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  • Every day we are bombarded on all platforms of media

    每天,我們都被所有媒體平臺上的

  • with personal stories that span the continuum

    各種個人故事、

  • from the embarrassing and the trivial

    或尷尬的瑣碎小事

  • to the dire and the critical.

    疲勞轟炸

  • The foodie posting photos of every plate of lasagna he orders,

    饕客把他們吃的每客 義大利千層麵貼上網

  • the Iranian blogger describing the shooting death

    伊朗部落客描述 Nedā Āghā-Soltān

  • of Nedā Āghā-Soltān.

    被槍擊死亡事件

  • Authentic narrative is the glue that connects people,

    真實的故事是個黏合劑 它使人們彼此連結

  • providing a compelling reason to keep reading.

    提供我們繼續閱讀的充分理由

  • It makes the personal universal,

    它把私人事件上升為公眾議題

  • transcends the individual,

    超越了個體

  • and makes a story timeless and humanistic.

    讓一個故事成為永恆、並且發揚人性

  • How, as a journalist, do you ask the questions

    作為一個記者,你該如何問問題

  • that yield this type of narrative?

    以完成這種類型的故事呢?

  • You have to know what to ask of whom.

    你必須知道 向什麼對象問什麽事

  • First you need to understand that every piece of journalism

    首先你要瞭解,每一則新聞

  • requires a trifecta of sourcing.

    需要有三方資料來源

  • If you picture the reporting process as depicted by a triangle,

    如果你將報導過程想像為一個三角形

  • one side will be official sources,

    它的一邊是 官方資料來源

  • another side will be overview sources,

    另一邊是 概述論式的來源

  • and a third side will be unofficial sources.

    而第三邊是 非官方消息來源

  • All three components are necessary in every well-reported piece.

    這三個元素在 任何完整的新聞中都缺一不可

  • The first side has official sources.

    第一側有官方消息來源

  • Those are the people with titles and expertise,

    這些人擁有頭銜與專門知識

  • who own the company; are spokespeople for the movement.

    他們可能是企業老闆 可能是某一事件的代言人

  • They tell you the numbers, and the answers

    他們告訴你 數據、答案、

  • to how much, how many, where, when, and who.

    還有數量、 地點、時間、和對象

  • A second side of the triangle includes overview sources:

    這三角的第二側 包括概論式的消息來源:

  • academics, consultants, authors,

    學者、 顧問、 作者、

  • who are not directly connected as stakeholders,

    一些與事件沒有直接利益關係的人

  • but have knowledge of the big picture.

    但他們擁有描述事件全貌的知識

  • Yet it is the third side of the trifecta - unofficial sources -

    然而,這三角的第三側 ——非官方消息來源——

  • who hold the power of the individual's insight.

    掌握了個人見解的力量

  • This is where you can find the why,

    就是在這兒,你可以找到事件的源由

  • Giving consequence on the event, trend, phase, or idea

    它提供事件、 趨勢、 階段、或想法的前因後果

  • and what it means on a soul level to someone affected by it.

    以及在靈魂層面 所影響與涉及的意義

  • So how do you mine for the gems,

    所以,你如何從中挖掘寶藏

  • identifying what is compelling from what is chatter?

    查明是什麼令人信服? 以及是什麽打動人心?

  • You ask surprising questions.

    你提出令人驚訝的問題

  • To achieve the complicated, fragile human connection,

    為了實現複雜、 脆弱的人性聯繫

  • you regard the stories of every subject as sacred.

    你把每一主題的故事都視為神聖

  • Realize that an anecdote is oxygen

    意識到,趣聞軼事是氧氣

  • that breathes life into a grey story of exposition,

    將事實和資料

  • facts and data.

    形成充滿活力的故事

  • What the surgeon did at home the morning he operated on a woman's brain tumor.

    外科醫師對那女人進行腦腫瘤手術 當天早晨在家裡做什麽

  • How it feels to dream and train for the Olympics for a lifetime.

    夢想著奧運、和為奧運會訓練的感覺是什麽

  • There are times when it is important to convey information quickly,

    有時候快速地傳達資訊是很重要的

  • to present bulleted facts and updates.

    這樣才能 分點敘述事實和即時更新

  • When a situation is urgent, when action is required now,

    當緊急情況出現時,當即刻必須採取行動時

  • when you need to know where the tornado will hit,

    當你需要知道龍捲風來襲的地點時

  • how fast the fire is spreading, and if it will reach your home today.

    火災如何地蔓延,並且,它是否在今天殃及你家

  • But the narrative personal stories

    但個人故事的敘述

  • that contribute to the buffet of journalism

    這項豐富了新聞自助餐的東西

  • are pieces that have the luxury of a slow dance of information.

    是原始資訊演出的這齣慢舞 的額外奢華片段

  • It is this artful solicitation of story

    它是對一則故事的懇切邀約

  • that will make the journalism memorable

    將使得這新聞令人難以忘卻

  • and will deliver the narrative bond that will connect us to each other.

    並傳遞使我們彼此連結的 故事的力量

Every day we are bombarded on all platforms of media

每天,我們都被所有媒體平臺上的

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