Being a ceo means taking difficult decisions every single day, one wrong decision and you can send your company into bankruptcy and that's not just a statement, think of Nokia, the company that once dominated the phone industry where it had almost 40% of the phone market with a valuation of $300 billion it was almost impossible to imagine the future without Nokia, even iphones today don't have that kind of market share.

作為一名首席執行官，意味著每天都要做出艱難的決定，一個錯誤的決定就可能使你的公司破產，這不僅僅是一個聲明，想想諾基亞，這家公司曾經主宰了手機行業，它幾乎擁有40%的手機市場，估值達3000億美元，幾乎無法想象沒有諾基亞的未來，甚至今天的蘋果手機都沒有這樣的市場份額。

However, the Ceo of Nokia decided to align itself with Microsoft and not android and that was the turning point.

然而，諾基亞的首席執行官決定與微軟而不是安卓結盟，這就是轉捩點。

In a matter of a few years, the company went from a market leader to almost declaring bankruptcy Today, it doesn't even controls 3% of the market.

在短短几年內，該公司從一個市場領導者變成了幾乎宣佈破產的公司。

That's why CeoS on average reads 60 books a year or five books a month to keep their minds sharp.

這就是為什麼CeoS平均每年閱讀60本書或每月閱讀5本書以保持頭腦清醒。

Of course, no matter how many books you read, mistakes are unavoidable, but you will significantly increase your probability of taking the right decisions.

當然，無論你讀了多少書，錯誤是不可避免的，但你將大大增加你做出正確決定的概率。

Books have played an important role in my life.

書籍在我的生活中發揮了重要作用。

A good book often replaces a million advice from people all around you.

一本好書往往可以取代周圍人的無數建議。

And if it wasn't for a few books that I have read, my entrepreneurship journey would have been much more difficult.

而如果不是因為我讀過的幾本書，我的創業之路會更加艱難。

But you don't always need to read a business book because at the end of the day, building a business and making money is often about your mental, an outlook of the world, your social skills and financial education.

但你並不總是需要讀一本商業書籍，因為在一天結束時，建立一個企業和賺錢往往是關於你的精神，一個世界觀，你的社會技能和金融教育。

So here are the five books, I honestly believe that will definitely make it easier for you to achieve your financial goals, whether it's maximizing your income or building a profitable business.

是以，這裡有五本書，我真誠地相信它們一定會讓你更容易實現你的財務目標，無論是最大化你的收入還是建立一個有利可圖的企業。

If you're ready, give this video a thumbs up and let's start with the first one.

如果你準備好了，請為這個視頻豎起大拇指，讓我們從第一個開始。

Once upon Wall Street by Peter Lynch.

曾經的華爾街》，作者是彼得-林奇。

Peter Lynch is one of the most successful investors in the world.

彼得-林奇是世界上最成功的投資者之一。

In 13 years, he turned $18 million $14 billion fidelity investment, where he averaged 29.2% annual return, consistently more than double the S&P 500 stock market in and making it the best performing mutual fund in the world.

在13年裡，他把1800萬美元的140億富達投資，在那裡他平均每年有29.2%的回報，一直是標準普爾500指數股市的兩倍以上，並使其成為世界上表現最好的共同基金。

He is co authored multiple books.

他與人合著了多本書籍。

But once up on Wall Street is probably his best, where he laid down the foundation of successful investing.

但曾經在華爾街的表現可能是他最好的，他在那裡奠定了成功投資的基礎。

You don't always have to be the top professional in Wall Street to find a good investment.

你不一定非要成為華爾街的頂級專業人士才能找到好的投資。

Sometimes a great deal could be right around the corner.

有時，一個偉大的交易可能就在拐角處。

An analyst at Wall Street might not realize it since it's still too small.

華爾街的分析師可能不會意識到這一點，因為它仍然太小。

However, it might grow by 50% year after year.

然而，它可能年復一年地增長50%。

By the time Wall Street will realize it, it will no longer grow that much.

當華爾街意識到這一點時，它將不再有那麼大的增長。

So if you're looking for a great investment, you don't have to read Jpmorgan reports.

是以，如果你在尋找一項偉大的投資，你不必閱讀摩根大通的報告。

Sometimes you just have to look at business around yourself with a fresh perspective.

