Name: 我離開美國前往印度，創建了價值 2300 萬美元的捲餅生意 (I Left The U.S. For India And Built A $23M Burrito Business)
Uploaded: 2025-04-29T15:22:25.000Z
Duration: 7 min 51 s

to 不定詞

Coming to India to do business is a big learning curve.

來印度做生意是一門很大的學問。

動名詞

First, India is a learning curve, then business in India is a further learning curve.

首先，印度是一條學習曲線，然後在印度開展業務又是一條學習曲線。

過去簡單式

For me, it was all about letting India be India.

If you find monotony dull, if you find comfort boring, then India is a perfect place to be.

如果你覺得單調乏味，如果你覺得舒適乏味，那麼印度就是一個完美的地方。

I took it as par for the course that I would just have to adjust to this in order to be successful here.

我認為這是理所當然的，我必須適應這一切，才能在這裡取得成功。

I live in Bengaluru, India, and I moved here in December 2011.

我住在印度班加羅爾，2011 年 12 月搬到這裡。

So when I looked at starting a Mexican-inspired restaurant in India, there was just Taco Bell.

是以，當我考慮在印度開一家墨西哥風味餐廳時，那裡只有塔可鍾（Taco Bell）。

Even now, 13 years in the future, very few people have started Mexican restaurants.

即使在 13 年後的今天，也很少有人開墨西哥餐館。

Today, with California Burrito, we have 103 stores.

如今，加州捲餅已經擁有 103 家分店。

This journey from 1 to 103 stores has taken us almost 12-plus years.

從 1 家門店到 103 家門店，我們走過了將近 12 年多的歷程。

When we started our first store in our first financial year, we did about half a million dollars.

當我們在第一個財政年度開辦第一家店時，我們賺了大約 50 萬美元。

去年，我們完成了 2 300 萬美元。

Starting out in India was very challenging, but I never doubted that I had made a right decision.

在印度起步非常具有挑戰性，但我從未懷疑過自己做出了正確的決定。

And I think India has stretched me as a person, and it's really a wonderful place to be.

我認為印度讓我的人格得到了昇華，這裡真的是一個非常棒的地方。

The apartment I stay in has three bedrooms.

It's a duplex, and it costs me about $1,200 a month.

這是一棟複式樓，每月大約要花費 1200 美元。

And a lot of these furnitures also were my grandparents, so it's passed through the family and now really feels like my old house in the U.S. here in India.

其中很多傢俱也是我的祖父母留下來的，所以這些傢俱都是家族傳下來的，現在在印度感覺就像我在美國的老房子一樣。

This is where I take my coffee in the morning and look out over the small garden I have.

我早上就在這裡喝咖啡，眺望我的小花園。

I have a large avocado tree right over here.

Now, it's not usually raining in Bangalore right now.

現在，班加羅爾通常不會下雨。

I grew up in Silver Spring, Maryland, right outside Washington, D.C., a very traditional, suburban, middle-class American childhood, I would say.

我在馬里蘭州的銀泉長大，就在華盛頓特區外，可以說是一個非常傳統的、郊區的、美國中產階級的童年。

I went to the College of William & Mary in Virginia.

我就讀於弗吉尼亞州的威廉瑪麗學院。

I had a double major in music and public policy.

我主修音樂和公共政策雙學位。

I had the opportunity to study abroad, and I saw most people were going to Spain or Italy, and I'm a bit of a contrarian, and I wanted to go somewhere that was radically different than the U.S.

我有機會出國留學，我看到大多數人都去了西班牙或意大利，而我是一個有點逆反心理的人，我想去一個與美國截然不同的地方。

So I decided that India was the place to be.

Gosh, my first trip to India was just crazy in a sense.

天哪，我的第一次印度之行從某種意義上說簡直太瘋狂了。

It was so different than what I had grown up with.

I came out here with about 20 people on the study abroad program.

我和大約 20 個人一起參加了留學項目。

I was certainly someone who blossomed and was very comfortable navigating India, whereas most other people in the program weren't.

當然，我是一個在印度嶄露頭角、遊刃有餘的人，而項目中的其他大多數人都不是這樣。

As an individual, I've always been somebody who's extremely frugal.

就個人而言，我一直是個非常節儉的人。

In terms of groceries, I spend anywhere between $150 to $200 a month.

在食品雜貨方面，我每月花費在 150 到 200 美元之間。

Once I came to India, and then I went back, I never wanted to have Indian food in the U.S. again, because whatever I'd had in India was so good, and everything else paled in comparison.

我一到印度，然後又回去了，就再也不想在美國吃印度菜了，因為我在印度吃到的東西都太好吃了，相比之下，其他一切都相形見絀。

On eating out, it's probably another $200 a month, maybe $400 if it's a very active month.

