Name: 布魯克林這家超迷你烘焙坊，業績如何翻了四倍？| 小型企業 (How This Tiny Brooklyn Bakery Quadrupled Its Sales | Small Business)
Uploaded: 2026-03-27T17:09:10.000Z
Duration: 14 min 38 s

When it comes to opening up a business, people are so money-driven.

說到創業，大家都很看重金錢。

So it was super important for me to make sure that, regardless of what you got in your pocket, you could come inside here and afford something.

所以對我來說，最重要的是確保不管你口袋裡有多少錢，都能進來這裡買點東西。

My name is Jeté Kirsley, the owner and pastry chef of Jetem Patisserie.

我是 Jeté Kirsley，Jetem Patisserie 的老闆兼點心主廚。

I think the calling of my life is always to help people.

我覺得我一生的使命就是幫助別人。

I accept EBT or food stamps because I accept all types of people in my store.

我接受 EBT 或 food stamps，因為我歡迎所有不同類型的人來到我的店裡。

When you step inside here, you're not in Bed-Stuy Brooklyn.

當你踏進這裡，你就不在 Bed-Stuy Brooklyn 了。

It doesn't look like a place that accepts EBT, right?

這裡看起來不像會收 EBT 的地方，對吧？

You would think this is a, quote-unquote, "White-owned French patisserie," but it's not.

你可能會覺得這是家「白人開的法式點心店」，但其實不是。

I'm going to have to get ready for this big caterer notice that I have.

我得準備一下這個大型外燴的訂單了。

So this order, they ordered some specialty croissants from us, and they ordered four flavors, four dozen each.

所以這個訂單，他們訂了我們一些特別的可頌，而且是四種口味，每種四打。

All right, so I'm just going to pour the milk in.

I was a pastry cook from about 2016 up until 2022, working for various famous, well-known people, giving a lot of my energy to other people's businesses.

我從 2016 年到 2022 年都是點心廚師，為許多知名人士工作，把很多精力都投入到別人的事業上。

It was just like, how much longer are you willing to give your creativity away without any recognition or just even a thank you?

我就想，我還願意把我的創意奉獻多久，卻得不到任何肯定，甚至連聲謝謝都沒有？

And I was like, okay, well, I'm just going to take a chance on myself.

然後我就想，好吧，那我來賭一把，相信自己。

I'm about to literally fill all 160 of these croissants.

我要把這 160 個可頌全部填滿了。

This isn't some, like, magical world that all these croissants got hand-rolled on my day off.

這不是什麼，像是，魔法世界，這些可頌都是在我休息日手工捲的。

I was here on my day off doing all of these croissants by myself.

我在休息日自己一個人做這些可頌。

I went to culinary school, but there was no baking program.

我有去烹飪學校，但沒有烘焙課程。

I taught myself everything when it comes to French pastry specifically, thanks to YouTube and wasting a lot of products.

我靠 YouTube 和浪費很多食材，學會了所有關於法式點心的一切。

To help me fill the croissant, I need you to cut.

為了幫我把可頌填滿，我需要你來幫我切。

So we're going to cook the whole, since you're going to fill them, and

所以我們要把它們全部烤起來，因為你要負責填餡，

然後我來做上面的裝飾，好嗎？

I literally manufacture this croissant recipe myself from my house.

我這個可頌食譜，真的就是我在家自己研發出來的。

I say it's a Black girl twist on French pastries because it is.

我說這是黑人女孩對法式點心的詮釋，因為就是這樣。

Because I'm not, like, classically trained.

因為我不是那種，你知道，有受過正規訓練的。

Like, people may think that the things that I'm doing is not, like, the pure French way or whatever it is.

就像，大家可能會覺得我做的這些，不是，純粹的法式做法或是什麼的。

A croissant is a croissant is a croissant, no matter how you do it.

可頌就是可頌，不管你怎麼做，它就是可頌。

I think one of our most expensive ingredients is chocolate.

我覺得我們最貴的食材之一是巧克力。

一箱三十磅的巧克力就要一百八十塊美金。

Just ingredients alone is about, I would say, more than half of my revenue a month.

光是食材成本，我猜，就佔了我一個月營收的一半以上。

光是奶油，我一個月就要花大概 125 塊美金。

光是奶油，一週就要 300 塊美金。

光是奶油，一個月就要 1,200 塊美金。

還記得雞蛋那時候，大概要 5,000 塊嗎？

I feel like I need to start charging more for this.

我覺得我應該要開始對這個收費高一點。

Now that I think about it, New York City is expensive.

