Name: 不怕吵架的公司，才走得遠！看頂尖領導者如何把衝突變成優勢！ (How to turn fearlessness into success | Steve Stoute for Big Think+)
Uploaded: 2026-02-06T21:01:20.000Z
Duration: 6 min 28 s

I am Steve Stout, author of the book The Tanning of America,

我是 Steve Stout，是《Tanning of America》這本書的作者，

founder of United Masters as well as creative solutions company, Translation.

也是 United Masters 和創意解決方案公司 Translation 的創辦人。

動名詞

So when we talk about building a company, most companies have core missions and values that the CEO or the founder has.

所以當我們談到建立公司時，大多數公司都有執行長或創辦人設定的核心使命和價值觀。

That's going to be the DNA of the company.

It leads to how the kind of people you hire, your expectations, your ambition.

這會影響你聘用什麼樣的人、你的期望，以及你的野心。

It's the things that's most important, that if you don't have those ingredients,

這些是最重要的事，如果你沒有這些要素，如果公司不是在這些架構下運作，

if those aren't the framework in which the company operates in,

那你就會吸引到錯誤的人才，也會失去你試圖達成的北極星。

then you're gonna attract the wrong talent and you're gonna lose sort of your North Star what you're trying to obtain.

And I think that that is the CEO's responsibility.

How you go about coming up with these values.

Out of all the things that you feel are important, what are the top five, six -

在所有你認為重要的事物中，最重要的五到六項是什麼。

I would say no more than seven things - that you need every employee to fully understand and embrace

我會說不超過七項，你需要讓每位員工都能完全理解並擁抱，並以此作為你們運作的指導原則。

and use that as the guiding principles on how you operate.

And everyone has that shared understanding.

I'll start with our first one, which is getting on the plane.

我會從第一個開始，也就是實際親自拜訪。

And what do I mean by getting on the plane?

那「實際親自拜訪」是什麼意思呢？

When I first started building the business, there was this opportunity where you could like call somebody and like pitch them the idea or try to move them from point A to point B.

And for me, I thought it was very important and that people respected and appreciated the idea that you will actually get on the plane to come see them, to have that dialogue, even if it was 15 minutes, a half hour.

當我剛開始創業時，有一次機會，你可以打電話給別人，然後推銷你的想法，或是試圖說服他們。

And I know that seems extreme to many, but

對我來說，我認為這非常重要，而且人們也很尊重和欣賞你願意實際親自拜訪他們，進行對話，即使只有十五分鐘、半小時。

I can't tell you how much of a difference make it.

我知道這對很多人來說可能有點極端，但

It's been in my career, the fact that I was able and I prioritized physical presence in order to show you a how much I cared about what I was saying and how much I cared about the importance of us connecting in a real way.

我真的無法告訴你，這能帶來多大的差異。

And that effort, it may have helped ideas that weren't as great go further because it led to a dialogue that that turned into something else.

在我的職涯中，我能夠並且優先考慮親身到場，來展現我對我所說的話有多重視，以及我們真實連結的重要性。

And in most times it helped an idea that was already good be prioritized over another idea that could have been as good that came from somebody else.

而這樣的努力，或許讓一些沒那麼棒的想法走得更遠，因為它促成了對話，進而轉變成其他事物。

Because I actually did the work to get on the plane.

大部分時候，它讓一個已經很棒的想法，比另一個同樣可能很棒但來自別人的想法，獲得了優先。

That is one of the values that I learned early on as a difference maker as I was building the company.

因為我真的付出了實際親自拜訪的努力。

這是我在創辦公司時，很早就學到的、身為差異製造者的一項價值。衝突對成功至關重要。

You show me an organization that seamlessly gets through conflict in a positive way and I'll show you a winning team accepting that there's going to be conflict and running towards that conflict as Part of the values of the company for me, I think is important because in my organization, I don't want people to think that I think that conflict is something that's a bad thing or an aspect of poor performance.

你給我看一個組織，能夠以正面的方式順利地處理衝突，我就會給你看到一個贏家團隊，他們接受衝突會發生，並且朝著衝突前進。對我來說，這是公司價值的一部分，因為在我的組織裡，我不希望員工認為我認為衝突是件壞事，或是表現不佳的環節。

I want people to know conflict comes when two people who are high performing have the same goal, but

我希望大家知道，當兩個高績效的人有同一個目標時，就會出現衝突，但

see it going at it two different ways with the right intent.

