Name: 為什麼球迷願意花 6000台幣，只為在「天象館」看一場比賽？ (Why Fans Are Paying $200 to Watch Sports in a Planetarium | WSJ Tech Behind)
Uploaded: 2025-12-16T21:01:20.000Z
Duration: 5 min 44 s

程度副詞

We're coming into the dome, really the featured area here at Cosm, that is a 27 meter LED dome.

我們正在進入穹頂，這裡其實是 Cosm 最具代表性的區域，一個直徑 27 公尺的 LED 穹頂。

It's sharper than what your eyes would see from pretty much all the seating points here.

畫面銳利程度甚至比你在這裡大多數座位用肉眼看到的還清楚。

And I think what we've seen is fans are willing to pay for quality.

而我們看到的是，球迷願意為高品質買單。

我們每個人付了大概 140 美元。

Our team's on the ground shooting with five 8K cameras that are capturing those live streams.

我們的團隊在現場用五台 8K 攝影機拍攝，並即時擷取畫面。

And that means for fans sitting here, it's just like being at the game.

這代表坐在這裡的球迷，感覺就像真的在比賽現場。

There's nothing like being at the link, but it's close.

當然沒有什麼能比得上親臨球場，但已經非常接近了。

We're here for Sunday Night Football, setting up for the Philadelphia game.

我們今天是為了週日夜間美式足球而來，正在為費城的比賽做準備。

This is kind of a little tedious, part of the operation for us, where we're just kind of in here,

這算是我們作業流程中比較繁瑣的一部分，就是在這裡反覆確認，

you know, making sure everything's ready to go out on the field.

In the US, people are spending more money on live sports than ever before.

在美國，人們花在現場運動賽事上的錢創下新高。

Cosm, which is run by a former NFL player, is looking to cash in.

由前 NFL 球員經營的 Cosm 正打算抓住這個商機。

It acquired the world's largest planetarium company in 2020 and uses that dome technology as the blueprint to go from space to the sidelines,

它在 2020 年收購了全球最大的天象館公司，並將穹頂技術作為藍圖，從太空延伸到球場邊線，

creating a sort of in between virtual and physical space for fans to feel like they're actually at an event.

打造一種介於虛擬與實體之間的體驗，讓球迷彷彿真的身在現場。

So I am in charge of putting all the cameras into position, rigging them around the venue.

我的工作就是把所有攝影機安裝到定位，並在場館周圍架設好。

It should take me a couple of hours to get these up.

大概需要幾個小時才能全部裝好。

You tell me when you can see the whole end zone.

等你能看到整個達陣區時跟我說。

Cosm's camera kit is key to creating the sense that you're actually at the game.

Cosm 的攝影系統是營造臨場感的關鍵。

For the NFL, they place four to five cameras around the stadium,

在 NFL 比賽中，他們會在球場四到五個位置架設攝影機，

hiding them in places like the field goal foam pylons, and even on the rolling chapman cart.

藏在球門泡棉柱裡，甚至裝在移動式設備車上。

如果沒有這些技術，我們還剩下什麼？

Your typical broadcast camera is really massive.

一般的轉播攝影機其實非常巨大。

We couldn't have placed those cameras and give the fans that kind of access if we worked with large-format camera.

如果使用大尺寸攝影機，就不可能放在那些位置，也無法給球迷這樣的觀看體驗。

Using a typical fisheye lens for the massive screen they're showing, the game on would come out sort of blurry and create a type of color distortion called chromatic aberration.

如果用一般魚眼鏡頭在這麼大的螢幕上播放，比賽畫面會模糊，還會產生一種叫做色差的問題。

That's because all of the colors pass through the lens at slightly different angles,

那是因為不同顏色的光線進入鏡頭的角度略有不同，

which causes them to focus at different points of the sensor.

導致它們在感光元件上對焦的位置不一樣。

So the Cosm team engineered its own glass with a custom curvature to better align those wavelengths and create a sharper image in the dome.

