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  • It's important to remember when designing a website what

  • purpose it's going to serve in people's lives. Creating a very simple easy to use,

  • easy to understand experience,

  • that's the challenge of designers.

  • It really comes down to

  • understanding that someone is a person on the other end of the thing that you make.

  • They're not a number.

  • When Tim Berners-Lee created HTML, he was writing something that would allow scientists

  • to share physics papers over the internet.

  • HTML is so simple; it's just take your content and structure it and make it accessible

  • to any device. It used to be that you used html to do your lay out.

  • That's how most designers in the nineties did their stuff. They used html table cells,

  • sliced and diced images and that's how they worked. But the content was all mixed up with the layout

  • so CSS allowed designers to separate structure of their content from the

  • presentation of their content.

  • That was a big advance

  • and behavior, that's controlled by javascript, that's separate again. The

  • next big thing that happens is the dominance of flash for several years,

  • because that's where they had

  • real control over

  • typography and they could do all kinds of dynamic stuff that were much harder to pull off in html.

  • But, flash was really good if you thought of the web as something that a

  • small corps of artists used

  • to entertain the masses.

  • But it turns out, they don't really want to go to the web for that.

  • What they want to go to the web to do is share.

  • Now designers realize people come here for the content.

  • So lets put the content first and make it accessible to any device. And

  • HTML five becomes stable enough that developers start paying

  • attention to it.

  • All of a sudden it's about apps, it's about applications being built with

  • HTML. So HTML is the cockroach that will survive a nuclear winter.

  • People judge web design through the

  • lens of print design but

  • the two are not that analogous. The screen is a very different medium than a page.

  • There are myriads of different decisions that

  • you can make and that's the interesting process as a designer.

  • I usually start with content but, beyond that, start thinking about how

  • someone's going to navigate and traverse all of the information that you're putting

  • on to these pages. So the grid is a system for layout. It's the structure

  • that you can apply to a canvas to help

  • you organize content in a systematic way.

  • But also the grid will allow you to structure

  • things in a hierarchical way so that,

  • through contrast, you can create importance and meaning. There are also

  • very important aesthetic considerations and color

  • is a very big one of those.

  • Being onscreen, we're talking about color being made with light, that being additive color.

  • So something that you might

  • like in print design, you know, a very

  • vibrant yellow or a very strong

  • black might not look that good

  • on screen because it could be too contrasted

  • or it might not be contrasted enough.

  • And choosing the right typeface becomes another asset on a page just like an image or video or

  • anything like that. When I'm considering arranging type, I have to think of

  • someone actually needs to read this. If something is a headline or if I want

  • someone to read something first, I'm going to make that stand out.

  • I'm going to make sure that it's either the biggest, it's the first on the page,

  • it's the most eye catching and that will once again then reinforce the structure

  • of all the other content on the page.

  • On the web you can always change something, you can always evolve it, you can always

  • try to make that experience better. Does it resonate with people and do they get

  • something out of it? Do they learn something? Are they moved to action?

  • I think all of those are goals of the art of web design.

  • User research is all about understanding peoples behaviors.

  • When you're using a website that is impossible to get through, that

  • is a failure of user experience because the person who created it never

  • took the time to understand what their target audience actually need.

  • An example of a company that's really getting this right is Etsy. They were

  • really thoughtful about the unique ways in which their target audience would want to

  • search for items, like being able to look for something by color or by

  • texture or by the age of an item. When you have a site like Facebook that has

  • features all over it, that's the result of having to meet so many different

  • segments needs. And so, don't put roadblocks up for people to overcome because the

  • truth is if you have a great user experience, user interface fades into the

  • background. For example, Craigslist. That website isn't much to look at but the

  • user experience that they create is so helpful to people that it doesn't really

  • matter what that user interface looks like. Design isn't really about the bells

  • and whistles. It's about serving people's needs and if the bells and whistles serve

  • people's needs, then great, and if they don't, they don't belong there.

  • The most fundamentally important thing in web design is not how the site looks, it's is the

  • content accessible to everyone? And it's really that thinking that allowed us to

  • move into mobile the way we have now

  • and is allowing mobile to become the new mass media. Now we don't even know the

  • physical context in which users are accessing our websites. They may be at home,

  • they may be at work, they may be sitting on the toilet,

  • and we have to take into account where are they are and what information they

  • may need at that point. In recent years, with the rise of something called

  • responsive web design,

  • people are designing one website and allowing that content to reflow and

  • adapt to

  • different screen sizes and different resolutions and that experience is more tailored to

  • the device that you are on.

  • The rise of apps has changed things considerably, too, but I feel as though

  • that's even more young, obviously, than web design

  • and it still remains to be seen what the real impact of that is.

  • But I feel as though the average web user has matured a lot.

  • Once people have that language, once they understand it, you can keep building

  • upon it and make

  • new things out of that.

  • Now, truly, anyone with a phone, from a protest in Egypt or anywhere, can say

  • something to the whole world. So that's pretty magical

  • and i think that's the most important change that has happened.

  • Involving your users

  • in the process of designing your website at every stage is so crucial. Now

  • anyone on facebook can be a mommy blogger,

  • so all the things that we use to need background skills to accomplish are now

  • accessible to everyone and I think this is great.

  • The bar is so low that I feel like everybody can very easily make a website and that's very empowering.

It's important to remember when designing a website what

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網頁設計的藝術--脫銷書 (The Art of Web Design | Off Book | PBS)

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    sybil 發佈於 2021 年 01 月 14 日
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