Do you know how much commercial rent in New York City and Brooklyn and Bed-Stuy?

紐約市、布魯克林和Bed-Stuy的商業租金你知道要多少錢嗎？

My rent is probably, like, four times the apartments upstairs.

我的租金大概是樓上公寓的四倍。

I think my first huge expense was my dough sheeter, which was, like, $15,000.

我覺得我第一筆大開銷是揉麵機，大概要 15,000 美元。

I ain't never spent more than, like, $1,500 in my life.

我這輩子從沒花超過 1,500 美元。

So if to spend $15,000 on one thing and it's not shoes or bags, would I sort of leave my bank account?

所以如果花 15,000 美元買一樣東西，而且不是鞋子或包包，我會不會有點猶豫？

In my first year, I had a negative balance.

I sat here with my Bible study group, and

我跟我的聖經研習小組坐在一起，

I told them, "Guys, I have $2,000 in my bank account.

跟他們說：「各位，我銀行帳戶裡有 2,000 美元。

I do not know how I'm going to pay my employees tomorrow." And then the next day, I went viral, and

我不知道明天要怎麼發薪水給員工。」然後隔天，我就爆紅了，

the Lord blessed my bank account abundantly with hundreds of thousands of dollars.

上帝就大大地賜福我的銀行帳戶，進帳數十萬美元。

Once we went viral that April, we ended 2024 with about $385,000.

我們在四月爆紅之後，2024 年底的帳戶裡大約有 385,000 美元。

Do you know what it felt like to see my bank account have hundreds of thousands of dollars in it and for me to not spend no money on myself?

你知道看到銀行帳戶裡有數十萬美元，但我卻沒有花半毛錢在自己身上，那是什麼感覺嗎？

So when people saw that this was a Black-owned patisserie at the high quality that it is, people were shocked.

所以當大家看到這是一家高品質的非裔美國人開設的法式點心店時，他們都驚呆了。

People were like, "This girl is doing something that isn't normal for her, quote-unquote, 'culture' or her, quote-unquote, 'neighborhood'." And it's just like, we're we're all not a monolith.

大家說：「這個女孩在做一些對她所謂的『文化』或她所謂的『社區』來說很不尋常的事情。」但事實是，我們都不是單一的個體。

Fifth, can you go ask Chelsea for the catering boxes so that we can start getting these in boxes?

第五，妳可以去問 Chelsea 拿餐盒，這樣我們就可以開始把這些東西裝進盒子裡了。

And so that you can I know I'm, like, upset and trying to get everything.

所以妳可以，我知道我很煩躁，努力想把所有事情弄好。

I think that a lot of people don't talk about, like, when you go viral, what it does on your mental health.

我覺得很多人不會談論，就像，當你爆紅時，它對你的心理健康有什麼影響。

Like, virality brought me a lot of money, but

像是，爆紅給我帶來了很多錢，

I also slept in here for a week straight without showering.

但我也在這裡睡了一整週，都沒洗澡。

I didn't want people to be traveling from so far to come here for no pastries to be in the case.

我不想讓遠道而來的人，卻發現櫃子裡沒有可頌。

The toll that it took on my body, my mind, and

my spirit, people don't talk about that, you know?

和我的精神造成的影響，大家都不會談論，你知道嗎？

Ooh, maybe all of them will have their own box.

喔，也許它們都會有自己的盒子。

She's helping me because she know I need help.

她在幫我，因為她知道我需要幫助。

I was like, "Oh, my God, I need help." And then I was crying.

我當時心想：「天啊，我需要幫助。」然後我就哭了。

And then look at the Lord sending me a friend named Faith.

然後你看，主就派了個叫 Faith 的朋友來給我。

That's why you got to be faithful to the Lord, because he'll send you the things that you need.

這就是為什麼你得對主忠誠，因為祂會派你所需要的一切給你。

She was like, "I'll help you." I was like, thinking I was like, am I going to walk up and, like, insert myself?

她就說：「我來幫妳。」我心裡想，我該走上前去，然後，嗯，介入嗎？

And I walked up, and I was like, "Apologies for eavesdropping.

然後我走上前去，我說：「抱歉偷聽了。

if you do need help, like, I don't mind volunteering my time." Like, a random-ass stranger just, like, offering help, that don't happen in New York City, you know?

如果你真的需要幫忙，我我很樂意義務幫忙。」就像，一個隨機的陌生人，就這樣，主動提供幫助，這在紐約市是不會發生的，你知道嗎？

And also, it's definitely made me realize, like, how hard it is to own a small business.

而且，這也讓我深刻體會到，經營一家小企業有多麼不容易。