Name: 樂高在拉斯維加斯發表全新「智慧磚塊」！| BBC News (Lego announces new ’smart brick’ in Las Vegas | BBC News)
Uploaded: 2026-02-28T12:05:12.000Z
Duration: 5 min 30 s

From a carpenter's workshop in Denmark to a global icon of creativity, Lego has been teaching generations how to build, imagine and experiment.

從丹麥的木匠工作室到創意產業的全球指標，Lego 一直在教導各世代如何建造、想像和實驗。

程度副詞

Even the name comes from the Danish words leg, goat, meaning play.

甚至這個名字也來自丹麥語的 "leg" 和 "goat"，意思是「玩」。

Well, now the company best known for simple plastic bricks is adding something new to the mix.

嗯，現在這個以簡單塑膠積木聞名的公司，又要加入新東西了。

Packed with sensors, lights, sound and motion, it is designed to bring physical play into a new tech powered dimension.

它內建了 sensors、lights、sound 和 motion，旨在將實體遊戲帶入一個全新的 tech powered 境界。

你可以把它想像成積木的 brain。

The brick is packed with tremendous amount of intelligence.

這塊 brick 裡頭蘊藏了極高的 intelligence。

這一切都儲存在 silicon chip 裡。

The whole system that we introduced today, that we showed, which is the brick and the tags and the interactive Minifigs, has over 20 different patents associated with them.

我們今天介紹、展示的整個 system，也就是這塊 brick、tags 和 interactive Minifigs，擁有超過 20 項相關的 patents。

So it's very proprietary technology, but essentially it's a super intelligent brick.

所以這是很 proprietary technology，但基本上它是一塊 super intelligent brick。

I gave it a go at the launch in Las Vegas.

我在 Las Vegas 的 launch 活動時試玩了一下。

If you just put this first tag onto the smart brick.

如果你先把這個 tag 放到 smart brick 上。

Now we start the magic, because if you actually turn the brick a little bit around, you will actually see that the sound is actually responding to how you move the brick.

現在魔法就要開始了，因為如果你稍微轉動這塊 brick，你會發現它的 sound 會回應你移動 brick 的方式。

I think you need to fly it a bit in the air.

我覺得你需要讓它在空中飛一下。

Do you feel that it's responding to how you're actually moving it around?

你覺得它有回應你實際移動它的方式嗎？

What happens if you turn that upside down?

The smart brick is part of a wider smart ecosystem where it connects to tags and interactive minifigures and then responds in different ways.

smart brick 是更廣泛 smart ecosystem 的一部分，它會連接到 tags 和 interactive Minifigs，然後以不同的方式回應。

Play out a little story for you so you can see how it works.

演一小段故事給你，讓你看看它是怎麼運作的。

So now we have a day live of our auto friends here, the robber and the policeman.

所以現在我們有我們的 auto friends 在這裡，有搶匪和警察。

And then when the policeman is in the front seat and drive, then you will get it.

然後當警察坐到前座開車時，你就會明白了。

Now, of course, it's the policeman in the front seat, so now it will be chasing the rubber.

現在，當然是警察坐前座，所以現在牠會去追那個搶匪。

But a potential issue for creative kids who want to play for a long time is battery life, which only lasts between half an hour and 45 minutes.

但對於想玩很久的創意小孩來說，一個潛在的問題是電池續航力，大約只能維持半小時到 45 分鐘。

A simple way of thinking about it is the brick is a bit like a console.

簡單來說，這個 brick 就像一臺遊戲機。

It's something that doesn't have a particular play experience.

It just has a lot of capabilities that can be used for many play experiences.

它有很多功能，可以用在很多不同的遊玩體驗上。

And both the tag and the minifigure are the play experience.

而 tag 和 minifigure 都是遊玩體驗的一部分。

So now we bring each dog to life, as you can see, and

所以現在我們讓每隻狗狗都活了過來，就像你們看到的，

we will have our mother dog, as you can see.

