字幕列表 影片播放 列印英文字幕 JESS: Hi, everyone. Hello. Welcome to Authors at Google. So, as you all know, over the past decade, Steve Jobs has changed the way that we think about giving presentations by modeling a new form of interaction types of presentations. Today, we are going to hear from the man that taught the world how to be like Steve Jobs. He has watched hundreds of hours of footage of TED talks, and today, he's doing it again-- teaching us all how to talk like TED. Carmine Gallo. CARMINE GALLO:All right. Thanks, Jess. Good afternoon. Hello, everyone. I feel like I have a lot of microphones on me today. There's multiple streams going on, and that's why the mics. This is such an honor for me to be speaking at Google. First of all, thank you for changing the world. That's astonishing and must be an amazing experience to work here. That's what I want to talk to you about today is world changing ideas. How many of you have good ideas? How many of you think you've got a good idea? OK, most of you. Your ideas are your currency now. Your ideas are the currency of the 21st century. In the information age, the knowledge economy, you're only as successful as your ability to communicate your ideas persuasively. How do you do that? I believe that there are three fundamental laws of communications-- laws that I learned after studying hundreds and hundreds of TED talks and also analyzing and interviewing some of the most famous TED presenters of our time. Now, it's not just me who says that communication skills are so important. Ben Horowitz is a very well-known local venture capitalist. With Andreessen Horowitz, who's behind Facebook and Twitter and many other companies as well, and obviously many of you know him as a substantial investor. He was at South by Southwest and he gave us this quote. "Storytelling is the most underrated skill when it comes to entrepreneurship." he was speaking specifically to entrepreneurs. Storytelling-- the ability to tell your story convincingly, persuasively, in a way that really engages me-- that's going to be your value. That's going to help you stand out in all of the noise and to stand out and move your brand forward and your careers forward. Ben Horowitz believes that. I certainly believe that. And this gentleman believes that. You may have seen him before-- Warren Buffett, the billionaire. Listen to this audio clip where he is telling a group of business students-- I believe this was Columbia University-- he's talking to a group of business students. Listen to the value that he places on communication skills and public speaking. [VIDEO PLAYBACK] -Right now I would pay $100,000 for 10% of the future earnings of any of you. So if anyone wants to see me after this is over-- [LAUGHTER] If that's true, if you're a million-dollar asset right now, right, if 10% of you is worth $100,000? You could improve-- many of you, and I certainly could have when I got out, just in terms of learning communication skills. It's not something that is taught. I actually went to a Dale Carnegie course later on in terms of public speaking. But if you improve your value 50% by having communication skills, that's another $500,000 in terms of capital value. See me after the class and I'll pay you $150,000. [END VIDEO PLAYBACK] CARMINE GALLO: Why would he say that? Because Daniel Pink, a noted author, has recently observed, "like it or not, we're all in sales now." That means that you are constantly selling yourself and selling your ideas internally and externally. It's the 21st century. We have new models of communication, don't we? We communicate in photos, videos, 140-character tweets. Well, I believe that a 21st century model of communication requires 21st century techniques, which is why I turned my lens from Steve Jobs, who was one individual-- and in my opinion, the greatest corporate storyteller we've ever had-- and I turned my focus onto TED, the TED talks. TED, even though I'm independent, I'm objective, I'm not affiliated with that conference, I've worked with many TED speakers. I've interviewed TED speakers. I've analyzed 150 hours worth of TED content and I've categorized it. And I think I know why the best TED talks go viral. But more importantly for all of us in the room is what can we learn from the world's greatest presenters and speakers that we can apply to make our message, our pitch, more persuasive, more convincing? Especially if you only have-- let's say you don't have 18 minutes. You have five minutes to convince your boss to back your idea. How do you get it across? How do you persuade? That's what we're going to talk about today. I believe that there are three fundamental components that all inspirational communication has. Any time there is a conversation, a presentation, a pitch that we consider persuasive, these are the three components that they have. They are emotional-- that conversation is emotional. You have to touch my heart before you reach my head. Those conversations are novel. They teach me something new. And finally, they're also memorable. It doesn't matter. Your idea doesn't matter if I can't remember what you said. So we're going to talk about each one one by one. Let's talk about emotional. How do we make ideas emotional? First, passion. Passion is everything. You cannot inspire unless you're inspired yourself. It's also important for your career. Dr. Larry Smith gave a very famous TEDx event. He is a University of Waterloo economics professor. He's been studying passion and entrepreneurship for decades. And he says passion is the thing, the thing that will help you create the highest expression of your talent. I asked him after his TED talk, I asked Dr. Smith, how do you identify passion? This all sounds good, and I agree with it. But how do you identify it? What is it when we say, that person is passionate about something? I want to follow my passion. That sounds so cliche. What exactly does that mean. He pointed me to an excerpt from his now-famous TED talk, and here's what he says about what passion means. Probably the best definition I've heard. [VIDEO PLAYBACK] -Passion is your greatest love. Passion is the thing that will help you create the highest expression of your talent. Passion, interest, it's not the same thing. Are you really going to go to your sweetie and say, marry me, if you're interested? Won't happen. Won't happen, and you will die alone. What you want. What you want. What you want is passion. It is beyond interest. You need 20 interests, and then one of them, one of them might grab you. One of them may engage you more than anything else, and then you may have found your greatest love in comparison to all the other things that interest you.