Name: 為什麼微軟當年的 Zune 輸給了 iPod？關鍵在於：你是在「比賽」還是「創造」？ (Don't Beat Them. Learn From Them. | Simon Sinek)
Uploaded: 2026-02-15T21:01:20.000Z
Duration: 2 min 53 s

I don't believe in competition in the infinite game, right?

我不相信無限賽局中的競爭，對吧？

轉承詞

Because there's no winners or losers, right?

因為這裡沒有贏家或輸家，對吧？

I believe in worthy rivals which -- who are the companies that are doing one or many things better than you,

我相信「值得敬畏的對手」，也就是那些在一個或多個方面做得比你優秀的公司，

and their strengths reveal to you your weaknesses, learn from them.

他們的強項能讓你察覺自己的弱點，並向他們學習。

It's a gift because sometimes when we're out ahead all the time,

這是一份禮物，因為有時當我們一直領先，

our weaknesses will become blind to them because we're doing so well.

我們會對弱點視而不見，因為我們表現得太好了。

And so sometimes when there are players who are better than us,

所以有時當出現比我們更優秀的玩家，

and they reveal to us where we have to improve, we take ourselves on.

他們向我們揭示哪裡需要改進，我們便挑戰自己。

And I'll tell you one quick story that really highlights it.

我會告訴你們一個能清楚說明這點的小故事。

I spoke at an education summit for Microsoft back when Steve Ballmer was the CEO.

那是在 Steve Ballmer 擔任執行長時，我在微軟的一場教育峰會上演講。

By sheer coincidence, a few months later, I spoke at an education summit for Apple.

純屬巧合，幾個月後，我在蘋果的一場教育峰會上演講。

Now, Microsoft is a very finite minded organization.

當時，微軟是一個非常典型的有限思維組織。

贏、贏、贏。打敗蘋果、打敗蘋果。

And Apple was just doing its thing, right?

而蘋果只是在專注做自己的事，對吧？

At the education summit for Microsoft, like 80% of the executives,

在微軟的教育峰會上，大約 80% 的高管，

their presentations were about how to beat Apple.

他們的簡報內容都是關於如何打敗蘋果。

At The Apple Summit, 100% of the executives,

在蘋果的峰會上，100% 的高管，

their presentations were about how to help teachers teach and how to help students learn.

他們的簡報都是關於如何幫助老師教學以及如何幫助學生學習。

One was obsessed with where they were going, the other one was obsessed with beating their competition.

一個痴迷於自己要去的地方，另一個則痴迷於打敗他們的競爭對手。

Guess who had morale and innovation and cooperation challenges.

猜猜誰遇到了士氣、創新和合作方面的挑戰。

Anyway, at the end of my Microsoft talk, they gave me a gift.

總之，在微軟演講結束時，他們送了我一份禮物。

They gave me the new Zune when it was a thing, if anybody can remember that.

他們送我當時還算熱門的新款 Zune，如果還有人記得那東西的話。

It was Microsoft's response to the iPod, basically.

基本上，那是微軟用來回應 iPod 的產品。

And Steve Ballmer was very clear that he wanted to beat the iPod, right?

Steve Ballmer 非常明確地表示他想要打敗 iPod，對吧？

It was a really good piece of technology, I have to tell you.

我必須說，那確實是一項很好的科技產品。

Anyway, I'm sharing a taxi with a senior Apple executive after the Apple gig and I couldn't help myself.

總之，在蘋果演講結束後，我與一位蘋果高管共乘計程車，我忍不住了。

And I turned to him and I said, "You know, Microsoft gave me their new Zune.

我轉向他並說：「你知道嗎，微軟送了我他們新款的 Zune。

它真的比我的 iPod 好太多了。」

And the guy turned to me and he said, "I have no doubt."

那位先生轉向我說：「我毫不懷疑。」

Because when you have an infinite mindset, you understand that sometimes you're ahead and sometimes you're behind.

因為當你擁有無限思維，你會明白有時你領先，有時你落後。

And the goal is not to beat your competitor.

而目標並不是要打敗你的競爭對手。

And two years later, Apple introduced the iPhone,

which rendered both the Zune and the iPod obsolete

這讓 Zune 和 iPod 同時被淘汰了，

because they were busy focusing on something else other than trying to beat their competitor.

因為他們正忙於專注於其他事情，而不是試圖打敗他們的競爭對手。

Focus on how you can be a better version of yourself.

專注於如何成為一個更好的自己。

Learn from the competitors who are better than you.

向那些比你優秀的競爭對手學習。

You run faster when you have a pacer, you know, as opposed to running by yourself.

你知道，當你有領跑員時會比自己跑得更快。

But you're not going to beat them, so it doesn't matter.

但你並不是要去打敗他們，所以那沒關係。

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為什麼微軟當年的 Zune 輸給了 iPod？關鍵在於：你是在「比賽」還是「創造」？ (Don't Beat Them. Learn From Them. | Simon Sinek)

absolutely

mindset

reveal

basically