。

Tragically for the swastika, it may never recover from the dark shroud it was given

不幸的是，對於 "卍 "字，它可能永遠不會 洗心革面

due to the atrocities of the Nazi movement.

由於納粹運動的暴行。