Name: 為何珠寶成為奢華投資新寵兒！💎 (Why Jewelry Is Becoming A Luxury Investment)
Uploaded: 2026-03-23T00:34:28.000Z
Duration: 2 min 27 s

Consumers are increasingly moving away from soft luxury items like handbags and accessories.

消費者越來越不買軟奢單品，像是包包和配件。

Even iconic bags are starting to lose some of their resale momentum.

就連經典包款的轉售動能也開始有點下滑。

The average resale premium for Hermes, Birkin and Kelly bags fell from about 2.2 times retail in 2022 to around 1.4 times by late last year.

Hermès 的 Birkin 和 Kelly 包，平均轉售溢價從 2022 年的零售價約 2.2 倍，到去年底左右降到 1.4 倍。

At the same time, there's been a trend toward hard luxury purchases like watches and fine jewelry.

同時，大家也越來越傾向購買硬奢單品，像是手錶和精品珠寶。

Part of the reason the jewelry market has been more resilient is because these high end pieces contain precious metals and gemstones, and

珠寶市場之所以比較有韌性，部分原因在於這些高端單品含有貴金屬和寶石，

that can make their value rise with gold and silver prices.

這能讓它們的價值隨著黃金和白銀的價格一起上漲。

Bernstein's global head of luxury goods told me via email that he estimates roughly one third of the renewed interest in gold, heavy and gemstone jewelry could be tied to what investors call a flight to safety.

Bernstein 的全球奢侈品主管透過 email 告訴我，他估計大約有三分之一對黃金、重金屬和寶石珠寶重燃的興趣，可能跟投資者所說的避險有關。

For many wealthy buyers, the appeal of fine jewelry today goes beyond fashion.

對許多富裕買家來說，精品珠寶今天的吸引力已經超越了時尚。

In an uncertain economic environment, pieces made from precious metals and rare gemstones can function almost like miniature stores of wealth.

在不確定的經濟環境下，由貴金屬和稀有寶石製成的單品，幾乎可以當作微型財富儲存。

It's the perfect combination of status, craftsmanship and tangible value.

這是身份、工藝和實質價值的完美結合。

Demand for stones like rubies, sapphires and emeralds has also surged as collectors look for alternatives to traditional diamonds.

紅寶石、藍寶石和祖母綠等寶石的需求也大幅上漲，因為收藏家正在尋找傳統鑽石的替代品。

The trend is even showing up in engagement rings.

這個趨勢甚至也出現在訂婚戒指上。

Unlike diamonds, which can now be produced in labs, high quality colored gemstones are far harder to replicate.

與現在可以在實驗室生產的鑽石不同，高品質的彩色寶石更難複製。

One expert I spoke with estimated that about a decade ago, roughly 5% of engagement rings featured colored gemstones.

我採訪的一位專家估計，大約十年前，大約有 5% 的訂婚戒指採用彩色寶石。

Today, that number is likely closer to 15%.

Celebrities including Halle Berry, Kate Middleton, Eva Longoria, Rita Ora and Halsey have all helped popularize gemstone engagement rings.

包括 Halle Berry、Kate Middleton、Eva Longoria、Rita Ora 和 Halsey 在內的許多名人，都幫助推廣了寶石訂婚戒指。

At auction houses like Christie's and Sotheby's, Sumpir gemstones have recently sold for multiples of their estimated value.

在佳士得和蘇富比等拍賣行，蘇皮爾寶石最近的拍賣價是估價的好幾倍。

Collectors are increasingly treating them like pieces of art.

收藏家越來越將它們視為藝術品。

But experts caution that jewelry still isn't a traditional financial investment.

但專家提醒，珠寶仍然不是傳統的金融投資。

It's less liquid than stocks and can come with storage and insurance costs.

它不像股票那樣容易變現，而且還可能產生儲存和保險費用。

Still in an uncertain economic environment, for many wealthy buyers, owning something tangible is part of the appeal.

在經濟環境仍不明朗的情況下，對許多富裕買家來說，擁有有形物品是其吸引力的一部分。