Name: 比原版更受歡迎的十大盜版品牌 (Top 10 Rip Off Brands More Popular Than the Original)
Uploaded: 2025-05-23T05:07:34.000Z
Duration: 10 min 46 s

Oreo was pretty much known as the knockoff of Hydrox.

奧利奧幾乎被稱為 Hydrox 的山寨版。

Hydrox was made four years before and was the original sandwich cookie.

Hydrox 是四年前生產的，也是最初的夾心餅乾。

And today we're counting down our picks for the copycat products that became more successful than the brands they copied.

今天，我們將盤點那些比被模仿品牌更成功的山寨產品。

I don't think a copycat at all necessarily means failure.

我認為完全模仿並不一定意味著失敗。

Where do you turn when you want strangers on the Internet to give you money?

當你想讓互聯網上的陌生人給你錢時，你該向哪裡求助？

Not only are we officially becoming the all in one crowdfunding platform, creators have been asking for, but we're also improving the experience for our backer community.

我們不僅要正式成為創作者們一直要求的一體化眾籌平臺，還要改善支持者社區的體驗。

The crowdfunding platform has become massively successful since it was launched in April 2009, bringing in more than eight and a half billion dollars in pledges.

自 2009 年 4 月推出以來，該眾籌平臺取得了巨大成功，共獲得超過 85 億美元的認捐。

However, it wasn't the first company to use this business model.

不過，它並不是第一家使用這種商業模式的公司。

Indiegogo was founded more than a year earlier in January 2008.

Indiegogo 成立於一年多前的 2008 年 1 月。

We help connect creators with backers and supporters from around the world who support their ideas and they can help bring them to life.

我們幫助創作者與來自世界各地的支持者建立聯繫，他們支持創作者的想法，並能幫助他們實現這些想法。

The site has raised over two billion dollars in pledges since it launched.

自推出以來，該網站已募集到超過 20 億美元的認捐資金。

But today it's better known as the platform that controversial projects jump to and they get kicked off of Kickstarter.

但如今，Kickstarter 更為人所知的身份是，有爭議的項目會跳轉到 Kickstarter 平臺，然後被踢出 Kickstarter。

They decided to go on to Indiegogo and keep raising money because apparently Indiegogo's rules are less strict than Kickstarter's when it comes to prototypes.

他們決定轉到 Indiegogo 繼續籌款，因為在涉及原型時，Indiegogo 的規則顯然沒有 Kickstarter 那麼嚴格。

Not only was this product a rip off, the company also copied the original's advertising style.

這種產品不僅是一種翻版，該公司還抄襲了原版的廣告風格。

If you watch TV in the mid 2000s, you definitely remember Fast

如果你在 2000 年代中期看過電視，你一定還記得《快餐》。

文斯-奧弗爾在他的資訊廣告中說的話。

You'll be saying wow every time you use this towel.

每次使用這條毛巾，你都會讚不絕口。

And you probably noticed that they were an awful lot like the work of another pitch man, Billy Mays.

你可能也注意到了，他們和另一位投球手比利-梅斯的作品非常相似。

Mays came onto the scene in 2000, advertising OxyClean.

2000 年，Mays 開始為 OxyClean 做廣告。

In 2007, Offer showed up with a similar style in an ad for an absorbing cleaning towel called the ShamWow.

2007 年，Offer 在一款名為 ShamWow 的吸水清潔毛巾的廣告中也採用了類似的風格。

This towel just happened to be identical to another product advertised by Mays.

這條毛巾恰好與梅斯公司宣傳的另一款產品相同。

Mays was none too happy about the obvious copycat, and the Zorbys wasn't the only product Offer would steal from Mays.

梅斯對這一明顯的山寨行為非常不滿，而且奧弗從梅斯那裡偷走的產品還不止 Zorbys 一種。

The Slap Chop was a clear imitation of Mays' Quick Chop.

這一記 "重擊斬 "明顯是模仿梅斯的 "快速斬"。

Hi, Billy Mays here for the original Quick Chop.

