Name: 為什麼超級富豪們都移居米蘭了？！ (Why The Ultra Rich Are Moving to Milan)
Uploaded: 2026-02-15T21:57:01.000Z
Duration: 10 min 56 s

In the upscale Porta Venezia neighbourhood of Milan.

Rich Ross 感覺就像在家一樣自在。

The former Hollywood executive bought this apartment with his partner in 2021, relocating from Los Angeles.

這位前好萊塢高管在2021年與他的伴侶一起買下了這間公寓，從洛杉磯搬來。

Well, every friend of ours, their two words, why Milan?

嗯，我們所有的朋友，他們都會問，為什麼選擇米蘭？

And then when we're here, they say, why here?

然後當我們在這裡的時候，他們會說，為什麼在這裡？

Ross is one of a number of wealthy foreign individuals now calling Milan home.

Ross 是眾多現在將米蘭視為家鄉的富裕外籍人士之一。

Data from Henley and partners estimated Italy added 3,600 millionair last year, the third most in the world.

Henley and partners 的數據估計，去年義大利新增了3,600名百萬富翁，是全球第三多的。

While the UK, France and Germany all recorded net losses, most of those going to Italy ended up in Milan, with many attracted by the country's flat tax regime.

雖然英國、法國和德國都出現了淨流失，但大多數移居義大利的人最終都來到了米蘭，其中許多人被該國的稅制優惠所吸引。

Initially €100,000, but since raised to 300,000.

最初是10萬歐元，但後來提高到30萬。

Luigi de Vecchi is one of Europe's top deal makers.

Luigi de Vecchi 是歐洲頂尖的交易促成者之一。

Educated in Rome, he had stints around the world at Goldman and Citi and was hired by Evercourt to return to Italy to lead its expansion through Europe.

他在羅馬受過教育，曾在高盛和花旗等公司任職，後來被 Evercourt 聘請回義大利，領導公司拓展歐洲業務。

I think there are many places that have tax havens, but

我覺得有很多地方都有避稅天堂，但是

I think there is no doubt that people have taken that into consideration as so many people moved out of London, but

我認為毫無疑問，人們已經考慮到這一點了，因為有這麼多人搬離倫敦，但是

I have friends that have come from all over Europe and actually the US because unfortunately this time people for different reasons decide to move.

我有朋友來自歐洲各地，甚至美國，因為不幸的是，這次人們因為各種原因決定搬家。

And Milan, Italy in general has become a very attractive place.

義大利的米蘭，總體來說，已經變成一個非常有吸引力的地方。

And do you think that it's a Milan pull factor or is it that London and other European cities are driving people away?

你認為這是米蘭的吸引力，還是倫敦和其他歐洲城市正在將人們推開？

Milan has clearly benefited from stability.

The current Prime Minister has been, I think the third longest serving prime minister after two Berlusconi governments.

現任總理，我認為是繼兩次柏魯斯柯尼政府之後，任期第三長的總理。

But also the mayor in Milan has been around for almost 10 years.

而且米蘭的市長也任職將近10年了。

So there is a stability, even though they come from two different parts of the political equation that is very important for people to have wanted to spend time in Milan, invest in Milan.

所以有穩定性，即使他們來自政治光譜的不同部分，這對人們想在米蘭花時間、在米蘭投資非常重要。

Many financial institutions have expanded their presence in Milan in recent years, a signal that perhaps the city is not just having a tax inspired moment, but

近年來，許多金融機構都在擴大在米蘭的業務，這是一個信號，表明這座城市可能不只是因為稅收而吸引人，

而是正在經歷更結構性的轉變。

We felt that we looked at the data over the last few years.

我們感覺到，我們看了過去幾年的數據。

There has been tremendous MA activity here.

Last year was the year of the financial services and so this is probably only the beginning of a wave of deals that is what attracted us.

去年是金融服務業的一年，所以這很可能是吸引我們的交易浪潮的開端。

With the influx of affluence comes a range of businesses to accommodate it.

