Name: 我在沒有代碼的情況下建立了一個 100 萬美元的 saas 系統 (I built a $1M saas 100% with no code)
Uploaded: 2025-08-27T20:58:58.000Z
Duration: 14 min 6 s

After six failed SaaS ideas, my seventh made millions.

在經歷了六個失敗的 SaaS 創意之後，我的第七個創意賺到了數百萬美元。

He built a million-dollar SaaS 100% with no code.

他在沒有代碼的情況下，100% 建立了價值百萬美元的 SaaS 系統。

So you don't need to know how to actually code, you don't need to know code syntax.

是以，你不需要知道如何實際編碼，也不需要知道代碼文法。

The tool he built it with and grew it from zero to $1 million ARR, it's not lovable, it's not a cursor, it's...

他所使用的工具從零開始發展到 100 萬美元 ARR，它並不可愛，也不是遊標，而是...

That's the best part of it, is anyone can get started and understand the basic frameworks even of programming.

最棒的是，任何人都可以入門，甚至瞭解編程的基本框架。

Jacob is proof that you don't need any coding experience to build a profitable SaaS, and not knowing how to code might actually be a huge advantage.

雅各布證明，建立一個盈利的 SaaS 系統不需要任何編碼經驗，而且不會編碼可能是一個巨大的優勢。

In this video, Jacob and Alex come onto the channel to break down exactly how they bootstrapped their SaaS to $1 million in just 10 months.

在這段視頻中，雅各布和亞歷克斯將在頻道中詳細介紹他們是如何在短短 10 個月內將自己的 SaaS 公司發展到 100 萬美元的。

Plus, we'll talk about the secret to building MVPs with no code, the marketing strategy that exploded the business, and how you can get started building apps without code today.

此外，我們還將討論無需代碼即可構建 MVP 的祕訣、引爆業務的營銷策略，以及如何在今天開始構建無需代碼的應用程序。

I'm Pat Walls, and this is Starter Story.

我是帕特-沃爾斯，這裡是《起動故事》。

All right, welcome Jacob to Starter Story.

好了，歡迎雅各布來到《創業故事》。

Tell me a little about the business that you built and what's your story?

給我講講你創建的企業，你有什麼故事？

My name is Jacob and I built a million-dollar business with no code.

我的名字叫雅各布，我在沒有代碼的情況下建立了價值百萬美元的生意。

I'm a self-taught developer and the co-founder of Faceless Video.

我是一名自學成才的開發人員，也是 Faceless Video 的聯合創始人。

It's 100% bootstrapped and I built it from scratch with Bubble, and it's now doing over a million dollars a year in ARR.

它是 100% 自啟動的，我和 Bubble 一起從零開始創建了它，現在它的年收入已超過一百萬美元。

Can you give me a further breakdown of how Faceless works, what it does, and some of the numbers behind the business?

您能進一步介紹一下無臉公司的運作方式、業務內容以及業務背後的一些數據嗎？

It's a SaaS that automates Faceless social media channels, and the user only needs to provide their channel topic, and our platform writes the video content, creates the video, and posts that video on the user's behalf every single day entirely on autopilot.

這是一個自動管理無顏社交媒體管道的 SaaS，用戶只需提供自己的管道主題，我們的平臺就會每天自動為用戶撰寫視頻內容、製作視頻併發布視頻。

We're generating thousands of videos every single day for users, some of which had well over a million views, plenty of which have had hundreds of thousands of views, total number of users signed up over 1.1 million, and they're all hopping on current and relevant trends right now.

我們每天為用戶製作成千上萬的視頻，其中一些視頻的觀看次數遠遠超過了一百萬次，還有很多視頻的觀看次數達到了數十萬次，註冊用戶總數超過了 110 萬，而且這些視頻都緊跟當前的相關趨勢。

That's an amazing business that you built, but I want to go back a little bit.

你創建的企業令人驚歎，但我想回溯一下。

What's your background and how do you get to the point of building a SaaS?

