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  • - He started his business with $20,000

    當年,他以20,000美元創業

  • that his wife and his friend helped him raise.

    他太太和朋友幫他募得這筆錢

  • He's the first mainland China entrepreneur

    現在他是中國排名第一的企業家

  • to be featured on the cover of Forbes magazine.

    被選為「富比士」雜誌的封面人物

  • He's the richest man in China,

    是中國最有錢的人

  • and the 18th richest man in the world,

    在全球富豪排行第十八名

  • with an estimated fortune of $29.7 billion dollars.

    估計身家財富達297億美元

  • He's Jack Ma, founder of Alibaba.com,

    他是馬雲,阿里巴巴網站的創辦人

  • and here are his 10 rules for success.

    以下是他的十個成功法則

  • When I graduated from university,

    我大學畢業的時候

  • and for three years I tried, failed in the university.

    我整整考了三年,才考進師範學院

  • So I applied jobs for 30 times, got rejected.

    畢業後也申請了30個工作,都被退回

  • I went for police, they say, "No, you're not good."

    一度還想去當警察,他們說,「不好,你不夠好」

  • I went, even the KFC, when KFC came to China,

    我甚至去肯德基應徵,當時肯德基剛好來到中國設點

  • come to our city.

    來到我們的城市

  • You applied.

    你去應徵

  • 24 people went for the job, 23 people were accepted.

    24個人去申請,23個人獲得錄取

  • I was the only guy.

    我是唯一那一個

  • And we went for police, 5 people, 4 of them accepted.

    而我們也去了警察局,5個人,4個被錄

  • I was the only guy they're not receiving.

    我是唯一沒被接受的那個人

  • So to me, being turned down, rejected.

    對我來說,被拒絕,被退回

  • Oh, by the way, I told you that I applied for Harvard

    哦,順便說一下,告訴你,我也申請了哈佛

  • for 10 times, rejected.

    十次,都被退回

  • I know I would be rejected, I just wanted to say that.

    我知道我會被拒絕,但我只想說

  • They're sorry now.

    他們現在應該很過意不去

  • 10 times you wrote them and said,

    你寫了十次申請函給他們並說

  • "I'd like to come to Harvard."

    「我想進哈佛」

  • - Yeah.

    是呀

  • And then I told myself, someday

    然後我告訴自己,總有一天

  • I should go teach there, maybe.

    我會到哈佛教書,說不定喔

  • We have a secret code for success.

    通往成功有個通關密語

  • Just like open sesame is the secret code for Alibaba,

    就像阿里巴巴的通關密語叫做「芝麻開門」

  • the secret code for everybody is keep your dream alive

    每個人成功的通關密語是「讓你的夢想保持不墜」

  • because it might come through some day.

    因為夢想總有一天會實現

  • This is what the secret code is.

    這就是所謂的通關密語

  • What do you think you core competence is?

    你認為你的核心競爭力是什麼?

  • It's culture.

    是文化

  • It's not the technology, I think technology is a tool.

    不是科技,我認為科技只是一種工具。

  • The core competence of our company

    我們公司的核心競爭力

  • is we have grown from 18 people to now, 20,000 young people.

    是我們已經從18人的公司增加到現在,2萬名年輕人

  • And we focus a lot on the value, the mission

    我們把重點聚焦在價值、使命

  • and making sure the culture, everybody work

    確保文化傳承,人人打拼

  • for helping others, instead of just making money.

    都在為協助他人,而非只想賺錢

  • People don't like it.

    人們不喜歡

  • So many people I talk to at that time for Alipay,

    當時,我跟很多人談到支付寶

  • this is the stupidest idea you have ever got,

    他們說,這是你有過最愚蠢的想法

  • but I say, "Whether stupid or clever,

    但我說,不管是笨還是聰明

  • "as long as people use it."

    只要有人使用

  • Now we have 800 million people using this Alipay.

    現在我們有8億人使用這個「支付寶」

  • I learn a lot of things from movies.

    我從電影中學到很多東西

  • I learned how to make a speech

    我學會如何發表演講

  • from the movie called Bodyguard, Whitney Houston.

    從惠妮.休斯頓的電影「終極保鏢」

  • When she sings the songs, I look at her, wow.

    當她問口唱歌,我看著她,哇

  • That's the way that you make a speech.

    那才是你演講應有的方式

  • 'Cause I never know how to make speech.

    因為過去我從來不知道如何演講

  • 'Cause I'm not actor.

    因為我不是演員

  • But when I saw the movie, I say wow.

    但我看了電影,我說哇!

  • If you sing from your heart, if you sing naturally,

    如果你是打心底唱歌,如果很你自然地唱,

  • if you are yourself, so I realize.

    如果你回歸自我,因此我懂了

  • And I learn a lot from the movies.

    我從電影裡學到很多

  • I even learn from The Godfathers.

    甚至從電影「教父」裡頭

  • My favorite movie is Forrest Gump.

    我最喜歡的電影是「阿甘正傳」

  • These are the things I learned so much.

    我學到的這些東西讓我收穫滿滿

  • Then I would discuss about the muse,

    然後我想來談談繆斯

  • the inspirations we got from movies.

    就是我們從電影中得到的靈感

  • - What kinds of business ideas have you said no to?

    你對什麼樣的生意點子說過「不」呢?

  • - I'm saying no to a lot of ideas because as a CEO,

    當一個總裁,我對太多商業點子說過不

  • I have to say no to opportunities,

    我只能對機會說不

  • because if I say yes,

    因為一旦我說是

  • I probably get 5,000 opportunities everyday.

