Name: 日本零售店員工的一天 (Day in the Life of a Japanese Retail Store Worker)
Uploaded: 2025-08-09T18:01:51.000Z
Duration: 18 min 30 s

This is a day in the life of a Japanese retail shop worker.

這是日本零售店店員一天的生活。

程度副詞

This is Rinka, 23 years old, living in central Tokyo, and she's just waking up for work.

她叫 Rinka，23 歲，住在東京市中心，現在剛起床上班。

分詞構句

She lives in this two-room apartment with her boyfriend, known as Dosei in Japan.

她和男友住在這套兩室一廳的公寓裡，男友在日本被稱為 Dosei。

Living with your partner is not taken lightly, especially from older generations, who tend to be more conservative.

與伴侶同居並不是一件輕而易舉的事，尤其是老一輩人，他們往往更加保守。

And although times are slowly changing, 37.4% of unmarried couples will still at least formally meet with each other's parents before living together.

雖然時代在慢慢改變，但仍有 37.4% 的未婚夫婦在同居前至少會正式拜見對方的父母。

Rinka's originally from Ibaraki Prefecture, located north of Tokyo.

And growing up in a loving family with a hard-working salaryman father, mother who's a nurse, and two siblings, she never really had any intention to move away.

她在一個充滿愛的家庭中長大，父親是辛勤工作的工薪族，母親是一名護士，還有兩個兄弟姐妹。

But after high school, near her home, she started to work part-time at her current company.

但高中畢業後，她開始在家附近的公司兼職。

And just two months ago, a roll opened up at their Tokyo store, which she didn't want to pass up.

而就在兩個月前，他們在東京的分店開張了，她不想錯過這個機會。

Now that she's done getting ready, she makes her own lunch.

現在，她已經準備好了自己的午餐。

In Japan, it's pretty common to pack a bento box to save money.

在日本，為了省錢，打包便當是很常見的做法。

In fact, about 51% of working people in the country either make a bento or bring something from home.

事實上，全國約有 51% 的上班族會自己做便當或從家裡帶便當。

The average amount people spend on a weekday lunch is around ¥485, about $3.28.

人們平日午餐的平均花費約為 485 日元，約合 3.28 美元。

Nice! Rinka's using a hikasa, UV-cut umbrella.

It's super common in Japan, especially in the summer where people are walking around a lot in the city.

這在日本非常普遍，尤其是在夏天，人們經常在城市裡走來走去。

It definitely feels cooler, but most people use it to protect their skin from sun damage.

它確實感覺更涼爽，但大多數人用它來保護皮膚免受陽光傷害。

Unlike in many western countries where tanning is seen as healthy and attractive,

與許多西方國家不同，在這些國家，晒黑被視為健康和有吸引力的行為、

Japanese people don't really care about tanning.

So, if you're looking for something to protect your skin from sun damage,

是以，如果您正在尋找一種保護皮膚免受日晒傷害的產品，那就來試試吧、

Japanese typically tend to view sun exposure as harmful and dark spots unattractive.

日本人通常認為日晒有害，黑斑不美觀。

Rinka commutes to work by train, just like most workers living in large cities in Japan.

Rinka 和大多數生活在日本大城市的工人一樣，乘電車上下班。

It only takes a few minutes on the train, but door-to-door and all the walking considered takes about 20-25 minutes.

坐火車只需幾分鐘，但從門到門，再加上所有的步行，大約需要 20-25 分鐘。

Good morning, y'all! I'm back with another day in the life.

大家早上好！我又回來了，給大家帶來新一天的生活。

And this one, I've been trying to get permission for such a long time, and I've finally got it.

而這一次，我努力了很久，終於得到了許可。

You guys, I don't know how difficult it was, but we're here now, and luckily, Rinka should be arriving shortly.

夥計們，我不知道這有多難，但我們現在已經到了，幸運的是，凜香很快就會到了。

Good morning! How did you sleep last night?

And this is a workplace, NST Tokyo, located right in front of Harajuku Station.

這就是位於原宿站前的工作場所 NST Tokyo。

It's part of the NST Group, one of Japan's most popular apparel companies.

它隸屬於日本最受歡迎的服裝公司之一 NST 集團。

They operate about 1,500 stores across Japan, including more than 45 fashion brands like Lowry's Farm and Niko.

他們在日本全國經營著約 1,500 家店鋪，其中包括超過 45 個時尚品牌，如 Lowry's Farm 和 Niko。

Rinka works as a sales associate at her store, helping to create a shopping bike that's fun, exciting, and easy.

