Name: 我為什麼離開 YouTube？- Grace Helbig (Why I Walked Away From YouTube - Grace Helbig)
Uploaded: 2025-11-17T17:24:05.000Z
Duration: 12 min 26 s

情態副詞

I needed to exist in a space that wasn't solely the Internet.

我需要一個不只在網路上的空間。

過去完成式

I had really overly identified myself in my work.

It is Wednesday, and you know what that means.

今天是星期三，你知道這代表什麼。

And this is the story of when I walked away.

So when I was in college, I took a video editing class.

所以，我在大學時，修了一門影片剪輯課。

Our teacher had us sign up for YouTube accounts so that we could upload our projects and share them with each other.

老師要我們註冊 YouTube 帳號，這樣我們就可以上傳作品並互相分享。

I did not understand the scope of it being this public video sharing platform.

我當時沒想到這是一個這麼公開的影片分享平臺。

And I eventually started to see vlogs on there.

And the first time I saw a jump cut, it was like this lightning bolt moment of clarity and excitement about the possibility of expressing myself in a way that I hadn't before.

第一次看到跳接鏡頭時，那種清晰和興奮的感覺就像一道閃電，讓我意識到可以用一種前所未有的方式來表達自己。

And I just loved the art form of making little vlogs.

我就是熱愛製作小 vlog 這個藝術形式。

And my college roommate at the time, we created a YouTube channel called Grace and Michelle where we would document our days in New York.

那時候我的大學室友，我們創了一個叫做 Grace and Michelle 的 YouTube 頻道，記錄我們在紐約的日子。

We just sit down kind of at the end of the day with a glass of wine and talk about what happened that day.

我們每天結束時就坐下來，喝杯酒，聊聊當天發生的事。

And then we would trade off who edited it to try and make it as funny as possible.

然後輪流剪輯，試圖讓它盡可能好笑。

There was no idea of that leading to anything.

那時候根本沒想到會發展成這樣。

不知道怎麼的，我竟然拿到角色了。

It was an adult woman dressed in flannel pajamas reading bedtime stories that were retold as raunchy stories.

是一個穿著法蘭絨睡衣的成年女性，在講床邊故事，但這些故事被改編成比較露骨的版本。

Later, I get an email from the CEO of MyDamnChannel asking me to come in for a meeting.

之後，我收到 MyDamnChannel 執行長的 email，請我去開會。

The website, they were looking for a host similar to the way that YouTube had single cam, first person vloggers.

那個網站，他們在找一個類似 YouTube 那種單機、第一人稱的 vlog 主持人。

And so we came up with the name Daily Grace.

所以我們就想出了 Daily Grace 這個名字。

In that meeting, I would make five videos a week, Monday through Friday, and

在那次會議中，我一週要拍五支影片，從週一到週五，而且

I would talk about the new content that they had on their website.

And when there wasn't new content, I could do whatever I wanted.

如果沒有新內容，我就能做我想做的任何事。

When I first started making Daily Grace, I still considered it my survival job.

剛開始做 Daily Grace 的時候，我還是覺得這是我的謀生工作。

And I got to work from home making the Daily Grace videos.

而且我可以在家做 Daily Grace 的影片。

But in my mind it was like, this is a gig.

但在我心裡，這就像是一個臨時工作。

I'm gonna milk it for as much as I can get.

But I don't see this really going anywhere.

但我認為這件事不會有什麼發展。

And I don't think I really realized a shift until one time Someone came to an improv show wearing a shirt that was like merch that I had started because merch became a thing and it like blew my mind.

直到有一次，有人穿著我設計的周邊商品來參加即興表演，我才真正意識到轉變，因為周邊商品開始流行起來，這讓我大開眼界。

And I think the gears started turning of like, wow, you know, it's really, really difficult to get 100 people to come to a theater and sit and watch.

我開始想，哇，真的非常難讓一百個人來到劇院坐著看錶演。

it's relatively Easy to get 100 people to watch a video that you upload.

讓一百個人看你上傳的影片相對容易多了。

I've hosted my damnchannel.com for the past two and some odd years.

過去兩年多，我一直在經營我的 damnchannel.com。

我現在有自己的 YouTube 頻道了。

So in 2010, I started posting the Daily Grace videos on YouTube.

所以我在 2010 年開始在 YouTube 上傳 Daily Grace 的影片。

By all extents and purposes, the channel looked like I was an independent creator just on my own, uploading five videos a week like a fucking maniac.

基本上，這個頻道看起來就像是我自己一個人在經營，像個瘋子一樣，每週上傳五支影片。

But behind the scenes, I was an independent contractor.

但其實在幕後，我是一名獨立承包商。

These videos that I was shooting, editing and posting all on my own still belonged to my damn channel at the end of the day.

