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Steve Jobs was a genius of the modern age.
He gave us tools to change our lives
and the way we communicate.
Here comes a device that comes with no manual,
and everybody knows how to use it... amazing.
They weren't just hits in the sense that they sold well,
but they actually changed the whole nature of technology
and caused everyone else to follow them.
This intimate portrait is a revealing insight
into Steve Jobs' life...
Andy Warhol gets down on his hands and knees,
Steve showing him how to use the mouse.
He shook up a whole industry.
Steve loved those creative ideas.
Steve ultimately betrayed everyone.
Just the smooth lines of it.
And his achievements...
He is going to inspire a whole new generation.
By the people who knew him best.
I'd give a lot to have Steve's taste.
If he needed You, he was your best friend,
and he would seduce you.
When I was having a hard time, he would be on the phone,
he'd drive up from silicon valley,
take me out for dinner, hang out and take walks with me.
He turned on me, total street bully,
in my face, screa... We were... and I went crazy.
I'd never been there.
I don't ever want to be there again.
How much fun we had... ohh...
How much fun we had in those days doing things together,
you know, but you lose it, you can't ever go back,
and just to have those conversations that make us both smile.
Through their eyes, we reveal what made him
the man who always gave us...
Now there's one more thing.
Steve Jobs "One Last Thing"
Steven Paul Jobs died on October 5, 2011,
at the age of 56,
a life cut short in its creative prime by cancer.
His death was not a surprise,
and yet its impact reverberated around the world.
The news had spread, and the tributes were created
on the new iDevices that his visionary genius had made.
His is a success story that could only have happened
in the U.S.A.
I don't mean to say that there aren't geniuses
and world-changing people everywhere... there are...
But I think in Jobs' case,
the particular path of his career,
this could only have happened in America.
Steve Jobs' world-class salesmanship found
a global audience in his famous Apple product presentations.
He always had "one more thing" to announce.
Everyone thinks, "wow. That's... that's so much,"
and, "well, we got one more thing,"
and then you put your biggest thing at the end
because it'll tip it.
It's good, uh... it's good showmanship really.
Tragically that "one more thing"
has now become "one last thing."
The news that Steve Jobs had finally logged out
made headlines everywhere.
This man really had changed the world.
When you grow up, you tend to get told
that the world is the way it is,
and your... your life is just to live your life inside the world,
try not to bash into the walls too much,
try to have a nice family life,
have fun, save a little money.
In this exclusive, never before seen interview,
Steve Jobs gave a rare glimpse of his vision of the world.
That's a very limited life.
Life can be much broader
once you discover one simple fact, and that is everything around you that you call life
was made up by people that were no smarter than you,
and you can change it, you can influence it,
you can build your own things that other people can use.
Um, once you learn that, you'll never be the same again.
In the Los altos suburb
of San Francisco, California,
just about everybody was an engineer
or worked in electronics
a childhood spent here in the future silicon valley
was the first key lucky break in Steve Jobs' young life.
His closest childhood friend was Bill Fernandez.
In about eighth grade, halfway through,
this new guy came into the school,
who was Steve Jobs, and we were both introverted,
intellectual, kind of socially inept,
and we gravitated towards each other.
The two boys shared the same hobby.
We started taking long walks and talking
about the meaning of life and what is this all about,
and after a while we started doing...
In addition to walking and talking...
Doing electronics projects together.
Fernandez also knew another electronics geek,
his neighbors' son Steve Wozniak,
universally known as Woz.
So one day, Steve Jobs bicycled over to hang out with me
and do electronics projects in the garage,
and out in front was Wozniak washing his car.
So I thought to myself, "ok. This Steve is
"an electronics buddy, he's an electronics buddy.
They'd probably like to meet each other."
Fernandez had no idea at the time
that the meeting between his two friends
would change our world.
Jobs and Woz were soon to start a business together.
Its name was Apple.
If Woz and Jobs had never met,
there never would have been an Apple computer.
There would have been computers,
and there would have been personal computers,
but we probably wouldn't have the kind of
wonderful empowering things that people
fall into if Woz and Jobs hadn't met.
This neighborhood we grew up in had
a lot of lockheed engineers in it,
and I would go up and down the street
to the various dads on the street
and get mentored in electronics,
and Steve Wozniak's father was one of the people
who mentored me.
As Jobs and I were walking over,
I noticed Woz out washing his car,
and I said, "hey, Woz. Um, come over and meet Steve."