隨著財富的湧入，出現了各種各樣的企業來迎合它。

Gary Landsberg has been heavily involved in private clubs in London, but

Gary Landsberg 曾深度參與倫敦的私人俱樂部，但

opened the wild in the former home of fashion executive Santo Versace.

在時尚界高管 Santo Versace 的舊址開設了這家。

I think you know, we, we went after Milan in 2022.

我想你們知道，我們在 2022 年瞄準了米蘭。

We started to see that there was certainly a shift towards Milan even before the non dom thing was really fully announced.

我們開始看到，即使在非定居者（non-dom）的政策真正完全宣佈之前，米蘭就已經出現了明顯的轉變。

London previously is, you know, is a wonderful international city, but

倫敦以前，你知道，是一個很棒的國際城市，但是

what we're allowing now is cities like Milan to become wonderful international cities and in environments where, you know, the elegance and the chicness of the city is now been enhanced by, you know, an amazing expat community.

我們現在允許像米蘭這樣的城市成為很棒的國際城市，而且在這種環境下，你知道，這座城市的優雅和時尚感現在得到了很棒的外籍人士社群的加持。

And now Milan is hosting the 2026 Winter Olympics with events taking place both there and in Cortina, about four hours away in the Alps.

而現在米蘭正舉辦 2026 年冬季奧運，比賽地點在米蘭和科爾蒂納，科爾蒂納在阿爾卑斯山，離這裡大概四小時車程。

Christophe Duby is the IOC's director of the Olympic Games.

Christophe Duby 是國際奧委會的奧運會總監。

They had the Games in 2006 in the Piedmont and Piedmont region, Torino.

他們在 2006 年的時候，在皮蒙特地區，也就是杜林，舉辦過奧運。

Why do you think they wanted the Games in these regions?

你覺得他們為什麼想在這幾個地區舉辦奧運呢？

Because it's a great business for all the good reasons.

因為這對所有好的理由來說，都是一門很棒的生意。

First you get that fresh injection of private money into the Games organization itself.

首先，你會為奧運組織本身注入一筆全新的私人資金。

Then you have all the connected investments to support the Games themselves.

然後你還有所有支持奧運本身的相關投資。

And here we're speaking about a 4.5 billion economic impact that has to generate as well quite some substantial fiscal revenues, which justifies, by the way, the cost for security, transportation and the others.

在這裡我們談論的是 45 億的經濟影響，這也必須產生相當可觀的財政收入，順帶一提，這也證明瞭安全、交通和其他方面的成本是合理的。

So all in all, the equation is, is a very balanced, or I would say very positive one.

所以總體來說，這個算式是非常平衡的，或者我會說是非常正面的。

然而，米蘭的崛起也帶來了問題。

Housing prices have surged up about 38% in the high end sector between 2020 and 2025, according to Real estate firm Knight Frank.

根據房地產公司 Knight Frank 的數據，在 2020 年到 2025 年間，高端房價已上漲約 38%。

And demonstrations broke out in the city ahead of the Olymp, with many fearing the Games will exacerbate cost of living concerns, even as the IOC says it will repurpose the athlete village as student housing.

在奧運會前夕，市內爆發了示威遊行，許多人擔心奧運會將加劇生活成本問題，儘管國際奧委會表示將把運動員村改建為學生宿舍。

What could derail the momentum that we're seeing in Milan the fastest?

什麼最有可能讓米蘭目前的發展勢頭停滯下來？

I don't think that I see a change of direction in terms of foreigners coming in.

我不認為我看到外國人湧入的方向會有改變。

But what I think is changing, and this is dangerous, is the attitude of the Milanese.

但我覺得正在改變的是，而且這很危險，是米蘭人的態度。

That has always been an attitude that has been very welcoming.

這種態度一直以來都非常熱情好客。

Milanese have something very special compared to other places in Italy.

米蘭人與義大利其他地方相比，有著非常特別的地方。

So most of the big palaces have gardens that you cannot see from the outside.

