Name: 蘋果 iPhone 供應鏈、蘋果 iPhone 物流、蘋果 iPhone 分銷案例研究 #scm (Apple iPhone Supply Chain ,Apple iPhone Logistics, Apple iPhone Distribution Case Study #scm)
Uploaded: 2025-10-28T01:34:49.000Z
Duration: 6 min 36 s

情態副詞

Recently he attended a virtual Apple launch event where he witnessed the capabilities of the all new iPhone 13 series.

最近他參加了一個線上的 Apple 發布會，親眼見證了全新的 iPhone 13 系列的強大功能。

Instantly he made the decision to get an iPhone 13 Pro.

他當下就決定要入手 iPhone 13 Pro。

However, he missed the pre booking deadline and he's been waiting for this phone to hit the e commerce sites ever since.

不過，他錯過了預購截止日期，從此之後就一直在等這款手機上架到電子商務網站。

After waiting for a long time, he visited the offline Apple Store where the store representative informed him about an ongoing delay in the production of iPhone 13 Pro due to the supply chain inefficiency.

等了好久，他去了線下的 Apple Store，店員告訴他 iPhone 13 Pro 的生產因為供應鏈效率不彰而有延遲。

Alex then went to a couple of more trusted Apple reseller outlets and received the same response.

Alex 接著又去了幾家比較信任的 Apple 經銷商，得到的答案都一樣。

He then became intrigued about this term supply chain and how it affects the production of a big corporation like Apple Inc.

他開始對「供應鏈」這個詞感到好奇，以及它如何影響像 Apple Inc. 這樣大公司的生產。

Therefore, he began exploring this topic.

是以，他開始深入研究這個主題。

He spoke with his friend Rachel who works at Apple Inc.

他找了在 Apple Inc. 工作的朋友 Rachel 聊聊。

To learn about supply chain management and how the chain is disrupted due to international chip shortage.

想了解供應鏈管理，以及國際晶片短缺是如何導致供應鏈斷裂的。

Rachel explained to him about supply chain management using Apple Inc's example.

Rachel 用 Apple Inc. 的例子跟他解釋了供應鏈管理。

She said if you order an iPhone from the Apple Store, you'll notice that Apple is not precisely delivering the product on its own.

她說，如果你從 Apple Store 訂購 iPhone，你會發現 Apple 並不是完全自己負責運送產品。

All the iPhones available on Apple Store are majorly manufactured at the Shenzhen assembly plant in China.

Apple Store 上所有的 iPhone 主要都是在中國深圳的組裝廠製造的。

But before that raw material suppliers from all around the world deliver goods needed to manufacture an iPhone to this assembly site and once the product is assembled it gets shipped to the storage warehouse and then to your doorstep by third party vendors like FedEx or UPS.

但在此之前，來自世界各地的原物料供應商會將製造 iPhone 所需的物資送到這個組裝廠，產品組裝完成後，會被運送到儲存倉庫，然後再由 FedEx 或 UPS 等第三方供應商送到你家。

This means entities such as raw material supplier, manufacturer and third party logistics vendor are in consistent communication with each other until the iPhone reaches you.

這表示原物料供應商、製造商和第三方物流供應商等單位，在 iPhone 送到你手上之前，都會彼此保持持續的溝通。

These entities and their communication involved in product manufacturing to product delivery is collectively considered as a supply chain.

這些參與從產品製造到產品運送的單位及其溝通，統稱為供應鏈。

After listening to this, Alex asks Rachel how Apple Inc.

Has implemented this supply chain and how can one design a sleek strategy to manage a supply chain that is not overly influenced by external factors?

是如何實施這個供應鏈的，以及要如何設計一個不會過度受到外部因素影響的精簡供應鏈管理策略。

In response Rachel explained well, there are five stages for building supply chain management and Apple has adopted these stages while building the supply chain management strategy.

Rachel 回答得很好，她說建立供應鏈管理有五個階段，而 Apple 在建立供應鏈管理策略時就採用了這些階段。

The first stage of building a supply chain is planning an operational strategy.

建立供應鏈的第一個階段是規劃營運策略。

Apple since its inception has had a clear goal to provide the best personal computing devices to consumers.

Apple 自創立以來，一直有個明確的目標，就是要為消費者提供最好的個人運算裝置。

The initiative of Apple to scrutinize each app or program before launching it on the Apple App Store makes all Apple devices more secure.

Apple 在 Apple App Store 上架前，會仔細審查每個 App 或程式的措施，讓所有 Apple 裝置都更安全。

These pre planned actions or strategies have been the most vital USPs of this organization.

這些預先規劃的行動或策略，一直是這個組織最重要的獨特賣點。

In this stage, Apple acquires equipment and materials from suppliers and then ships them to the offshore assembly factory in China.

在這個階段，Apple 會向供應商採購設備和原料，然後將它們運送到中國的海外組裝廠。

The 120Hz screens are exported from Samsung's Asan plant Foxconn ships batteries and the processing chips are manufactured and exported by tsmc.

