Name: 現在連買「機票」都會用到 AI？！究竟怎麼一回事一起來看！ (WATCH: How to buy plane tickets in the AI era)
Uploaded: 2025-08-09T15:03:17.000Z
Duration: 4 min 33 s

You may have heard that Delta is using artificial intelligence to help set some airfare prices.

你可能聽說過達美航空正在使用 AI 來幫助制定機票價格。

分詞構句

That sparked fears that the airline could create a custom price for you, using your data to find how much you'd be willing to pay for a ticket.

這引發了人們的擔憂，航空公司可能會利用你的數據為你定製價格，以瞭解你願意為機票支付多少錢。

But while Delta says they aren't doing that. They are using AI to help them adjust prices in response to market forces faster than humans can.

不過，雖然達美航空表示他們沒有這麼做，但他們正在利用 AI 幫助自己調整價格，以比人類更快的速度應對市場力量。

Here are three things to know if you're booking airfare now and whether custom pricing could impact you in the future.

如果你現在預訂機票，需要了解以下三點，以及定製價格是否會在未來對你產生影響。

One, if you're booking airfare now, the same old adages apply to find the best fare.

首先，如果你現在預訂機票，老生常談的道理同樣適用於尋找最佳票價。

Delta is testing AI to help set prices on limited flights, about 3% of fares for now, moving to 20% by the end of the year.

達美航空正在對 AI 進行測試，以幫助確定有限班機的價格，目前約佔票價的 3%，到今年年底將增至 20%。

But while AI might help prices move up and down faster, we currently all still see the same price.

不過，雖然 AI 可能有助於價格更快地漲跌，但我們目前看到的價格仍然是一樣的。

So for a better deal, it's still a good idea to be flexible, which may mean flying on lower demand days like Tuesday, Wednesday, or Saturday.

要想獲得更多優惠，最好還是靈活一些，這可能意味著要在週二、週三或週六等需求較低的日子飛行。

Consider alternate airports in the areas you are traveling to and from.

Use flight comparison tools like Google Flights to easily compare cities, dates, and airlines.

使用 Google Flights 等班機比較工具，輕鬆比較城市、日期和航空公司。

If you're flying round-trip, check to see if two one-way tickets are cheaper than a round-trip booking.

如果你乘坐往返機票，請查看兩張單程票是否比往返票便宜。

And consider budget airlines or basic economy tickets on mainline carriers.

還可以考慮廉價航空公司或幹線航空公司的基本經濟艙機票。

But if you do so, just be sure to pack light to avoid extra fees.

但如果你這樣做了，請務必減輕行李，以免產生額外費用。

Two, much of the fear sparked by Delta's announcement comes from what Delta or any other airline or other company, for that matter, could do.

其次，達美航空的聲明所引發的恐懼主要來自於達美航空或其他航空公司或其他公司可能採取的行動。

What I do hear from many businesses, they're saying that by using AI models, they're able to get both higher revenue and higher profits.

我確實聽到很多企業說，通過使用 AI 模型，他們能夠獲得更高的收入和利潤。

Jay Zagorski is a professor at the Questrom School of Business at Boston University.

Jay Zagorski 是波士頓大學奎斯特羅姆商學院的教授。

We don't have any idea right now which companies are using AI and which are not.

我們現在還不知道哪些公司在使用 AI，哪些公司沒有。

And this is the problem I have with AI pricing.

It's not transparent and it can be taking an advantage of people who are not financially sophisticated.

這並不透明，而且可能會讓財務不成熟的人佔便宜。

AI could eventually help you get a better deal.

AI 最終可以幫助你獲得更好的交易。

AI can actually come up with custom prices.

You can see a price on the shelf and if you tend to linger in that aisle a little bit, we can send you a custom ad, hey, 10 cents off, or 5% if you buy two of them right now.

你可以在貨架上看到價格，如果你經常在貨架上逗留，我們可以給你發送定製廣告，嘿，10 美分的折扣，或者如果你現在購買兩件，可以享受 5% 的折扣。

But there is real worry that AI could be used to harness vast amounts of data to build a custom price based on that information.

但人們確實擔心，AI 會被用來利用海量數據，根據這些資訊定製價格。

And that means that your personalized price could be lower or much higher than, say, what someone else looking at that exact same product sees.

這就意味著，你的個性化價格可能低於或遠高於，比如說，其他人在查看完全相同的產品時所看到的價格。

Here's Reuters transportation reporter David Shepardson speaking to Ali Rogin on PBS News Weekend.

以下是路透社交通記者 David Shepardson 在 PBS 新聞週末節目中對 Ali Rogin 的採訪。

The example that a couple of members of Congress made last week was, if someone went and looked at an obituary, right, and then went to an airline pricing website,

上週，幾位國會議員舉了一個例子，如果有人去看了一份訃告，對吧，然後又去看了航空公司的定價網站，

would they be more likely to pay more money because presumably they're looking at an obituary of a family friend or so on?

他們會不會更有可能支付更多的錢，因為據推測，他們看的是家人朋友的訃告之類的？

Three, so how can you guard against AI-driven custom pricing?

三、如何防範 AI 驅動的定製定價？

The less data you give AI, the worse its prediction.

你給 AI 提供的數據越少，它的預測就越差。

Professor Zagorski recommends a few things.

扎戈爾斯基教授提出了幾點建議。

Use cash for in-store purchases when you can.

在店內購物時，儘可能使用現金。

That won't leave a data trail of what you're interested in or how much you've spent.

這不會留下你對什麼感興趣或花了多少錢的數據痕跡。

According to the FTC, new AI programs could use your browsing history to help set prices for products.

據美國聯邦貿易委員會稱，新的 AI 程式可能會利用你的瀏覽歷史記錄來幫助制定產品價格。

And third, consider using a VPN, which hides your IP address and encrypts your internet traffic.

第三，考慮使用 VPN，它可以隱藏你的 IP 地址並加密你的網絡流量。

If like myself, you're worried that using cash might hurt your credit card rewards-funded vacation.

如果你和我一樣，擔心使用現金會損害你的信用卡積分假期。

Those rewards, those points, they're getting you some benefit, but you have to pay for those benefits.

這些獎勵、這些積分會給你帶來一些好處，但你必須為這些好處付出代價。

And how are you going to be paying for those benefits in the future?

One way is by giving AI information so it can charge you the maximum price.

一種方法是向 AI 提供資訊，以便它能向你收取最高價格。

And for those of us who grew up on the internet and may have given up on privacy to participate in the digital world…

對於我們這些在網上長大的人來說，為了參與數位世界，可能已經放棄了隱私......

Yes, you don't think there's any downside for you losing your privacy in this digital world, but I'm here to tell you that customized pricing is going to cost you a lot.

是的，你認為在這個數位世界中失去隱私不會有任何壞處，但我要告訴你，定製化定價會讓你付出很大代價。

And by maintaining your privacy, even if you're doing absolutely nothing wrong, you're probably going to pay less money in the future.

通過維護自己的隱私，即使你完全沒有做錯任何事，你也可能在將來少付一些錢。

PBS 新聞，我是蒂姆-麥克菲利普斯。