Name: 星巴克頭跌落神壇的背後真相！血汗缺工內幕，基層員工的無奈 (Why Starbucks Sucks Now)
Uploaded: 2026-02-26T09:33:44.000Z
Duration: 12 min 56 s

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The crisp air, the falling leaves, the shockingly expensive seasonal drinks.

空氣清爽、落葉紛飛，還有貴得嚇人的季節限定飲品。

Starbucks now charges a dollar extra for Matcha and an extra 80 cents of flavored syrup, so you've really gotta savor every sip.

星巴克現在加 Matcha 要多付一塊錢，加風味糖漿也要多付 80 美分，所以你真的得好好品嚐每一口。

But hey, they have to make up for plummeting sales somehow, right?

不過話說回來，他們總得想辦法彌補銷售下滑的業績吧？

It's safe to say customers are fed up with Starbucks.

說真的，顧客們對星巴克已經受夠了。

A Starbucks drink the size of my pinky toe being $7.

一杯星巴克飲料，大小跟我的小指頭一樣，竟然要 7 塊錢。

You go and you pay $7 for a coffee and sit down in a crowded area, and

你去付了 7 塊錢買杯咖啡，然後坐在擁擠的地方，

then you have to wait like 45 minutes for it.

The wait was forever no matter how you ordered.

Count your motherfucking days, Starbucks.

And behind the counter, Starbucks workers are just as frustrated with the company, its prices, the condition of its stores, and

而且櫃檯後面，星巴克的員工也對公司、價格、店面狀況，還有

新的不友善政策感到一樣沮喪。

Starbucks calls its employees partners, which is intended to really call them in and make them feel like family and like they're part of the business.

星巴克稱他們的員工為「夥伴」，本來是想讓他們有歸屬感，覺得自己像家人、是公司的一份子。

The workers really stopped feeling like partners.

但員工們真的感覺不到自己是夥伴了。

Their changes that they made recently have definitely made it worse.

他們最近做的那些改變，絕對讓情況變得更糟。

You're not supposed to have more than 10 drinks that haven't been served to customers in the time that they're ordered.

你一次不能有超過10杯還沒送給客人的飲料。

It wasn't that long ago that Starbucks was beloved as the progressive, socially conscious corporation.

就在不久之前，星巴克還被視為進步、有社會責任感的企業。

Now it's facing boycotts, strikes, and longtime customers calling it a ripoff.

現在卻面臨抵制、罷工，還有老顧客說它是敲竹槓。

Here's how corporate greed backfired and took down an iconic company.

這就是企業的貪婪如何反噬，並擊垮一家指標性公司。

And how workers, not an ultra rich CEO, can save it.

以及員工，而不是超級有錢的執行長，如何拯救它。

Starbucks was kind of the king of the world.

It also had such a dominant place in the culture.

它在文化上也佔有如此主導的地位。

我點了一杯無咖啡因的拿鐵，加長吸管。

I spent a decaf percent latte with a long straw.

當時真的有一種現象，我覺得特別是年輕女性，都覺得一定要去星巴克，因為那是很潮的事。

And it was just this phenomenon in which everybody, you know, I think especially young women, felt like they needed to be at Starbucks because that was the cool thing to do.

星巴克在九零年代末、兩千年初是它的全盛時期。

Starbucks was really in its heyday during the late 90s, early 2000s.

那時候它真的是大家放鬆、享受好咖啡的「第三空間」。

That's when it was really like the third place for people to relax and enjoy really good coffee.

星巴克在兩千年代初期經歷了爆炸性的成長，從2000年的3,500家店擴張到2007年的15,000家。

Starbucks experienced explosive growth during the early 2000s, expanding from 3,500 stores in 2000 to 15,000 locations by 2007.

然後2008年金融危機來襲，我覺得那時候事情真的開始改變了。

Then the financial crisis hit in 2008, and I think that's when things really started to change.

因為以前星巴克真的很注重咖啡師和消費者，但金融危機後，焦點突然轉向股東。

Because while in the past it had really been focused on the baristas and the consumers, with the financial crisis, suddenly the focus was on the shareholders.

