Name: 那些年我們愛去的DVD店，現在年輕人也愛上了！ (California video rental store draws new generation of customers)
Uploaded: 2025-08-28T14:00:43.000Z
Duration: 2 min 40 s

情態助動詞 B1

Video rental stores may seem like ancient history nowadays, but one California shop is surviving the test of time.

如今，錄影帶出租店似乎已成為歷史，但加州有一家店卻經受住了時間的考驗。

The video wave in San Francisco has been drawing in a new generation of customers who are embracing the old way of movie rentals.

舊金山的錄影帶浪潮吸引了新一代顧客，他們開始接受舊式的電影租賃方式。

CBS News Bay Area reporter Itay Haad tells us more.

CBS 灣區記者 Itay Haad 為我們講述了更多內容。

In a world ruled by algorithms and autoplay, one small store in San Francisco still does things by hand.

在一個演算法和自動播放統治的世界裡，舊金山的一家小店仍手動經營。

No streaming, no logins, just rows and rows of DVDs and a local crowd keeping movie night alive.

沒有串流媒體，沒有登錄，有的只是一排排 DVD 和一群群當地人在維持著電影之夜的活力。

Did you ever imagine when you opened this store that you'd be the last one standing?

當你開這家店的時候，你有沒有想過你會是最後一家？

Colin Hutton is the owner of Video Wave, believed to be the last remaining video store in San Francisco.

Colin Hutton 是 Video Wave 的老闆，這家店被認為是舊金山最後一家仍在營業的錄影帶出租店。

For years, he thought the final credits were about to roll.

多年來，他一直以為這段旅程即將畫下句點。

There's been many, many moments we wouldn't survive it.

有很多很多時刻，我們都以為撐不過去了。

The trouble started around 2008, when streaming took over and video stores began to fade to black.

麻煩始於 2008 年左右，當時串流媒體佔據了主導地位，錄影帶出租店開始逐漸消失。

但是，意想不到的事情發生了。

Customers started to return, including a whole new generation just discovering the joy of cubbing attractions.

顧客開始回流，其中還包括一整個剛剛發現租片樂趣的新世代。

Is it the tactile thing? - It's a tactile thing.

是因為有實體的感覺嗎？- 沒錯，就是那種實體的觸感。

23-year-old Caitlin Zephyr says there's something refreshing about slowing down and hitting pause.

23 歲的 Caitlin Zephyr 說，放慢腳步，暫停一下，有種煥然一新的感覺。

When it comes to things that are streaming on your phone, it feels like everything's demanding your attention right away.

說到手機上的串流媒體，感覺所有東西都需要你立即關注。

And these other things, there's a step removed from that.

而這些其他的事情，則與此相去甚遠。

Believe it or not, DVDs are having a moment.

信不信由你，DVD正迎來一波熱潮。

Not quite a Blockbuster comeback, more of a cult classic rewind.

這不是像百視達那樣的大復活，更像是一場經典小眾的重溫。

While overall DVD sales dropped last year, 4K editions jumped 10% and collector versions climbed 25%.

雖然去年 DVD 的總體銷量有所下降，但 4K 版本的銷量猛增了 10%，收藏版的銷量攀升了 25%。

Lucas Hildebrand, chair of film and media studies at UC Irvine, says for Gen Z, part of the appeal isn't just the films, it's the boxes, the artwork, even the act of browsing.

加州大學歐文分校電影與媒體研究主席 Lucas Hildebrand 說，對 Z 世代來說，吸引他們的不僅僅是電影，還有包裝盒、藝術品，甚至是瀏覽的行為。

I think there's also this hunger for people who grew up with social media and who grew up with the internet to actually have in-person interactions.

我認為，伴隨著社交媒體和互聯網成長起來的人們也渴望真正的人際交往。

Ironically, the store's future may depend on the very thing that nearly destroyed it, a subscription model.

諷刺的是，這家店的未來可能正仰賴那個幾乎讓它走向毀滅的訂閱制模式。

If I had 150 more subscribers, that would be the difference between not making it and making it.

如果我多了 150 個訂閱者，這將是我成功與否的分水嶺。

And if enough people sign up, Video Wave might just avoid the final cut.

如果有足夠多的人報名，Video Wave 也許就不會被最終淘汰。

Itay Haad, thank you, bringing back the memories.

E.Tye Haught，謝謝你，勾起了我的回憶。

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那些年我們愛去的DVD店，現在年輕人也愛上了！ (California video rental store draws new generation of customers)

embrace

ancient

demand

imagine