Name: Asics 的崛起：章魚觸角如何成就跑鞋帝國 (The Rise of Asics: How an Octopus Tentacle Led to a Running Shoe Empire)
Uploaded: 2025-11-04T08:26:51.000Z
Duration: 11 min 33 s

關係子句

Kobe, Japan is not only the home of the world renowned beef that inspired the Black Mamba's parents to bestow him with his government namesake, it also birthed the lineage of what many would consider to be the most important DNA blocks in the genetic code of today's modern day sneaker culture.

神戶，日本不只是啟發黑曼巴父母以其政府名字為他命名的世界知名牛肉的故鄉，它也孕育了許多人認為是今日現代運動鞋文化基因密碼中最重要 DNA 區塊的血統。

While important figures like Chuck Taylor and Adie Dossler are viewed as the forefathers of athletic footwear, that which truly keeps us sneaker enthusiasts enthused can trace its origins back to the salad bowl of one man, Kihachiro Onitsuka.

儘管 Chuck Taylor 和 Adie Dossler 等重要人物被視為運動鞋的祖師爺，但真正讓我們運動鞋愛好者熱衷的，可以追溯到一位名叫鬼塚喜八郎的沙拉碗。

Hello everybody and welcome back to the channel.

If you are new here, my name is Brian and my brother Nacho and I make videos on sneaker history and all things related to sneaker culture.

如果你是新來的，我叫 Brian，我和我弟弟 Nacho 製作關於運動鞋歷史和運動鞋文化相關的影片。

We mainly do sneaker history videos at the moment, but

我們目前主要製作運動鞋歷史影片，但

we're gonna expand into other topics of the sneaker world.

我們會擴展到運動鞋領域的其他主題。

And yeah, if you're into sneakers, you've come to the right place.

是的，如果你熱愛運動鞋，你來對地方了。

And I think that you would really get value from this channel.

我認為你會從這個頻道獲得很多價值。

And with that being said, guys, let's turn our attention now to the history of a brief history.

說到這裡，各位，讓我們把注意力轉向一段簡短的歷史。

Because ASICS is such a huge, huge, huge.

因為 ASICS 是一個非常非常非常龐大的品牌。

Has a huge history, but a brief, but very in depth history of Asics.

它有著悠久的歷史，雖然簡短，但對 ASICS 的歷史有著非常深入的探討。

Japan was decimated after six long years of World War II suffering at the hands of history's first and only use of nuclear weapons.

日本在長達六年的第二次世界大戰苦難後，因史上首次也是唯一一次使用核武器而遭受重創。

In an attack against the civilian population.

During this era, the prideful samurai would rather take his own life than accept the dishonor of defeat.

在那個時代，驕傲的武士寧願自殺也不願接受戰敗的恥辱。

Luckily for us though, the Kihachiro Onitsuka, an officer in the Japanese Imperial army, chose the ball and not the sword.

不幸的是，鬼塚喜八郎，一位日本皇軍的軍官，選擇了籃球而非刀劍。

He decided to focus his post war efforts on the most essential element necessary to rebuild the its children.

他決定將戰後的心力放在重建國家最重要的元素上，那就是孩子們。

Following the surrender of Japan in 1945, Kobe and other Japanese cities were occupied by Allied forces led by General Douglas MacArthur and American troops until 1952.

日本於 1945 年投降後，神戶及其他日本城市被以麥克阿瑟將軍和美軍為首的同盟國軍隊佔領，直到 1952 年。

During those seven years, the American government poured millions of dollars into Japan in a reconstruction effort to this would weave American influence into the new fabric of Japanese society.

在這七年間，美國政府向日本投入數百萬美元進行重建，這股美國的影響力也融入了日本社會的新架構中。

Baseball diamonds and basketball courts were built.

Nonetheless, at the age of 30, our veteran samurai Kihachiro Onatsuka founded Onatsuka Co.

不過，30歲的我們這位老武士鬼塚喜八郎創立了鬼塚公司。

A footwear company specializing in athletic shoes for children.

這是一家專門為兒童製作運動鞋的鞋業公司。

Betting on the increasingly growing popularity of basketball in Japan, Onitsuka set out to create a revolutionary product that would distinguish the brand.

