Name: 德州 આવી opções mantém o bife a $19 em meio ao aumento dos preços da carne bovina | WSJ (How Texas Roadhouse Keeps Steak at $19 as Beef Prices Soar | WSJ)
Uploaded: 2026-03-11T00:42:15.000Z
Duration: 6 min 35 s

You could spend a lot of money at Texas Roadhouse, but

你可以在 Texas Roadhouse 花很多錢，但是

轉承詞

you can also be very value oriented because everything comes with a protein and two side dishes and free bread and free peanuts.

你也可以很有價值感，因為每樣餐點都附有蛋白質和兩種配菜，還有免費麵包和免費花生。

In 2024, Texas Roadhouse overtook Olive Garden in sales for the first.

2024 年，Texas Roadhouse 首次在銷售額上超越了 Olive Garden。

Today, it's the largest casual dining chain in the US by sales, despite having fewer locations than some of its rivals.

今天，它是美國銷售額最大的休閒餐飲連鎖店，儘管分店數量比一些競爭對手少。

The key to Texas Roadhouse's recent success has been this man, CEO Jerry Morgan.

Texas Roadhouse 近期成功的關鍵是這位執行長 Jerry Morgan。

We've got a little bit of this rowdy energy that goes with our honky tonk, but

我們有點這種狂野的能量，跟我們的 honky tonk 一樣，但是

beef, the core of its menu, has grown more expensive amid a years long cattle shortage.

牛肉，也就是菜單的核心，在長達數年的牛隻短缺中變得越來越貴。

And even some fans say they'd visit less if menu prices climbed too high.

甚至有些粉絲說，如果菜單價格漲太高，他們會減少光顧。

What do your customers tell you about why they love Roadhouse?

顧客告訴你為什麼他們喜歡 Roadhouse 呢？

Well, the fresh baked bread I hear is real popular, and

嗯，我聽說現烤的麵包很受歡迎，還有

the honey cinnamon butter and the peanuts, right?

They talk about all of these things before they even talk about our steaks.

他們在談論這些事之前，甚至還沒談到我們的牛排。

So I think it's really about the energy that we provide.

所以我認為這真的是關於我們所提供的能量。

We do have kind of a casual country music style.

我們確實有一種隨性的鄉村音樂風格。

And as casual as we are on one side, extremely focused on the other side of being hospitable to our guests.

我們一方面很隨性，另一方面又極度專注於款待我們的客人。

Well, let's talk about the peanuts and the bread.

嗯，我們來聊聊花生和麵包吧。

Well, I mean, it's just, it's just part of who we are.

嗯，我的意思是，這就是我們的一部分。

And I believe it's the value piece of the, of the menu.

And I think when you give a little bit of something to the guest and then you deliver on a flavor, food experience and hospitality, then it tells them that, you know, that you care enough to be a little creative and a little different.

我認為當你給客人一點小東西，然後在風味、餐飲體驗和款待上都做得很好，這就告訴他們，你知道，你很用心去做到一點創意和與眾不同。

People don't associate a steakhouse with good value.

人們不會把牛排館和物超所值聯想在一起。

I mean, usually you go to a steakhouse, you're dropping like 60 bucks on a steak, right?

我的意思是，通常你去牛排館，一份牛排就要花掉 60 塊錢，對吧？

But here at this restaurant, you can get an 8 ounce hand cut steak, plus two sides and bread and the peanuts, I think it was for $19.

但在這家餐廳，你可以點一份八盎司手工切牛排，加上兩樣配菜、麵包和花生，我記得是 19 塊錢。

How can you afford to sell at that price?

If it's in that sirloin category, you have four options.

如果是沙朗牛排的類別，你有四種選擇。

You can get a six ounce sirloin, an eight ounce sirloin, an 11 ounce sirloin, or a 16 ounce.

你可以選六盎司沙朗、八盎司沙朗、十一盎司沙朗，或是十六盎司。

So you can pick what price range you want to be at based on the size of that steak.

所以你可以根據牛排的大小來選擇你想要的價位。

And a lot of our competitors may only give you one option.

而且我們的很多競爭對手可能只會給你一種選擇。

So having multiple choices through whether it be prime rib or ribeye it allows you to determine how much you're hungry for.

所以透過選擇不同種類的牛排，像是沙朗牛排或肋眼牛排，讓你決定你有多餓。

So during COVID you had to change, you know, everyone had to change a lot of how you operate.

所以 COVID 期間你們不得不改變，你知道的，每個人都必須大幅改變營運方式。

The peanuts that everyone loved and associated all over the place at Texas Roadhouse, you took those away, but

大家都很喜歡、到處都有的 Texas Roadhouse 的花生，你們拿掉了，但是

now you brought them back in bags, which is more expensive to provide, right?

現在你們把花生做成袋裝，這樣提供成本更高，對吧？

It is a little more expensive to do the bag and the logo, but

這樣做有標誌，成本會稍微高一點，但是

And what I shared with the operators was where are they taking these bags of peanuts?

我跟營運夥伴分享的內容是，這些袋裝花生他們會帶去哪裡？

They're taking them home, but where are they going to end up?

他們會帶回家，但最後會出現在哪裡？

They're going to be at their house when they have their friends over.

會出現在他們家，當他們有朋友來訪的時候。

They're going to be in their kids lunchboxes, they're going to be all over the place and it's got our logo and they're going to know that they're our peanuts.