Rinka 在自己的店裡擔任銷售員，幫助打造一輛有趣、令人興奮和輕鬆的購物自行車。

After she clocks in on the company PC, she does a bit of office work, checking data from the previous day like customer numbers, sales, and sold items.

在公司電腦上打卡後，她會做一些辦公室工作，檢查前一天的數據，如客戶數量、銷售額和售出的商品。

Holy hangnail! So, how were the sales yesterday?

我的天啊昨天的銷售情況如何？

Hey, do you get a bonus if you sell a lot?

Next, she works on creating content for their social media to promote their products.

接下來，她致力於為他們的社交媒體創建內容，以推廣他們的產品。

你可以選擇任何你想要的東西嗎？

These days, it's common for Japanese apparel brands to run multiple social media accounts to share outfit ideas and inspire shoppers.

如今，日本服裝品牌通常會開設多個社交媒體賬戶，分享服裝搭配理念，激發購物者的靈感。

And one of Rinka's primary roles is to manage her own personal brand-related Instagram account.

而 Rinka 的主要職責之一就是管理自己的個人品牌相關 Instagram 賬戶。

She's given dedicated time to perform this job, and it was this specific role which motivated her to leave her hometown.

她專門抽出時間從事這項工作，正是這個特殊的角色促使她離開家鄉。

One of her dreams has always been to create fashion content, and now she has a platform to share it with the world.

創作時尚內容一直是她的夢想之一，現在她有了一個與世界分享的平臺。

那麼，我在哪裡可以看到你的帖子？

Oh, the store manager's here! Good morning!

In Japan, it's fairly common for retail stores to receive restocks of products sold out the day before, so the staff must work quickly every morning to replace the products missing on the shelves.

在日本，零售店經常會收到前一天售罄商品的補貨，是以店員每天早上都必須快速工作，以補充貨架上缺失的商品。

In Japan, it's also common that security tags aren't attached to every product, and although many people in the country are raised with high moral standards, it's simply enough to have attentive customer service on the floor to prevent shoplifting.

在日本，並非每件產品都貼有防偽標籤的情況也很普遍，雖然許多日本人從小就有很高的道德標準，但只要有周到的客戶服務就足以防止商店行竊。

On top of this, laws are quite strict, as shoplifters face fines up to 500,000 yen, about $3,400, or up to 10 years in prison.

此外，這裡的法律也相當嚴格，偷竊者將面臨最高 500,000 日元（約合 3,400 美元）的罰款或最長 10 年的監禁。

For most Japanese, it's just not worth it.

對大多數日本人來說，這根本不值得。

So, it looks like Rinka's going to be stocking shelves for a little bit, so while she's doing that, let's see what fits us.

看來凜卡要去整理貨架了，趁她整理貨架的時候，我們來看看有什麼適合我們的。

So, this retail shop is quite interesting because they have a bunch of different brands here.

是以，這家零售店非常有趣，因為這裡有很多不同的品牌。

Look at this, they've got some Detective Conan, they even have this little keyhole thing.

看看這個，他們有《名偵探柯南》，甚至還有這個小鑰匙孔。

我覺得你可以在這裡擺個姿勢。

哦，酷，這裡甚至有《星球大戰》。

It's pretty common for Japanese apparel brands to collaborate with anime, manga, movies, and even with major characters from places like Disney and Sanrio.

日本服裝品牌與動漫、漫畫、電影，甚至迪斯尼和三麗鷗等公司的主要角色合作是很常見的。

And SD Tokyo regularly features limited-time collaborations and capsule collections as part of their effort to keep the store experience fun and fresh for their customers.

SD Tokyo 還定期推出限時合作款和膠囊系列，努力為顧客帶來新鮮有趣的購物體驗。

And they've even got all of these accessories here.

他們甚至還提供了所有這些配件。

This is kind of cool if you want to get your Matsuri vibe on.

如果你想體驗松節的氣氛，這就有點酷了。

Oh, and check this out, look, Rinka's here too.

So, I think they're building out a display.

所以，我認為他們正在搭建一個展示臺。

Kind of interested to see how this turns out.

Oh, how long have you been in visual merchandising?

Nice, did you have to study to get this job?

不錯，你是通過學習才得到這份工作的嗎？

So I learned from my boss, and I looked at different stores to find a good display.

是以，我向老闆學習，在不同的商店尋找好的陳列方式。

Cool, what would you say is the most challenging part of your job?

酷，你認為工作中最具挑戰性的部分是什麼？

She says that she must carefully strategize on how to inspire shoppers to buy.

