Hi, I'm Cara Barrett, editor at Hodinkee, the leading online watch publication.

嗨，我是 Cara Barrett，頂尖網路手錶雜誌 Hodinkee 的編輯。

Rolex is one of the few brands, if not the only brand that has a very specific aesthetic.

勞力士可說是少數，或唯一有著明確美學標準的品牌。

They are sporty, they are active, they are tool watches that's kind of their main DNA.

有運動風，也可以很有活力，同時也可作為工具錶，這可說是存在他們的 DNA 裡。

In the 50's they came out with the Submariner, the Explorer, the Milgauss, the GMT and they were all watches that were designed and made to be used as tools.

在 1950 年代，他們推出了潛航者、探索家、the Milgauss、格林威治等型號，這些型號都是以工具錶取向而被設計製成的。

And so that's their bread and butter and it still is today.

這也是他們時至今日的謀生之道。

It kind of evolved into a luxury brand later in life which now is what they're known for.

勞力士後來漸漸成為一個生活中的奢華品牌，也就是大家現在對他們的印象。

So that's kind of the interesting thing about them is they initially were tool watches which have now become luxury.

有趣的是它們原本只是工具錶，現在卻成為奢華的象徵。

Rolex is kind of one of those brands that sits on the lower end of the spectrum as far as luxury watches are concerned.

勞力士在奢侈手錶品牌裡面價錢算是較親民的。

The Submariner's $8,000.

潛航者八千美元。

The entry-level watch at Rolex is $5,000 with the Oyster Perpetual.

勞力士入門款是五千美元的蠔式恆動。

Their three qualities are self-winding, waterproof and precision.

它們的三大特點為自動上鍊，防水及精準。

And they really focus on quality.

他們非常注重品質。

It takes one year to make a Rolex.

製作一支勞力士得花上一年的時間。

They go through extensive testing.

還得經過大量的測試。

The accuracy, the chronometer, the timing, it's all about telling the right time, keeping the right time.

準確度、精密時計、計時，所有的一切都為了要精準報時與確保時間的正確性。

They also have extensive service work after, so if you ever have a problem with your Rolex, you can take it to them and they'll fix it.

勞力士也有售後服務，所以如果你的錶有問題，你可以拿給他們修理。

The clasp is opened and closed a thousand times before it leaves so you know that when you get it, it's not gonna break.

錶扣在出廠前會經過一千次的測試，所以當拿到錶的時候，你知道它不會是壞的。

The whole point of a Rolex is you buy one now, it will last you for 20 years if you take care of it.

勞力士的原則就是如果你現在買一隻，在好好保養的情況下可以用二十年。

It will last you for 100 if you really take care of it.

如果真的很用心保養，用一百年也沒問題。

That's ultimately why they're so expensive because you're buying something that will last you a lifetime presumably.

這就是它們會那麼貴的原因，畢竟你是買了一個預計可以用一輩子的東西。

And something that you can pass down to other generations as well.

也是個你能傳給下一代的東西。

In the collectors' world, there's the vintage Rolex market.

在收藏者之間，有一個古董勞力士市場。

And there's a whole underground of different nuances.

這裡有大量有著細微差異的勞力士。

And you know there's a GMT with a matte dial, a GMT with a gilt dial and there are all these tiny little details that change and they make a watch more or less valuable.

有霧面錶面或黑金錶面的格林威治型，這些細微的差異都有可能讓一隻錶的價值變得更高或更低。

There's the Paul Newman Daytona which sold for $17.8 million last fall and that's the most expensive Rolex that's ever sold at auction.

有一支 Paul Newman 地通拿錶在去年秋天以 1780 萬美金售出，成為在拍賣會歷史上售出最高價的勞力士。

The Paul Newman Daytona is a really good example where they came out with a Daytona back in the 70s and they put these exotic dials on them and they couldn't sell them.

這支 Paul Newman 地通拿錶可說是他們在 1970 年代推出這些放上異國錶圈卻賣不出去的最佳範例。

And now they're the most collectible watches on the vintage market.

而現在地通拿錶成了在古董錶市場上最有價值的手錶。

No one knows how many Rolexes are produced per year, no one knows how many Rolexes are produced per model.

沒人知道勞力士一年製造了多少隻錶，也不知道勞力士每種型號生產了幾隻。

But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.

但也有較明確的型號，像是今年出的彩虹地通拿，據說生產了一些，但產量不高。

You don't ever know exactly what the number is, but you do know that there aren't that many.

你永遠不會知道確切的數量，只會知道數量並不多。

And they're hard to get.

而且很難得手。

One of the best things about Rolex is anyone can wear any of them.

勞力士的最大優點之一就是任何人都可以配戴任何一種型號。

They're very unisex and I think that that's refreshing 'cause a lot of times brands put a lot of diamonds on watches and kind of brand it as a woman's watch.

它們非常男女通用，而這是別具一格的，因為許多時候手錶品牌會在錶上放上大量鑽石，而讓它看起來像個女錶。

Whereas Rolex does the same thing, but it's kind of unisex.

然而勞力士雖然也這麼做，成果卻很男女通用。

I wear a lot of men's Rolex.

我本身就戴了許多勞力士的男錶。

But the ladies Datejust is actually, in two-tone, is actually the most sold Rolex model of all time.

但勞力士的雙色日曆女錶，實際上才是勞力士歷年來最暢銷的款式。

Which is a really fun fact.

而這是個非常有趣的事實。