Name: 西蒙-辛克：不懂人，就不懂商業 (Simon Sinek: If You Don't Understand People, You Don't Understand Business)
Uploaded: 2025-02-20T22:40:47.000Z
Duration: 30 min 41 s

未來簡單式

Over the next couple of days, you'll probably hear a lot about how to make better design, how to execute better, how to consider your clients or the end user when you're doing what you have to do.

在接下來的幾天裡，你可能會聽到很多關於如何做出更好的設計、如何更好地執行、如何在做你必須做的事情時考慮你的客戶或最終用戶的資訊。

to 不定詞

And I'd like to add another item to the list to consider as you sit here for the next two days, which is how can you help the human race?

接下來的兩天，你們坐在這裡，我還想給你們增加一個考慮項目，那就是你們如何才能幫助人類？

情態助動詞 A2

How can you help the human race, the human species, progress?

如何幫助人類、人類物種進步？

This is something I think we all have to be aware of.

我認為我們都必須意識到這一點。

At the end of the day, the human animal is a social animal, and our very survival depends on our ability to form communities, to form cultures.

歸根結底，人類是一種社會性動物，我們的生存取決於我們形成群體、形成文化的能力。

It's a group of people with a common set of values and beliefs, right?

這是一群擁有共同價值觀和信仰的人，對嗎？

It's a group of people with a common set of values and beliefs.

這是一群擁有共同價值觀和信仰的人。

It should be a group of people with a common set of values and beliefs.

它應該是一個擁有共同價值觀和信仰的群體。

When we're surrounded by people who believe what we believe, something remarkable happens.

當我們周圍的人都相信我們所相信的東西時，一些非凡的事情就會發生。

And make no mistake of it, trust is a feeling, a distinctly human feeling.

毫無疑問，信任是一種感覺，一種人類特有的感覺。

We all have friends who are total screw-ups, and yet we still trust them, right?

我們都有一些朋友，他們完全是個廢物，但我們仍然信任他們，對嗎？

Simply doing everything you say you're going to do does not mean people will inherently trust you.

只是說到做到，並不意味著人們天生就會信任你。

When we're surrounded by people who believe what we believe, and trust starts to emerge and we trust them and they trust us, we're more willing to take risks.

當我們周圍的人相信我們所相信的，信任開始出現，我們相信他們，他們也相信我們，我們就更願意冒險。

We're more willing to experiment, which requires failure.

我們更願意嘗試，這需要失敗。

We're more willing to explore and go somewhere that no one has ever gone before with the confidence that if we fail, if we trip over, if we turn our backs, that those within our community, those who we trust and who trust us, will look after us while we're gone, will pick us up when we fall over, will help us when we're hurt.

我們更願意去探索，去從未有人去過的地方，因為我們相信，如果我們失敗了，如果我們絆倒了，如果我們背棄了，我們社區裡的那些人，那些我們信任的人，那些信任我們的人，會在我們離開的時候照顧我們，會在我們跌倒的時候扶起我們，會在我們受傷的時候幫助我們。

You know, if I send you out to go fight a saber-toothed tiger by yourself, odds are tiger one, you zero.

要知道，如果我派你一個人去打劍齒虎，老虎的勝算是一，你的勝算是零。

But if you go out as a group, we're pretty damn amazing.

但如果你集體出遊，我們就非常了不起了。

And the reason is is because we all have our strengths and we all have our certain weaknesses.

原因在於，我們每個人都有自己的長處，也都有自己的短處。

And the goal is not to fix your weaknesses.

我們的目標並不是彌補自己的弱點。

The goal is to amplify your strengths and surround yourself with the people who can do what you can't do.

我們的目標是放大自己的優勢，並與那些能做你不能做的事的人為伍。

But it's not just based on skills and application and experience.

但這不僅僅是基於技能、應用和經驗。

You see, simply being good at something and having somebody else being good at what you're doing is no good.

你看，僅僅擅長某件事情，而別人也擅長你所做的事情，這是不可取的。

It does not mean you will trust each other.

這並不意味著你們會相互信任。

Trust, the sense of trust comes from the sense of common values and common beliefs.

信任，信任感來自共同的價值觀和共同的信念。

Are you friends with everybody in New York?

你和紐約的每個人都是朋友嗎？

But when you go to Los Angeles and you meet someone from New York, you're like, hey, I'm from New York, and you're best friends.

但當你去洛杉磯，遇到來自紐約的人，你會說，嘿，我也來自紐約，你們是最好的朋友。

And when you go to France, there you are in the Paris metro minding your own business, and you hear an American accent behind you, and you turn around, and you say, hey, where are you from?