他們會用兩種不同的方式去達成，而且出發點都是對的。

In an organization, you want conflict because you want to hear 2, 3, 4, 5 different perspectives on why that marketing plan will fulfill, succeed or fail, or why the product color should be that color versus that color, or why we should name it this, or what the priorities are that's going to lead to the most success.

在一個組織裡，你需要衝突，因為你希望聽到針對那個行銷計畫為何能成功或失敗，或是產品顏色該選哪個、該取什麼名字、或是哪些優先事項能帶來最大成功，有兩三四五種不同的觀點。

Or there's four candidates, which one should we hire?

或者有四位候選人，我們應該聘用哪一位？

If you put the company at the center and you remove yourself and what's the best idea for the company, regardless of the fact that you guys may disagree, it allows you to think through.

如果你把公司放在中心，放下你自己，思考對公司最好的點子是什麼，不管你們可能意見不合，這能讓你深入思考。

I can challenge this person as long as I am not disrespecting them while I challenge them.

我可以挑戰這個人，只要我在挑戰時沒有不尊重他們。

So framing conflict as something that could be positive towards a better outcome for the company, when you walk in the door as a leader, to me is important.

所以，將衝突視為能帶來公司更好結果的正面因素，當你身為領導者走進公司時，這對我來說很重要。

How you deal with conflict can make it a bad word.

你處理衝突的方式，會讓它變成一個壞字。

Being fearless helped me tremendously throughout my career.

無所畏懼在我的職涯中對我幫助很大。

The first thing you can do is lead by example.

你可以做的第一件事就是以身作則。

If you want a team of people to be fearless, obviously you as a leader have to be fearless and they have to see what fearless leadership looks like.

如果你希望團隊成員無所畏懼，很明顯地，你身為領導者必須無所畏懼，而且他們必須看到無所畏懼的領導是什麼樣子。

So when I go throughout my career, you take it back to starting a beauty company with Carol's daughter.

所以，在我整個職涯中，你會回想起創辦 Carol's Daughter 這個美妝品牌的開始。

A beauty company that, you know, we ended up building and selling to l'.

一家我們最終建立並賣給 L' 的美妝公司。

At one point, I didn't know anything about the beauty business, but

有一次，我對美妝產業一無所知，但是

what I did know is there was a problem there that I could solve.

我知道的是，那裡有個問題，我可以解決。

And the fearless part was being able to say, I can go into this area and solve a problem even though I don't understand all of the elements of the beauty business itself.

That's for me what fearless has been for me in business.

而無所畏懼，就是能夠說，我可以進入這個領域解決問題，即使我對美妝產業的所有細節都不瞭解。

Like not being afraid of the failure that seems imminent because you don't know the industry itself.

這就是我對無所畏懼的定義，在商場上。

Not being afraid of what you don't know, but

knowing that you're willing to go into it with a big open heart and a wealth of acceptance of what you don't know.

就像不怕看似迫在眉睫的失敗，因為你對這個產業一無所知。

And all of that stuff coming together would lead to a better, would lead to a great outcome.

Know what you don't know, embrace what you don't know, find joy, find freedom.

In saying I don't know and then learning what you don't know will develop the muscle memory.

You need to take that fearlessness and turn it into something.

I can't just say being fearless at everything is the right answer, but

in chasing your dreams and chasing your ambition, it certainly is critical to watch the full class Become a member@bigthink.com membership.

知道你願意帶著開放的心和滿滿的接納，去面對你不知道的事。而所有這些加在一起，將導向一個更好的，一個很棒的結果。 知道你不知道什麼，擁抱你不知道什麼，找到樂趣，找到自由。 說出「我不知道」，然後去學習你不知道的事，將能培養肌肉記憶。 你需要將這種無所畏懼轉化為實際行動。 我不能說對所有事都無所畏懼就是正確答案，但 在追逐夢想和抱負的過程中，這絕對是關鍵，請觀看完整課程，成為 @bigthink.com 的會員。