我拍攝、剪輯和上傳的這些影片，最終還是屬於我的 damn channel。

And in those two years from 2010 to 2012, when I really started meeting a lot of other creators and hearing directly that they owned all of their content and the money that they made off of YouTube went to them and not to a company, Then conversations started with MyDamnChannel about how to renegotiate my contract.

在那兩年，從 2010 到 2012 年，我真的認識了很多其他創作者，也親耳聽到他們擁有自己所有的內容，而且從 YouTube 賺到的錢都進了自己的口袋，而不是公司。那時候，我就開始跟 MyDamnChannel 討論如何重新談判我的合約。

I was uploading to the back end, so I could see how much money the channel was making and how much I was actually getting paid on a monthly basis.

我上傳影片到後臺，所以可以看到頻道賺了多少錢，以及我每個月實際拿到多少薪水。

And so in 2012, I had to start my own channel.

所以到了 2012 年，我必須創立自己的頻道。

The first step in me being a real creator in the space was stepping away from this contract.

我成為這個領域裡真正創作者的第一步，就是擺脫這份合約。

The interesting thing is that this happened literally at the height of Daily Grace.

有趣的是，這件事就發生在 Daily Grace 最紅的時候。

Like, the Daily Grace subscriber trajectory was like a roller coaster going up.

就像，Daily Grace 的訂閱數軌跡就像坐雲霄飛車一樣往上衝。

There was a lot of momentum that was happening, and

當時有很多動力正在發生，而且

I think a lot of people saw it as this, you know, revolutionary thing of, like, I get to be behind Grace as she builds herself in this new independent channel.

我想很多人覺得這很，你知道，是一件革命性的事，像是，我可以站在 Grace 背後，看著她在這個新的獨立頻道裡建立自己。

And so it was, like, meaningful in a way that was deeper than just the silliness of the content.

所以這在某種意義上是有意義的，比內容本身的無釐頭還要深刻。

There's this interesting thing in reflection.

Daily Grace 做起來感覺毫不費力。

It's psychotic, the amount of content I created.

我創作的內容量簡直是瘋狂的。

But I was so thankful to have a job like that that I was like, I'm holding onto this as tight as possible.

但我很感激有這樣一份工作，所以我心想，我要緊緊抓住它。

I'm gonna make them as funny and silly as I can, and

我要讓它們盡可能搞笑又無釐頭，而且

So when I started my own channel, I was like, I'll downsize.

所以當我開始自己的頻道時，我心想，我要縮減規模。

But I was really neglecting this sort of itchy feeling that started coming up, which I now know as burnout.

但我那時候真的忽略了那種開始冒出來的「癢」的感覺，現在我知道那就是倦怠。

But at the time, none of us had a language around that sort of byproduct of so much creation.

但那時候，我們都沒有一個詞來形容那種過度創作的副產品。

The busier you were and the more you hustled, the more you succeeded.

And that was the formula that everyone tried to emulate.

So, like, if you were booked and busy, then you were doing well, and

所以，如果你行程滿檔、很忙碌，那就代表你做得很好，

反之，如果你沒有，那就代表你做得不好。

There becomes this real tension in like the representation of numbers and what they mean to you and your brand.

數字的呈現方式和你對數字的意義，以及它們對你和你的品牌意味著什麼，之間會產生一種真實的張力。

So I started my independent channel in 2012, and

所以我 2012 年開始了自己的獨立頻道，

then by 2014, my face was on billboards and I was hosting the YouTube up fronts.

然後到了 2014 年，我的臉就出現在廣告看板上，我也主持了 YouTube 的年度盛會。

This is where I realized some people are really built to be famous and some people are not entirely.

這時候我才發現，有些人天生就適合出名，有些人則不然。

I did not know how to process that level of attention.

我不知道該如何處理那樣的關注度。

The other part of this too is that we started to get these opportunities that were off platform.

另一部分是，我們開始獲得了一些平臺外的機會。

We're starting to get traditional opportunities like creating films, writing books.

我們開始接到像是製作電影、寫書這樣的傳統機會。

It was incredible and disorienting at the same time.

這真的很不可思議，同時又讓人暈頭轉向。

So there were big algorithm changes I think, in 2016 or 2017.

我想那時候大約在 2016 年或 2017 年，演算法有了很大的變動。

And again, as someone that was like, I just want to make hahas and not worry about like all this back end bullshit.

而且，對一個只想製造歡樂、不想擔心那些後臺鳥事的人來說，

The way that the platform itself was changing and the way that people had to adapt their content to find audiences.

平臺本身是如何改變的，以及人們必須如何調整他們的內容來吸引觀眾。

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我為什麼離開 YouTube？- Grace Helbig (Why I Walked Away From YouTube - Grace Helbig)

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