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Hoho to do Hipi hipi hoho.. It’s Q & A Tuesday for Christmas week yo!
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Oh that rhymed!
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Hohoho and Mo writes: Q: “Hi Marie! First off thing, thanks for
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being such an amazing inspiration for sharing your rock star know how with the world.”
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You are welcome! “I look forward to your videos every week. I currently run a business
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called the Mouse Market. I sculpt innie minnie realistic foods out of clay and I sell them
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as either dollhouse miniatures or I turn them into jewelry pieces. Whenever I’m creating
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something to share with my audience from my monthly newsletter to my daily tweets, I seem
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to get caught in limbo because I can’t figure out how to speak to both the customers who
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are wearing funky food jewelry and the customers who love decorating their doll house. A super
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specific example, I want to offer a PDF freebie when people sign up for my newsletter but
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I can’t think of anything that would appeal equally to both groups. Is there a smart way
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to target both sets of customers in my marketing efforts without over generalizing my message?
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Thank you so much!”
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A: So Mo, let me tell you how it’s going to go with your Mouse Market right here right
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now girl. First up Mo, we love your business. It’s fun, it’s adorable and totally unique,
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but I went ahead and visited your website and I don’t think your problem or your challenge
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is what we think it is. You got some other issues that are easy to fix so I’m going
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to give you whole bunch of As to Qs you didn’t even ask. Let’s start with your first question
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about food jewelry customers versus doll house customers. Let there be honest here for a
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minute girl, just me and you.
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People who want doll house food and people who want miniature food jewelry are not that
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different, they like food and they like tinnie tiny things. But here’s the question, are
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you reaching all of those people? Because I when I take a look at your website, I saw
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some opportunities that you are missing. Do you have any idea how many people search for
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food jewelry? I’ll tell you, it’s 5,400 every single month. How about miniature food?
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That’s 9,900 searches per month. And then doll house miniatures, it’s 40,500 searches
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per month. Damn, that’s a lot of people decorating doll houses. So by the way, I used
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the free google adword keyword tool to find all these numbers and I highly suggest you
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use it too. Go to google and type in keyword tool and you’ll find it. Here’s the deal
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Ms. Mo, you are missing out an incredibly active niche market because you are using
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clever wording versus very basic simple language that people are already searching for. Doll
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House Catering which you have on your site is super cute and clever but it sucks for
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your business because nobody is searching for it. By contrast, 1300 people are searching
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for “dollhouse food” every month. So here is what you need to do my friend, simply write
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about and use simple terms like “food jewelry”, “miniature food”, and “dollhouse food”.
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Next stop, let’s talk about this whole PDF idea for your business. You sell physical
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products, right Mo? So think about it. Your customers probably don’t want a PDF. PDF
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works great when you are selling information or advice or how tos but for you, you need
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to think about your customers and your business and what’s going to work really great for
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you at an opt in. So for products-based business, you want something compelling like:
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Free Shipping On Your First Order (New Subscribers Only)
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Sign Up For “Flash Sales” (Only Available To Subscribers)
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Here is a $20 Off Instant Coupon
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And the list goes on and on. The point here is that your offer should be in line with
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what your customers most want. We also want to talk about the placement of your opt in
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offer on your site. Currently, it’s buried all the way at the bottom which is not good.
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When it comes to the placement of your opt in offer they should always be above the fold
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and what that means, is that someone should not have to scroll down your website to and
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find it. Important point here, is you should always test different locations for your opt
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in offer to find out what converts best and I did a little snooping on your behalf and
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I found out that one of your colleagues is doing something really smart. In fact, here
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is a little screen shot of what she’s doing on her website. It’s something called hello
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bar which is right at the top. It’s a perfect placement right where the eye hits when you
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hit her website and it’s offering you something really cool.
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Finally Mo if I were you, I would get to know some people in the doll house and miniature
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industry. You want to form some strategic partnerships girl. For example, you’re going
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to want to get to know all the people who sell doll house for kits or doll house furniture.
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Buddy up to them, see if you can offer their customer some discount on all your mini-food.
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Maybe you can buy an ad on their site or even give a very special offer on their newsletter.
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Bottom line, there is big money in miniatures. Girl, you need to jump on their tinnie, tiny,
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gravy train. Choo choo!
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So Mo, that is my A to your Q. Merry Christmas! I gave you a lot more As that you didn’t
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even Q about so enjoy it. Now here is what I want to know from you - you who’s watching
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right now. What were the two biggest insights that you learned from this video that you
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can apply to your business.
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If you like this video, hit the like button, share it with all your friends. And of course
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if you are not yet on the newsletter, come on over to marieforleo.com, put your name
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and email on the little box on the right hand corner on the up part of the website and I’ll
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send you lots more free tips to help your business and your life. Thank you so much
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for watching! I love you and see you again soon!