鬼塚看準籃球在日本日益增長的人氣，決心打造一款能讓品牌脫穎而出的革命性產品。

During this era, many designs and prototypes were made, including a runner's sandal, but

在這個時期，許多設計和原型都誕生了，包括跑步涼鞋，但

沒有一款似乎真的能讓人印象深刻。

Like his true aha moment while eating a bowl of Cucumber and octopus salad.

就像他吃著小黃瓜章魚沙拉時，那個真正的靈光乍現時刻。

Kihachiro Onitsuka noticed the suction of the octopus tentacles and imagined applying the same function to a basketball shoe, gripping it to the ground.

鬼塚喜八郎注意到章魚觸手的吸力，想像著將同樣的功能應用在籃球鞋上，讓鞋子能抓牢地面。

Unlike the vulcanized soles of what had previously existed in the market, the port city of Kobe had become the hub of Japan's rubber industry.

和市面上先前存在的硫化鞋底不同，港口城市神戶已成為日本的橡膠工業中心。

Access to this and other raw materials led gave Kihachiro Onitsuka an unlimited salad bar for experimentation.

取得這些和其他原材料的管道，讓鬼塚喜八郎有了無限的實驗空間。

The Onitsuka Tiger Suction cup basketball shoe was released in 1950.

鬼塚虎吸盤籃球鞋於 1950 年問世。

By 1952, championship winning youth basketball teams all over Japan were wearing them.

到了 1952 年，日本全國贏得冠軍的青年籃球隊都穿著它們。

It would eventually make its way onto the feet of Japan's Olympic basketball team as their official shoes in 1956.

到了 1956 年，這雙鞋最終成為日本奧運籃球隊的官方指定用鞋。

Onitsuka Tiger was now a rapidly growing brand and it did not want to limit itself to basketball shoes.

Onitsuka Tiger 已成為一個快速成長的品牌，它不想將自己侷限於籃球鞋。

From its early stages, they worked with local marathon runners to develop shoes that would keep their feet free of blisters.

從早期開始，他們就與當地馬拉松跑者合作，開發能讓跑者腳部免於水泡的鞋子。

The marathon tabby released in 1953 featured a ninja like split toe inspired by the traditional tabby sock of 15th century Japan.

1953 年推出的馬拉松 Tabby，其忍者般的開岔設計靈感來自 15 世紀日本傳統的 Tabby 襪。

When learning about the tabby sock from the 15th century, I was kind of blown away because when the Nike Road warriors came out not that long ago and I saw that split toe thing, I thought that was something new and fresh and innovative.

當我瞭解 15 世紀的 Tabby 襪時，我真的驚呆了，因為前不久 Nike Road warriors 出來時，我看到那個開岔設計，覺得很新穎、很酷、很有創意。

But come to find out it's actually from the 15th century.

但後來發現，這其實是源自 15 世紀的設計。

它是從古老的鞋履中獲得靈感的。

I didn't, I didn't even realize that and I just kind of wanted to share that with you guys because I thought that was super cool.

我完全沒想到，我只是想跟你們分享，因為我覺得這真的很酷。

Legendary Ethiopian Olympic runner Abib Bicala, known for his barefoot gold medal wins, laced up his first pair of shoes and won the 1957 Mainichi Marathon in a pair of Onitsuka Tiger Mar Ups.

衣索比亞傳奇奧運跑者 Abib Bicala，以赤腳贏得金牌聞名，他穿上第一雙鞋，並在 1957 年的 Mainichi 馬拉松賽中，穿著 Onitsuka Tiger Mar Ups 奪冠。

This shoe, originally released in 1953, was designed specifically for speed and endurance.

這雙鞋最初於 1953 年推出，專為速度和耐力而設計。

It was the first shoe made using the nylon as opposed to cotton in order to prevent slow sweating.

這是第一雙使用尼龍而非棉質製成的鞋子，以防止慢速排汗。

Equipped with a revolutionary flexible, lightweight rubber sponge sole, the shoe also featured extra sponge material in the heel to absorb shock.

