Name: 震驚全球的目標解剖學！Amber Case 在 TEDxBend 的震撼演講！ (The Anatomy of an Outrageous Goal: Amber Case at TEDxBend)
Uploaded: 2026-02-11T14:42:25.000Z
Duration: 12 min 18 s

to 不定詞

I'd like to talk to you about the anatomy of an outrageous goal.

我想跟各位聊聊「宏大目標」的架構。

委婉語氣表達希望、渴望

And I'd like to talk to you about more about setting outrageous goals.

我想再多跟大家聊聊設定宏大目標這件事。

And I don't mean goals that are like, hey, this year I'm going to lose some weight, or this year I'm going to do this thing or learn to play the guitar, which usually you do right before the end of the year, and then don't actually go through with it, but setting silly, outrageous goals that don't make any sense, that don't seem like you could ever even do them, and then, because they're so strange, actually accomplish them.

我說的不是那種「嘿，今年我要減肥」，或是「今年我要做這件事、學吉他」這種目標，通常是年底前才想到，結果根本沒做到的。我是說設定那種很傻、很宏大、聽起來根本不可能達成，但因為太奇怪了，反而真的能達成目標。

So when I think of goals, I think of two things.

所以，講到目標，我會想到兩件事。

I think of something that someone told me a while ago that stuck into my head.

我想到有人很久以前跟我說的一句話，一直記在我腦海裡。

And what they told me was, there's a lot that you can accomplish.

他跟我說，其實有很多事情你可以達成。

But usually what people do is they underestimate what you can do in five years and way overestimate what you can do in one year.

但通常大家會低估自己五年內能做到的事，卻高估一年內能做到的事。

So the issue is that you could say, I want to do this thing in one year.

所以問題是，你可能會說，我一年內要做這件事。

End of the year, you drop it, you get demoralized.

年底到了，你放棄了，你就氣餒了。

And the feedback loop is, oh, I can't really do goals.

然後回饋循環就變成，喔，我好像真的做不到設定目標。

You see all these other people that do these great gigantic.

你看到其他人做了那些很棒、很宏大的。

Well, I said, well, if people underestimate what you can do in five years, then let's simply set a goal for five years, and why not 25 goals?

嗯，我說，如果大家低估了你五年內能做到的事，那不如我們就設定一個五年的目標，為什麼不設定 25 個目標呢？

Why not just a bunch of goals that don't make any sense?

為什麼不設定一堆根本沒道理的目標呢？

So I'll tell you a little bit about how I started in 2008, and now it's one month before the end of the five years of the goals that I set.

所以我要稍微講一下我 2008 年是怎麼開始的，現在離我設定的目標五年期限只剩一個月了。

So I graduated in 2008 into a giant recession in Portland, Oregon, in which there were really not that many jobs and no opportunities.

我 2008 年畢業，那時正值經濟大衰退，在波特蘭，奧勒岡，真的沒什麼工作機會。

My degree was in anthropology, which is not traditionally something you get a job in right out of college.

我的學位是人類學，這不是那種畢業後馬上就能找到工作的科系。

And I decided that I would teach myself how to think by going to a private liberal arts college, which also gives you a lot of student loans.

我決定要靠自己學會思考，去讀一間私立博雅學院，那也會讓你背很多學貸。

So as I sat there, I kind of thought, hmm, that's an interesting idea.

所以我坐在那裡，我想，嗯，這真是個有趣的點子。

And my friend Mario, who was taking economics, said to me in 2006, he said, well, when you graduate, it's going to be this horrible recession, and it's going to be the best time of your life.

我有個念經濟學的朋友 Mario，他在 2006 年跟我說，他說，嗯，等你畢業的時候，會是經濟大衰退，但也會是你人生中最美好的時光。

He said, well, you just need to go out and talk to everybody, because when people don't have enough resources, they end up having to socially network with other resources.

他說，嗯，你只要出去跟每個人聊聊，因為當人們資源不夠的時候，他們就得跟其他資源進行社交網絡。

So what you should do is just meet as many people as you can and just have fun.

所以你應該做的是盡量認識多人，然後玩得開心。

And then when the economy comes back up, then you'll be able to do whatever you want.

