Name: How Yungblud Turns Fans into a Business
Uploaded: 2026-03-30T17:33:51.000Z
Duration: 14 min 32 s

動名詞

It's all about finding people for the virtual world and bringing them into the real one.

這一切都是關於在虛擬世界找到人們，然後把他們帶進現實世界。

This is British musician Dom Harrison, better known as Yungblud.

這就是英國音樂人 Dom Harrison，大家更熟悉他叫做 Yungblud。

過去簡單式

His songs have been streamed more than 5.8 billion times, he's toured the world, and won awards.

他的歌曲串流次數超過 58 億次，他巡迴世界演出，也贏得獎項。

But he's not settled on success in music alone.

但他並沒有是以滿足於音樂上的成功。

Here on London's iconic Denmark Street, we discuss bold business moves.

在倫敦指標性的 Denmark Street，我們聊了聊大膽的商業決策。

I put so much money into this, and the risk is on me.

我把這麼多錢投入進去，風險都在我身上。

We could have been like, "Should we just give up?" And my dad basically believed in himself, bet on himself every time.

我們本來可以說「要不要就這樣放棄？」而我爸基本上就是相信自己，每次都賭在自己身上。

This is the vision, this is the dream, and this is it.

這就是願景，這就是夢想，這就是一切。

以及身為搖滾巨星的人生谷底。

You've got to enjoy that kick in the stomach, or this job ain't for you.

你得享受那種被踢一腳的感覺，不然這份工作就不適合你。

I'm on my way to meet rock star Yungblud, real name Dominic, or Dom Harrison, who has leveraged his 23 million strong social media following to extend his brand and launch a string of business ventures, including his own music festival Bloodfest, Abeer, and

我要去見搖滾巨星 Yungblud，本名 Dominic，或稱 Dom Harrison，他利用他兩千三百萬的社群媒體粉絲來拓展他的品牌，並推出一系列的商業投資，包括他自己的音樂節 Bloodfest、Abeer，還有

fashion label Beautifully Romanticized Accidentally Traumatized.

時尚品牌 Beautifully Romanticized Accidentally Traumatized。

A year after launching the label online, he's opened this bricks-and-mortar store at a time when most retailers are doing the opposite.

在品牌在網路上線一年後，他在大多數零售商反其道而行時，開設了這間實體店面。

They allowed me to talk without opening my mouth.

它們讓我在不開口的情況下也能表達自己。

I always loved how they would make me feel, how they would make me walk, and

我一直都很喜歡它們帶給我的感覺、我的步伐，

really amplify what I wanted to represent.

還有它們能如何放大我想呈現的自我。

So a clothing line for me was always inevitable.

所以對我來說，創立服飾品牌一直都是命中註定。

You have chosen to open the store downstairs in an increasingly digital world.

在這個日益數位化的世界裡，你選擇在樓下開設實體店面。

What can bricks-and-mortar offer to your brand, do you think?

你覺得實體店面能為你的品牌帶來什麼呢？

I think the biggest thing I try and provide for the 20 million people that are in this community now is a physical adventure, is a personal adventure, the opportunity to connect in real life.

我覺得我現在努力為這兩千萬的社群成員提供的最大價值，就是一場實體冒險、一場個人冒險，一個在現實生活中連結的機會。

I think the internet is such a beautiful place because it allows you to find what you like very quickly, but

我認為網際網路是個很棒的地方，因為它能讓你快速找到喜歡的東西，

it can also dilute your opinion of anything at all.

但同時它也可能稀釋你對任何事物的看法。

So I think kind of like if people catch a one-eyed glimpse into this community and want to try something out, you have a physical place to go.

所以我覺得，如果大家對這個社群有一點點的認識，想嘗試看看，你們就有一個實體的地方可以去。

You can really decide if it's for you or not.

你們可以真正決定這是不是你們想要的。

You get to taste the beer, you get to wear the garment, you get to listen to the music.

你們可以品嚐啤酒，可以試穿服飾，可以聆聽音樂。

It's all about finding people through a virtual world and bringing them into the real one.

這一切都是透過虛擬世界找到人們，然後將他們帶到真實世界。

然後把他們帶到他所處的真實世界。

Dom has built a large and loyal fan base on social media, but

Dom 在社群媒體上建立了一個龐大且忠實的粉絲群，但是

在那些帳號的背後，都是真實的人。

To launch this new store, he's invited his fans to an all-day party, and

為了推出這間新店，他邀請粉絲來參加一整天的派對，

但這對你來說是不是有點過分，Dom？

This is exactly what we've been getting this morning.

這就是我們今天早上一直得到的。

What do you want to see from how do you engage with them?

你們想看什麼，你們是怎麼跟他們互動的？

I mean, I think every song I write, every piece of clothing I make, every time I open a space like this, it's to tell them I love them.

我認為我寫的每一首歌、做的每一件衣服，每次我開闢像這樣的空間，都是為了告訴他們我愛他們。

When did you realize that you could grow your brand beyond music?

妳是什麼時候意識到，妳的品牌可以超越音樂發展的？

I really remember for the first time I turned up at a 100 capacity venue, and something clicked.

我真的記得第一次出現在一個容納一百人的場地時，一切都豁然開朗了。

Because when you're a new artist and kind of I remember Instagram was starting to become the vehicle to find community.

因為當你是一個新歌手，我記得當時 Instagram 剛開始成為尋找社群的管道。

I remember turning up outside the gig, and it was exactly the same as right now.

我記得我到演唱會場地外面時，跟現在一模一樣。

Everyone was outside in makeshift clothing.

It was the first moment I realized that this isn't about me.

我真的第一次意識到，這不是關於我。

This is about something I might have said in a song that sparks an idea to 150 people outside this place.

這是有關我歌曲裡說的一句話，能在這個場地外點燃 150 個人的想法。

And why not involve them in making this thing bigger?

那為什麼不讓他們一起參與，讓這件事變得更盛大呢？

Today, Dom is one of the UK's most prominent rock artists, but

今天，Dom 是英國最知名的搖滾巨星之一，但是

it was overseas where he got his big break.

是在海外他才獲得了突破性的發展。

No one would sign me in the UK because grime and rap was king, and

英國沒有人願意簽我，因為當時 Grime 和 Rap 是主流，

字幕列表影片播放

How Yungblud Turns Fans into a Business

mindset

opportunity

physical

completely