這雙鞋配備了革命性的彈性、輕量化橡膠海綿鞋底，鞋跟處還額外增加了海綿材質以吸收衝擊。

In 1954, Onitsuki created the After Boots, the first shoes made using the then new lightweight material called nylon.

1954 年，鬼塚鬼八郎推出了 After Boots，這是第一雙使用當時一種名為尼龍的新型輕量化材料製成的鞋子。

Soon, nylon was used in numerous other models as the brand expanded into markets of every sport imaginable, solidifying the tiger as the premier footwear of wrestling, fencing, running and more.

很快地，隨著品牌拓展到各種運動市場，尼龍被用於眾多其他款式，鞏固了虎牌作為摔跤、擊劍、跑步等項目的頂級運動鞋的地位。

Part of this global brand recognition was due to a U.S.

該品牌全球知名度的一部分歸功於美國

distribution deal with Blue Ribbon Sports, the company started by Phil Knight and University Oregon track and field coach Bill Bowerman.

與 Blue Ribbon Sports 的經銷協議，Blue Ribbon Sports 是由 Phil Knight 和奧勒岡大學田徑教練 Bill Bowerman 創立的公司。

The Limber of Kawa BK Limber Leather or also known as the Mexico 66 was a shoe designed for the 1966 Olympic pre trials.

Limber of Kawa BK Limber Leather，又名 Mexico 66，是為 1966 年奧運預選賽設計的鞋款。

It debuted the now iconic Tiger stripe found on all Onitsuka and Asics shoes.

它首次採用了現在標誌性的 Tiger stripe，出現在所有 Onitsuka 和 ASICS 鞋款上。

And just real quick, for those of you who don't know, Asics and Onitsuka is the same company.

快速跟各位說一下，可能有些人不知道，ASICS 和 Onitsuka 是同一家公司。

Onitsuka Tiger eventually evolved into Asics.

This shoe garnered an instant cult following.

And in 1972, the Mexico 66 was worn by Bruce Lee on the set of the movie the Game of Death.

而在 1972 年，李小龍在電影《死亡遊戲》的拍攝現場穿了 Mexico 66。

This yellow and black colorway matching Lee's jumpsuit was immortalized in the fight scene with NBA legend Kareem Abdul Jabbar.

這款黃黑配色呼應李小龍的連體衣，在與 NBA 傳奇球星 Kareem Abdul Jabbar 的對打場景中被永恆銘記。

Although Bruce Lee did wear the Mexico 66 Onitsukas on set, many shots of the shoes that appear in the fight scene with the Master of the Skyhook are actually the Jaguar model from the Japanese brand Moonstar.

雖然李小龍在片場確實穿了 Mexico 66 Onitsukas，但許多在與「勾手之王」對打場景中出現的鞋子畫面，實際上是日本品牌 Moonstar 的 Jaguar 型號。

Due to Bruce Lee's mysterious death during the filming, completion of the movie did not resume until 1978.

由於李小龍在拍攝期間神祕離世，電影的拍攝直到 1978 年才恢復。

The stunt double filling in for Bruce Lee in some of the scenes wore the moon stars because they resembled the Mexico 66.

在一些場景中替身李小龍穿了 Moonstar 的鞋子，因為它們看起來很像 Mexico 66。

Nonetheless, though the yellow and black Onitsuka Mexico 66s have become legendary and are instantly associated with Bruce Lee, they still remain the top selling Onitsuka Tiger model to this day.

儘管如此，雖然黃黑色的 Onitsuka Mexico 66 已經成為傳奇，並立即與李小龍聯繫在一起，但至今它們仍然是 Onitsuka Tiger 最暢銷的型號。

That shows you the power of storytelling.

While the Mexico 66 was created for the Olympic Pre trials, the actual Olympic Games would be held in Mexico City in 1968.

雖然 Mexico 66 是為奧運預選賽而設計的，但實際的奧運會將於 1968 年在墨西哥城舉行。

The aforementioned bill Bowerman of Blue Ribbon Sports had designed a shoe in 1966 called the TG24, which Onitsuka had put into production.

順帶一提，Blue Ribbon Sports 的 Bill Bowerman 在 1966 年設計了一款名為 TG24 的鞋子，由 Onitsuka 生產。

A slightly modified version of this sneaker with its wildly popular layered sole was to be released under the name Aztek as a tribute to the Olympics host.