    我每天會收到5千個機會

  • But whether yes or no, everything based on the mission,

    但無論是或者不,所有的事所都依循著公司的使命

  • helping doing business easier.

    要能幫大家更簡單做生意

  • If it's on that, we'll consider.

    如果是這樣,我們就會考慮

  • If somebody come and say,

    如果有人跑來跟我說

  • "Can you, we'll make a lot of money."

    如果你點頭,我們可以賺大錢

  • I'm not interested.

    這我可沒興趣

  • Why did you call it Alibaba?

    你為什麼把網站取名阿里巴巴?

  • Alibaba?

    阿里巴巴?

  • Well, when I started, I think, Internet is global,

    創業之初,我一直認為網際網路是全球性的

  • we should have a global name, and a name that interesting.

    我們應該有個全球性的名稱,一個有趣的名字。

  • At that time, the best name was Yahoo.

    當時,名字取得最好的叫雅虎。

  • Right.

  • - So I've been thinking for many days,

    所以我想了好多天

  • suddenly think Alibaba is a good name.

    突然覺得阿里巴巴是個好名字

  • I happened to be in San Francisco that day,

    那天我剛好來到舊金山

  • Having lunch, and a waitress come.

    正在吃午餐,女服務生走了過來

  • I ask her, "Do you know about Alibaba?"

    我問她「你聽過阿里巴巴嗎?」

  • She say, "Yes."

    她說,「知道呀!」

  • I say, "What is Alibaba?"

    我說那「什麼是阿里巴巴?」

  • She say, "Open sesame."

    她接著說「芝麻,開門!」

  • Good!

    太好了!

  • So I went on the street, ask about 10, 20 people.

    所以我走上街去,問了約10~20人

  • They all know about Alibaba, 40 thieves and open sesame,

    他們都聽過阿里巴巴,40個大盜和「芝麻,開門」

  • and I think this a good name, and start with A,

    我認為這名字太好了,字首又是A起頭,

  • whatever you talk about, Alibaba's always top.

    無論你說什麼,阿里巴巴總是排在前面

  • We believe the core company different from the Wall Street.

    我們認為公司的核心,與華爾街的不同

  • We believe customer, number one,

    我們相信客戶,他們排第一

  • employee, number two, shareholder, number three.

    員工,第二,股東排第三

  • Customer one, employee two,

    客戶第一,員工排第二

  • shareholder three. - Shareholder, number three.

    股東第三,股東排在第三

  • Yeah, again, this is my religion.

    嗯,再說一次,這是我的信條

  • It's the customer that pay us the money,

    因為顧客才是付錢給我們的人

  • it's the employees that drive the innovation,

    員工是推動創新的人

  • it's the shareholder always say.

    股東總是這樣說

  • I remember the day before the IPO,

    我記得上市前一天

  • and a lot of people say, "Jack, give us the shares,

    一大堆人跟我說,「傑克,讓我們多認一些股票」

  • "we were long term shareholders."

    「我們可是長期股東」

  • But when the crisis came, these guys run as soon as--

    但是,過去當危機來臨時,這些傢伙跑得比誰都快

  • They ran away.

    他們竟然落跑了

  • My people stayed, customers stayed.

    我的員工留了下來,客戶留了下來。

  • Next I want to tell young people.

    接下來,我想告訴年輕人

  • Most people complain, "Where's the opportunity?"

    許多人總會抱怨說「機會在哪裡?」

  • People started complaining, some people complain,

    人們開始抱怨,有人抱怨

  • some people start to change themselves, changing others.

    有些人開始改變自己,改變別人

  • Where the opportunity is where the complaints are.

    經常是,機會在哪裡,抱怨就在哪裡

  • Where the trouble, where's the opportunity.

    麻煩在哪裡,機會也就在哪裡

  • And I always believed that.

    這點我始終深信不疑

  • Thank you guys for watching.

    感謝你們的收看

  • The question of the day for you is

    今天提出的大哉問是

  • I want to know what kind of rejection you've had to overcome in your life and in your business.

    我想知道,在你的生命中和事業中,曾經克服過被人拒絕嗎

  • If you've had to overcome a lot of rejection

    如果你過去面臨很多的拒絕,而你也克服了

  • and you have a special story to share,

    你一定有特別的故事可以來分享,

  • I'd love to hear from you

    我很樂意洗耳恭聽

  • if you want to leave a comment below.

    如果你要在底下留下評語

  • I made this video on Jack Ma

    我剪輯馬雲這段短片

  • because Jeff Lee-Yang asked me to.

    因為是李揚要我這麼做

  • So if there's a famous entrepreneur

    如果還有知名企業家

  • that you want me to profile, leave a comment,

    而你想要我來剪輯和評論,請留下你的評語

  • let me know what you think and I'll see what I can do.

    讓我知道你所想的,我會看看我能做什麼。

  • And of course, if you like this video

    當然,如果你喜歡這支短片

  • and you want to see more, don't forget to subscribe

    如果你想看更多,不要忘了訂閱

  • to the newsletter and the channel.

    相關的通訊和頻道

  • Thank you for watching, continue to believe,

    感謝您的收看,並請繼續相信

  • have an amazing day, and I hope you'll start

    有個驚喜的一天,希望從明天開始

  • your day again with me tomorrow

    能有我的陪伴

  • with another inspirational video.

    以及一段能鼓舞人心的短片

- He started his business with $20,000

當年,他以20,000美元創業

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