Name: IShowSpeed 怎麼會在中國大陸掀起內容創作熱潮？ | DW 新聞 (How did 'IShowSpeed' boost content creation on the Continent? | DW News)
Uploaded: 2026-01-31T17:02:34.000Z
Duration: 11 min 25 s

程度副詞

僅僅四周就走訪了 20 個非洲國家。

分詞構句

From the kickoff in Cape Town, the American streamer and YouTuber iShowSpeed certainly delivered what his name promises, zapping from Algeria to Zimbabwe.

從開普敦開始，這位美國直播主兼 YouTuber iShowSpeed 果然沒讓他的名字白費，從阿爾及利亞一路飛到辛巴威。

情態副詞

Some of his destinations on the continent were already clearly on the world's agenda, like his surprise appearance at the AFCON final in Morocco, popping out of the costume of the mascot Assad the Lion at the final in Rabat.

他在非洲大陸的一些目的地，像是驚喜現身摩洛哥的 AFCON 決賽，在拉巴特的決賽中從吉祥物 Assad the Lion 的玩偶裡跳出來，早已備受世界矚目。

Well, the attractions of the West African nation weren't on many bucket lists till the content creator from Cincinnati sped into Cotonou, making the capital another stop on his Speed Does Africa tour, which has been praised for presenting a fresh view of the continent's rich cultural heritage, including revelations of his own ancestral links to Ghana.

這座西非國家的魅力，直到這位來自辛辛那提的內容創作者 iShowSpeed 衝進柯託努，讓首都成為他 Speed Does Africa 之旅的另一站，才讓許多人開始關注。這趟旅程因呈現了非洲大陸豐富文化遺產的新視角而備受讚譽，甚至還揭露了他與迦納的祖源連結。

And a personal milestone in Nigeria, where our West Africa correspondent Azizat Olaula caught up with the megastar streamer.

在奈及利亞，我們的西非特派記者 Azizat Olaula 捕捉到了這位超級巨星直播主，這對他來說也是一個重要的個人里程碑。

He is one of the world's biggest digital stars, and

他是全球最頂尖的數位明星之一，

across Africa, the reception for Ishowspeed has been loud.

在整個非洲，iShowSpeed 都受到了熱烈的歡迎。

Ishowspeed was welcomed to Lagos by hundreds of young Nigerian fans as he continued his Africa tour live streaming every moment.

iShowSpeed 抵達拉哥斯時，受到數百名年輕奈及利亞粉絲的歡迎，他持續進行非洲之旅，並直播每一個時刻。

The YouTube star celebrated his 21st birthday and a huge streaming milestone, hitting 50 million subscribers online with a cake to the face.

這位 YouTube 明星慶祝了他 21 歲生日，以及創下 5000 萬訂閱者的線上里程碑，還玩了個「蛋糕糊臉」的慶祝方式。

He's been meeting with young people across the state and many of them have seen him as an iconic figure who inspires them to go into content creation.

他拜訪了各地許多年輕人，許多人都把他視為激勵他們投入內容創作的偶像。

Ishowspeed's fans believe his visit is shining a global spotlight on a continent often misunderstood.

iShowSpeed 的粉絲們相信，他的到訪讓這個常被誤解的大陸，在全球舞臺上發光發熱。

And part of his appeal is how he interacts unscripted, instinctive and close to the people around him.

他吸引人的地方之一，就是他與周遭人們互動時，那種不加修飾、直覺且親近的樣子。

I saw this stream, my friends texted me and he told me that, oh, this stream is happening.

我看了那個直播，我朋友傳訊息給我，告訴我說，噢，這個直播正在進行。

And I immediately started running and I started tracking over him.

我立刻就跑了起來，開始追蹤他。

I'm still happy at the moment I'm standing outside, I'm not too far from him.

我現在站的地方還不錯，離他不太遠。

Inspires everybody as a black person to want to do better and also evidence that you can actually be what you put your mind to.

他激勵了所有黑人，讓大家想要做得更好，也證明瞭你真的可以達成你心裡想達成的目標。

Ishowspeed started out posting video game clips and now 10 years later, he is one of the most influential digital creators on the planet, Named the US Magazine Rolling Stone Creator of the Year and worth an estimated $20 million, according to Forbes.

iShowSpeed 最初是分享電子遊戲片段，而現在 10 年後，他已成為全球最具影響力的數位創作者之一，被美國《滾石》雜誌選為年度創作者，據福布斯估計身價高達 2000 萬美元。

Aisha Speed was treated like royalty at every stop.

iShowSpeed 在每一站都受到皇室般的待遇。

The mood here is electrifying as content creators in Nigeria are coming here to meet up with Aisha Speedy, who is inside.