有時，你只需要用新的視角來看待自己周圍的業務。

One of my favorite advisors from the book is that the best talk to buy is this talk, you already own, you've already done the research and found a great company to invest in.

書中我最喜歡的一個顧問是，買的最好的談話是這個談話，你已經擁有了，你已經做了研究，找到了一個偉大的公司來投資。

If you have extra money, just put the money into the stock since you already understand why they will worth much more in the future.

如果你有多餘的錢，就把錢放到股票裡，因為你已經明白為什麼它們在未來會更值錢。

The second book on our list is 0 to 1 by Peter Theo, I don't think Peter Field needs an introduction.

我們名單上的第二本書是彼得-西奧的《0到1》，我認為彼得-菲爾德不需要介紹。

He's become an icon of Silicon Valley since 19 nineties when he built Paypal and went on to help other startups succeed, such as facebook.

自19世紀90年代以來，他已經成為硅谷的一個標誌，當時他建立了Paypal，並繼續幫助其他創業公司取得成功，如Facebook。

He was the first angel investor in facebook and helped Zuckerberg all the way to take the company public.

他是Facebook的第一個天使投資人，並一路幫助扎克伯格將公司上市。

The book, 0 to 1 is about essential principles of building a successful company, entrepreneurs were trying to build the next Microsoft, the next google or the next facebook will most likely fail because each moment happens once the next Bill Gates will not build an operating system.

這本書《從0到1》是關於建立一個成功公司的基本原則，企業家們試圖建立下一個微軟、下一個谷歌或下一個Facebook，很可能會失敗，因為每個時刻都會發生一次，下一個比爾蓋茨不會建立一個作業系統。

The next larry page or Sergey brin wont make a search engine and the next Mark Zuckerberg won't create a social network.

下一個拉里-佩奇或謝爾蓋-布林不會製造一個搜索引擎，下一個馬克-扎克伯格不會創造一個社交網絡。

If you're copying these guys, you aren't learning from them.

如果你在複製這些人，你就沒有向他們學習。

Of course it's easier to copy a model than to make something new.

當然，複製一個模型比製造新東西更容易。

Doing what we already know how to do takes the world from one to end adding more of something familiar.

做我們已經知道如何做的事，把世界從一而終增加更多熟悉的東西。

But every time we create something new, we go from 0 to 1.

但是，每當我們創造新的東西，我們就從0到1。

If an aspiring entrepreneur, then you should definitely read this book.

如果是一個有抱負的企業家，那麼你一定要讀這本書。

The next book on our list is the art of seduction by robert Greene Seduction isn't just about seducing the opposite gender.

我們名單上的下一本書是羅伯特-格林的《誘惑的藝術》。 誘惑並不僅僅是勾引異性。

You can seduce your bar to give you a raise your employees to work harder or partners to work with you.

你可以勾引你的酒吧給你加薪，你的員工更加努力工作，或者合作伙伴與你合作。

When I read this book, I had a completely different imagination of what this book's looks like.

當我讀到這本書時，我對這本書的樣子有了完全不同的想象。

But after finishing the book I changed my mind.

但讀完這本書後，我改變了主意。

Seduction is a game of psychology, not beauty, and it's within the graph of any person to become a master at this game.

誘惑是一個心理學的遊戲，而不是美貌，任何人都有能力成為這個遊戲的高手。

All that is required is that you look at the world differently through the eyes of a seducer.

所需要的是你通過誘惑者的眼睛以不同的方式看待世界。

The book breaks down different seduction strategies and how to implement them.

該書分解了不同的誘惑策略以及如何實施這些策略。

It divides people into seductive characters, each with its strength and weaknesses and victims.

它把人分為誘人的角色，每一個角色都有其優勢和弱點以及受害者。

Once you understand what type of person someone is, it's easy to find his or her weaknesses and end up choosing them.

一旦你瞭解某人是什麼類型的人，就很容易找到他或她的弱點並最終選擇他們。

You might think you're not immune to seduction.

你可能認為你對誘惑沒有免疫力。

And if someone tried, you would know.

如果有人嘗試，你就會知道。

But that's not how it usually happens when you get used.

但是，當你被使用時，通常不是這樣的情況。

You won't even notice that, haven't you seen how politicians or business leaders often draw crowds to them to serve their interests without people even realizing that the fourth book on our list is atomic habits by James clear making money saving money, denying yourself instant pleasures, avoiding impulsive purchases are all habits at the end of the day our entire life is about habits, what time you wake up how you dress, how you talk all habits the moment you control your habits, you can be anyone changing your life overnight is a great idea that is not practical.