So, "Steve, meet Steve."
And this is where it happened,
basically right here.
Woz and Jobs became inseparable friends,
but their first venture was not a computer.
The pair developed an electronics Kit
mimicking telephone router codes
to make free calls around the world.
You know, when you make a long distance phone call
in the background you hear, "do do do do do"?
Those are the telephone computers actually signing each other,
sending information to each other to set up your call.
And there used to be a way to fool
the entire telephone system into thinking
you were a telephone computer.
You could, you know, call from a pay phone,
go to white plains, new York, take a satellite to Europe
take a cable to turkey, um, come back to Los Angeles,
and you'd go around the world 3 or 4 times and call
the payphone next door, shout in the phone,
and be about 30 seconds, it would come out the other phone.
The pair quickly moved on from phone-jacking for fun
to creating computers, building the prototype
of the very first Apple.
It's a fond memory for Steve Wozniak.
He was always thinking about certain technology,
the early products that got developed, the building parts,
what those might lead to in our future,
and he was a always pushing me as an engineer...
"Could you possibly add this someday,
could you possibly add that someday?"
Yes, yes, yes, I could,"
thinking, "no. It's way, way off,"
but eventually we all did.
In those early days, Woz and Jobs took their creation
to the home-brew computer club, an early computer club,
an early computer users' group in silicon valley,
where it quickly attracted attention from their peers.
I met both Steves, Steve Jobs and Steve Wozniak
at a meeting of the home-brew computer club
in Palo Alto.
Our first meeting was really simple.
It was in the parking lot,
and I helped them unload Woz's FIAT
and carried in what I guess was the first Apple I
to show it off to the assembled multitudes.
When that same first Apple I was auctioned in 2010,
it attracted even more attention.
It heralds the home computing revolution.
This is the first computer where you use a keyboard
and a screen to enter and read data.
Selling for £110,000.
From the hippie days of 1970s California,
a handful of teenage geeks emerged to change
how we work, play, and communicate with each other.
Founders can be divided into two camps.
There are hippies, and there are nerds,
and Jobs was definitely the hippie,
and Woz was the nerd.
And the hippie has the grand vision,
and the nerd is able to realize the vision.
The nerd knows everything about women
but doesn't know any women.
You know, Steve knew women.
So there's that distinction.
So they really needed each other.
He knew how to beat it out of Woz,
and he would do that,
and his contributions at that time were saying,
"gosh. We could sell these things."
I mean, which doesn't sound like much,
but it's huge when you're dealing with a guy in Woz
who never thought about selling anything.
I wanted it to happen so badly,
I gave this computer away.
I gave away the listings, no copyright notices,
no nothing, and then Steve Jobs came
and saw the interest, and he said
"why don't we start a company to make some money?"
And I said, "fine."
They did want to start a business.
They raised money to start a business.
They knew that they couldn't do it on their own.
They sought out older people to help,
and Steve Jobs in particular was quite persuasive.
In Apple's earliest days, the two Steves,
Jobs and Woz, took on an older and more experienced partner.
Ronald Wayne now lives and works near Las Vegas,
a fitting location for a man who walked away
with nothing from a $37 billion no-lose bet.
Wayne was invited to discuss a business proposal
with Jobs and Woz.
That was the first time I had met Steve Wozniak,
a fascinating guy a fun guy to be with,
very... not only a fun guy to be with,
the most gracious man I've ever met in my life.
As far as Wozniak was concerned,
the world was a great big sand box
with a lot of toys to play with.
But Ron's opinion of Steve Jobs was not so hot.
I wouldn't put gracious in his description.
He had the kind of manner, the kind of approach to people
and environments that were business directed, ok?
He was extremely serious.
Wayne acted as referee in a minor difference of opinion
between the two equal partners.
Well, Steve Jobs was so impressed
with my diplomacy in that particular situation
that he immediately came back and said,
"ok. What we're going to do is form a company,"
with Woz and Jobs getting 45% each,
and I would get 10% as a tiebreaker
in the event of any philosophical disputes
that might occur in the future.
10% of Apple today would be worth
but despite his share in the company,
Ron was worried that working with Jobs and Woz
might prove to be too stressful.
At 40, I thought I was getting a little old for that.
They were absolute whirlwinds.
It was like having a tiger by the tail.
So Ron decided to hand back his share
for nothing and walk away with no regrets.