你的背景是什麼？你是如何建立 SaaS 系統的？

I started as a songwriter, producer, and I was releasing music on Spotify, diving full force into that world.

我最初是一名詞曲作者、製作人，在 Spotify 上發佈音樂，全力投入這個世界。

So when I graduated college, I decided to live at home with my mom and go full force into being a songwriter, artist, producer.

所以大學畢業後，我決定和媽媽一起住在家裡，全力以赴成為一名作曲家、藝術家和製作人。

I started hiring companies to do marketing for me, but I was just repeatedly disappointed by all the different marketing services that I was getting.

我開始僱用公司為我做營銷，但我對得到的各種營銷服務一再感到失望。

So I just figured, okay, I got to go do this myself.

所以我就想，好吧，我得自己去做這件事。

So I took courses online about how to market my music, and with very little budget, took my music to close to a million streams and thousands of genuine fans.

於是，我在網上學習瞭如何推銷我的音樂，並用很少的預算將我的音樂推向了近百萬的流媒體播放量和成千上萬的真正粉絲。

That naturally progressed into helping my friends out in the music business and helping them promote their music, which turned into my first business, Domino.

後來，我自然而然地幫助我的朋友們發展音樂事業，幫他們推廣音樂，這就是我的第一家公司 Domino。

And while I love that experience, what I realized about doing a service-based business is that my income was directly correlated with my time, and I just wanted to scale beyond my agency and help more people without sacrificing more of my time, and that made me start looking into SaaS.

雖然我喜歡這種經歷，但我意識到，做服務型企業的收入與我的時間直接相關，我只想超越我的機構，在不犧牲更多時間的情況下幫助更多的人，這讓我開始關注 SaaS。

So you caught the bug, and then you came upon an idea that kind of changed everything.

於是，你抓住了這個機會，然後你想到了一個改變了一切的想法。

Let's talk about that idea, and I actually had you bring your co-founder, Alex, on, who was a part of coming up with that idea.

讓我們來談談這個想法，實際上，我讓你把你的聯合創始人亞歷克斯請來了，他也參與了這個想法的提出。

How did you come up with the idea for Faceless Video?

你是如何想到製作 "無臉視頻 "的？

I was getting a lot of faceless videos on my TikTok algorithm.

我的 TikTok 算法收到了很多不露臉的視頻。

I had seen a lot of these videos go extremely viral, and my goal originally was just to go viral.

我看過很多這樣的視頻，病毒式傳播非常厲害，而我最初的目標只是為了病毒式傳播。

And I thought to myself, I can edit these videos.

我心想，我可以剪輯這些視頻。

You know, they look simple enough, they're going viral, why not do it myself?

你知道，它們看起來很簡單，又能在網上傳播，為什麼不自己做呢？

But then I realized that consistency was a huge problem, and coming up with new ideas, editing every day became something that was actually pretty difficult to stick to.

但後來我意識到，連貫性是個大問題，每天都要想出新點子、進行編輯，這實際上很難堅持下去。

So I had an idea because I realized with, you know, the advancements in tech that were going on, these videos were simple enough that this could be done automatically.

所以我有了一個想法，因為我意識到，隨著科技的進步，這些視頻已經足夠簡單，可以自動完成。

And so I reached out to Jacob, and then Jacob had the idea to make this into a SaaS product instead of an internal tool, so we could make channels together.

於是我聯繫了雅各布，然後雅各布有了把它做成 SaaS 產品而非內部工具的想法，這樣我們就可以一起做管道了。

Looking back, I'm really glad that I let the algorithm guide me, and you know, we all are on TikTok and Instagram reels, and we see these trends in videos, and most of the time we scroll past.

回想起來，我真的很慶幸讓算法引導了我，要知道，我們都在 TikTok 和 Instagram 上觀看視頻，看到這些視頻的趨勢，大多數時候我們都會滾過去。

But if you take a second to actually analyze what's going on, there are plenty of good business ideas in there.

但是，如果你花點時間真正分析一下，其中不乏好的商業點子。

So you have the idea, now it's time to get building.