嗨，我是比利-梅斯，為您帶來原版 Quick Chop。

The fastest, easiest, safest way to chop, mince or dice any vegetable.

最快、最簡單、最安全的切碎、剁碎或切丁方法。

In 1947, Kitty Craft Toy Company owner Hillary Page patented a design for hollow plastic bricks that could be snapped together.

1947 年，Kitty Craft 玩具公司的所有人希拉里-佩吉（Hillary Page）為一種可拼接的空心塑膠磚申請了專利。

In 1949, Ol Kirk Christensen, founder of the Lego Group, began manufacturing an extremely similar product, which she called automatic binding bricks.

1949 年，樂高集團創始人奧爾-柯克-克里斯滕森開始生產一種極為相似的產品，她稱之為自動綁定磚。

They need something different that will strengthen their imagination and creativity.

他們需要一些與眾不同的東西，來增強他們的想象力和創造力。

So you're trying to put Lego into a system?

所以，你是想把樂高放進一個系統裡？

Christensen openly acknowledged that he copied the Kitty Craft design, but since Lego bricks were only sold in Denmark at the time, they weren't a direct competitor to Kitty Craft.

克里斯滕森公開承認他抄襲了 Kitty Craft 的設計，但由於樂高積木當時只在丹麥銷售，是以並不是 Kitty Craft 的直接競爭對手。

However, Lego later expanded into international markets, including England.

不過，樂高後來擴展到了包括英國在內的國際市場。

The company claims that it received Kitty Craft's blessing to start selling Lego in the U.K.

該公司聲稱，它得到了 Kitty Craft 的祝福，開始在英國銷售樂高。

in the late 50s, since Kitty Craft had trouble marketing their own bricks.

在 50 年代末，由於 Kitty Craft 在銷售自己的磚塊時遇到了困難。

Today, Lego has taken over the world while Kitty Craft has faded into obscurity.

如今，樂高已經佔領了全球市場，而 Kitty Craft 則逐漸銷聲匿跡。

Get building and make the world your playground.

開始建設，讓世界成為你的遊樂場。

You might remember that during the early days of the COVID-19 lockdown,

你可能還記得 COVID-19 封鎖初期的情況、

Zoom skyrocketed to the top of the video conferencing market.

Zoom 一躍成為視頻會議市場的佼佼者。

Zoom bridges the gap, giving everyone a chance to be included, to share their ideas and collaborate as one team.

Zoom 縮小了這一差距，讓每個人都有機會融入其中，分享自己的想法，並作為一個團隊進行協作。

From February to March 2020, its user base doubled.

從 2020 年 2 月到 3 月，其用戶數量翻了一番。

But Zoom had only been around since 2011, whereas its competitor, Skype, was developed in 2003.

但是，Zoom 自 2011 年才問世，而它的競爭對手 Skype 早在 2003 年就開發出來了。

So how did Zoom outspace Skype so easily?

那麼，Zoom 是如何輕而易舉地超越 Skype 的？

Skype was incredibly popular when Microsoft bought it in 2011, but the tech giant immediately started making changes to the app that bogged down its performance.

Skype 在 2011 年被微軟收購時非常受歡迎，但這家科技巨頭隨即開始對該應用進行修改，導致其性能下降。

What happened with Skype is the story of every large company with a lot of middle management.

Skype 的遭遇與所有擁有大量中層管理人員的大公司如出一轍。

They didn't innovate on the product for a very long time.

他們在很長一段時間內都沒有對產品進行創新。

Hoping to compete with apps like Snapchat, the company introduced emojis and other features that impacted call quality and usability.

該公司希望與 Snapchat 等應用競爭，是以推出了表情符號和其他影響通話質量和可用性的功能。

By 2020, millions of users had abandoned Skype because they were fed up with poor performance and dropped calls.

到 2020 年，數以百萬計的用戶已經放棄了 Skype，因為他們受夠了糟糕的性能和掉線。

Yeah, Microsoft saying that it wants to streamline all of its communication options under Teams.

