Name: 從街頭到超級盃，靠拉丁文化征服世界舞台的「Bad Bunny」究竟何方神聖？ (How Bad Bunny took over the music world on his own terms)
Uploaded: 2026-02-09T21:01:30.000Z
Duration: 6 min 27 s

《El Apagón》，也就是「停電」，

one of his most streamed songs from his latest album

是他最新專輯中最受歡迎的歌曲之一

Puerto Rico's power outages after Hurricane Maria

2017 年颶風瑪利亞後波多黎各的停電

decimated the island's power grid in 2017.

這場颶風摧毀了島上的電力網路。

he mentions the inseparable rights of reggaeton.

他提到了雷鬼頓音樂不可分割的權利。

(But they lack seasoning, drums and reggaeton)

（但它們缺少調味、鼓聲和雷鬼頓元素）

If you're hearing that [imitating reggaeton beat]

如果你聽到這個［模仿雷鬼頓節奏］

The rise in popularity of reggaeton and other Latin beats

He sold out arenas, top every music chart

他場場演唱會售罄，登上各大音樂榜單

and made millions of fans across the world.

For years, Latin artists had to record their songs

多年來，拉丁歌手不得不用英文錄歌

in English to cross over into the American mainstream.

Going into the '60s, a musician like Trini Lopez,

進入 60 年代，像 Trini Lopez 這樣的音樂人，

Mexican American folk singer, he had success.

這位墨西哥裔美國民謠歌手，也取得了成功。

Santana came along in the '70s, but as we're seeing,

到了 70 年代，Santana 出現了，但如我們所見，

where the Latinos would cross over into the mainstream.

Artists were really expected to sing songs in English,

藝術家真的被期望用英文唱歌，

to make English language albums, going back to even Selena.

製作英文專輯，甚至從 Selena 開始就是這樣。

♪ 今晚我可能會失去我的心 ♪

who the views on YouTube alone were saying that this artists

僅靠 YouTube 的觀看次數就顯示這些藝術家

doesn't need to sing in English in order to be popular.

has over eight billion views and counting.

觀看次數超過 80 億，還在增加。

The Spanish language version of Despacito,

is the second most viewed YouTube video in history

是 YouTube 歷史上第二熱門影片，

and it's way ahead of the one featuring Justin Bieber.

♪ Turn every situation into heaven, yeah ♪

♪ 將每個情況都變成天堂，耶 ♪

At the time, many called the reggaeton crossover a summer hit,

當時，很多人稱這個雷鬼頓跨界為夏日熱門，

comparing it to a set of hits and other one-hit wonders.

並將它與一系列熱門單曲和一曲成名作相比較。

Bad Bunny only wanted to make music in Spanish and really, really held on to that

Bad Bunny 只想用西班牙語做音樂，並堅持下去

and I think was really steadfast in the fact

that he could reach global audiences if he was singing in Spanish.

如果用西班牙語，他也能觸及全球觀眾。

So he keep doing that, and now he's the most streamed artists

所以他繼續這麼做，現在他已是

連續三年最受串流播放的藝術家。

Streaming provided access to a whole new audience.

串流為他打開了全新的觀眾群。

It was the key ingredient for Latin music, especially Bad Bunny,

這是拉丁音樂，尤其是 Bad Bunny 的關鍵因素，

who has more than 18 billion clicks just on Spotify.

僅在 Spotify 上，他的點擊量就超過 180 億次。

But his artistic evolution, collaborations

and the things he talks about in his music,

from highlighting the effects of machismo.

♪ Many criticize her without knowing her ♪

♪ 許多人在不了解她的情況下批評她 ♪

To dating and talking about your WhatsApp status.

從約會到談論你的 WhatsApp 狀態。

♪ WhatsApp 沒有你的個人檔案 ♪

Topics that have placed him in the American mainstream.

這些議題讓他進入了美國主流市場。

With Bad Bunny's music, there's also a message

and a need to empower the place where he's from.

Throughout his rise, he's been firm on one thing --

在他崛起的過程中，他對一件事非常堅持——

He told his base that it's a source of pride for him.

他告訴粉絲，這是他的驕傲來源。

But of course, his stage name is in English,

something Puerto Ricans feel as an adaptation to cultural norms.

波多黎各人認為這是對文化規範的適應。

But more than fitting in, Bad Bunny has made trends.

但 Bad Bunny 不只是融入，他創造了潮流。

（如果我很喜歡，我就用它。）

Bad Bunny continues to break gender norms.

I think there's a lot of entry points for people

is TikTok, where he's become even more famous.

是 TikTok，他在那裡變得更有名。

In 2023, Bad Bunny will be the first Spanish Language

2023 年，Bad Bunny 將成為第一位用西班牙語 （此影片於2023年錄製）

and he's also nominated for Album of the Year

他也入圍今年格萊美最佳專輯獎。

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從街頭到超級盃，靠拉丁文化征服世界舞台的「Bad Bunny」究竟何方神聖？ (How Bad Bunny took over the music world on his own terms)

significant

imitate

ingredient

audience