當你去法國時，你在巴黎的地鐵裡忙著自己的事情，聽到身後有美國口音，你轉過身，說，嘿，你從哪裡來？

You're like, hey, I'm from New York, and you're best friends.

你會說，嘿，我來自紐約，你們是最好的朋友。

Because when you're surrounded by people who don't believe what you believe, when you're in a strange environment where you don't feel comfortable, you look for anyone who may share some of the same values and beliefs that you have, and you start to form a very real and very intense bond with them, simply because you know that they have a basic understanding of how you grew up, of the things that you care about, of the life that you live back home.

因為當你周圍的人不相信你所相信的東西時，當你在一個陌生的環境中感到不自在時，你會尋找任何可能與你有相同價值觀和信仰的人，你會開始與他們形成一種非常真實、非常緊密的聯繫，這僅僅是因為你知道他們對你的成長過程、你所關心的事情以及你在家鄉的生活有基本的瞭解。

Well, the same is true when we go to work.

Do we want to go to work with people who understand us, who believe what we believe, who have a similar view of the world that has nothing to do with their opinions and the differences that we share?

我們是否希望與那些理解我們、相信我們所相信的東西、對世界有著相似的看法，而與他們的觀點和我們的分歧毫無關係的人一起工作？

That's called advantages to problem solving, which is we can all look at the same thing from a different angle and come up with solutions.

這就是所謂的解決問題的優勢，即我們都能從不同的角度看待同一件事，並提出解決方案。

What I'm talking about is why should you help each other in the first place?

我想說的是，你們首先為什麼要互相幫助？

Now the question is, what creates that sense of values and beliefs?

現在的問題是，是什麼創造了這種價值觀和信念？

Our very human instinct, we know how to find people who believe what we believe.

人類的本能讓我們知道如何找到與我們信仰相同的人。

We're biologically gifted with this idea.

If I ask you to go out in the street and find all the people who believe what you believe, you know exactly what to do.

如果我讓你上街去找所有相信你所相信的東西的人，你完全知道該怎麼做。

And either you'll have a good feeling about them or you won't.

你要麼對他們有好感，要麼就沒有。

Either you'll have chemistry, whatever that means, or you don't.

要麼你們會產生化學反應，不管這意味著什麼，要麼就不會。

Sometimes it's quick, sometimes it's slow, but we know how to do it.

有時快，有時慢，但我們知道該怎麼做。

我們天生就有能力做到這一點。

The problem is you're the only one who had that gut feeling.

But if you know the symbols to look for, if you know how to see the things that people are doing and saying that you can find them, if I tell you to go out on the street and find all the people wearing red hats, it's easy.

但是，如果你知道要尋找的符號，如果你知道如何看到人們正在做的事情，並說你可以找到他們，如果我告訴你到街上去找所有戴紅帽子的人，那就很容易了。

There's one, there's one, there's one, there's one, there's one.

有一個，有一個，有一個，有一個，有一個，有一個。

They're easy to spot simply because they have a symbol.

它們很容易識別，因為它們有一個符號。

They have something they're giving off that says something about who they are and what they believe.

他們身上散發出的某些東西說明了他們的身份和信仰。

When you were standing on that Paris metro, that American accent that you heard was a symbol.

當你站在巴黎地鐵上時，你聽到的美國口音就是一個象徵。

You don't know these people, and yet you trust them.

你不認識這些人，卻信任他們。

They will say to you, you guys have to go to this restaurant.

他們會對你說，你們一定要去這家餐廳。

You'll go, okay, and you'll go to that restaurant because they told you to.

你會去，好吧，你會去那家餐廳，因為他們讓你去。

What if you were walking down the street and some stranger just says, hey, you've got to go to this restaurant?

如果你走在街上，某個陌生人對你說，嘿，你一定要去這家餐廳，你會怎麼做？

This is why we don't research everything.

這就是為什麼我們不研究一切。

Let's say you want to go buy a new television.

You do all your research, consumer reports, look it all up.

你要做所有的調查，消費者報告，都要看。

That's what you've decided to do this weekend.

這就是你決定本週末要做的事。

That Friday night, you go over to a friend's house, your friend, the gadget guy, the guy who has the first of everything.

週五晚上，你去朋友家玩，你的朋友是個小玩意兒達人，他擁有所有東西中的第一件。

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西蒙-辛克：不懂人，就不懂商業 (Simon Sinek: If You Don't Understand People, You Don't Understand Business)

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