Name: FIFA 世界盃™ 如何傳遍全世界？ [Verizon 合作內容] (How do you bring the FIFA World Cup™ to the world? [Partner content from Verizon])
Uploaded: 2026-03-12T16:42:29.000Z
Duration: 3 min 15 s

For 5 billion fans, this is more than a game.

對於50億的粉絲來說，這不只是一場比賽。

基礎被動語態

2026 is set to be the biggest FIFA World cup yet.

2026年將是史上規模最大的FIFA 世界盃。

那麼，要如何準備應對體育賽事呢？

The last time the FIFA World cup was in North America, the Internet was a dial up whisper.

上一次FIFA 世界盃在北美舉辦時，網路還只是撥接上網的低語。

粉絲們分享的是回憶，而不是梗圖。

And less than 1% of the global population owned a cell phone.

當時全球不到1%的人擁有手機。

Today, almost everyone is a potential broadcaster.

如今，幾乎每個人都是潛在的廣播者。

So with millions of people expected to attend the tournament in person, the challenge is on to design a network that can bring the World cup into the world's conversation.

是以，預計將有數百萬人親臨現場參加這場賽事，挑戰就在於設計一個能將世界盃帶入全球對話的網路。

And in 2026, that challenge falls to Verizon.

而在2026年，這個挑戰就落到了Verizon身上。

We're really going to need a lot of technology and a lot of infrastructure in order to support basically this 30 plus days of future entertainment.

我們真的需要很多科技和基礎設施，才能支撐這場超過30天的未來娛樂盛事。

So how can you make this experience really valuable for everyone that's visiting?

那麼，要怎麼讓所有來訪者的體驗都變得很有價值呢？

It's something that we want to bring to life.

In 2024, Verizon was named the official telecommunications services sponsor of FIFA World Cup 26.

在2024年，Verizon被指定為2026年 FIFA 世界盃的官方電信服務贊助商。

Tasked with building the digital backbone for all 16 host cities, Verizon is responsible for bringing every fan player, media and event organizer closer to the game.

Verizon 負責為所有16個主辦城市建構數位骨幹，讓每一位參賽選手、媒體和活動組織者都能更貼近賽事。

That's every ref with a smartwatch, every volunteer with a phone, from, from camera teams to security guards, match officials, rideshare drivers, ticket takers, data analysts, vendors, coaches, strikers, pundits, goalies, all the way up to the showrunners at the International Broadcast center in Dallas.

這包含了每一位戴著智慧手錶的裁判、每一位帶著手機的志工，從攝影團隊、保全人員、賽事官員、共乘司機、驗票員、資料分析師、供應商、教練、前鋒、評論員、守門員，一直到達拉斯國際廣播中心的節目製作人。

In fact, 2026 is set to be the most technologically advanced World cup to date with semi automated off site technology and the introduction of ref cams.

事實上，2026年將是技術最先進的一屆世界盃，將採用半自動的離線技術，並引入裁判攝影機。

So when you're facing a macro logistics puzzle, the scale of a literal continent, where do you start?

所以，當你面對一個跨越整個大陸的宏觀物流難題時，你會從哪裡開始呢？

So we are no strangers to events with lots of, lots of people, but

所以，我們對於有很多很多人的活動並不陌生，但

we continue to think about the single person.

我們會持續關注到每一個個體。

Right away you get to MetLife Stadium, is your tickets are going to show up in your app, are you able to have a good experience through security?

接著你抵達了梅特萊夫體育場，你的票券會在你的 App 上顯示嗎？你能夠順利通過安全檢查嗎？

And then once in the venue and you really want to start upstreaming and sharing the content with all your friends and family, do we have the right uplink for you?

接著，一旦進入場內，你真的很想開始串流並與所有親朋好友分享內容，我們有適合你的上傳網路嗎？

So then you multiply that by their 70 to 80,000 friends next to them, and

所以，當你乘以旁邊 7 到 8 萬名朋友時，

Over 50 terabytes of data will be used by fans every game, enough to stream an HD video for more than three years, covering everything from buying concessions and uploading action packed clips to finding the way back to your hotel after the match.

每場比賽預計會有超過 50TB 的資料被球迷使用，這足夠串流超過三年的 HD 影片，涵蓋了從購買零食、上傳精彩片段，到賽後尋找回飯店的路。

It will also provide fans with new opportunities through second screen experiences such as live data analytics, up to the moment stats, and

這也會透過即時資料分析、最新統計數據，以及

隨選重播等第二螢幕體驗，為球迷帶來新機會。

But with this being the FIFA World cup, these benefits aren't only exclusive to those inside the stadium.

但既然這是 FIFA 世界盃，這些好處可不只對場內觀眾獨享。

That's every camera feed, every data point, every motion by every player and ball, all packaged up on Verizon's network and beamed around the world, uniting 5 billion fans under one beautiful game.

這代表著每一個攝影機畫面、每一個數據點、每一個球員和球的動作，都會被封裝在 Verizon 的網路上，傳送到全世界，讓 50 億球迷透過這項美麗的運動連結在一起。

字幕列表影片播放

FIFA 世界盃™ 如何傳遍全世界？ [Verizon 合作內容] (How do you bring the FIFA World Cup™ to the world? [Partner content from Verizon])

potential

content

scale

tackle