這款運動鞋的改良版，搭配了非常受歡迎的分層鞋底，將以 Aztek 的名字發行，以向奧運主辦國致敬。

To their dismay, their German competitors at Adidas had beat them to the punch and released a shoe called the Aztec Gold.

令他們沮喪的是，他們的德國競爭對手 Adidas 搶先一步，發行了一款名為 Aztec Gold 的鞋子。

It was then suggested that this Onitsuka model instead be named Cortez after the conquistador.

於是有人提議，將這款 Onitsuka 型號改名為 Cortez，以紀念那位征服者。

Hernan Cortez, who was known as Bowerman, put it as a Spaniard who kicked the shit out of Aztecs.

Hernan Cortez，也就是 Bowerman 所說的，是一位西班牙人，他把阿茲特克人打得落花流水。

By the way, we made a video on the history of the Nike Cortez and if you want to check that out, I'll put a little suggestion card here so you can check it out and learn more about the history of the Nike Cortez.

對了，我們做了一支關於 Nike Cortez 歷史的影片，如果你想看的話，我會在這裡放一個小小的建議卡，讓你去看，瞭解更多關於 Nike Cortez 的歷史。

They named it after a Spanish conquistador who indeed did kick the shit out of the the Aztecs, which is terrible because I'm Mexican and the Nike Cortez is just A huge part of.

他們以一位西班牙征服者的名字命名，這位征服者確實把阿茲特克人打得落花流水，這很糟糕，因為我是墨西哥人，而 Nike Cortez 在我的文化中佔有非常重要的地位。

I'm Chicano by the way, so I was born here in America, but

對了，我是奇卡諾人，所以我是出生在這裡的美國人，但是

my parents are from Mexico and the Nike Cortez is just a huge part of my culture.

我的父母來自墨西哥，而 Nike Cortez 在我的文化中佔有非常重要的地位。

But ironically it's named after, yeah, Hernan Cortez, a horrible, horrible man.

但諷刺的是，它卻是以一位名叫 Hernan Cortez 的人命名的，他真是個壞透了的傢伙。

In 1971, Bill Bowerman and Phil Knight changed the name of Blue Ribbon Sports to Nike and began production on their own line of shoes.

1971 年，Bill Bowerman 和 Phil Knight 將 Blue Ribbon Sports 改名為 Nike，並開始生產自己的鞋款。

One of these shoes would eventually become the Nike Cortez.

其中一雙鞋最終就變成了 Nike Cortez。

A legal battle ensued over the rights to the name and eventually ruling in.

隨後就發生了關於名稱權的法律訴訟，最終裁定。

Nike's favorite, the own Suka shoe was then renamed the Tiger Corsair several years later.

Nike 喜歡的 Onitsuka 鞋款幾年後被重新命名為 Tiger Corsair。

In 1977, due to an uncertainty in Japan's economy, Onitsuka merged with a sportswear company called GTOKO and a knitwear company called Jelenic to become one of the largest general sports equipment manufacturers at the time.

1977 年，由於日本經濟的不確定性，Onitsuka 與一家名為 GTOKO 的運動服飾公司和一家名為 Jelenic 的針織公司合併，成為當時最大的綜合運動器材製造商之一。

Shortly after the merger, the companies chose to rename themselves as ASICs, which is basically just the modern day version of Onitsuka Tiger.

合併後不久，這些公司選擇將自己重新命名為 ASICS，這基本上就是現代版的 Onitsuka Tiger。

Although you will still see Onitsuka Tiger branding on on shoes.

但你仍然會在鞋子上看到 Onitsuka Tiger 的品牌標誌。

Fun fact, ASICS is actually an acronym for a Latin phrase that goes like this.

有趣的事實是，ASICS 其實是一個拉丁語短語的首字母縮寫，這個短語是這樣的。

It is anime sana incorpore sano which means a sound mind in a sound body.

這是拉丁語「anima sana in corpore sano」，意思是「健全的心靈，健全的身體」。

I think, correct me if I'm wrong, leave me a comment down below.

