Name: 商業英語單字 VV 46：行銷組合 4P (2) - 行銷英文教學！ (Business English Vocabulary VV 46: Marketing Mix 4 P's (2) - English for Marketing)
Uploaded: 2026-01-18T17:26:01.000Z
Duration: 8 min 20 s

基礎被動語態

You're watching video vocab by businessenglishpod.com Today we're going to look at the marketing mix, which is made up of the four Ps of product, price, place and promotion.

你正在收看 businessenglishpod.com 的影片詞彙。今天我們要來探討營銷組合，也就是由產品、價格、地點和推廣這四個 P 組成的。

We'll look at the idea of placement, which is all about a product's market coverage and how it gets to market through logistics and a company's distribution channels.

我們會探討鋪貨的概念，這主要關係到產品的市場覆蓋率，以及它如何透過物流和公司的分銷管道到達市場。

情態助動詞 B1

The final P is promotion or advertising, which may involve public relations and marketing campaigns, including in store promotions.

最後一個 P 是推廣，也就是廣告，這可能包含公共關係和營銷活動，像是店內促銷。

Place Placement Place and placement are about where customers can buy a company's products.

地點 鋪貨 地點和鋪貨是關於顧客可以在哪裡買到公司的產品。

Placement also means how the company moves its products to places where customers can buy them.

鋪貨也意味著公司如何將產品運送到顧客可以購買的地方。

Only 25% of our business comes from retail placements, While the other 75 comes through online sales.

我們只有 25% 的業務來自零售鋪貨，而另外 75% 則來自線上銷售。

Distribution Channels Distribution Channels Distribution channels are the paths that products follow from a company to its customers.

分銷管道 分銷管道 分銷管道是產品從公司到顧客所經過的路徑。

These channels might include distributors, wholesalers, retailers, and the Internet.

這些管道可能包括分銷商、批發商、零售商，以及網路。

As we focus on fresh organic produce, we have separate distribution channels for Central and Southern Europe.

由於我們專注於新鮮有機的農產品，我們為中歐和南歐設有獨立的分銷管道。

Logistics Logistics Logistics is all about how resources and goods are bought, moved and stored.

物流 物流 物流是關於資源和貨物的採購、移動和儲存。

This involves coordinating both materials the company needs to produce a product and the movement of the product to customers.

這包含了協調公司生產產品所需的材料以及產品運送給顧客的過程。

Recent improvements in logistics have allowed Forest, Inc. To save 30% on transportation costs.

物流方面的近期改善，讓 Forest, Inc. 節省了 30% 的運輸成本。

Market Coverage Market Coverage A company's market coverage is the amount of sellers in a particular market that sell the company's products.

市場覆蓋率 市場覆蓋率 公司的市場覆蓋率是指在特定市場中，有多少賣家銷售該公司的產品。

We can also talk about market coverage for promotional activities.

我們也可以談論推廣活動的市場覆蓋率。

Our canned soup is currently sold in only a few stores, but

我們的罐頭湯目前只在少數幾家商店販售，但

we hope to achieve 75% market coverage within three years.

我們希望在三年內達成 75% 的市場覆蓋率。

Promotion Promotion Promotion includes all the ways in which companies tell customers about their products.

推廣 推廣 推廣包含了公司告知顧客其產品的所有方式。

Chocolate and greeting card companies increase their promotional activities in the month before Valentine's Day.

巧克力和賀卡公司會在情人節前的那個月增加他們的推廣活動。

Advertising Advertising One form of promotion advertising is often done through television, radio, print, and the Internet.

廣告 廣告 推廣的一種形式是廣告，通常透過電視、廣播、印刷品和網路進行。

Public Relations Public Relations Managing public opinion and the reputation of a company and its products is called public relations.

公共關係 公共關係 管理公眾輿論以及公司及其產品聲譽的過程，就稱為公共關係。

Unlike advertising, public relations relies on methods that do not require payment, such as press releases and press conferences.

跟廣告不同的是，公共關係依賴不需要付費的方式，像是新聞稿和記者會。

A large part of Kia's public relations strategy involves sponsoring major sporting events.

Kia 的公共關係策略很大一部分是贊助大型體育賽事。

A large scale planned marketing effort to promote a company or its products is called a campaign.

一項大規模的計畫性營銷努力，用來推廣公司或其產品，就稱為活動。

A promotional campaign might include paid advertising, public relations, and special events.

促銷活動可能包含付費廣告、公共關係和特別活動。

An effective advertising campaign might include ads in several media such as television, radio, and online.

有效的廣告活動可能包含電視、廣播和網路等數種媒體的廣告。

In Store Promotion in store promotion activities that promote a product or company at a retail location are called in store promotions.

店內促銷 在零售地點推廣產品或公司的店內促銷活動，就稱為店內促銷。

This may include special offers, demonstrations, displays, and free samples.

這可能包含特別優惠、產品示範、展示和免費試用品。

Rather than just giving discounts on key products for our in store promotions, how about giving out some samples as well?

與其在我們的店內促銷中，只針對主要產品給予折扣，不如也發放一些試用品如何？

Now it's your turn to practice some of the words we've looked at in this lesson.

現在換你來練習我們在這堂課學到的一些詞彙了。

In a moment, you'll hear a series of sentences with a word replaced with a beep.

馬上，你會聽到一連串句子，其中一個字會被嗶聲取代。

Repeat each sentence, including the missing word.

請重複每個句子，並補上那個遺失的字。

For example, if you I think we should try a penetration strategy for our new line of toys.

例如，如果我說「我認為我們應該為我們的新玩具系列嘗試滲透策略」。

I think we should try a penetration pricing strategy for our new line of toys.

我認為我們應該為我們的新玩具系列嘗試滲透定價策略。

We'll provide the correct answer after each question.

我們會在每個問題後提供正確答案。

We're looking for a public expert who can write press releases and talk to the media.

我們正在尋找一位公共專家，他能撰寫新聞稿並與媒體溝通。

We're looking for a public relations expert who can write press releases and talk to the media.

我們正在尋找一位公共關係專家，他能撰寫新聞稿並與媒體溝通。

Instead of using catalogs, large retailers now use the Internet as a direct distribution.

大型零售商現在不再使用型錄，而是直接透過網路進行分銷。

Instead of using catalogs, large retailers now use the Internet as a direct distribution channel.

大型零售商現在改用網路作為直接的分銷管道。

This new deal with Amazon is going to greatly expand our overall market.

這項與 Amazon 的新協議將大大擴展我們的整體市場。

This new deal with Amazon is going to greatly expand our overall market coverage.

這項與 Amazon 的新協議將大大擴展我們的整體市場覆蓋率。

That's all for this episode of Video Vocab.

這就是本集 Video Vocab 的全部內容。

Be sure to check out our website at www.videovocab.tv for more videos on business English vocabulary.

別忘了到我們的網站 www.videovocab.tv 看看，還有更多關於商務英語詞彙的影片喔。