有了想法，現在就該開始建造了。

Tell me how, how did you build Faceless Video?

告訴我，你是如何製作 "無臉視頻 "的？

It started with Bubble and APIs, and Bubble was the infrastructure for bringing everything together.

它始於泡泡和應用程序接口，而泡泡是將一切彙集在一起的基礎設施。

And like with anything else, it always starts with, can this work?

就像做其他事情一樣，一切都要從 "這能行嗎 "開始。

From a technical perspective, at least, you know, can I actually find a way to type in text and have this web app output a Faceless Video?

至少從技術角度看，你知道，我能不能找到一種方法，輸入文本並讓這個網絡應用程序輸出無臉部視頻？

So for the first month, that's really all this MVP was, and that eventually migrated into managing users, having a UI UX flow, a payment processing system, a pricing model, and turning it into a full-fledged web app.

是以，在第一個月裡，這就是 MVP 的全部內容，最終將其轉變為管理用戶、用戶界面流程、支付處理系統、定價模型，並將其轉變為一個成熟的網絡應用程序。

Okay, so tell me why Bubble is great for non-developers.

好吧，那麼請告訴我為什麼 Bubble 非常適合非開發人員。

In its simplest form, it translates programming into human language.

最簡單的形式是將編程轉化為人類語言。

So you don't need to know how to actually code, you don't need to know code syntax, it's plain English.

是以，你不需要知道如何實際編碼，也不需要知道代碼文法，它就是簡單的英語。

And that's the best part of it, is anyone can get started and understand the basic frameworks even of programming.

Because now that I actually know how to code, I see that it is actually still very much programming, just in a more visual, human-friendly way.

因為現在我真正懂得了如何編寫代碼，我發現它實際上仍然是一種編程，只是採用了一種更可視化、更人性化的方式。

And they also handle plenty of other important aspects of actually running a web app, such as security, scalability, privacy rules, backend management, all these other things that I would not have even known where to begin if I was just coming at it completely fresh or custom.

它們還能處理實際運行網絡應用的大量其他重要方面，如安全性、可擴展性、隱私規則、後臺管理等，如果我完全是全新或定製的，我甚至不知道從何下手。

You know, I've talked to a lot of people who will start their app on Bubble, but then, you know, once things get too complicated and they really want to scale, they have to move off it, which ends up being a huge thing.

你知道，我跟很多人都聊過，他們會在泡泡上開始他們的應用程序，但是，你知道，一旦事情變得太複雜，他們真的想擴大規模，他們就必須從泡泡上移開，這最終會成為一件大事。

But as I understand, your app, which is making a million dollars a year right now, is still on Bubble.

但據我瞭解，你的應用程序現在每年能賺一百萬美元，但仍在使用泡泡。

You know, we haven't run into any issues that would require a dramatic shift.

要知道，我們還沒有遇到任何需要做出重大轉變的問題。

I ran into a scalability issue once, but Bubble support fixed it.

我遇到過一次可擴展性問題，但泡泡支持中心解決了它。

And that was really good peace of mind for staying long-term with them.

這對長期與他們在一起的人來說，真的很安心。

And realistically, all the bells and whistles that developers get through custom code is not necessary for building a successful business.

實際上，開發人員通過自定義代碼獲得的所有功能和口哨對於建立一個成功的企業並不是必需的。

All you need is a great idea, a functioning product, and a great go-to-market strategy.

你所需要的只是一個偉大的想法、一個正常運作的產品和一個偉大的市場戰略。

And you can validate really quickly and scale based on that.

您可以在此基礎上快速驗證和擴展。

All right, let's pause for a quick moment to talk about AI.

好了，讓我們暫停一下，談談人工智能。

Everyone's hyped up right now about using AI to build apps.

現在，每個人都在熱衷於使用人工智能來構建應用程序。

But right now, I'm seeing that most people get stuck in what I call a death spiral of prompting.

但現在，我發現大多數人都陷入了我所說的 "催促的死循環"。

They have lots of chats with the AI, but the code never actually works.