A lot of people have the impression
that somehow or other I got diddled out of something.
Well, I did not. Nobody diddled me out of anything.
Wayne may not be bitter,
but he wasn't the only early Apple employee
who made a life decision most of us would regret.
The funny thing is that Steve Jobs hired me,
and he said... he had hair just down to his waist at the time,
and as I recall he only ate fruit,
and he said, "we don't have very much loot,
so we'd like to pay you in stock."
I held out for the cash.
When Steve Jobs first launched Apple,
the computer industry meant mainframes and minicomputers.
Huge devices sat in air conditioned rooms,
and users worked on terminals.
It wasn't a personal experience.
The Apple II was the first computer
that looked like a consumer electronic device.
It was actually designed, and they thought
about the user experience
and that it was intended really to be used
by a single person in some interactive way
that was enjoyable to the user, different.
Steve always thought much more broadly
than just technology.
He was certainly a techno-visionary,
but the key to his greatness is to see how broad he thought.
He was obsessed with design, with elegant design,
and he was obsessed with the overall experience
of technology and the idea of creativity generally.
So somehow he was able to bring these things together
and create technology that made peoples' eyes light up.
And I wait 8 hours in a line,
and I'm hungry, I am everything you imagine,
but I'm happy.
I'm with my iPad
and really, really, really happy now.
Jobs drew on a diverse range of influences to feed
his creativity, including a class he dropped into
at college in Portland, Oregon, in the early seventies.
Reed college has one of the best calligraphy courses in the U.S.
His teacher had a major impact on his aesthetic
and the clean lines of his products.
We had many very bright students here,
we had bright thinkers
and people that wanted to change things
and improve the world.
But Palladino witnessed first hand
the impact Jobs had on his peers.
The other students brought him to me
like they were bringing me someone very special.
They really had a high regard for him.
I guess they could see the dynamics
already forming in his thinking.
Jobs completed the course in 1974
but returned to palladino just two years later.
He was enthusing about a machine he
had created in his garage and seeking advice on a font.
He was interested in telling me what he was doing
and how he was using what he had learned in class,
but he wanted some help with Greek letters
because he wanted a Greek font,
and he couldn't find satisfactory models to go from.
Before Steve started working on computer typefaces,
they were in very bad condition, and any improvement
would be a step forward.
The resulting fonts appeared not just on Macs
but ultimately PCs, too,
dramatically improving the user experience
but not for Robert.
I never touch computers.
I write everything by hand.
Getting letters in the mail is getting to be very rare.
Dropping out of college,
Jobs went on the hippie trail,
traveling to India and studying Buddhism,
this also had an impact on his work at Apple.
I first met Steve in 1975.
He had recently returned from India.
He's way ahead of his time.
He wasn't the typical teenager.
He asked questions that were a lot more serious
than the normal 20-year-old.
He was looking to understand the true nature of things,
and I think he came to the zen center
To continue his search.
Steve was very much taken with Zen, Zen Buddhism.
Zen represents the relationship between things,
things of the world.
In zen, it's expressed in the art.
You see it in flower arranging, Ikebana,
you see it calligraphy, you see it in artworks.
Steve was very much taken with that
and especially calligraphy.
He noticed the way the lines and the spaces had a relationship.
I think his genius was being able to take the principles
of zen and incorporate it into the products
that came out of Apple.
Jobs freely acknowledged how these outside influences
had affected him.
He was always trying to look for external references
and external influences,
and he'd talk about, you know, his Mercedes was beautifully designed
because those German guys were thinking beautiful thoughts, I guess.
He loved aphorisms.
You know, Picasso said, "good artists copy,
great artists steal,"
and he loved to say that.
He was the guy who came with
"something would be insanely great."
What does that mean?
Much of what Apple did was built
on the efforts of others.
A 1979 deal gave him access to Xerox technology,
one thing blew him away, a prototype mouse.
He gave his own team orders to make one, only better.
"You got to build it for less than 15 bucks,
"it's got to last two years,
"I want it to work on the desktop,
"a normal formica desktop,
and I also want to be able to use it on my jeans."
As I left the meeting headed out to my car,
I was thinking, "does this really make sense?
Is Steve crazy or is there something here?"
If Steve wanted something,
his team just had to innovate,
so for dean n at meant a trip to the drug store.
