Name: 峰終法則你真正記住的經歷 (The Peak End Rule: What You Actually Remember From a Experience)
Uploaded: 2025-07-25T17:48:57.000Z
Duration: 4 min 46 s

情態副詞

The peak-end rule is a psychological phenomenon that occurs when people judge an experience largely on how they felt at its peak and its end.

峰終法則是一種心理現象，當人們判斷一種體驗時，主要依據的是體驗達到頂峰和結束時的感受。

More emotionally intense events lead to better memories than less intense events.

與強度較低的事件相比，情感強度較高的事件能帶來更好的記憶。

So if you experience a drama, the peak is what's most moving, and to the mind that's the most vivid mental snapshot.

是以，如果你經歷了一場戲劇，最動人的就是戲劇的頂峰，而對心靈來說，那就是最生動的精神縮影。

We have a better memory of the end of a sequence, a phenomenon known as recency bias.

我們對一個序列的結尾記憶更深刻，這種現象被稱為 "回顧偏差"。

If you get to eat three different desserts in a row, the second dessert forms a new memory that makes it harder for you to recall the first.

如果你能連續吃到三種不同的甜點，第二種甜點就會形成一種新的記憶，讓你更難回憶起第一種甜點。

And when you've finished all three, your brain remembers the last one most clearly.

當你完成所有三項任務後，你的大腦會最清楚地記住最後一項任務。

然而，這條規則並不總能奏效。

As we go into an experience, our expectations play a lead role.

當我們開始一段經歷時，我們的期望會起到主導作用。

If they are initially not met, our prediction error can affect our perception of what's about to come next, including the peak.

如果一開始沒有達到這些要求，我們的預測錯誤就會影響我們對接下來要發生的事情的感知，包括對峰值的感知。

But for now, let's assume that everything goes according to plan.

但現在，讓我們假設一切都按計劃進行。

Say you go to eat out at a cheap diner, and your expectations are low.

假如你去一家廉價餐館吃飯，你的期望值很低。

Then the memory of your evening will be formed by the peak and the end.

這樣，您對夜晚的記憶就會由高潮和結尾形成。

The dry salad, the bad music, and the dirty bathroom are long forgotten.

幹沙拉、糟糕的音樂和骯髒的浴室早已被遺忘。

Later, you might rate the experience as exceptional.

後來，你可能會將這次經歷評為非同尋常。

But what if your expectations are not met?

但是，如果您的期望沒有得到滿足呢？

If you go out to eat at an expensive restaurant, you can have high expectations.

如果你去一家昂貴的餐廳吃飯，你可能會有很高的期望值。

If the initial experience doesn't meet them, your mind decides that the place isn't that good after all, and you'll see everything through an overly critical lens.

如果最初的體驗不能滿足你的要求，你的大腦就會認為這個地方畢竟不是那麼好，你就會用過於挑剔的眼光看待一切。

The peak is discounted, the end outrageous, and then the overall experience is rated poorly.

高峰期打折，結束時離譜，然後整體體驗評價很差。

So if expectations are low, the rule works.

是以，如果期望值較低，該規則就會起作用。

If they are high, it's important that they are met right at the start.

如果要求很高，就必須在一開始就滿足他們的要求。

Evidence for the rule was established through an experiment in which people were subjected to an unpleasant experience in two different ways.

該規則的證據是通過一項實驗確立的，在該實驗中，人們以兩種不同的方式遭受不愉快的經歷。

The first trial had people submerge a hand in cold water for 60 seconds.

第一次試驗讓人們將一隻手浸入冷水中 60 秒鐘。

In a second trial, people put their hand in the same cold water for the same amount of time, but then kept it there for another 30 seconds, during which the temperature was raised by about 1 degree Celsius.

在第二次試驗中，人們將手放入同樣的冷水中浸泡相同的時間，但又保持了 30 秒鐘，在此期間溫度上升了約 1 攝氏度。

The subjects were then offered the option of which of the two trials to repeat.

然後，受試者可以選擇重複這兩項試驗中的哪一項。

And as it turns out, they were more willing to repeat the second trial, despite the prolonged exposure to the cold water.

事實證明，儘管長時間暴露在冷水中，他們還是更願意重複第二次試驗。

Kahneman, Fredricksen, Schreiber, and Radlmeier, who conducted the study in 1993, concluded that people chose the long trial simply because they liked the memory of it better than the alternative.

1993 年進行這項研究的卡尼曼、弗雷德裡克森、施賴伯和拉德爾邁爾得出結論：人們選擇長時間試驗，僅僅是因為他們喜歡這種記憶，而不是其他選擇。

If you happen to run a restaurant and manage to meet your customers' expectations, you can create a wonderful peak, finish with a fantastic end, and deliver an experience that's not only excellent, but will also be remembered as such.

如果您碰巧經營一家餐廳，並設法滿足顧客的期望，您就可以創造一個美妙的頂峰，以一個夢幻般的結尾收尾，為顧客提供一次不僅出色，而且會讓人銘記於心的體驗。

現在，你對這條規則有什麼看法？

And did you ever make your own peak-end experience?

Please share your thoughts and what you remember from this video in the comments below.

請在下面的評論中分享您的想法和您對這段視頻的印象。

If you like how we explain complicated ideas in simple cartoon animation, you can support us.

如果您喜歡我們用簡單的卡通動畫來解釋複雜的想法，您可以支持我們。

Just visit us, learn how it works, and support us.

請訪問我們，瞭解我們是如何工作的，並支持我們。

And if you are a parent or educator, check out our website, sproutschools.com.

如果您是家長或教育工作者，請訪問我們的網站 sproutschools.com。

There you can find this and other video lessons, additional resources, and classroom activities.

在那裡，您可以找到本課和其他視頻課程、其他資源以及課堂活動。

If you found this helpful, check out our other videos and subscribe.

如果您覺得這對您有幫助，請查看我們的其他視頻並訂閱。

If you want to support our work, join us on patreon.com slash sprouts.

如果您想支持我們的工作，請登錄 patreon.com slash sprouts 加入我們。

For more information and additional content, visit sproutschools.com.

欲瞭解更多資訊和其他內容，請訪問 sproutschools.com。