120Hz 螢幕從 Samsung 的 Asan 工廠出口，鴻海運送電池，而處理器晶片則由臺積電製造並出口。

Then comes the third stage known as making.

This is the stage where Apple manufactures its products.

The outsourced Chinese assembly plant majorly assembles all Apple products and ships them to the warehouses or distribution centers spread across across multiple continents.

外包的中國組裝廠主要組裝所有 Apple 產品，並將它們運送到遍佈多個洲的倉庫或配送中心。

After that, the next stage of supply chain management delivery comes into play.

之後，供應鏈管理的下一個階段「運送」就開始發揮作用了。

Here, the products ordered online get shipped to the doorstep of consumers from storage warehouses, whereas the distribution centers, on the other hand, send items to retail stores for offline sales.

在這裡，顧客在網路上訂購的產品會從儲存倉庫直接送到家門口，而配送中心則會將商品運送到零售店進行線下銷售。

This whole shipping process is carried out by third party logistics vendors such as FedEx.

整個運送過程都是由像 FedEx 這樣的第三方物流供應商負責。

Supply chain management's last building stage is returns.

供應鏈管理的最後一個重要階段是退貨。

Here, the faulty or damaged products during delivery get shipped back to the storage warehouses and then the assembly plant for refurbishment.

在這裡，運送過程中損壞或有瑕疵的產品會被運回儲存倉庫，然後再送往組裝廠進行翻新。

Statistically speaking, 97% of Apple's supply chain is all about outsourcing agreements and collaborations which has helped Apple become the best computing device producer.

從統計數據來看，Apple 供應鏈的 97% 都依賴外包協議和合作，這幫助 Apple 成為最頂尖的個人運算裝置生產商。

However, due to the recent worldwide chip shortage, Apple's supply chain has been affected adversely.

然而，由於近期全球晶片短缺，Apple 的供應鏈受到了嚴重影響。

The world was shut down because of the COVID 19 pandemic and many factories also went down with it, leaving chip manufacturing materials unavailable for months.

全球因為 COVID-19 疫情停擺，許多工廠也隨之關閉，導致晶片製造原料長達數月都無法取得。

Increased consumer electronic demand in recent times and scarcity of semiconductor supplies has put pressure on Apple's supply chain prompting the company to halt production of 10 million iPhone 13 devices.

近期消費者對電子產品的需求增加，加上半導體供應短缺，給 Apple 的供應鏈帶來壓力，迫使該公司暫停生產 1000 萬支 iPhone 13。

After listening to Rachel, Alex learned why there is a constant delay in the delivery of iPhones and became more patient about his desire to buy an iPhone.

聽完 Rachel 的說明後，Alex 明白了 iPhone 延遲出貨的原因，並且對購買 iPhone 的渴望變得更有耐心了。

On that note, here's a question for from the given options, which option does not fall under the stages of supply chain management?

說到這裡，有個問題要考考大家，從下列選項中，哪一項不屬於供應鏈管理的階段呢？

Sourcing c Making d Disposal do give it a thought and leave your answers in the comments section below.

採購 c. 製造 d. 廢棄，想想看並在下方留言區留下你的答案。

Three Lucky Winners will Receive Amazon Gift Vouchers with the help of an Apple Inc.

三位幸運得獎者將在 Apple Inc. 的協助下獲得 Amazon 禮券。

Case study, we explored how a supply chain management strategy can be established.

在這個案例研究中，我們探討瞭如何建立供應鏈管理策略。

This domain of business management is crucial for any product or service based company.

這個商業管理的領域，對任何產品或服務型公司都至關重要。

In the long run, a well managed supply chain can lower operational expenses allowing a firm to gain more profit.

長遠來看，管理良好的供應鏈可以降低營運費用，讓公司賺取更多利潤。

It can also improve corporate brand recognition and customer service.

它也能提升企業品牌知名度和客戶服務。

Hence, companies invest a great deal in their supply chain.

是以，公司在供應鏈上投入了大量資源。

They constantly hire professional supply chain management experts.

他們不斷聘請專業的供應鏈管理專家。

These professionals are tasked with managing logistics, updating the company's inventory and conducting a thorough evaluation of the manufacturing cycle to discover and correct flaws.

這些專業人員的任務是管理物流、更新公司庫存，並徹底評估製造週期，以發現並修正缺失。

That is the reason why these SCM professionals are compensated really well.

這就是為什麼這些供應鏈管理專業人員的薪資都非常優渥。

According to PayScale, the average salary for supply chain managers is $84,000 per annum, whereas in India the average annual salary is around 8.5 lakhs per annum.

根據 PayScale 的數據，供應鏈經理的平均年薪是 84,000 美元，而在印度，平均年薪約為每年 8.5 萬盧比。

If you did, a thumbs up would be really appreciated.

如果你喜歡的話，給我們一個讚會很棒喔！

Here's your reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.

這裡提醒大家訂閱我們的頻道，並點擊小鈴鐺，隨時掌握最新的科技和趨勢。

Thank you for watching and stay tuned for more from SimplyLearn.

感謝收看，請持續鎖定 SimplyLearn 的更多內容。