從經濟衰退中走出來，星巴克有了新的優先事項。

Out of the recession, Starbucks had new priorities.

The company introduced mobile prepayments in 2014.

公司在2014年推出了行動預付功能。

And by 2016, 40% of Starbucks locations included a drive thru.

到了2016年，有40%的星巴克門市都設有得來速。

In 2021, the company declared that pickup only stores were the future.

2021年，公司宣稱「僅供外帶」的門市才是未來。

「第三空間」的概念已經死了。

There were some controversies involving people who got kicked out of stores for lingering too long, people who had the police called because they were trying to use the restroom.

這引起了一些爭議，像是有人因為待太久被趕出門市，或是有人因為想使用洗手間而被叫來警察。

And that was kind of the beginning of a era in which Starbucks was a little bit more hostile to the customer.

這也算是星巴克對顧客態度變得比較不友善的時代的開端。

They wanted to get you in, serve you your drink, and get you out of there.

他們想要讓你進來，把飲料賣給你，然後讓你趕快離開。

There are now 41,000 Starbucks locations worldwide.

現在全球有41,000家星巴克門市。

But with all the focus on maximizing sales, the actual product they were selling began to suffer.

但隨著所有焦點都放在最大化銷售額，他們實際販售的產品開始受到影響。

我點了一個培根、雞蛋和高達起司三明治。

I swear to God, I bit into it and it like squeaked.

我發誓，我咬下去的時候，它還會發出吱吱聲。

Your food portions over the years have gotten noticeably and significantly smaller.

你們的食物份量這些年來明顯地、顯著地縮小了。

Maybe like right here with ice is the only drink in the whole entire thing.

加上冰塊，飲料大概只在這裡，整個杯子裡就只有這些。

The chaos unleashed by the new model created unprecedented demands on the staff, longer wait times, and

新模式引發的混亂給員工帶來了前所未有的壓力，等待時間變長，

I think customers have really begun to notice that their stores feel different than they did along, you know, when they first started going to Starbucks.

我覺得顧客們真的開始注意到，他們的門市感覺跟以前不一樣了，你知道的，跟他們剛開始去星巴克的時候比起來。

Maybe there's one or two baristas in the entire store who are cranking out, you know, hundreds of orders every morning.

我覺得整家店可能只有一兩個咖啡師，你知道的，每天早上都在趕工，做幾百杯的訂單。

I think they see that their stores are maybe a little less well maintained.

我想他們也發現他們的門市可能有點維護得沒那麼好了。

The stress only got worse during the pandemic.

So workers began to unionize store by store.

所以員工們開始一家一家門市地組織工會。

In response, Starbucks started a CEO carousel, declared war on the union, and

作為回應，星巴克開始了執行長輪替，對工會宣戰，

There's been so many like Band Aid fixes over the past few years.

過去幾年來，真的有太多像是權宜之計的解決方案了。

It seems like many times a year they roll out like a new system that's supposed to address all of our problems.

感覺很多時候一年內他們都會推出一個新的系統， supposed to 解決我們所有的問題。

So it'll be like a system for dispensing ice or milk or whatever and then they roll it back because they realize it's stupid.

所以會像是用來分配冰塊或牛奶之類的系統，然後他們又把它撤掉，因為他們發現那很蠢。

The company cycled through CEOs and comeback plans, including high tech latte machines that failed to make splash in the kitchen.

公司換了好幾任執行長和回歸計畫，包括那些在廚房裡沒激起什麼水花的科技拿鐵機。

And Schultz conceived olive oil drinks that made too much of a splash in the bathroom.

而舒茲則構思了會在浴室裡引起過多騷動的橄欖油飲品。

It doesn't just cause stomach problems, but some serious diarrhea can ensue.

這不只會造成腸胃不適，還可能引發嚴重的腹瀉。

Up to that point, Starbucks relationships with its workers stunk too.

