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  • "Hello?"


  • "I'm, uh, planning a wedding for next spring."


  • "Quick quote on a venue for a family gathering."


  • "Between 120 and 130 guests."

    「大約有 120 至 130 位賓客。」

  • "For 125 people."

    「約 125 人。」

  • "We're aiming for April 16th."


  • "The 16th."


  • "That's gonna be a $15,000 food and beverage minimum."

    「食物與飲料的低消將會是 15,000 美元。」

  • "The food and beverage minimum is gonna be $17,000."

    「食物與飲料的低消是 17,000 美元。」

  • "OK."


  • This 2,000 dollar difference is what's known as the "wedding mark-up" where some vendors charge a higher price for weddings than for other similar parties.


  • So why are weddings so expensive?


  • The wedding website "The Knot" surveyed thousands of its members and found that the average cost of their weddings was thirty-one thousand dollars last year.

    婚宴網站 The Knot 調查自家網站中的幾千位成員後發現,他們去年婚禮的平均花費大約在 31,000 美元。

  • That's not including honeymoon.


  • Wedding dresses average at thirteen hundred dollars and catering comes in at $68 dollars per person.

    婚紗的平均價格在 1,300 美元,而每位賓客的膳食費用則為 68 美元。

  • And those numbers are a lot higher if you live in places like New York, Chicago, DC or San Francisco.


  • The wedding industry is kinda weird and it's an industry that I have quite a bit of experience in.


  • My wife Isabel and I run a wedding videography business in Washington DC and here's my take on why weddings are so expensive.

    我和我的妻子 Isabel 在華盛頓特區經營一間婚禮攝錄公司,以下是我對婚禮之所以這麼昂貴的見解。

  • There's this economic concept called asymmetric information.


  • With most things you buy you have a pretty good gage in what you're getting for what you pay for.


  • You're pretty sure that an 8 dollar avocado is way too much because you've bought avocados before.

    你確信一顆 8 塊錢的酪梨太貴了,因為你以前曾經買過它們。

  • Familiarity with a market produces balanced information between buyers and sellers and so they can settle on a fair price.


  • This is like Economics 101.

    這就是經濟學的第一章 (供需理論)。

  • But most people shopping for wedding stuff have very little, if any, experience with what they're buying.


  • Cake, dress, napkins, catering, venues, flowers.


  • This is stuff you just don't buy very often so you don't have a very good gage on what you should be paying.


  • This is made a lot harder by the fact that us wedding vendors have a hard time posting prices on our website.


  • You usually have to reach out and inquire to get any sort of pricing information.


  • Imagine if you had to ask for pricing for every item in the grocery store.


  • Shopping would be a lot harder.


  • When I first was starting up my business, I read a ton of blogs about marketing to prospective clients.


  • And overwhelming message that I kept reading is "steer away from talking about price".


  • "We've put together a free report that shows you how to answer the "price question" with those email leads in a way that shift them away from price quickly so you can get them on the phone or to a meeting where you can book them!"

    「我們做了一篇免費的報導,教你如何回覆那些詢問價錢的電子郵件,快速地將焦點從價格上轉移,如此一來,你就可以誘導他們跟你電話對談或開會,並成功讓他們決定跟你合作! 」

  • And then there's Pinterest.

    有一個叫 Pinterest 的網站。

  • Pinterest can be really useful I think using it as a starting point.

    我認為 Pinterest 在剛開始籌畫婚禮的時候真的非常實用。

  • It's an amazing tool for wedding inspiration or if you have an experienced wedding planner by your side, but usually doesn't help with the price question.

    無論是提供籌畫婚禮的靈感,或者當你身邊已經有一位資深的婚禮顧問時,Pinterest 都是很令人驚豔的工具,但它往往無法回答有關價格的問題。

  • And you see all these like amazing dresses and you can click on it to like get more information.


  • You're gonna get a lot more pictures , but you're not gonna find any pricing information.


  • And of course, there's always the option to "repin" it if you'd like to.


  • If you are like a normal person with on a budget like you're setting yourself up to be let down.


  • Another thing that makes wedding so expensive is the once-in-a-lifetime mentality.


  • The classic line for brides shopping for a wedding dress is.


  • It's the dress of your life, and if there's ever a one picture your ancestors have of you, it's the one in your wedding dress."


  • That's wedding dress designer Anne Barge talking on the plan of money.

    婚紗設計師 Anne Barge 在規劃價格時如此說道。

  • I'm as guilty as anyone of this.


  • Here's one of our very first ads.


  • It's all about that once-in-a-lifetime feel.


  • It's just really hard not to splurge when you put so much weight into one day.


  • It's easy to look at this and think there's no doubt that wedding vendors are ripping off their clients.


  • But there's another side to the story that I think is important to mention.


  • Corporate flowers for example.


  • There's probably going to be direction but maybe there's a little bit more flexibility where as a bride has dreamt up a certain flowers and she has been pinning it.

    新娘可能會有想要的花束,但當她對某種特定的花夢想已久,且已經在 Pinterest 上存了很多這樣的照片,那就不會有太多討論的彈性。

  • And she wants to talk to the florist multiple times about the bouquet and the ribbon treatment, and the fact that her grandmother's broach is gonna be on that bouquet.


  • It's a lot of time and energy spent on those flowers and that's gonna be reflected in the cost.


  • The upshot of this is that the emotional weight of weddings usually means more work for vendors, and thus higher prices.


  • And the most demanding clients are the ones that set the prices for everyone.


  • So the best thing you can do to avoid being swindled is to demand the price range before hearing a sales pitch.


  • We vendors might hate it but it's the fair thing to do.




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