Name: 【TED】蒂姆-布朗:創意與遊戲的故事》（Tim Brown: Tales of creativity and play）。 (【TED】Tim Brown: Tales of creativity and play (Tim Brown: Tales of creativity and play))
Uploaded: 2021-01-14T06:36:22.000Z
Duration: 28 min

這位仁兄, 這位仁兄叫做 Bob McKim。

過去簡單式

He was a creativity researcher in the '60s and '70s,

'60、'70 年代時他是創造力研究者，

and also led the Stanford Design Program.

同時負責史丹福大學的設計學程。

And in fact, my friend and IDEO founder, David Kelley,

事實上，我的朋友兼 IDEO 創辦人 David Kelley，

who’s out there somewhere, studied under him at Stanford.

他也在場，曾在史丹福當他的學生。

And he liked to do an exercise with his students

where he got them to take a piece of paper

and draw the person who sat next to them, their neighbor,

畫坐在身邊的人，他們的鄰座，

very quickly, just as quickly as they could.

And in fact, we’re going to do that exercise right now.

事實上，我們就要來做那個練習。

You all have a piece of cardboard and a piece of paper.

It’s actually got a bunch of circles on it.

I need you to turn that piece of paper over;

you should find that it’s blank on the other side.

And I want you to pick somebody that’s seated next to you,

and when I say, go, you’ve got 30 seconds to draw your neighbor, OK?

當我說｢開始｣，你用 30 秒畫你的鄰座，好嗎？

You’ve got 30 seconds, you’d better be fast.

Lots of laughter, quite a bit of embarrassment.

Am I hearing a few "sorry’s"? I think I’m hearing a few sorry’s.

有人說｢不好意思｣？我猜我聽到有人說｢不好意思｣。

And that’s exactly what happens every time,

McKim found this every time he did it with his students.

McKim 每次要學生做，都發現這樣。

He got exactly the same response: lots and lots of sorry’s.

得到的反應完全一樣：許許多多｢不好意思｣。

and that we’re embarrassed about showing our ideas

to people we think of as our peers, to those around us.

but we’re afraid to share it with anybody else.

OK, so if you try the same exercise with kids,

好，如果你要兒童做同樣的練習，

They just quite happily show their masterpiece

they become much more sensitive to the opinions of others,

他們對別人的意見變得大為敏感，

and they lose that freedom and they do start to become embarrassed.

而失去了那個自由，也開始變得難為情。

And in studies of kids playing, it’s been shown

研究遊戲中的兒童，已經一次次

time after time that kids who feel secure,

who are in a kind of trusted environment --

they’re the ones that feel most free to play.

And if you’re starting a design firm, let’s say,

例如說，你計畫要成立一家設計公司，

a place where people have the same kind of security.

Where they have the same kind of security to take risks.

Maybe have the same kind of security to play.

Before founding IDEO, David said that what he wanted to do

創立 IDEO 之前，David 說他想做的是

was to form a company where all the employees are my best friends.

組一家員工全是他的好朋友的公司。

He knew that friendship is a short cut to play.

And he knew that it gives us a sense of trust,

and it allows us then to take the kind of creative risks

And so, that decision to work with his friends --

所以那種想和朋友一起工作的決定 －

now he has 550 of them -- was what got IDEO started.

如今他有 550 位 － 是 IDEO 的緣起。

And our studios, like, I think, many creative workplaces today,

而我們的工作室，像今天的許多創意工作區一樣，

are designed to help people feel relaxed:

其設計是要幫助人們覺得放鬆。

comfortable with the people that they’re working with.

It takes more than decor, but I think we’ve all seen that

它不只是裝潢，我想你們都知道，

creative companies do often have symbols in the workplace

創意公司往往在工作區都有個｢象徵｣

and that it’s a permissive environment.

So, whether it’s this microbus meeting room

that we have in one our buildings at IDEO;

or at Pixar, where the animators work in wooden huts and decorated caves;

或在 Pixar，動畫師們在木屋及裝飾的洞穴裡工作。

it’s famous for its [beach] volleyball courts,

and even this massive dinosaur skeleton with pink flamingos on it.

以及這個巨大的恐龍骨骼及上面的紅鶴。

Don’t know the reason for the pink flamingos,

but anyway, they’re there in the garden.

或者，甚至瑞士的 Google 辦公室，

which perhaps has the most wacky ideas of all.

And my theory is, that’s so the Swiss can prove

我的理論是這樣的：瑞士可以證明給

to their Californian colleagues that they’re not boring.

加州同事們說，他們不會無聊。

So they have the slide, and they even have a fireman’s pole.

他們有滑梯，他們甚至有消防隊的鋼管。

Don’t know what they do with that, but they have one.

不知他們拿那個做什麼，但他們就是有。

So all of these places have these symbols.

因此, 所有這些地方都有這些｢象徵｣。

而我們在 IDEO 的大｢象徵｣，實際上

And it’s actually something that we invented a few years ago,

它實際上是我們幾年前發明的東西，

It’s a toy; it’s called a "finger blaster."

那是個玩具，叫做 「彈射鏢」。

So if somebody can reach under the chair that’s next to them,

you’ll find something taped underneath it.

That’s great. If you could pass it up. Thanks, David, I appreciate it.

很好。請遞給我。謝謝你 David，感謝。

So this is a finger blaster, and you will find that every one of you

這就是彈射鏢，你們都可以找到一個

And I’m going to run a little experiment. Another little experiment.

我要來個小實驗。另一個小實驗。

【TED】蒂姆-布朗:創意與遊戲的故事》（Tim Brown: Tales of creativity and play）。 (【TED】Tim Brown: Tales of creativity and play (Tim Brown: Tales of creativity and play))

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【TED】蒂姆-布朗:創意與遊戲的故事》（Tim Brown: Tales of creativity and play）。 (【TED】Tim Brown: Tales of creativity and play (Tim Brown: Tales of creativity and play))

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