會出現在他們孩子的午餐盒裡，到處都會有，而且上面有我們的 Logo，大家會知道那是我們的花生。

在我來看，這是很棒的社群夥伴關係。

If we can drive our top line, which means provide a great experience for the guests to get more people to come to our business, we believe that that's more important than necessarily trying to raise prices to cover costs.

如果我們能帶動我們的營收，也就是提供很棒的顧客體驗，讓更多人來我們的店裡消費，我們相信這比試圖漲價來支付成本來得更重要。

That balance between offering a good value and rising costs is one the company has had to strike as beef prices rise.

提供物有所值和不斷上漲的成本之間的平衡，是公司在牛肉價格上漲時必須取得的平衡。

A pound of sirloin steak was up almost 16% compared to the same time last year.

一磅沙朗牛排的價格比去年同期上漲了將近 16%。

We do understand that we're heavily invested in the beef portfolio.

我們確實明白我們在牛肉品項上投入很多。

It is something that you have to share a little bit of that cost, but

這是一部分成本需要分攤，但是

I think we should absorb some of it also.

我認為我們也應該吸收一部分。

What share of your commodity basket is beef?

您的商品籃中，有多少比例是牛肉？

這佔了我們菜單的很大一部分。

Beef prices have cycled over 30 plus years.

牛肉價格在過去三十多年裡有週期性的波動。

They have gone up and they have gone down and this one seems to be extended on the upside.

價格有漲有跌，而這次似乎是長期上漲。

And so, you know, we continue to look at every option that we can.

所以，你知道的，我們會繼續尋找所有可行的選項。

We're one of the largest buyers out there because of our volume and so we have great relationships with our packers.

因為我們的銷量很大，所以我們是最大的採購商之一，和我們的肉品包裝商有良好的關係。

The good thing is, is that there are maybe less cattle, but there's heavier weights on those cattle.

好消息是，雖然牛隻可能變少，但這些牛隻的體重卻變重了。

But that is what's driving some of the cost to stay elevated.

但這就是導致成本持續偏高的原因之一。

Texas Roadhouse increased prices by roughly 2% late last year and plans to raise them again by a similar amount in April.

Texas Roadhouse 去年底約調漲了 2% 的價格，並計畫在四月再次調漲類似的幅度。

How are you going to control costs in other ways?

你們打算如何從其他方面控制成本呢？

In the restaurants, light bulbs, all of the fixed costs.

在餐廳裡，燈泡，所有固定成本。

If the more your sales are utilities can go down.

如果你的銷量增加，開銷是可以降低的。

So there's just other ways that we have to do a better job to find those pennies out there, those pennies, nickels and dimes to sell, save, and

所以我們得想辦法做得更好，找出那些零錢，那些銅板和鎳幣來銷售、節省，

not turn the lights on until you're needed, not turn the fryers on.

在需要時才開燈，不需要時就不開炸鍋。

So we just have to be very disciplined, like you would be.

所以我們必須非常自律，就像你們一樣。

Managing your own home, your own business is the same way.

管理自己的家、自己的生意也是一樣的道理。

You don't turn things on until you need them.

你們不會在不需要時就打開東西。

Texas Roadhouse has increased prices before in response to growing costs.

Texas Roadhouse 之前就曾因應成本上漲而調漲過價格。

You have taken some price increases previously, particularly, you know, since COVID has started.

你們之前確實有過幾次調漲，特別是自從 COVID 開始以來。

現在每個人都感受到通貨膨脹的壓力。

How have customers responded those increases?

消費者對這些漲價的反應如何？

If you look at our top line, I think they're telling us that they understand and we haven't changed our portion sizes.

如果你看我們的營收數字，我認為他們有感受到，而且我們也沒有改變我們的份量。

More importantly, we've not changed anything that we were doing prior to that.

更重要的是，我們沒有改變在 COVID 之前做的任何事情。

We've been probably a little under what most others have done.

我們可能比大多數其他店家做得少。

I think it is important that they know we're being as conservative as we believe is right and that what's good for both.

我認為讓他們知道我們正盡可能保守地做我們認為對雙方都有利的事，這一點很重要。

So where do you think Texas Roadhouse will be in three years, five years?

那麼，你認為 Texas Roadhouse 在三年、五年後會是什麼樣子？

Well, I think we're trying to get Texas roadhouse to over 900 restaurants.

嗯，我認為我們正努力讓 Texas Roadhouse 開設超過 900 間餐廳。

So we'll continue to build about 20 a year.

所以我們每年會繼續開設大約 20 間。

What are the things you worry about most?

Some of the things that you can't control, you can't sit there and fret over.

有些事情是你無法控制的，你也不能坐在那裡煩惱。

What I want to focus on is the positive energy.

We'll deal with all the problems and challenges of the world, right?

我們會處理世界上所有的問題和挑戰，對吧？

But our job is to open these doors and serve customers tonight.

但我們的任務是今晚要打開這些門，服務顧客。

The industry itself excites me of what we get to do every day.

這個產業本身就讓我興奮，因為我們每天都能做這些事。

德州 આવી opções mantém o bife a $19 em meio ao aumento dos preços da carne bovina | WSJ (How Texas Roadhouse Keeps Steak at $19 as Beef Prices Soar | WSJ)