我認為，如果我錯了，請在下方留言告訴我。

They decided to keep the tiger cross stripes for its footwear and had the new Asics logo designed by none other than the typography God herb Lubalin.

他們決定保留鞋子上的虎爪紋，並請字體設計大師 Herb Lubalin 設計了新的 ASICS Logo。

In 1986, a year before Nike literally opened a window to show the world the air of their soul, Asics nearly cornered the market on runners by introducing a shock absorbing midsole containing a semi fluid silicone based substance.

1986 年，也就是 Nike 推出「Air」技術的前一年，ASICS 推出了一種含有半流體矽膠的吸震中底，幾乎壟斷了跑鞋市場。

This special substance was called Alpha Gel and was first introduced via the Freaks Alpha model which only released in Japan.

這種特殊物質叫做 Alpha Gel，最初是透過只在日本發售的 Freaks Alpha 鞋款推出。

The gel technology did not hit US shelves until the GT2 model was released.

這種 Gel 技術直到 GT2 鞋款推出後才在美國上市。

Then in 1987, the ASICS gel Lite took the athletic running world by storm.

接著在 1987 年，ASICS Gel Lite 席捲了運動鞋領域。

Complete with a sharp series of ad campaigns aimed at puncturing their former distributor turned Competitor in Beaverton, Oregon, ASICs new 9.9 ounce shoe was the lightest of its kind on the market at the time and it featured a tri density midsole and an anti torque stability system.

ASICS 這款重僅 9.9 盎司的新鞋，搭配了一系列犀利的廣告，目標是打擊他們位於奧勒岡州 Beaverton 的前經銷商兼競爭對手。當時它是市面上最輕的鞋款，並採用了三密度中底和抗扭曲穩定系統。

With the 1989 release of the Gel Lite 2, followed by Shige Yukimitsui's 1990 classic the Gel Lite 3, a shoe that any real sneaker enthusiast will tell you is a timeless silhouette that defines an era.

隨著 1989 年 Gel Lite 2 的發售，以及 1990 年 Shige Yukimitsui 經典的 Gel Lite 3，這款鞋對任何真正的運動鞋愛好者來說，都是定義了一個時代的經典鞋型。

Asics had established itself as a preferred shoe for serious runners.

ASICS 已經確立了自己是專業跑者的首選鞋款。

Quentin Tarantino's nod to Bruce Lee in his 2003 film Kill Bill could not have come at a better time for Asics.

昆汀·塔倫提諾在 2003 年的電影《追殺比爾》中向李小龍致敬，這對 ASICS 來說是個絕佳的時機。

The Game of Death outfit worn by Oma Thurman's character, complete with the yellow and black Mexico 66 Onitsukas, sparked a revived interest in the classic shoe at a time when retro footwear was all the rage.

鄔瑪·舒曼飾演的角色穿著的《死亡遊戲》服裝，搭配黃黑配色的 Mexico 66 Onitsukas，在復古鞋款風靡一時之際，重新點燃了人們對這款經典鞋的興趣。

Said rage has yet to subside and as a result, the Onitsuka brand remains a consistent hot seller of retro style footwear.

這股風潮至今未減，是以 Onitsuka 品牌仍然是復古風格鞋款的熱銷選擇。

Asics continues to advance technology for runners with the GT 1000 has 10 versions and the GT 2000 which has nine.

ASICS 持續透過 GT 1000 的十個版本和 GT 2000 的九個版本，為跑者推進科技。

The ASICS Gel Lite 3 has also become a popular retro model, especially for collaborations.

ASICS Gel Lite 3 也成為了受歡迎的復古鞋款，尤其是在聯名合作方面。

Alife, Kith, Bait, Atmos have all released co branded Gel Lite 3s.

Alife、Kith、Bait、Atmos 都推出了聯名款 Gel Lite 3。

In a world where shoe brands come and go like waves of the ocean, the true ones will always stick around like an octopus tentacle.

在鞋款品牌如海浪般來去匆匆的世界裡，真正經典的品牌將永遠像章魚觸手一樣留存。

I could really go for a bowl of octopus and cucumber salad right now.

我現在真的很想來一碗章魚小黃瓜沙拉。