As I entered Walgreens,
I had in my mind most importantly was,
"where do I find these spheres,
these balls to be a part of the mouse?"
And I had thought about the underarm deodorant
as the right solution.
And I emerged with some roll-on deodorant
and a butter dish.
And as you can see here, there are of course
different sized balls,
depending upon how it is applied.
Not only that, but then, once I had the balls,
I said, that's a quick way to have a structure
to put around the ball so that I can start interacting with it?"
I remember going to the house wares area,
and I found a butter dish which was about this big,
and that became the beginning part
for the mouse, as I felt it.
So I used the butter dish, the roll-on ball
and was able to create a prototype.
It's hard to believe that in a design so small
as something that fits in your hand
there could be much controversy around it,
but it turns out there was one major controversy,
which was how many buttons should there be?
The original Xerox PARC had 3 buttons,
and there was a great debate about how many buttons were right,
and Steve always had the notion of simplicity.
The magic of Apple products is simple.
There was one button, and it's magic.
From the early days, one man influenced Steve Jobs
more than any other, his friend and rival Bill Gates.
Apple's history interweaves with Microsoft's.
Their CEOs gave a unique interview
to journalist Walter Mossberg.
It was to my knowledge the only time
they ever got onstage together to submit themselves
to an extended interview with journalists.
Their interview gave Walt unparalleled insights
into the dynamics of their relationship.
But then there was a floating...
From the start, Gates was overshadowed
by the more polished, confident Jobs.
I made... I...
Let me tell the story. So Woz...
I'm not fake Steve Jobs.
If you saw them together, Steve always dominated the conversation.
In part that's because I think Bill was always fascinated by Steve.
He was a real observer, and he would just look at this guy and say,
"what the heck is going on here?"
We've kept our marriage secret for over a decade now.
He admired Steve for his ability to interface with people,
connect with them, you know, affect them.
They were partners, you know, for a long time.
The very first Apple II computers had Microsoft software in them.
But while the banter was good-natured,
the rivalry between the two was deep-rooted.
I personally can attest to having heard
each of them say very nasty things about the other
off the record in private over the years.
I think the antipathy partly grew out of two things.
On Jobs' side, he believed that Microsoft
had stolen the basic ideas in the Mac.
From the point of view of Gates, I think,
he found Jobs difficult to deal with.
Steve is so know for his restraint.
I think Gates felt that Jobs got more credit
than he might have deserved as being the great technologist.
Neither person is hugely likable.
Certainly Steve Jobs is an acquired taste,
and so is Bill Gates for that matter.
Um, they both have their moments.
Bill Gates is a a better friend than Steve Jobs,
but Steve Jobs is more fun than Bill Gates.
Jobs had glamour and dynamism.
By the mid 1980s, he was one of the richest
self-made men in America.
He was just 29.
People are going to bring them home over the weekend
to work on something Sunday morning.
They're not going to be able to get their kids away from them,
and maybe someday they'll even buy a second one
to leave at home.
Which made him a natural subject for "playboy."
Interviewing Jobs was a unique experience
for writer David Sheff.
The phone rung one day,
and it was not a PR person who called,
but it was Jobs himself, and it really was
an indication of the way that he did business
and really continued to do business.
Apple was very different. The second you walked in the door,
you felt like you were in a completely new environment.
The conference rooms instead of, you know,
of number 103c were called Da Vinci and Michelangelo
and Picasso, and indeed it was Picasso
that I was escorted to to see Jobs for the first time.
As the two got Toto know each other,
Sheff realized he had a front row seat
on what was then an unimaginable technological future.
Steve started drawing on a place mat.
We went back and forth, and basically by the end
of that constructed what looks exactly like an iPad.
Steve said this machine,
this small device as big as a book,
would allow us to keep in touch with one another,
it will replace the telephone and would replace bookstores.
He saw it as a reader on this very small device
and read it with editing capacity, note-taking capacity.
I mean, he really envisioned the iPad almost 30 years ago.
Jobs and sheff quickly became close friends.
Through the late sixties and seventies
in very similar ways, gong through some of the counter culture,
you know being, influenced by some of the eastern mysticism,
buddhism, the LSD culture, Timothy leary.
Turn on, tune in, rock out.
He was always so excited about everything,
and we went to movies together,
and we went to the opera together,
and he could talk about everything,
and he was this incredibly giving, loyal friend.
