Name: 為什麼過年一定要「紅配金」？揭開農曆新年代表色的千年之謎！ (Why Are Red and Gold the Colors of Chinese New Year? | 1.1)
Uploaded: 2026-02-15T21:01:30.000Z
Duration: 8 min 2 s

基礎被動語態

Have you ever wondered why Chinese New Year decorations are drenched in gold and red?

你們有沒有想過為什麼農曆新年裝飾會充滿金色和紅色呢？

程度副詞

These colors aren't just about aesthetics.

They're deeply rooted in history, culture and symbolism.

它們深深植根於歷史、文化和象徵意義。

Let's explore the fascinating story behind why gold and red dominate this vibrant celebration right here on History of Simple Things.

就在「History of Simple Things」這個頻道，讓我們一起來探索金色和紅色在這個充滿活力的慶典中為何如此重要的迷人故事。

Red is arguably the most iconic color of Chinese New Year, and its significance runs deep in Chinese culture.

紅色可以說是農曆新年最具代表性的顏色，它在中華文化中的意義非常深遠。

Red symbolizes happiness, good fortune and prosperity.

It's seen as a color that wards off evil spirits and brings luck.

它被視為一種可以驅趕邪靈並帶來好運的顏色。

But this isn't just a modern day superstition.

The roots of red's prominence trace back to ancient mythology.

紅色重要性的根源可以追溯到古代神話。

According to legend, there was a beast named neon that terrorized villages.

傳說中，有一種叫做「年」的野獸，牠會到處破壞村莊。

Every New Year's Eve, neon would destroy crops, homes and even livestock.

每到除夕夜，「年」就會摧毀農作物、家園，甚至是家畜。

But one year, villagers discovered that the creature was terrified of loud noises, fire, and

但有一年，村民們發現這種生物害怕巨大的聲響、火，還有

They began hanging red banners, lighting firecrackers and wearing red clothes to scare Nian away.

他們開始掛起紅色的布條、施放鞭炮，並穿上紅色的衣服來嚇跑「年」。

This tradition stuck and evolved, turning red into a protective color synonymous with Chinese New Year.

這個傳統就這樣延續下來並演變，讓紅色變成農曆新年代表的保護色。

You've likely heard of red envelopes or hong bao.

These small red packets filled with money are given to children, unmarried adults and employees as a symbol of good luck and blessings for the year ahead.

這些裝有錢的小紅包會送給小孩、未婚的成年人以及員工，象徵著新的一年好運和祝福。

The red color of the envelope is just as important as the cash inside.

紅包的紅色，跟裡面的錢一樣重要。

It's not about the monetary value, but the gesture of sharing prosperity and warding off misfortune.

重點不在於金錢價值，而是分享繁榮、驅除厄運的心意。

Now let's turn to gold, the other star of the Chinese New Year color palette.

接著我們來看看金色，農曆新年色彩組閤中的另一位要角。

Gold represents wealth, success and fortune in Chinese culture.

在華人文化裡，金色象徵財富、成功和福氣。

It's the perfect complement to red, as the two colors together amplify themes of abundance and happiness.

它是紅色的完美搭配，這兩種顏色結合在一起，能放大豐盛和喜悅的主題。

The combination of red and gold is so powerful that it's hard to imagine one without the other during this festive season.

紅金搭配的力量如此強大，在這個節慶期間很難想像沒有彼此。

Gold also ties into the broader cultural reverence for wealth and prosperity.

金色也連結到社會對財富和繁榮的廣泛崇敬。

For many, the new year is a time to set intentions and attract success for the months ahead.

對許多人來說，新年是設定目標並在新的一年吸引成功的時候。

Gold symbolizes the material and spiritual rewards that people hope to achieve, making it a natural fit for the holiday.

金色象徵著人們希望實現的物質和精神回報，是以非常適合這個節日。

Walk into any Chinese household store or temple during the new year and you'll be greeted by an explosion of red and gold.

新年期間走進任何華人家庭商店或廟宇，都會被爆炸般的紅金色所迎接。

Decorations, paper cuttings, lanterns and couplets are usually crafted in these colors to invoke luck and fortune.

裝飾品、剪紙、燈籠和對聯通常會用這些顏色製作，以祈求好運和福氣。

Even fruits like oranges and tangerines, often presented during this time, are wrapped in red paper or arranged in golden trays to maximize the auspicious vibe.

就連橘子和柑橘這類在這個時期常會出現的水果，也會用紅紙包裹或放在金盤上，以最大化吉祥的氛圍。

The Chinese character for fortune is another common decoration, often displayed upside down on doors or windows.

「福」這個字是另一個常見的裝飾，經常倒著貼在門或窗上。

This is because the word for upside down in Mandarin sounds Like arrive, symbolizing that fortune has arrived.

這是因為在中文裡，「倒」聽起來很像「到」，象徵著福氣已經到了。

And yes, you've guessed it, these characters are almost always printed in red and gold.

沒錯，你猜對了，這些字幾乎總是印成紅色和金色。

Beyond the symbolism, there's also a practical reason for the use of red and gold in Chinese New Year.

除了象徵意義，紅色和金色在農曆新年裡的使用還有實際的原因。

Both colors are highly visible and vibrant, making them excellent for celebratory occasions.

這兩種顏色都非常醒目且鮮豔，非常適合慶祝場合。

Red is striking and energizing, while gold adds an element of luxury and festivity.