她說，她必須精心策劃如何激發購物者的購買慾。

Striking the right balance between beauty and effectiveness is always a challenge.

如何在美觀和效果之間取得適當的平衡始終是一項挑戰。

Before the store opens, the workers clean the sales floor.

在商店開張之前，工人們要打掃銷售樓層。

Japanese sales associates are trained to be incredibly meticulous and to never miss a single spot, as cleanliness is taken seriously in Japan.

日本的銷售人員接受過嚴格的培訓，一絲不苟，絕不放過任何一個細節，因為日本人非常重視清潔。

So much so that it's even common to perform cleanings throughout the day.

以至於全天進行清潔也很常見。

Right before open, the staff have a quick meeting, which Rinka leads.

開門之前，員工們在 Rinka 的帶領下開了一個簡短的會議。

The team reviews yesterday's sales, today's goals, and share information about new collections, promotional items, and future events to ensure everyone is on the same page.

團隊會回顧昨天的銷售情況、今天的目標，並分享有關新系列、促銷品和未來活動的資訊，以確保每個人都站在同一起跑線上。

Nice, to complete their daily meeting, the staff go through their original smile training.

不錯，為了完成每日例會，員工們進行了最初的微笑培訓。

Right now, I'm looking at the sales data, so I'm changing my mannequin to match that.

現在，我正在研究銷售數據，是以我正在改變我的模型，使之與銷售數據相匹配。

Before the store gets busy, she has a few more tasks to take care of.

在店裡忙起來之前，她還有幾件事情要做。

那麼，這裡的尺寸範圍有多大？

In Japan, where diversity is limited, clothing sizes tend to follow a narrower standard.

在多樣性有限的日本，服裝尺寸往往遵循較窄的標準。

A Japanese large can feel more like a Western medium, or even small.

日本的大號服裝給人的感覺更像是西方的中號，甚至是小號。

And although free size means one size fits all, with only around 2.2% of the population being non-Japanese, the actual size is designed with a uniform body type in mind.

雖然自由尺碼意味著一碼歸一碼，但由於只有約 2.2% 的人口是非日本人，實際尺碼是根據統一體型設計的。

So Rinka, was there anything that you struggled with in the beginning?

那麼 Rinka，在開始的時候，你有什麼困難嗎？

我明白了，你現在什麼都能做嗎？

5年ぶりに会社に入社し、 努力と精神的な仕事を通じて、 パートタイムスタッフからフルタイムスタッフ、 モデルの役割を獲得し、 ブランドのオフィシャルキャンペーンへ。 では、最近人気のアイテムは?

5年ぶりに會社に入社し、 努力と精神的な仕事を通じて、 パートタイムスタッフからフルタイムスタッフ、 モデルの役割を獲得し、 ブランドのオフィシャルキャンペーンへ。では、最近人気のアイテムは？

カスタムチャームって言って、 バッグにジャラジャラつける、今めっちゃ流行ってる。 大丈夫です。 カメラに。 逆に平成の時に流行った、 昔に流行ったやつが今逆に流行ってるんで、 例えばこういうスカートの下にパンツを履くとか。 日本では平成時代や昭和時代について、 トレンドやポップカルチャーや性格について話す。 それは文化のニュアンスで、 どれだけ深く、 時代の名前が国のイデンティティや歴史に 縛られているのかを示している。 いいね、彼女はカスタマーを助けてる。 日本のレストランは、 完璧なバランスが必要。 プッシュでなく、 拒否でなく、 でも必要な時に助けられる。 お店のスタッフは、 特別な優しさで話す。 彼女は、 ケゴをマスターするために フォーマルなトレーニングをしている。 日本人の尊敬な形。 彼女は、 日本でのショッピングを 受け継いでいる プロフェッショナリズムと ホスペルタリティーの 別々な組み合わせを持っている。 彼女は、 日本でのショッピングを 受け継いでいる。 素晴らしい!

カスタムチャームって言って、 バッグにジャラジャラつける、今めっちゃ流行ってる。 大丈夫です。 カメラに。 逆に平成の時に流行った、 昔に流行ったやつが今逆に流行ってるんで、 例えばこういうスカートの下にパンツを履くとか。日本では平成時代や昭和時代について、 トレンドやポップカルチャーや性格について話す。 それは文化のニュアンスで、 どれだけ深く、 時代の名前が國のイデンティティや歴史に 縛られているのかを示している。日本のレストランは、 完璧なバランスが必要。 プッシュでなく、 拒否でなく、 でも必要な