When I was having a hard time, we'd be on the phone,
he'd drive up from silicon valley,
take me out to dinner, hang out,
and take walks with me, and, um, that's pretty rare.
In 1984, they visited the home of Yoko Ono
for the ninth birthday party of Sean,
her son with John Lennon.
Jobs took along a birthday gift that fascinated
not only Sean but the whole star-studded guest list.
Steve opened it up, pulled out what was
one of those first Macintoshes off the assembly line,
set it up on the floor.
Sean was down on the floor with him, Steve turned it on,
put macpaint in there.
It took him about two seconds to show Sean how to deal with it,
and Sean pretty soon was drawing pictures.
Later Steve told me it was one of the first times
he'd watched a child with a Mac.
Eventually I sort of became aware that there were some people who'd
come in to the room, and I looked over my shoulder,
and there was Andy warhol.
So there was this great moment that I'll never forget.
Andy warhol gets down on his hands and knees
with Sean on one side and Steve on the other side.
I member that warhol would pick up the mouse,
and instead of gliding it along the floor,
the tiled floor in Sean's bedroom,
he would sort of pick it up and was trying to figure out
how to make it work, and Steve very patiently
would sort of lower his hand down and say,
"no. You kind of push it along."
So Andy sort of fooled around with it,
and he was completely mesmerized.
I mean, when he zoned in on something,
the rest of the world disappeared,
and that was what it was like watching warhol
in front of a macintosh for the first time.
And then he got this big smile on his face, and he looked up.
He said, "I drew a circle."
And it was great.
Life had been good for Steve Jobs.
He was worth a million dollars when he was 21.
He was worth $10 million when he was 22.
He was worth $100 million when he was 23 years old.
So he knew nothing but success, and when you're 23 years old,
you're worth $100 million,
you are pretty damn full of yourself,
and that's what Steve became, and so he had huge ambition.
But in 1985 at the age of 30,
his charmed run of luck was about to come to an abrupt halt.
Seeking someone to help run his rapidly expanding business,
he hired in Pepsi executive John Sculley.
President John Sculley admits Apple will be
just another personal computer company unless macintosh
becomes an industry milestone in the n nt 100 days.
There was kind of a love affair at the beginning.
I mean, Steve really trusted him
and really saw a kindred spirit,
someone who would help him build Apple.
His love was Apple.
He envisioned being with Apple for his life.
He said, "but that doesn't mean there won't be periods
"when I will leave and I will do other things
and my life will weave in and out of Apple."
Once again, Jobs' foresight was spot on.
Two years after Sculley arrived at Apple,
the love affair turned sour as company profits faltered.
Steve was never fired from Apple,
but he was ostracized and demoted
and put in an office in an empty building,
and after that he... He resigned in 1985
and then immediately sold his more than 6 million shares...
He was the largest single shareholder of Apple at the time,
and sold his stock at a bad price
and didn't get as much money as he should have
or could have had he done it smartly, but he was angry.
He felt so betrayed, so angry, so disillusioned
that Sculley was, in his mind, at least part of
if not the ringleader in what he viewed as a coup
to remove him, and Steve was pissed off,
and he was really pissed off about Sculley
because he brought Sculley in and trusted him
and then felt betrayed by him.
So he sold his stock and he went off,
took his tens of millions of dollars
but not hundreds of millions of dollars
and started a new life.
But there were still people willing to back him
with hard cash.
One of them was self-made texan billionaire
and former presidential candidate Ross Perot.
He saw how wounded Jobs had been by Apple.
I think at first it was a tremendous disappointment,
which I can certainly understand.
Secondly, he picked himself up, dusted himself off,
and started all over again with very little hesitation,
and I really admired that.
You know, otherwise you could sit around in a dark room
and sulk about it, but that's not Steve.
Steve started a company called NeXT
to do a computer that was gonna be what he thought
Apple should have been.
Uh, to aim it at the education market because they...
Apple had had conspicuous success in education.
There were some people he could steal from Apple
to market to that segment,
and he thought starting small made sense.
But even starting small needs big money.
I invested $20 millions in NeXT.
He contacted me, asked me to be a principal investor
and to serve on the board with him,
and I agreed to do it just because of my support for him,
and there was no question in my mind that if he...
If he wanted to do it, it would get done.
He's great with attracting and motivating
the best of the best people.
He's great at encouraging men to be creative
and come up with new ideas and not just be little robots,
which many big companies just want you to be a little robot
and do what you're told to do,
and the last thing they want to hear from you is a creative idea.