紅色醒目且充滿活力，而金色則增添了奢華和節慶感。

Together, they create an atmosphere that's hard to ignore, perfect for a celebration as grand as the Lunar New Year.

兩者結合，營造出一種引人注目的氛圍，非常適合像農曆新年這樣盛大的慶典。

The association of red and gold with prosperity and good fortune is also linked to ancient Chinese philosophies and traditions.

紅色和金色與繁榮和好運的關聯，也與中國古代的哲學和傳統有關。

For instance, red is associated with fire in the Five Elements Theory, representing energy and transformation.

例如，在五行理論中，紅色與火相關，代表著能量和轉變。

Gold, tied to metal, symbolizes clarity and wealth.

金色則與金屬相關，象徵著清晰和財富。

These elements are believed to work harmoniously, which could explain why they're such a popular pairing.

這些元素被認為能和諧地協同作用，這或許能解釋為何它們如此受歡迎。

In Imperial China, gold and red were also colors of power and prestige.

在古代中國，金色和紅色也是權力和聲望的顏色。

Red was used in imperial robes and palace decorations, while gold signified the emperor's divine authority.

紅色被用於皇室服飾和宮殿裝飾，而金色則象徵著皇帝的神聖權威。

These associations have trickled down through the centuries, solidifying the color's significance in modern celebrations.

這些關聯歷經數世紀流傳下來，鞏固了這兩種顏色在現代慶典中的重要性。

While the traditional meanings of red and gold remain, modern celebrations have found creative ways to incorporate these colors.

雖然紅金的傳統意義依然存在，但現代慶典也找到了創意的方式來融入這些顏色。

From fashion to technology, the palette has expanded beyond decorations and envelopes.

從時尚到科技，這個色彩組合已超越了裝飾和紅包的範疇。

Red and gold themes dominate Lunar New Year advertisements, packaging, and even digital greetings.

紅色和金色主題主導著農曆新年的廣告、包裝，甚至是數位賀卡。

Social media platforms and apps also embrace these colors with themed stickers, animations and filters.

社群媒體平臺和應用程式也透過主題貼圖、動畫和濾鏡來運用這些顏色。

Businesses, both big and small, use red and gold in their branding to attract customers and and align with the festive spirit.

大小企業都在品牌形象中使用紅色和金色，以吸引顧客並呼應節慶氣氛。

These modern adaptations show how the traditional symbolism of these colors continues to thrive in a contemporary context.

這些現代的演繹顯示了這兩種顏色的傳統象徵意義如何在當代脈絡中持續蓬勃發展。

The popularity of red and gold also aligns with how humans psychologically respond to colors.

紅色和金色受歡迎的程度，也呼應了人類在心理上對色彩的反應。

Red is known to stimulate excitement, energy and passion.

紅色能激發興奮、活力和熱情。

It grabs attention and evokes strong emotions.

它能吸引目光，並喚起強烈的情感。

Gold, on the other hand, conveys a sense of luxury, achievement and warmth.

至於金色，則傳達了奢華、成就感和溫暖的感覺。

Together, they create a visually compelling and emotionally uplifting combination that's perfect for ushering in a new year with optimism and joy.

兩者結合，創造出一種視覺上引人入勝、情感上令人振奮的組合，非常適合以樂觀和喜悅的心情迎接新年。

The influence of red and gold isn't confined to China.

紅色和金色的影響力不只侷限於中國。

Thanks to the global Chinese diaspora, these colors have become synonymous with Lunar New Year celebrations worldwide.

由於全球華人的散居，這兩種顏色已成為世界各地農曆新年慶典的代名詞。

From New York to Singapore, you'll find Chinatowns and communities adorned with red lanterns, gold banners and fireworks displays.

從紐約到新加坡，你都會看到唐人街和社群掛滿紅燈籠、金色彩帶和煙火表演。

Even non Chinese brands and events incorporate these colors.

就連非華人品牌和活動也會融入這些顏色。

During the Lunar New Year season, luxury brands often release special edition products in red and gold, recognizing their universal appeal and cultural significance.

在農曆新年期間，許多奢侈品牌會推出紅色和金色的特別限量商品，因為它們具有普世的吸引力和文化意義。

As Chinese New Year continues to evolve, the tradition of using red and gold remains a vibrant thread connecting generations.

隨著農曆新年的演變，紅色和金色的傳統依然是連結世代的鮮活脈絡。

Whether it's through ancient myths or modern day marketing.

無論是透過古代神話，還是現代的行銷手法。

These colors carry a legacy of hope, prosperity, and celebration.

這些顏色承載著希望、繁榮和慶典的傳承。

They remind us of the importance of tradition even as we embrace the future.

它們提醒我們，即使擁抱未來，傳統依然重要。

So next time you see red and gold during Chinese New Year, you you'll know it's more than just a visual feast.

所以下次在農曆新年看到紅色和金色時，你會知道這不只是一場視覺饗宴。

It's a celebration of history, culture, and the universal desire for a bright and prosperous year ahead.

這是一場對歷史、文化以及對美好繁榮新年的普世渴望的慶祝。

If you have suggestions for our next video, feel free to share them in the comments below.

如果你對我們下一支影片有建議，隨時在下方留言分享。

We'll be sure to give you an acknowledgment for your contribution.

Thank you for joining us on this journey through the history of simple things.

感謝你和我們一起踏上這趟探索簡單事物歷史的旅程。

Don't forget to like subscribe and stay tuned for more stories woven through the smallest details.

別忘了按讚訂閱，並持續鎖定更多透過細節編織而成的故事。