Name: Aldi 如何成為全美成長最快的連鎖超市？ (How Aldi Became America’s Fastest-Growing Supermarket Chain)
Uploaded: 2026-01-18T14:02:05.000Z
Duration: 3 min 20 s

情態助動詞 B1

It may come as a surprise that German discount grocer Aldi is the third largest supermarket chain in the US by number of stores.

德國的折扣超市 Aldi 是美國第三大的超市連鎖店，這點可能會讓大家有點驚訝。

在 Aldi 之前的是 Walmart 和 Kroger。

With more than 2,600 stores across 39 US states, Aldi is the fastest growing supermarket chain in the U.S.

Aldi 在美國 39 個州擁有超過 2,600 間分店，是美國成長最快的超市連鎖店。

it opened nearly 200 stores in 2025, its biggest growth year to date and more than any other grocer in the country.

2025 年，它開設了將近 200 間新店，是迄今為止成長最多的一年，而且比國內其他任何雜貨商都多。

And its foot traffic grows more than 50% between 2019 and 2024.

而在 2019 年到 2024 年間， Aldi 的人流量成長超過了 50%。

We've grown every year in every type of economy.

我們在各種經濟環境下，每年都在成長。

There's always a time where I think customers want to save money.

我認為總會有顧客想省錢的時候。

If I were a traditional grocer, I would not be sitting with my head in the sand hoping that they would go away.

如果我是傳統雜貨商，我不會抱持鴕鳥心態，希望這些改變會消失。

These are companies that you need to worry about and adapt your strategy for what separates Aldi from others is its no frills strategy.

這些都是你需要擔憂的公司，並且要調整策略。 Aldi 之所以與眾不同，是因為它的極簡策略。

It keeps a lean staff, a limited assortment small stores, and

它有精簡的員工、有限的商品種類、小型商店，而且

even keeps a lot of its products in shelves, in cardboard boxes or stacked on wooden pallets.

甚至很多產品都直接放在層架上，用紙箱裝或堆疊在木棧板上。

It mostly sells its own private label products, which it prices lower than national brands.

它主要販售自有品牌商品，價格比全國品牌低。

Aldi also follows something called a just in time inventory model.

Aldi 也遵循一種稱為「即時庫存」的模式。

That means it stocks just enough products based on sales data.

這表示它會根據銷售數據，只備置足夠的產品。

But it also means that when stores run out of product, it's not as quick to restock.

但這也意味著，當商店的產品賣完時，補貨速度不會那麼快。

And that's something that customers have complained about a lot online.

這也是顧客在網路上抱怨很多的點。

You might have to shop at another store, and that's actually okay with us.

你可能得去別家店買，而這對我們來說其實沒關係。

What we want our customers to do is shop Aldi.

我們希望顧客做的是去 Aldi 購物。

First, a couple of quirky facts about Aldi.

首先，來分享兩個關於 Aldi 的有趣小知識。

It's never offered free bags and requires shoppers to bag their own groceries.

Aldi 從來不提供免費的購物袋，而且顧客需要自己打包商品。

It famously makes customers pay a quarter for their shopping carts, which they get back after turning those carts in.

Aldi 還有個有名的做法，就是讓顧客付押金租購物車，還車後會退還。

And the company told me that these little tricks save up millions of dollars in labor costs every year.

公司告訴我，這些小撇步每年能省下數百萬美元的勞力成本。

But Aldi is not new to the U.S. it opened its first U.S.

不過 Aldi 在美國其實不算是新面孔，它在美國的第一間店是在

location in Iowa 50 years ago, and up until the early 2000s, expansion was slow.

50 年前於愛荷華州開設的，一直到 2000 年代初期，擴張速度都很緩慢。

Its popularity rose after making improvements to its in store experience, like remodeling locations and increasing its fresh food selection.

在改善店內體驗後，它的受歡迎程度也隨之提高，像是重新裝潢店面和增加生鮮食品的選擇。

But it's also benefited as consumers across incomes seek value.

同時，由於各收入階層的消費者都在尋求划算的商品， Aldi 也是以受惠。

Aldi's latest five year $9 billion growth plan includes opening three new distribution centers, a continued expansion west and entering its 40th state.

Aldi 最新五年 90 億美元的成長計畫，包括開設三個新的物流中心、持續向西擴張，並進入第 40 個州。

But Aldi's bare bones approach isn't for everyone.

不過，Aldi 的極簡策略並非適合所有人。

A smaller staff can hurt the in store experience, and

精簡的員工可能會影響店內的體驗，

its narrow assortment forces shoppers to visit multiple stores.

而有限的商品種類則迫使顧客需要去多家商店購物。

Aldi also lags behind bigger competitors when it comes to e commerce, though it's trying to catch up by relaunching its website.

在電子商務方面，Aldi 也落後於較大的競爭對手，不過它正試圖透過重新推出網站來迎頭趕上。

Aldi recently rebranded all of its packaging to streamline private labels under the Aldi name, in a move that coincided with yet another lawsuit alleging that its packaging is too similar to those of competitors.

Aldi 最近將所有自有品牌包裝統一為 Aldi 名稱，此舉恰巧與一項指控其包裝與競爭對手過於相似的訴訟同時發生。

We just actually launched our packaging refresh right before the end of the new year, and

我們其實是在新年前夕推出了包裝更新，

that was independent of any lawsuit or any infringement claims at all.

這與任何訴訟或侵權指控都無關。

Despite its growth, competition is stiff.

儘管成長快速，競爭依然激烈。

Aldi's arch rival, Lidl, relaunched in the US in late 2024 and also saw a huge boost in foot traffic last year.

Aldi 的頭號競爭對手 Lidl 於 2024 年底重新進軍美國，去年人流量也大幅增加。

Still, Aldi has gained a cult like following, while others have not SA.

儘管如此，Aldi 贏得了狂熱的追隨者，而其他公司則沒有。