因此 Cosm 團隊自行研發特殊曲率的鏡片玻璃，讓光線更精準對齊，畫面更銳利。

Really from start to finish to create this incredible piece of glass.

從頭到尾打造出這塊驚人的鏡片。

That's what allows us to capture 180 degree field of view.

這讓我們能捕捉 180 度的視野。

順帶一提，給你一個有趣的事實。

I actually designed all the markings on the lens myself.

鏡頭上的所有標記其實都是我自己設計的。

我們的 50 碼線攝影機就在那上面。

So it gives you that C-suite level VIP view of the game.

能給你像企業包廂等級的 VIP 視角。

You also have the slash in the corner that gives you the energy of the crowd and an amazing half-field experience from that side.

角落的斜切視角能呈現觀眾能量，帶來極佳的半場沉浸感。

All of that work behind the scenes comes down to how it translates in the dome.

所有幕後努力，最終都取決於在穹頂裡的呈現效果。

We can't have a five-minute delay that takes you out of it.

我們不能有五分鐘的延遲，那會直接出戲。

If you see the LED modules on the display, you're toast.

一旦看到 LED 拼接線，就完蛋了。

We're in the high wide spot you can see here, right at the 50-yard line.

我們現在在高廣角位置，就在 50 碼線。

Looking in the stadium, you can see it looks like we're just sitting in the stands with everybody else.

看起來就像和其他觀眾一起坐在球場看台。

These are actually magnetized panels and that's really a nod to us being a planetarium company.

這些其實是磁吸式面板，這正是我們天象館背景的延伸。

We've been building dome displays for decades.

我們建造穹頂顯示器已經好幾十年了。

That latest a foundation that we're able then to build upon in.

Hey, let's figure out how we don't just fly around the stars in the universe together, but

how do we go baseline at a basketball game or a sideline of a football game?

而是能站在籃球場底線，或美式足球場邊線。

Now I've got to say, we can never actually compete with that fan experience when you're in the stadium.

我得說，我們永遠不可能真正取代親臨球場的體驗。

But we want to be the next best option for the fans that might not be able to get to that venue.

我們想成為無法到場的球迷的最佳替代方案。

Yeah, I didn't really want to go to Philly for this game.

老實說，我也不太想為了這場比賽飛去費城。

Cosm has one venue in LA and one in Dallas.

Cosm 目前在洛杉磯和達拉斯各有一個場館。

And they were designed just like new stadiums are, with a range of ticket prices from around $11 for general admission up to hundreds of dollars for nicer seats.

設計方式就像新球場一樣，票價從約 11 美元的一般席到數百美元的高級座位。

We certainly started with this idea of we wanted the seating to be more like you're in a suite, right?

我們一開始就希望座位感覺像包廂一樣。

You can see very comfortable seating here.

你可以看到這裡的座位非常舒適。

You have somebody that brings you your drinks, brings you your food.

Just like a stadium business model, Cosm stacks its calendar with as many events as possible.

就像球場的商業模式一樣，Cosm 盡量讓行程表排滿活動。

From documentary screenings to films, and of course, sports.

從紀錄片、電影，當然還有體育賽事。

Ticket prices change with demand as well.

But we leverage dynamic tick pricing much like others in the market do.

但我們也像市場上其他人一樣使用動態定價。

And it's a delicate balance we have to strike.

But from a capital and funding perspective, these things don't build themselves.

畢竟從資本和資金角度來看，這些場館不會自己長出來。

We don't just have 40 events a year, 80 events a year.

我們一年不只辦 40 或 80 場活動。

However, we're expanding into other live elements as well.

但也正在擴展到其他現場體驗。

You can look at performance and music and all these other things that we can layer on.

What it was going to take to get them off the couch, to go out and interact and experience things.

到底要怎麼做，才能讓他們離開沙發，走出去親身體驗？