然後我們就會有我們的母狗，就像你們看到的。

So they're having fun over here because mother dog is looking away, but

所以牠們在這裡玩得很開心，因為母狗沒有看著牠們，但是

what happens if she's actually looking at them?

如果牠真的看著牠們，會發生什麼事呢？

The brick has a sensor, a light sensor, a color sensor, but

這個 brick 有一個 sensors，一個 light sensor，一個 color sensor，但是

it doesn't say what to do with a light sensor or a color sensor.

它沒有說要怎麼使用 light sensor 或 color sensor。

The tag has some code that says when it's dark, turn the light on, when it's light, turn the light off.

這個 tag 上有一些 code，說天黑了就把燈打開，天亮了就把燈關掉。

The brick is the broad capabilities of sensing the light and responding and communicating.

這個 brick 具備了感應光線、做出反應和溝通的廣泛能力。

The first collaboration that LEGO are doing with the smart brick is with Star Wars, a partnership that they've had for 25 years.

Lego 首次與 smart brick 合作的對象是 Star Wars，這也是他們長達 25 年的合作夥伴。

It seemed to go down really well with the adults here in the room.

感覺在座的成年人對此反應相當不錯。

But the big test will be in March when it's released for children.

不過真正的考驗將在三月產品推出給孩子們時才會知道。

我很好奇這個按鈕是做什麼用的。

I think you want me, but will the brick encourage creativity amongst children rather than a scripted experience?

我想你想要我，但這個 brick 會激發孩子們的創意，而不是一個預設好的體驗嗎？

You've obviously tested this technology with children already, but

你們顯然已經跟小朋友們測試過這項 tech powered 了，但是

what's your expectation when the product does come to market?

當產品上市時，你們的期望是什麼？

We want to see this platform starting to grow into how the fans are actually experiencing the LEGO system and play.

我們希望看到這個平臺開始成長，並看到粉絲們如何體驗 Lego system 和玩樂。

We know that kids love mash ups, so they will take different sets, mash them together, they will bring different characters into, you know, a scenario, even though they might come from different worlds.

我們知道小朋友們喜歡混搭，所以他們會把不同的組合包混在一起，把不同的角色帶進一個場景裡，即使他們來自不同的世界。

And this just gives them an opportunity to take it to another level.

這只是給他們一個機會，讓他們能更上一層樓。

There have been concerns about the new tech enabled products undermining the distinct simplicity of the plastic brick in a digital world.

有人擔心新的 tech powered 產品，在數位世界裡會損害塑膠 brick 原有的簡潔性。

Is LEGO feeling the pressure to stay relevant in the digital age?

Lego 在數位時代感受到維持相關性的壓力嗎？

Yeah, actually we have not looked at it as a threat.

是的，其實我們沒有把它看成威脅。

We've looked at digital as a massive opportunity and we really embraced it.

我們把數位視為一個巨大的機會，並且我們真的擁抱了它。

Rather than looking at it as digital screens, games, opportunities for engaging experiences, we're looking at technology.

我們不是把它看成數位螢幕、遊戲、或是互動體驗的機會，而是看重科技本身。

And what's the advancement in technology enabling us to do?

科技的進步讓我們能做到什麼？

And I think what we've done today is shown interactivity that can work itself seamlessly into physical products.

我認為我們今天展示的互動性，可以無縫地融入實體產品中。

And in this connected world that we live in, LEGO is betting that smarter bricks don't replace imagination, just blow into the brick, they just give it more to play with.

在我們生活的這個互聯世界裡，Lego 相信更聰明的 brick 並不會取代想像力，而是讓 brick 更有玩樂的空間。

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樂高在拉斯維加斯發表全新「智慧磚塊」！| BBC News (Lego announces new ’smart brick’ in Las Vegas | BBC News)

relevant

scenario

engage

opportunity