Name: 社交媒體如何助長無用產品 (How social media fuels useless products)
Uploaded: 2025-11-04T05:11:10.000Z
Duration: 15 min 20 s

情態副詞

Every day, sophisticated marketing schemes flood our feeds with newly created must haves.

每天，精緻的行銷手法都會在我們的動態消息中，塞滿了新推出的必買好物。

Handheld banana slicers, miniature keyboard vacuums, shower hair catchers.

手持香蕉切片器、迷你鍵盤吸塵器、淋浴間頭髮收集器。

They're cheap, they're novel, they look useful for about five seconds and then they end up tossed in the trash.

這些東西很便宜、很新奇，看起來有用大概五秒鐘，然後就進了垃圾桶。

A growing slice of social media has turned into a 247 shopping channel where cheap products go viral, clutter piles up, and

越來越多的社群媒體變成 24 小時購物頻道，便宜的商品爆紅，雜物堆積如山，

the tactics used to hook us are getting harder to resist.

而用來吸引我們的策略也越來越難抗拒。

I'll share more about why I use them for all my websites later.

之後我會再分享為什麼我所有網站都用它們。

You know, I don't use social media too much these days, but

說真的，我最近不太用社群媒體，但是

sometimes my curiosity gets the best of me.

有時候我的好奇心還是會戰勝一切。

And recently, oh boy, did I get a real treat.

說真的，最近我還真是遇到一個大驚喜。

My algorithm took a hard turn into some of the most absurd, useless and wasteful products I have ever seen.

我的演算法竟然帶我看到一堆我見過最荒謬、最沒用、最浪費錢的東西。

Suddenly my feed was a parade of contraptions.

突然間，我的動態消息變成了一場奇技淫巧的遊行。

A designer cover for your trash bin, a wheel spun bread cutter, detachable wine glass stems, an egg yolk separator shaped like a bas basketball hoop, and

有設計感的垃圾桶蓋、滾輪式麵包切割器、可拆卸的酒杯腳、像籃球框的蛋黃分離器，還有

When I was a kid, it felt like they made something new every day.

小時候，感覺每天都有新東西出現。

This bed tent is the perfect way to get more privacy and make date night more cozy.

這個床帳篷是增加隱私、讓約會之夜更溫馨的完美方式。

This soap dispenser sticks to your wall and holds enough shampoo, conditioner and soap to last a year.

這個肥皂分配器可以黏在牆上，而且裝的洗髮精、潤髮乳和肥皂足夠用一年。

This is a wearable sleeping bag and it's great for staying warm whilst doing your daily tasks.

這是一個可穿戴的睡袋，非常適合在做日常事務時保持溫暖。

These products are the spiritual successors to the as seen on TV era.

這些產品是「電視購物時代」的精神傳承者。

Those infomercial gadgets that promise to solve problems you didn't know you had.

那些承諾解決你不知道自己有問題的電視購物小玩意。

Simply pour your favorite marinade into the flexible flavorizer, attach the needle, place into the flavor pro and presto.

只需將你最喜歡的醃料倒入彈性調味器，裝上針頭，放入調味器，就完成了。

Back then they were quirky, cheap and sold through 2am infomercials with a toll free number.

那時候它們很奇怪、很便宜，透過凌晨兩點的電視購物節目和免付費電話販售。

And despite the terrible production value and gimmicky sales techniques, they worked.

儘管製作價值很差，銷售技巧很花俏，但它們確實有效。

I couldn't believe how juicy these burgers came out.

我真不敢相信這些漢堡烤出來這麼多汁。

I'm sorry, this is one of my favorite clips.

抱歉，這是我的最愛片段之一。

這個人有種地方讓我覺得超好笑。

I can't believe how juicy these bugs came out.

我真不敢相信這些蟲子烤出來這麼多汁。

On social media, that same formula works even better.

在社群媒體上，這個公式效果更好。

So called Internet entrepreneurs set up their phones, demo cheap products, cut their videos to trending audio, and

所謂的網路創業者架起手機，展示便宜商品，剪輯影片配上熱門音訊，然後

趕快發布吧，這東西會紅遍我們。

I gotta say, you know, I was a skeptic at first, but

我得說，你知道，一開始我持懷疑態度，但

then I got this and I just realized how valuable this could be for everyone from smoothie shop owners to rabbis looking to increase their productivity.

接著我拿到這個，我才意識到這對從冰沙店老闆到想提高生產力的拉比來說有多麼有價值。

These short clips are made for the algorithm.

這些短影片是為了演算法而製作的。

They're unique, visual, and pitched like magic solutions to frustrating problems in your life.

它們獨特、視覺化，並且像魔法一樣解決你生活中令人沮喪的問題。

And the sellers hit every psychological trigger they can to get you to buy.

賣家們會觸發他們能想到的每一個心理開關來讓你購買。

Novelty, scarcity, social proof, low cost, impulse buying, and

新奇感、稀缺性、社會認同、低價、衝動購買，還有

that oddly satisfying feeling that makes you want to watch again and again.

那種讓人忍不住一看再看的療癒感。

Short form, instinc gratification, one page checkouts, Apple Pay, Google pay bundles, fomo.

短影音、即時滿足、一頁結帳、Apple Pay、Google Pay 組合包、錯失恐懼症。

These are all the things that get people riling.

這些都是能讓大家嗨起來的元素。

These tactics are engineered to bypass our rational decision making.

這些策略是為了繞過我們理性的決策過程而設計的。

Okay, maybe people are a little bit stupid.

It turns out a swipeable video is far more powerful than a 30 minute infomercial.

結果發現，滑動式的影片比 30 分鐘的資訊廣告更有威力。

It's bite sized, shareable, hypnotic to watch.