所以大部分的華麗宮殿都有從外面看不到的花園。

So some of the wealthiest families in this town are not people that you would.

所以鎮上一些最富有的家庭，你不會覺得他們是那種。

They drive a FIA Cinquecento, not a Ferrari.

他們開的是 FIA Cinquecento，不是法拉利。

And so this influx of foreigners who are very wealthy, flashy, and

所以這些外國人湧入，他們非常有錢、很愛現，

sometimes flashy could create some kind of backlash, a little bit like What I think London experienced when a lot of too many foreigners came and prices arose and some of the Londoners had to move out, I think that is starting to happen here.

有時候愛現可能會引起一些反彈，有點像我覺得倫敦在太多外國人湧入、房價上漲，一些倫敦人被迫搬離時經歷的那樣，我覺得這種情況在這裡開始發生了。

I really hope that the authenticity of Milan and of the Milanese will not be lost because of that.

我真的很希望米蘭和米蘭人的真實性不會是以而消失。

You need to continue to want to attract Italians, and

therefore prices cannot necessarily start to reach for rents.

所以租金價格不能說一定要漲到天價。

The prices that we've seen elsewhere, which is a little bit what is happening at a time when salaries have not kept up.

我們在其他地方看到的那種價格，有點像是薪水沒跟上的時候發生的情況。

Is there any sense of resentment that outsiders are coming in and getting the great properties?

外國人湧入，搶到好房子，會不會引起一些不滿？

或者我不知道這是不是一種擔憂。

I think it's a curiosity, but it's also a little.

The unknown is always very, I guess, a little scary here.

未知總是讓人覺得，嗯，有點害怕。

But it's also been a city that has a finance capital for Italy and for Europe.

但它同時也是義大利和歐洲的金融中心。

It's a city that has a fashion capital for the world.

So it's not like the residents here don't see people come in.

所以這裡的居民並不是沒見過外來人口。

It's now every business and people coming to live here, not just come for a weekend, go to a fashion show, or not come for a finance meeting and then go back to London, People come, stay and enjoy.

現在是各式各樣的企業和人們搬來這裡居住，不只是來度個週末、看個時裝秀，或是來參加金融會議然後就回倫敦。人們是來這裡定居並享受生活。

And I think that's more of a curiosity than a concern.

我覺得這更多的是一種好奇，而不是擔憂。

With both mayoral and general elections in Italy next year, voters will get a chance to have their say on the country's tax regime.

隨著明年義大利將舉行市長和國會大選，選民將有機會對國家的稅製表達意見。

If the flat tax regime were to be reversed, would people leave as fast as they've come?

如果這個稅制優惠被撤銷，人們會像來的時候一樣快地離開嗎？

I think it depends on how much they like pasta.

我覺得這要看他們有多喜歡義大利麵。

Now, the reality is that I think there is no question that for many people, the tax issue for the very wealthy, it's a real issue.

實際上，我認為毫無疑問的是，對許多人來說，對於非常有錢的人來說，稅務問題確實是一個重要的考量。

It's an issue for them, it's an issue for their families, it's an issue for their legacy.

這對他們、對他們的家人、對他們的傳承都是一個重要的考量。

So I don't think that we can look at that in isolation, but

所以我不認為我們可以單獨看待這件事，但

我認為這會是一個主要的考量因素。

Having said that, I have plenty of friends that have come, as I said, over the last few years, to Italy, to Milan.

話雖如此，我有很多朋友，就像我說的，過去幾年來，他們來到了義大利，來到了米蘭。

And so I think that quite a few would stay.

所以我認為相當多數人會選擇留下。

Perhaps the true test of a city's growth isn't measured by the arrival of those that have already made it, but

或許一個城市成長的真正考驗，並不是看那些已經成功的人的到來，而是

Milan might be a destination for the wealthy, but

is it becoming a destination for those looking to get wealthy?

它是否正成為那些想致富的人的目的地呢？