Steve loved those creative ideas,
and that was a magic part of the success of NeXT.
A new Steve Jobs was rising out of the ashes
of the boardroom battle at Apple,
and this time he was ruthless.
He invested $5 million capital in a corporation called Pixar,
and he took 70% of the company, and the employees took 30%.
Steve kept investing because we would run out of money
and he did not want to be embarrassed by failure
after having been booted out of Apple,
so he would put more money in
and take more equity away from the employees.
So over the course of about 4 or 5 years,
he owned it all.
Alvy quickly felt he was losing control
to the new master.
I would look at my employees looking at Steve,
and I realized they're in love.
They're just looking up at him with big Doe eyes
just soaking in everything he's saying
as if it was true, and it wasn't.
So you can see that it was very disruptive.
Our management style was to be two hours away from him,
try not to have him come into the building.
Standing up to Jobs could be a painful experience,
as Alvy found out in one memorable boardroom meeting.
He turned on me, total street bully,
in my face, scream... We wer... and I went crazy.
I'd never been there.
I don't ever want to be there again.
That's the reason I got away from him.
We were screaming at each other in full bull rage
with our faces about that far apart,
and during that... So he was insulting
my southwestern accent.
It was just street bully stuff.
I ill don't know what happened.
Something broke. And during this face-off...
Literally a face-off...
I marched past him and wrote on the whiteboard.
Now it was unspoken rule...
Which I hate, unspoken rules...
That only he could sit in front of the whiteboard
and only he could use it.
Nobody had ever tested it,
but at this point, I tested it.
I marched past him and I wrote on the whiteboard,
and he said, "y-y-you can't do that.
And I said, "what? Write on a whiteboard?"
And he stormed out of the room,
and then I was in shock for the next week or moths.
I just didn't know what had happened.
Everyone in Steve Jobs' life went through 3 phases...
They were either being seduced, ignored, or scourged,
and it all depended upon whether he needed you or not.
If he needed you, he was your best friend,
and he would seduce you,
and then you would work like a dog,
and if you weren't working hard enough, he would scourge you,
and ultimately he would throw you away.
On the personal level, it was not fun,
it was not the way I want to be treated by another human being.
Steve ultimately betrayed everyone.
And some said the new Steve Jobs wasn't afraid
of claiming l the credit, too.
Disney took "toy story" and another one
of their movies to new York for the critics to see,
and the critics just... They didn't even look at the other movie.
They just went nuts when they saw "toy story,"
and they came back and basically told Steve
that it was going to be a huge success,
and that's when he... that's the point his ability to see
something spectacular is about to happen.
He just moved just in and exploited that right to the hilt,
and I must say he did a great job.
He became a billionaire from it.
So Steve's genius is to move when he has a good idea.
I don't think they're necessarily his ideas,
but, boy, does he know how to move
and market them like crazy.
He the world's genius marketeer,
including of his own self-image.
But the best was yet to come for Jobs.
Apple was in trouble.
They wanted him back.
They were begging him to come back
because they knew he could fix it,
and he did come back, and he fixed it,
and the rest is history.
One man who witnessed Jobs' return to Apple
was friend Walt Mossberg.
He came back to Apple, and the company was almost dead.
Literally. It was 90 days from going bankrupt.
He said to the people at this very demoralized,
almost out of business company,
"we're not looking backward.
"I don't really care that we once had
"the first successful personal computer.
"I really don't care that we were famous and successful.
"We're not anymore, and this is where we're starting from,
and this is where we're moving."
And so when you see the second coming of Steve Jobs and Apple,
Apple went from being a wide-open and wacky company
to be a very disciplined company
that understood its financials
at a level that few companies do.
That's because Steve thought of every dollar
as being his every dollar.
They have resolved these differences in a very, very...
It was an investment from Bill Gates
that ultimately helped to save Apple,
but when Gates made a a live appearance with Jobs
to explain the deal, it didn't go down well
with the loyal Apple audience.
Bill Gates was actually onstage rescuing Apple, rescuing Apple.
He did two things.
He gave them $150 million for which he got
nonvoting stock that expired
after a certain number of years,
and he promised to keep producing Microsoft office,
the macintosh version, for, I think, 5 years,
and so he was onstage rescuing Apple,
and yet the acolytes who were filling the room
had learned to hate him.