在外面吃飯，每月可能要多花 200 美元，如果是非常活躍的月份，可能要花 400 美元。

The challenges of living here is it can be frustrating to get things done.

生活在這裡的挑戰在於，要想把事情辦好，可能會遇到很多挫折。

Patience is kind of the right strategy usually.

俗話說，幸運總是眷顧有膽識的人。

The other thing is, knock on wood, I had actually not had any health issues, but last year I got dengue in August, and then I got typhoid in January, so I'd gone for 13 years with no problems, and then last year I got two.

另一件事是，說實在的，我其實沒有任何健康問題，但去年 8 月我得了登革熱，1 月又得了傷寒，所以我已經 13 年沒有任何問題了，但去年我又得了兩次。

So, you know, there are health issues that can arise that would not happen in the U.S., and these are not small issues.

是以，你知道，有些健康問題在美國是不會發生的，而且這些問題還不小。

All the people in our program were living with families.

我們項目中的所有人都與家人住在一起。

One of my friends was of Mexican origin, and one day I came over to her house, and I saw she'd made this food for the family she was living with, and they were loving the food.

我的一個朋友是墨西哥人，有一天我去她家，看到她為同住的一家人做了這些食物，他們很喜歡這些食物。

As soon as I saw that, I thought, you know, that maybe this was something I could do.

一看到這個，我就想，也許這是我能做的事情。

I could bring Mexican-inspired cuisine to India.

我可以把墨西哥風味美食帶到印度。

When we were raising money for our first store, we estimated we needed about $100,000 to do it.

當我們為第一家店籌款時，我們估計大約需要 10 萬美元。

We raised $250,000, so that was from friends' family.

我們籌到了 25 萬美元，這都是朋友家人的捐款。

Two of my childhood friends decided to join, and we opened in October 2012, our first store.

2012 年 10 月，我們的第一家店開張了。

All of a sudden, it was clear that we needed to grow our own ingredients.

突然間，我們意識到需要自己種植食材。

So in 2018, we ordered Haas avocado trees from California.

是以，2018 年，我們從加利福尼亞訂購了哈斯鱷梨樹。

We imported them, and we planted them, about 500 of them.

我們進口了這些植物，並種植了大約 500 株。

Six months in, some elephants came through the avocado farm and trampled 60 of the trees.

六個月前，幾頭大象穿過鱷梨農場，踐踏了 60 棵樹。

The past 13 years, we've worked hard to make the food taste like you would get it in California, or taste like you'd get it in Mexico.

在過去的 13 年裡，我們一直在努力讓食物的味道像在加利福尼亞州吃到的一樣，或者像在墨西哥吃到的一樣。

If you use the tomatoes from India, they taste very different than the tomatoes you'd get in the U.S., and the onions taste very different, the beans taste different.

如果使用印度的西紅柿，它們的味道與美國的西紅柿截然不同，洋蔥的味道也截然不同，豆子的味道也不同。

So it takes a lot of time to develop the supply chain that leads to a food that, while is approachable for someone who's from India, is also differentiated from a flavor perspective.

是以，開發供應鏈需要大量時間，這樣才能生產出既能讓印度人接受，又能從口味上與眾不同的食品。

So when we break down that $23 million revenue, our food costs are about 37% food and packing costs.

是以，當我們細分這 2300 萬美元的收入時，我們的食品成本約佔食品和包裝成本的 37%。

Our labor costs would be about 12%, and approximately 4% on marketing.

我們的勞動力成本約為 12%，營銷成本約為 4%。

Real estate would be about 9%, and then corporate overhead would be about 5%, and we have other operating expenses.

房地產費用約為 9%，公司管理費用約為 5%，我們還有其他營運費用。

So at the bottom line, you could say it's around 10%.

是以，從底線來看，可以說是 10% 左右。

Our plan is to reach 300 stores by 2030, at which point we would probably list the company and do an IPO in India.

我們的計劃是到 2030 年門店數量達到 300 家，屆時我們可能會將公司上市，並在印度進行首次公開募股。

For me, living in India feels like I'm a part of this incredible once-in-a-lifetime growth story.

對我來說，生活在印度就像我參與了這個一生中難得一見的成長故事。

India is on a growth story that other countries have already gone through, and to be able to witness the transformation and change that people's lives are experiencing is really powerful.

印度正在經歷一個其他國家已經經歷過的增長故事，能夠親眼目睹人們生活正在經歷的轉變和變化，真的很震撼。

I think it's also just a wonderful place to be from a life experience perspective, and I couldn't be happier to be here.

我認為，從人生經歷的角度來看，這裡也是一個非常棒的地方，我非常高興能來到這裡。