它們份量剛好、方便分享、看著讓人著迷。

And since buying is easier than ever, this stuff is selling like hotcakes.

而且因為購買比以往任何時候都更容易，這些東西賣得嚇嚇叫。

Speaking of hotcakes, grab this portable hotcake maker now for 50% off in the next week.

說到賣翻了，這款手持鬆餅機現在限時一週 50% 折扣，快來搶。

These ads, they come in hard, they come in fast, they're very convincing.

這些廣告，它們來勢洶洶，來得又快又猛，非常有說服力。

So far in the last two hours, I have purchased this car vacuum that has apparently NASA level suction, this balance board because my balance sucks, and

到目前為止，過去兩小時內，我已經買了這個號稱有 NASA 等級吸力的車用吸塵器，還有這個因為我平衡感超差的平衡板，以及

this electric bird feeder which takes glamour shots of the creatures in your backyard because they make it so easy.

這個電動餵鳥器，它可以幫後院的鳥拍類網紅照，因為它們做得太方便了。

It's just click, click, click, click, then it's yours.

就是點一點、點一點、點一點、點一點，然後就到你手上了。

I didn't need any of this when I woke up this morning.

我今天早上醒來時根本不需要這些東西。

This constant stream of micro infomercials is making it harder than ever to be intentional with our purchases.

這種不斷湧現的微型資訊廣告，讓我們更有意識地購物變得比以往任何時候都難。

And the views on these videos are insane.

而且這些影片的觀看數簡直瘋狂。

Click through to their profile and what you'll see is that the same post has been uploaded over and over again.

點進他們的個人檔案，你會發現同一則貼文被重複上傳了好幾次。

They're fishing for another algorithmic hit.

他們在釣另一個演算法的熱門。

For sellers, this is just a numbers game.

對賣家來說，這只是一場數字遊戲。

Most posts get tens of thousands of views.

大部分的貼文都有數萬次觀看。

有些會爆紅，獲得數百萬次觀看。

And those kinds of numbers can translate into some serious money.

而那樣的數字可以轉化為可觀的收入。

但這些帳號的背後，到底藏著誰？

And how does the whole operation actually work?

而整個操作又是怎麼運作的呢？

So the Internet has a long history of people turning to get rich quick schemes to make a living, all from the comfort of their bedroom.

所以網路一直以來都有人透過一夜致富的管道來謀生，而且還能在家裡舒服地完成。

Except now it's getting easier and easier to do.

And as the systems and tools for Selling get easier.

隨著銷售的系統和工具越來越簡單。

More and more people are trying to strike gold with cheap disposable products on social media.

越來越多人試圖透過社群媒體上便宜的即用型產品來發大財。

There are a couple different models that people are using to make money from these shitty products.

人們用來從這些爛產品賺錢，有幾種不同的模式。

One of the lowest effort and easiest to get into is affiliate marketing.

其中一種最省力、最容易入門的就是聯盟行銷。

With affiliate marketing, a seller shares a special link to a product and earns a small commission each time someone uses that link to make a purchase.

透過聯盟行銷，賣家會分享一個產品的專屬連結，每次有人透過這個連結購買時，他們就能賺取少量佣金。

Because that link uniquely tracks which sale came from them, grabbing attention, views and clicks becomes the heart of their business.

因為那個連結能獨特地追蹤哪筆銷售是來自他們，所以吸引注意、觀看數和點擊數就成了他們事業的核心。

They create content designed to drive traffic and sales, whether it's a YouTube video, a blog post, or a boosted Instagram reel a highlighting a product's supposed benefits.

他們會創作內容來導引流量和銷售，無論是 YouTube 影片、部落格文章，還是強調產品聲稱優點的曝光 Instagram Reel。

I've been doing affiliate marketing for a couple years now, and without lifting a finger.

我做聯盟行銷已經好幾年了，而且不費吹灰之力。

There's content that I'd made a few years ago that's still making me hundreds or thousands of dollars every month from a single piece of content.

我幾年前做的一些內容，到現在每個月都還能為我帶來幾百到幾千塊的收入，而且只是一篇內容而已。

Amazon runs the largest, most sophisticated affiliate program in the world with over 900,000 affiliates globally.

Amazon 經營著全球最大、最複雜的聯盟計畫，全球有超過 90 萬名聯盟夥伴。

In the right niche, those small commissions can add up.

在對的利基市場裡，那些小額佣金真的會累積起來。

Categories like home and beauty can pay rates of up to 8 to 10% per sale.

像家居和美妝這類別，每筆銷售的費率最高可以達到 8% 到 10%。

Take the Instagram account the Sisters shoppers.

拿 Instagram 帳號 Sisters shoppers 來說。

With over 750,000 followers, their page is filled with nearly 800 posts each sharing a product they find on Amazon that are, according to them, must haves like this nugget ice maker, this pizza storage container, and

他們的粉絲數超過 75 萬，頁面上幾乎有 800 則貼文，每則都分享了他們在 Amazon 上找到的必買好物，像是這個製冰機、這個披薩收納盒，還有

You know, must haves because we've all felt the strain of lifting the milk out of the fridge, twisting the cap, pouring it on our cereal and putting it back in the fridge.

你知道，必買好物，因為我們都曾有過從冰箱拿出牛奶、轉開瓶蓋、倒在麥片上，再放回冰箱的費力經驗。

They post a new product almost every day.

他們幾乎每天都會發布新產品。

Many of the videos rack up millions of views with thousands of people in the comments asking for the link.

很多影片都累積了數百萬的觀看次數，數千人在留言區詢問連結。

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社交媒體如何助長無用產品 (How social media fuels useless products)

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