They treated him as, you know the, devil,
the antichrist, and they booed him.
But Jobs with his eye ever on the bottom line,
had a different view.
There were too many people at Apple
and in the Apple ecosystem playing the game of
"for Apple to win, Microsoft has to lose,"
and it was clear that you didn't have to play that game
because Apple wasn't going to beat Microsoft.
Apple didn't have to beat Microsoft.
Apple had to remember who Apple was.
It was just crazy what was happening that time,
and Apple as very weak, and so I called Bill up
and we tried to patch things up.
I think he learned to be a better businessman.
I think he learned a little more humility.
Steve really changed in a number of ways,
and he changed primarily because of failure.
Failure affected him, and he learned from.
Jobs created a brand-new product at Apple, the iMac.
I think there was a decision to look different.
Remember, their motto immediately after his return was "think different,"
and he didn't say that because he didn't believe it.
He really did want to think different,
and they would have to appear different
to show that they were thinking different.
The pair joked about the relationship
between "Mac Man" Jobs and "PC Man" Bill Gates.
PC guy is great but not a big heart.
His mother loves him.
His mother loves him.
PC guy is what makes it all work actually.
It's worth thinking about.
The truth about Bill Gates is a brilliant man
who you could... and I did talk to for long periods about the future.
He could think quite intelligently about the future,
but the way Microsoft worked
as a business was far more incremental than Apple.
All the while, they were working on some big leap,
and Microsoft tended to do the incremental stuff
almost all the time.
What's Steve's done is quite phenomenal.
His ability to always come around
and figure out where that next bet should be
has been phenomenal.
Apple literally was failing
when Steve went back and re-infused
the innovation and risk-taking
that have been phenomenal.
So the industry has benefited immensely from his work.
We've both been lucky to be part of it,
but I'd say he's contributed as much as anyone.
I think he built the first software company
before anybody really in our industry
knew what a software company was
except for these guys and that was huge.
Bill Gates is a brilliant man.
He did a lot for the world in technology.
And he is now doing a lot for the world in philanthropy,
and I think highly of Bill Gates,
but...Of the two of them,
the one that took the bigger risks
and changed the game more often, it was Steve...
It was Steve Jobs.
I'd give a lot to have Steve Jobs' taste.
He has natural...
It's not a joke at all.
I think in terms of intuitive taste
both for people and products,
the way he does things is just different,
and I think it's magical.
Despite their rivalry, in this joint appearance
after Jobs had been diagnosed with cancer,
they displayed a healthy respect
and even affection for one another.
I think of most things in life as either
a Bob Dylan or Beatles song,
but there's that one line in that one Beatles song,
"you and I have memories longer than the road
that stretches out ahead,"
and that's clearly true here.
I think we should end it there.
It was one of the highlights
of my journalistic career to be there.
Thank you very much
Thank you so much.
In fact, we were quite taken aback
by the standing ovation and seeing some of the people
from where we were sitting onstage actually shedding tears.
It sounds strange, but it was actually an emotional thing.
So I can move this with just a touch anywhere I want.
Steve Jobs, now at the peak of his creative genius,
was leading Apple to the peak of its creative success.
The key to the success of the company
was in moving beyond the computer,
was in seeing how the microprocessor
was getting so cheap that it could be applied
to other consumer electronic devices.
Innovative new products poured
in a seemingly endless stream
from Apple's development laboratories,
pouring a stream of cash into Apple's coffers.
250 million or a billion or however many iPods are out there
are what built the Apple of today, not the Mac.
Approaching the age of 50,
barely a quarter of a century after making
his first million greenbacks, Jobs was worth $2.3 billion.
Now he picked up the pace of Apple's evolution.
Computers? They were yesterday's news.
He was conquering the world of music.
Great new products.
Jobs was hurting his competitors.
iTunes pretty well killed off the music store,
and virgin mega-stores, you know, have slowly
been disappearing around the world.
Half a million songs are downloaded
on iTunes every day,
in many cases changing artists' lives.
Hip-hop group the black eyed peas were asked
to star in an iTunes commercial.
They later became the most downloaded band on iTunes,
but at the time, they didn't understand
this new cultural phenomenon.
They said, "hey. They want to use a black eyed peas song
for an iTunes commercial,"
and I said what's iTunes?"
And they said, "they're not paying much,
but they're going to give you guys iPods."
"What's an iPod?"
This is the new iPod Nano.