Name: 【TED】馬丁-裡夫斯:如何建立一個持續100年的企業（How to build a business that lasts 100 years | Martin Reeves）。 (【TED】Martin Reeves: How to build a business that lasts 100 years (How to build a business that lasts 100 years | Martin Reeves))
Uploaded: 2021-01-14T06:28:07.000Z
Duration: 14 min 55 s

想像一下，你現在是一位產品設計師。

分詞構句

a new type of product, called the human immune system.

to a skeptical, strictly no-nonsense manager.

你正在向一個多疑、嚴格、少廢話的經理 投售簡報你的這項產品。

I think we all know at least one Bob, right?

各位至少都有認識一位 叫「包柏」的人，對吧？

for a completely new type of personal health product.

一個全新型態的個人健康產品。

I can see from your face that you're having some problems with this.

我看到你臉上對這項產品 充滿了狐疑。

Don't worry. I know it's very complicated.

但別擔心，我知道這產品很複雜。

I don't want to take you through the gory details,

I just want to tell you about some of the amazing features of this product.

我只會告訴你一些 這項產品的主要特色。

First of all, it cleverly uses redundancy

首先，這項產品很聰明地 運用了冗餘設計，

by having millions of copies of each component --

在必要的時候，會大量製造出來

to create a massive buffer against the unexpected.

而且它還有「多樣性」的特徵，

by having not just leukocytes but B cells, T cells,

不僅有白血球，還有 B 細胞、Ｔ細胞、

this diversity of different approaches can cope with more or less anything

that evolution has been able to throw up.

幾乎可以解決演化中 出現的所有問題。

而且，它的設計十分「模塊化」，

You have the surface barrier of the human skin,

會讓你有人類皮膚表面的 天然屏障功效、

you have the very rapidly reacting innate immune system

還有反應非常快的 內部免疫系統，

and then you have the highly targeted adaptive immune system.

還有針對病因適應力極強的 高效免疫系統，

The point is, that if one system fails, another can take over,

重點是，即使一種機制失效 另一種也能及時補上

I can see I'm losing you, Bob, but stay with me,

我知道你開始聽不懂了， 但包柏請聽我說完

because here is the really killer feature.

因為我接下來要介紹一個 超殺的特色。

It's able to actually develop targeted antibodies

to threats that it's never even met before.

It actually also does this with incredible prudence,

detecting and reacting to every tiny threat,

發現並對各種微不足道的危機做出反應，

and furthermore, remembering every previous threat,

除此之外，它還有記憶 每一個危機的功能，

萬一發生之前同樣的威脅時， 它可以立刻抵抗。

What I'm pitching you today is actually not a stand-alone product.

我今天向你投售報告的， 其實不是一種獨立運作的產品

The product is embedded in the larger system of the human body,

and it works in complete harmony with that system,

to create this unprecedented level of biological protection.

創造出了前所未有的生物保護水準。

So Bob, just tell me honestly, what do you think of my product?

所以包柏，老實說， 你覺得我的產品如何？

I sincerely appreciate the effort and passion

但說實在的，好像沒什麼道理。

You seem to be saying that the key selling points of your product

你好像在說明，產品的主要賣點

And furthermore, you're saying that this product is siloed.

此外，你還提到， 這個產品很浪費，

and is actually designed for somebody else's benefit.

I'm sorry to break it to you, but I don't think this one is a winner.

很抱歉，要讓你失望了， 但我不認為你的產品可以勝出。

I think we'd actually end up with a more efficient immune system.

我們實際上最終會生產出 更高效的免疫系統

And efficiency is always important in the short term.

而且效率在短期來說往往十分重要

Less complex, more efficient, more bang for the buck.

少些覆雜、多些效率、便宜又大碗，

Unfortunately, there's one very tiny problem,

很不幸的，還有一個很小的問題，

and that is that the user of this product, you or I,

就是這個產品的使用者，你或我，

would probably die within one week of the next winter,

when we encountered a new strain of the influenza virus.

當我們遇上一個新型的流感病毒時 可能在一個星期內就會死亡。

I first became interested in biology and business,

以及持久性和抗壓性 變得這麼有興趣，

What do we have to do to make sure that our company lasts 100 years?

我們要如何確保公司 持續運作超過100年？

but actually, it's a little trickier than you might think,

considering that the average US public company now

因為目前美國上市公司的 預期平均壽命

Now, if you were the CEO of such a company,

現在，如果你就是 這麼一家公司的CEO，

badgered by investors and buffeted by change,

被投資人煩的要死 又要忙於應付市場的變化，

we might forgive you for not even worrying too much

沒時間思考 公司未來的30年方向。

But here's something that should keep you awake at night:

但有件事應該會讓你晚上睡不著覺：

the probability that your company will not be around in five year's time,

on average, is now a staggering 32 percent.

That's a one in three chance that your company will be taken over

你的公司會在5年後被轉手或是倒閉。

Let's come back to our tech CEO's question.

Where better to turn for advice than nature,

哪裏有向比大自然 學習更好的方法呢？

that's been in the business of life and death

大自然已經在生死輪回的遊戲中

I decided to immediately call a real biologist,

我決定馬上去請教 真正內行的生物學家，

Professor of Biology and Mathematics at Princeton University.

普林斯頓大學的生物數學教授。

Together, we looked at a variety of biological systems,

我們共同研究了許多生態系統，

【TED】馬丁-裡夫斯:如何建立一個持續100年的企業（How to build a business that lasts 100 years | Martin Reeves）。 (【TED】Martin Reeves: How to build a business that lasts 100 years (How to build a business that lasts 100 years | Martin Reeves))