是的，微軟說它想簡化 Teams 下的所有通訊選項。

So it's deemed Skype to sort of be no longer needed among its portfolio of offerings.

是以，它認為 Skype 在其產品組合中已不再需要。

These robots in disguise were a staple of 80s childhoods, but they weren't the first transforming toys on the scene.

這些喬裝打扮的機器人是 80 年代童年的主打產品，但它們並不是最早出現的變形玩具。

They were inspired by robot toys from Japan, but had a few important differences.

它們的靈感來自日本的機器人玩具，但有一些重要的不同之處。

The Japanese versions were mech suits controlled by people and didn't have names.

日文版是由人控制的機械戰衣，沒有名字。

GoBots, on the other hand, were sentient machines that had their own character names.

而 GoBots 則是有生命的機器，它們有自己的角色名。

Super GoBots, Stacks, Leader One and Psy-Kill, each sold separately from Tonka.

Super GoBots、Stacks、Leader One 和 Psy-Kill，每種都在 Tonka 單獨出售。

Hasbro, eager to jump on the toy robot craze, introduced Transformers toys in 1984.

孩之寶公司（Hasbro）急於趕上玩具機器人的熱潮，於 1984 年推出了變形金剛玩具。

The launch included a Marvel Comics series tie in and an animated TV show, which premiered just nine days after GoBots own cartoon.

推出的內容包括與漫威漫畫系列的合作以及電視卡通片，該卡通片在 GoBots 自己的卡通片播出九天後就首播了。

Thanks in part to a massive marketing push,

這部分要歸功於大規模的市場推廣、

Transformers soon overtook GoBots in popularity.

變形金剛的受歡迎程度很快就超過了 GoBots。

Hasbro ultimately bought out GoBots in 1991.

孩之寶公司最終於 1991 年收購了 GoBots。

With four power suits and spaceship, GoBot sold separately.

配有四套動力服和飛船，GoBot 需單獨購買。

In the 1960s, Kellogg and Post were the biggest names in shelf-stable foods.

20 世紀 60 年代，凱洛格（Kellogg）和波斯特（Post）是最知名的保質食品生產商。

Hey, cool things happen with one piece of Kellogg's Pop-Tarts.

嘿，一塊 Kellogg's Pop-Tarts 就能帶來無限驚喜。

In 1964, Post announced a new product that would be hitting shelves in a few months.

1964 年，郵政公司宣佈將在幾個月內上架一款新產品。

A fruit filled breakfast pastry called Country Squares.

一種名為 "鄉村方塊 "的水果餡早餐糕點。

The execs at Kellogg apparently thought this was a brilliant idea because they immediately stole it.

凱洛格公司的高管們顯然認為這是一個絕妙的主意，因為他們馬上就把它偷走了。

They hired a Keebler employee named, coincidentally, Billy Post to develop a nearly identical product as fast as possible.

巧合的是，他們僱傭了一位名叫比利-波斯特的 Keebler 員工，以最快的速度開發出幾乎一模一樣的產品。

I mean, I know she loved the Kellogg's Pop-Tarts.

我是說，我知道她喜歡凱洛格的跳跳糖。

Who wouldn't pull a nice, warm, gooey, real fruit filling in a toasted tandrum?

誰會不喜歡在烤好的丹德魯姆中加入香甜、溫暖、粘稠、真正的水果餡料呢？

But now I know she thinks they're cool because they're hot.

但現在我知道，她覺得它們很酷，因為它們很熱。

Just four months later, Kellogg released Fruit Scones, which it soon renamed to Pop-Tarts.

僅僅四個月後，凱洛格就推出了水果烤餅，並很快將其更名為 Pop-Tarts。

Post changed its product name to Toast and Pop-Ups the following year.

次年，Post 將其產品名稱改為 Toast and Pop-Ups。

And while they're still around today, they've never come close to matching the success of Pop-Tarts.

雖然它們至今仍在銷售，但卻無法與 Pop-Tarts 的成功相提並論。

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比原版更受歡迎的十大盜版品牌 (Top 10 Rip Off Brands More Popular Than the Original)

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