這裡的氣氛超嗨的，因為奈及利亞的內容創作者們都來這裡跟 Aisha Speedy 見面，她就在裡面。

We can't go close to him because his bodyguards do not want media around him because he's streaming and they don't want anything to mess up his streaming.

我們不能靠近他，因為他的保鑣不希望媒體靠近他，因為他正在直播，他們不想讓任何事情影響到他的直播。

However, the mood here among young people in Nigeria, Lagos, Niger, Nigeria has been indescribable.

不過，奈及利亞、拉哥斯、尼日、奈及利亞的年輕人們在這裡的心情真是難以形容。

They say that he inspires them and oh my God, you can just imagine how it is right here.

他們說他激勵了他們，天啊，你可以想像這裡的氣氛有多熱烈。

Everybody's just moving around everywhere and behind me there are lots of activities of movements going on.

每個人都在四處移動，在我身後有很多活動和人潮在移動。

People want to see ishowspeed and it's been moving to one location or the other across Lagos.

大家想見 iShowSpeed，他已經在拉哥斯從一個地方移動到另一個地方。

And all I can tell you is that ishowspeed feels right at home in Africa.

我只能告訴你，iShowSpeed 在非洲感覺就像在家一樣。

Many have described Ishowspeed's Africa tour as not just travel content or entertainment, but

許多人形容 iShowSpeed 的非洲之旅不只是旅遊內容或娛樂，

a much needed exposure for Africa and its youth and importantly, showing a different view of the continent.

而是對非洲及其年輕人來說非常需要的曝光機會，更重要的是，展現了這個大陸的不同面貌。

I'm excited that a young black African is here in Nigeria to highlight some of the good things about Nigeria to the world.

我很高興一位年輕的非洲黑人來到奈及利亞，向全世界強調奈及利亞一些美好的事物。

So his presence here would also inspire so many young people to be able to do, to follow their path and you know, just push for whatever they believe in.

所以他的出現也能啟發這麼多年輕人，讓他們能夠追隨自己的道路，你知道的，就是為自己相信的一切努力。

And maybe you never can tell, you'll be a world sensation as well.

也許你永遠不知道，你也會成為世界級的紅人。

而今天的群眾已經說明瞭一切。

Africa's digital community is ready for its moments on the global stage.

非洲的數位社群已經準備好在全球舞臺上綻放光芒。

那麼，Speed 為非洲做了什麼呢？

We're going to get Sharon Mashiri's take on this.

我們來聽聽 Sharon Mashiri 的看法。

She's a travel journalist and digital content creator based in Nairobi.

她是一位駐內羅畢的旅遊記者兼數位內容創作者。

It's great to have you on the program, Sharon.

Now that the dust has settled, so to say.

And having reflected upon it all, how would you sum it all up?

在仔細回顧了這一切之後，妳會怎麼總結？

I think it was about time that the world got to see the Africa that I, for one experience, I write about as a travel journalist because I think what he did, and

我認為，是時候讓全世界看到我身為旅遊記者所體驗、所書寫的非洲了，因為我認為他所做的，

I want to speak to the power of platform.

As someone who's worked in tech, someone who's been a journalist for over a decade, the power of this entire thing is when technology democratizes media.

身為一個曾在科技業工作過、當了十多年記者的人，這整件事的威力在於科技讓媒體普及化。

If this was not being live streamed on, you know.

如果這沒有被直播的話，你知道的。

On a streaming app, I don't think it would have the effect that we've seen today.

在串流應用程式上，我覺得不會有我們今天看到的這種效果。

And so I think it was about time that the narrative about Africa was allowed to be, you know, told through people that are not gatekeepers, people who don't particularly have an agenda.

所以我覺得，是時候讓大家，透過沒有預設立場、沒有特別議程的人，來訴說關於非洲的故事了。

This kid was just trying to have a good time and stream it to his friends.

這個小孩只是想玩得開心，然後把過程直播給他的朋友們看。

And the result of that was people got to see Africa in its true purest form, which is full of vibes, full of community, full of humor, and

結果就是，大家看到了最真實、最純粹的非洲，充滿活力、充滿社群感、充滿幽默，

And you're right about the fact that people got to see the Africa that we experience on a daily in our cities.

你說得沒錯，大家看到了我們每天在城市裡體驗的非洲。

But can we already get a sense, Sharon, of what the real impact, so to say, of the streaming tour has been?