然後等經濟復甦的時候，你就可以做任何你想做的事了。

我就說，好啊，沒問題，我會試試看。

我設定了一些目標，總共 25 個目標。

One of them was getting a job upon graduation.

But I wanted to do it in a completely different way.

但我想要用一種完全不同的方式來達成。

I wanted people to call me up and have me interview for the job.

我想要讓別人打電話給我，讓我去面試工作。

As in, I was interviewing their company to see if it would be a good fit for me to join and do it without a resume and get three of these job after college.

也就是說，我要面試他們的公司，看看適不適合我加入，而且不用履歷就能拿到三個大學畢業後的工作。

And then I also wanted to keynote at a large tech conference.

然後我也想在一個大型科技會議上擔任主題演講者。

I wanted to do, I wanted to do a TED talk, but again, I had nothing to talk about.

我想做，我想做一個 TED 演講，但一樣，我沒東西可以講。

I hadn't cured cancer, I hadn't done anything exciting.

我沒有治癒癌症，我也沒做任何令人興奮的事。

And then I wanted to also start and sell a company.

然後我也想創辦並賣掉一家公司。

And there were a few others on that list.

And at that point in time, those all seemed completely impossible, just completely absurd.

當時，那些目標看起來根本不可能，完全是異想天開。

What was I doing being a college graduate?

我一個大學畢業生，怎麼會有這種想法？

People are going to call me up and say, you need to work at my company.

別人會打電話給我說，你需要來我公司上班。

So I started trying to figure out what I could do about it.

所以我開始試著找出我能怎麼做。

And I kind of came up with these three kind of rules.

Trying to figure out, some people have this in their lives as a normal thing.

試著去理解，有些人的人生中，這就是很正常的事。

For some people it's very normal to have people call them up and say, hey, you should join our company.

對某些人來說，有人打電話給他們說，嘿，你應該來我們公司，這非常正常。

Some people will invite you to speak at all sorts of different conferences.

有些人會邀請你到各種不同的會議演講。

對那些人來說，這就是很正常的事。

And so I said, well, I just need to go to a community where that's extremely normal.

所以我就想，嗯，我只需要去一個大家都很習慣這樣做的地方。

I went to, I joined the Portland tech community where it was okay to start a company and it was normal.

我加入了波特蘭的科技社群，在那裡創立公司是很普遍且正常的事。

And in fact, if you didn't have a project you were working on, you were abnormal.

事實上，如果你沒有在進行一個專案，那你才是不正常的。

And therefore, well, I guess I had to have a project and network with them.

所以，嗯，我想我必須有個專案，並和他們建立人脈。

And then again and again put in the time.

I was putting in 20 hours a week on my part time job and I was putting 80 hours a week in networking with people.

我每週花20小時在我的兼職工作上，並花80小時與人建立人脈。

So I had 100 hour weeks because it was fun and interesting.

所以我每週有100小時，因為這很有趣且吸引人。

And I kept putting myself into these awkward, uncomfortable situations.

然後我一直把自己丟進這些尷尬、不舒服的處境裡。

I kept thinking, okay, well I need to go and speak at this conference, so I'll just walk right up to this guy and say, hey, I'D like to speak at your conference.

我一直想，好吧，我需要去一個會議上發表演講，所以我會直接走到這個人面前說，嘿，我想在你的會議上發表演講。

And the first time I did that, this man, Steve Galen, said, it's really nice that you're so excited to speak at my conference, but the VP of Disney is speaking at this conference, and you're just this random kid out of college.

我第一次這樣做的時候，這位 Steve Galen 先生說，你對在我的會議上發表演講感到很興奮，這真的很棒，但迪士尼的副總裁也要在這次會議上發表演講，而你只是一個剛畢業的普通學生。

Like, you know, I was like, well, maybe someone will cancel, and here's my card, and just call me up.

你知道的，我就想，嗯，也許有人會取消，這是我的名片，打電話給我。

Hey, someone dropped out of the conference.

I said, well, you know, my speech is a little bit longer than five minutes.

我說，嗯，你知道，我的演講比五分鐘長一點。

And when he was introducing me on stage before I spoke, he said, you know, this reminds me of the time that I walked into Blockbuster Video and said, I need to make your website.

