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Hi everyone and welcome to the first Google Search News. I hope life is treating you well, wherever you are.
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I'm your host today, John Mueller, here from Google Zurich in mostly sunny, Switzerland.
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With this show we want to give you a regular summary of what's been happening around Google search,
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specifically for
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webmasters, publishers and SEOs. If you'd like to stay up-to-date, make sure to subscribe to the channel.
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Today, we'll be covering Search Console, changes in nofollow links, some new meta tags to watch out for, and a bit more.
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Google Webmaster Tools
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I mean, Search Console made a big step towards moving over to their new interface recently.
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Search Console is a free tool that gives webmasters and site owners information on how Google search interacts with their web sites.
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The most visible change is that the old home page and dashboard are now replaced with a new one.
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This is a big step for the team and allows them to focus more on
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interesting new features for the millions of websites that use these tools.
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We haven't moved everything over yet and some legacy features are still linked from the new Search Console for now.
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But stay tuned, Search Console will continue to evolve. In other news
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There's been a change in the webmaster office hours.
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The webmaster office hours are way for anyone to chat with a Google employee about their website and Google search.
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Let's take a quick look at how it works now.
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First we introduce new sessions about a week beforehand on the YouTube community page as well as in the event calendar.
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For each session you can leave questions that you'd like to cover directly as comments and vote on other questions.
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Once the session starts, we'll add the link to the live videoconference as a comment and you're welcome to join in person, to ask,
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elaborate, or just discuss.
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These sessions are recorded and the recordings added to our YouTube channel afterwards. Everyone is welcome to join.
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Fifteen years ago, We introduced the rel=
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nofollow attribute on links. The web has evolved significantly
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since then so recently we gave it a bit of a revamp and expanded it.
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Google announced two new attributes for outbound links.
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These are rel=sponsored and rel=UGC.
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the first, rel=sponsored is for advertisement, sponsorships and the like.
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The other rel=UGC is for links created by your users in user-generated content.
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All of these are considered hints for ranking purposes.
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Starting March 2020 we'll also be treating these as hints to help us discover new pages.
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This helps us to better understand the web overall.
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Existing sites don't need to make any changes but being clear with rel=UGC and rel=sponsored is an option.
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If you're unclear about which attribute best fits drop by the webmaster help forum.
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Recently, Google changed when review stars are shown in search results.
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The change has two parts. First, review rich results are only shown for certain types of items where reviews really make sense.
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Additionally, if a local business, organization, or subtype of these includes reviews about itself on its own website
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those would not be shown in search. This includes both reviews a business collects itself as well as those from third-party
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providers that are embedded with widgets.
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Reviews about other supported items continue to be shown as before. Curious to find out more? Check out the blog post link below.
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On September 24th, Google announced a set of new meta tags that give publishers globally the ability to express preference
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regarding how much of their pages' content is shown as a preview in search results.
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In particular there are meta tags that let you specify how many characters may be shown in a text snippet,
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whether and how large an image preview may be, and how long a video preview may be shown.
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Additionally, there's an HTML attribute that can be used to restrict parts of text from being shown as a preview.
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We call it the data-nosnippet attribute. That feature will become available later this year.
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Next to these, our documentation goes into how AMP pages and how structured data may be shown in search.
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I'll link to the documentation in the description below. In other news
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We've been holding a number of Webmaster Conferences worldwide in places like Kuala Lumpur, Bali, Ho Chi Minh City, and Sapporo,
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Japan,
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with more locations lined up. These events are made for local webmasters and generally run by Googlers from offices close by.
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If you see one nearby, feel free to register and say hi.
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That's all for now folks. And now on to the weather. Well, it's autumn here now
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So there's a bit of sun and a bit of cloudiness...
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So whether it'll be a nice day is hard to say, I guess you could say ... it depends.
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But stay tuned for the next weather report and of course Google Search News coming to you in a few weeks time!