不過，Sharon，我們能不能先感受一下，這次串流之旅的實際影響，可以怎麼說？

Are there gains that can already be counted?

有沒有已經可以計算出來的收益了？

I mean, from just what I've seen online, I saw this entrepreneur, so she's in Ghana, and

我是說，從我網路上看到的，我看到一位女企業家，她在迦納，

And I think it was one of the more popular.

我覺得那是一個比較受歡迎的。

I mean, everything he did was super popular, but

我是說，他做的所有事情都很受歡迎，但

it was one of the more popular places he visited.

那是他去過比較受歡迎的地方之一。

And they posted that ever since he went on this live stream and had this incredible massage by all these Ghanaian women with like.

他們發布說，自從他進行這次直播，並由這些迦納女性為他進行了令人難以置信的按摩，還使用了。

Apparently, the museum has now had bookings all the way from January through to March this year.

顯然，這家博物館現在已經從一月一直預訂到今年三月了。

So to me, that is a powerful example of what happens when, you know, when this kind of impact trickles down to the actual people and just staying on that point, then can local content creators achieve the same thing, Sharon?

所以對我來說，這是一個強而有力的例子，說明當這種影響真正惠及當地民眾時會發生什麼，Sharon，我們可以就這一點繼續說，當地的內容創作者也能達到同樣的成就嗎？

Would they get the same kind of traction that Ishowspeed got?

他們會不會獲得跟 iShowSpeed 一樣的關注度？

Local content creators speak to a completely different context.

在地內容創作者能觸及完全不同的受眾。

You know, Ishowspeed had the backing and support of, like, government.

你知道，iShowSpeed 有像是政府的支持和後盾。

I think local content creators, the lesson they can borrow from this is the power of authenticity.

我認為在地內容創作者可以從中學到的功課是真實的力量。

What I show Speed did was just be true to himself.

iShowSpeed 所做的就是忠於自己。

Like he was not trying to be anybody else but himself.

就像他不是試圖變成別人，而是做自己。

It made a few people uncomfortable because he's so raw.

這讓一些人感到不舒服，因為他太真實了。

But I think local content creators, a lot of the time, they try to emulate the creators that they see from the west, you know, trying to package themselves differently.

但我認為，很多時候，在地內容創作者會試圖模仿他們在西方看到的創作者，你知道的，試圖包裝自己。

And so I think the lesson to learn there really is how to be authentic with who you are, whether you're from Ghana, Kenya, Mozambique, just be yourself.

所以我認為那裡真正要學到的功課是，無論你來自迦納、肯亞、莫三比克，都要忠於自己。

And that's going to resonate with the world.

And I guess, you know, we're talking about the Africa tour and all that, you know, the continent has benefited.

我想，你知道，我們在談論非洲巡迴演出和所有這些，你知道，這個大陸確實受益了。

You talked about the shea butter museum in Ghana, but it was also good for Isha Speed himself.

你提到了迦納的乳木果油博物館，但這對 iShowSpeed 本人也很有益。

He got millions of views on his videos, even reaching the 50 million subscriber subscribers milestone.

他的影片獲得了數百萬次觀看，甚至達到了 5000 萬訂閱者的里程碑。

How else did this tour benefit the streamer?

這次巡迴演出還為這位直播主帶來了哪些好處？

His career trajectory, when you watch his final sort of, you know, drop the mic moment and him kind of concluding the whole thing, he talked about it changing him fundamentally as a person, and

他的職涯發展，當你看到他最後那個，你知道，放下麥克風的時刻，以及他如何總結這一切，他談到這從根本上改變了他這個人，而且

that is the power of traveling to the continent.

這就是前往這片大陸旅行的力量。

I think a lot of it is in the unspoken ways with which we accept visitors and people come here and feel at home.

我認為很多部分在於我們如何不言而喻地接納訪客，讓他們來到這裡感到賓至如歸。

But just to speak on the piece about his career trajectory and what it's done for him, specifically as a streamer, Africa has one of the biggest populations of young people in the world.

但就談論他的職涯發展以及這對他有什麼幫助，特別是作為一個直播主，非洲擁有世界上最龐大年輕人口之一。

So for anybody who's looking to be a content creator, if you're not thinking about building content that speaks to an African audience, I think you're losing out.

所以，任何想成為內容創作者的人，如果你沒有考慮創作能引起非洲觀眾共鳴的內容，我認為你就錯失良機了。

Because at the end of the day, content is about visibility and it's about reach, and

因為歸根究柢，內容創作關乎曝光度和觸及率，而