然後在他介紹我上臺演講之前，他說，你知道，這讓我想起我走進 Blockbuster Video 說，我需要做你們的網站。

And that's how he got one of his first web design projects.

這就是他如何獲得他最早的網頁設計專案之一。

So he said, I really admire that audacity.

所以他說，我真的很欣賞那種膽量。

And then I gave the speech, and I gave a bad speech.

然後我做了演講，而且我演講得很糟。

And it was really important to give a bad speech because I had to put myself in the uncomfortable position of sucking at speaking.

而且演講得很糟其實很重要，因為我必須讓自己處在一個不舒服的境地，就是說話很爛。

Because how are you supposed to improve unless somebody comes up to you afterwards and says, you read every single line of your slides?

因為除非有人在演講後走過來跟你說，你逐字逐句地念了你投影片上的每一行字，你怎麼能進步呢？

Because, you know, if I had started with this big speech and it was a big deal, no one from the audience would have said that.

因為，你知道，如果我一開始就講了這場盛大演講，而且這很重要，臺下就沒有人會這樣說了。

They would have just sat there, eyes glazed, and they wouldn't have told me anything.

他們只會坐在那裡，眼神呆滯，什麼都不會告訴我。

所以我必須讓自己表現得很糟糕。

And really, the reason why I wanted to speak there is because there was a guy who was keynoting who went to MIT, and I wanted to speak at MIT before the age of 27.

說真的，我之所以想在那裡演講，是因為有一位重量級講者是 MIT 的，而我一直想在 27 歲前到 MIT 演講。

And that was one of the goals on the list.

這也是清單上的其中一個目標。

Said if I speak at this conference, even if I make a fool of myself and even if he doesn't watch it, he might invite me to speak at mit.

他說，如果我在這次會議上發表演講，即使我出糗了，即使他沒看到，他可能會邀請我去 MIT 演講。

And in a few months, hey, would you like to speak at mit?

幾個月後，嘿，你想去 MIT 演講嗎？

So I kept doing that again and again until I got more and more of these speaking engagements where I got a little bit better each time, and each time was a little bit more challenging, like a really good math problem set.

所以我一次又一次地這樣做，直到我接到越來越多演講機會，每次都進步一點點，而且每次都更有挑戰性，就像一個很棒的數學習題集。

I don't know if any of you guys like doing math homework, but I was really into it, and I liked leveling up very slowly in a very nice, very relaxing way where one problem is just a little bit harder than the next.

不知道你們有沒有人喜歡寫數學作業，但我對寫數學作業很有興趣，我喜歡那種很緩慢、很舒服地升級的方式，一個問題比下一個問題只難一點點。

The next thing was not taking these goals too seriously.

下一步就是不要太認真看待這些目標。

It Wasn't, oh, I must do these goals and if I don't do them, something horrible is going to happen.

不是那種「喔，我一定要達成這些目標，如果沒達成，就會發生可怕的事」的心態。

It was, I'm just going to do these goals and if it doesn't happen, it doesn't happen because they're so absurd that no one can accomplish them anyway.

而是「我就來試試看這些目標，就算沒達成也沒關係，反正它們太離譜了，沒人真的能達成」。

So it's not really a big deal if I don't do them.

所以就算我沒達成，也不是什麼大不了的事。

And so every time I had the opportunity to do something, I'd say, yeah, sure.

所以每次有機會做什麼事，我就會說，「好啊，沒問題」。

And then I'd stand in front of an audience and be terrified and okay, well, it's all right because I'm just going to be awkward.

然後我就會站在觀眾面前，嚇得要死，然後想說，「好吧，沒關係，反正我就會有點尷尬」。

And I've got four more years left in my goals and no worries.

我的目標還有四年才到期，不用擔心。

When I was little, I was really into science and math and physics and I was always trying to build a time machine, really obsessed with.

我小時候非常喜歡科學、數學和物理，我一直試著要打造時光機，真的非常著迷。

I would sit there at my desk in my room and wait for my future self to come visit.

我會坐在我房間的書桌前，等著未來的自己來找我。

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震驚全球的目標解剖學！Amber Case 在 TEDxBend 的震撼演講！ (The Anatomy of an Outrageous Goal: Amber Case at TEDxBend)

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