他們與人工智能聊了很多，但代碼從未真正運行過。

And that's exactly why we're partnering with Bubble.

這正是我們與 Bubble 合作的原因。

Bubble AI doesn't put your idea into a cookie-cutter template.

Bubble AI 不會把你的想法照搬到一個千篇一律的模板中。

It actually blows it up into a full-stack working app.

實際上，它可以將其放大為一個全棧工作應用程序。

All you have to do is describe your idea, and Bubble AI will spin up the entire stack a polished UI, a pre-wired database, and workflows that are ready to roll.

您只需描述一下您的想法，Bubble AI 就會自動生成一個完善的用戶界面、一個預先連線的數據庫和工作流程。

I've been poking around with it to build some stuff for Starter Story, and watching it just build everything while I sit there and enjoy my drink is pretty amazing.

我一直在用它為 "起始故事 "製作一些東西，當我坐在那裡享受我的飲料時，看著它製作所有的東西真是令人驚歎。

So if you've been sitting on an idea, head to the first link in the description, sign up for free, and tell Bubble AI exactly what you want to build.

是以，如果你一直有一個想法，請前往描述中的第一個鏈接，免費註冊，並告訴泡泡人工智能你想要建造什麼。

If you do that, drop your idea in the comments, I'll read through them and let you know which ones are my favorite.

如果你這樣做了，請在評論中提出你的想法，我會仔細閱讀並告訴你哪些是我最喜歡的。

Alright, let's dive back into Jacob and Alex's story.

好了，讓我們回到雅各布和亞歷克斯的故事中來。

On that note, what would be some of the opportunities that you see right now for ideas that people could build with Bubble or other no-code tools?

在這一點上，你認為現在有哪些機會可以讓人們利用泡泡或其他無代碼工具構建創意？

I think marketplaces are kind of the first thing that comes to mind actually, just because it's the easiest way to manage a front-end and a back-end through no-code.

我認為，市場是人們首先想到的東西，因為它是通過無代碼管理前端和後端的最簡單方法。

It's a little bit more generic, but honestly, you can build anything if you get creative.

它有點通用，但老實說，只要你有創意，你可以建造任何東西。

But even if it's no-code, that doesn't necessarily mean that it's easy.

但即使是無代碼，也不一定意味著簡單。

You still have to get creative, you still need to be resourceful.

你仍然需要創新，仍然需要足智多謀。

But there's plenty of opportunities with no-code, and it brings down the barrier to entry enough so that you can start.

但是，無代碼也有很多機會，而且它降低了入門門檻，讓你可以輕鬆上手。

So I want to switch gears to marketing distribution.

是以，我想把話題轉到營銷分銷上來。

How did you take this idea from zero to a million dollars a year?

你是如何把這個想法從零做到年薪百萬的？

To have success as a B2C app, you need to have viral potential.

要想在 B2C 應用程序中取得成功，您需要具備病毒式傳播的潛力。

Your CAC, customer acquisition costs, it's pretty low.

你的 CAC（客戶獲取成本）很低。

And so to spend a lot on ads or other methods of promotion is not really viable for a B2C app.

是以，對於 B2C 應用程序來說，在廣告或其他推廣方式上花費巨資並不可行。

That's something I learned with Faces that my other products really didn't have.

這是我從 Faces 身上學到的，也是我其他產品所不具備的。

You know, we do SEO, we do ads, influencers, organic content.

你知道，我們做搜索引擎優化，做廣告，做有影響力的人，做有機內容。

But the key is really getting your messaging right.

但關鍵是要真正正確地傳遞信息。

And it's nothing fancy, it's just good execution.

這並不花哨，只是執行力強而已。

So I come from a filmmaking background, and that's a lot about storytelling.

是以，我是電影製作出身，這與講故事有很大關係。

字幕列表影片播放

我在沒有代碼的情況下建立了一個 100 萬美元的 saas 系統 (I built a $1M saas 100% with no code)

scenario

genuinely

strategy

scale