在那之前，星巴克與員工的關係也糟透了。

And we have to demonstrate to our people they can trust us and we have to show up.

我們必須向員工證明他們可以信任我們，而且我們必須出現。

Could you ever see and embracing the union as part of it?

你有辦法想像並接受工會作為其中一部分嗎？

No Starbucks workers say the company is intentionally spying on their union gatherings.

沒有星巴克員工表示公司故意監控他們的工會集會。

We have had a total of 10 union baristas fired in our area.

我們地區總共有 10 名工會咖啡師被解僱。

There is always more because Starbucks just won't stop.

總是有更多問題，因為星巴克就是停不下來。

And negotiation sessions were superficial at best.

而協商會議充其量只是流於表面。

What we've seen from the Starbucks representatives who have come to the table is indignant rage at the mere suggestion that somebody else would have any say in how even the most minor thing is done at the company.

我們從來到談判桌的星巴克代表身上看到的是，對於有人會在公司裡對最微小的事情有任何發言權的提議，他們感到極度憤怒。

I think that the company is absolutely delaying, trying to make this take as long as possible.

我覺得公司根本就是在拖時間，想把這件事弄得越久越好。

So partners are fed up and say, you know, I'm over it or, you know, move on.

所以夥伴們都受夠了，就說，你知道嗎，我受不了了，或者，你知道，繼續往前走。

They just backed out of our bargaining process altogether.

他們根本就退出了我們的協商過程。

So the union fought back with countless strikes and workplace actions.

所以工會就發動了無數次的罷工和職場行動來反擊。

I don't think people thought that Starbucks was going to be like, yes, this is a worker owned co op now.

我不認為大家覺得星巴克會說，沒錯，這現在是個工人擁有的合作社了。

But I don't think they expected the company to fight tooth and nail, you know, at least in the beginning, for every advance that these workers wanted.

但我也不認為他們預期公司會拼命抵抗，你知道嗎，至少一開始，對於這些工人想要的每一個進步。

And then in late February 2024, this happened.

然後在 2024 年 2 月下旬，發生了這件事。

The coffee giant and the union, Workers United have agreed to begin talks aimed at improving labor relations and resolving lawsuits between them.

這家咖啡巨頭和工會 Workers United 同意開始會談，目標是改善勞資關係並解決他們之間的訴訟。

Workers on the union's uniquely large bargaining committee say things were looking positive.

工會規模龐大的獨特談判委員會的工人表示，情況看起來很樂觀。

We have a lot of amazing, tentative agreements, a lot more job security, democratic ways of participating and actually having a say in the operations, ways of enforcing the contract, holding the company accountable to it.

我們達成了許多很棒的初步協議，有更多的職位保障，民主的參與方式，真正能對營運發聲，以及確保合約、讓公司對合約負責的方式。

But by the summer of 2024, Starbucks stock price had fallen 15%.

但到了 2024 年夏天，星巴克的股價下跌了 15%。

And that fall, sales plummeted by 10%, thanks to boycotts, inflation, and bad PR.

那年秋天，由於抵制、通貨膨脹和負面公關，銷售額暴跌了 10%。

If I'm scrolling TikTok and I see someone talking about some Starbucks drink, I will almost inevitably see a comment that says, bestie, we don't go to Starbucks anymore.

如果我在滑 TikTok，看到有人在聊某款星巴克飲料，我幾乎肯定會看到一個留言說，寶貝，我們不再去星巴克了。

或者寶貝，我們不去星巴克了。

Instead of negotiating over the last phase of the contract the pay and benefits for more than 10,000 workers, Starbucks took all that cash and threw it at one guy, handing a $96 million check to the former CEO of Taco Bell and Chipotle.

星巴克沒有就最後階段的合約——超過 10,000 名工人的薪資和福利——進行談判，而是把所有現金都給了一個人，開了一張 9,600 萬美元的支票給 Taco Bell 和 Chipotle 的前執行長。

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星巴克頭跌落神壇的背後真相！血汗缺工內幕，基層員工的無奈 (Why Starbucks Sucks Now)

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