你甚至不會注意到這一點，難道你沒有看到政治家或商業領袖經常吸引民眾來為他們的利益服務，而人們甚至沒有意識到，我們名單上的第四本書是詹姆斯清楚賺錢省錢，拒絕自己的即時快樂，避免衝動購買都是習慣在一天結束時，我們的整個生活是關於習慣，你什麼時候起床，你如何打扮，你如何說話所有的習慣，當你控制你的習慣，你可以是任何人一夜之間改變你的生活是一個偉大的想法，不實際。

So what the book suggests basically is instead of aiming for that one huge goal, focus on building habits that would make you slightly better every single day.

是以，這本書的建議基本上是，與其瞄準那一個巨大的目標，不如專注於建立習慣，使你每天都能稍微好一點。

If you get 1% better at something each day at the end of the year, you will be 365% better at that thing, just a 1% increase every day yields a 37 time improvement by the end of the year.

如果你在某件事情上每天都有1%的進步，到了年底，你在那件事上就會有365%的進步，只要每天增加1%，到年底就會有37次的進步。

Finally, the fifth book on our list is the millionaire fast lane by MJ demarco.

最後，我們名單上的第五本書是MJ demarco的《百萬富翁快車道》。

That essentially three ways to build a fortune.

這基本上是建立財富的三種方式。

The first one is the slow lane get reached on a treadmill, you get a stable job, move slowly through the hierarchy, invest 20% of your income and by the time you're like 50 or 60 you will be rich if everything goes as planned, which rarely happens.

第一種是慢車道，在跑步機上到達，你得到一份穩定的工作，通過等級制度慢慢移動，投資你收入的20%，當你像50或60歲時，如果一切按計劃進行，你將成為富人，這很少發生。

The second way is side walker is where you become an athlete or a musician or a superstar.

第二種方式是邊走邊看，就是你成為一個運動員或音樂家或超級明星。

First of all, your Chancellor Law.

首先，你的大法官法。

But even if you make it, you will have to spend most of your to look rich because that's what your wealth is based on.

但是，即使你成功了，你將不得不花費大部分時間來看起來很富有，因為這是你的財富的基礎。

So a single financial challenge can often take you down and then there is the fast lane where you become an entrepreneur, it is a great read, what you have to keep in mind is that when reading this book they're all useless unless you implement the suggestions and strategies that these books mention.

是以，一個單一的財務挑戰往往能讓你倒下，然後是你成為企業家的快車道，這是一本很好的讀物，你要記住的是，在閱讀這本書時，除非你實施這些書提到的建議和策略，否則它們都是無用的。

All of these books are about practicality and not just theory.

所有這些書都是關於實用性的，而不僅僅是理論。

Because reading such books is like reading cooking books, it doesn't really matter how many cooking books you read, they're not going to make a difference.

因為讀這樣的書就像讀烹飪書一樣，你讀多少烹飪書其實並不重要，它們不會產生什麼影響。

What matters at the end of the day is you get into the kitchen and trying.

在一天結束時，重要的是你進入廚房並嘗試。

If you've never cooked anything then you will most likely cook something awful even if you have a step by step instruction.

如果你從來沒有做過任何事情，那麼你很可能會做一些糟糕的事情，即使你有一步步的指導。

But if you repeat the same meal a few times, First of all, you won't need the instruction again.

但是，如果你重複同樣的飯菜幾次，首先，你就不需要再進行指導。

And secondly, you will reach to a point where you will be able to play around with ingredients and cook something different.

其次，你將達到一個點，你將能夠玩弄配料，做一些不同的東西。

That could be better.

這可能會更好。

Of course it's unfair to compare cook with building a business.

當然，將廚師與建立一個企業相提並論是不公平的。

But the point remains the same.

但問題仍然是一樣的。

Don't just take the theory.

不要只接受理論。

Always put it into practice.

始終將其付諸實踐。

You will not see the results immediately.

你不會立即看到結果。

But as you practice it more, you will adjust the lessons to your circumstances and build something unique.

但隨著你的實踐增多，你會根據自己的情況調整課程，建立一些獨特的東西。