Name: 迪士尼豪擲 10 億美元賭 Sora，恐將釋放失控的 AI 角色創意？ (Why Disney's $1B Sora bet risks unleashing wild AI character creations)
Uploaded: 2025-12-20T11:32:10.000Z
Duration: 6 min 1 s

過去簡單式

This is just one of those things that kind of came out of nowhere, like, oh, wow, did not see that coming.

這件事真的有點出乎意料，就像「哇，沒想到會這樣」。

to 不定詞

而這裡的計畫是讓 Sora 的使用者。

Sora, being OpenAI's video generation platform, does some pretty, you know, very interesting videos with sound tied into it.

Sora，也就是 OpenAI 的影音生成平臺，能製作出一些非常、你知道，非常有趣的、有聲音的影片。

You know, they have a whole social platform built around Sora now, which I've been using a lot less, I have to say, in the last couple of weeks, but

你知道，他們現在圍繞著 Sora 建立了一個完整的社群平臺，我必須說，過去幾週我用得比較少了，但

Anyways, OpenAI and Disney, $1 billion deal, 200 licensed Disney and Pixar and Marvel and Star wars characters as part of this deal.

總之，OpenAI 和 Disney 的 10 億美元交易，這項交易包含 200 個授權的 Disney、Pixar、Marvel 和 Star Wars 角色。

And so this is going to enable Sora users to create miniature, you know, AI generated videos with those licensed characters.

這將讓 Sora 的使用者能夠利用這些授權角色，創作微型的、你知道，AI 生成的影片。

It does not include the rights to actors, faces to voice.

這不包含演員、臉部或聲音的權利。

So this is purely about the characters themselves.

Although I wonder if the characters talk like the voice is an actor or actress.

不過我很好奇，這些角色講話時，聲音會不會像是演員或女演員配音的？

It's only a year exclusivity, and then Disney intends to branch it out elsewhere.

這只有一年的獨家權，之後 Disney 打算將其擴展到其他地方。

And I got to believe that they're nervous.

Because what are people going to do with these characters?

因為大家會怎麼處理這些角色呢？

They could have, you know, Nazi Star wars characters.

他們可能會創造出，你知道的，納粹星際大戰的角色。

They've probably baked some serious contingencies into their, you know, people are going to be going berserko trying to bring whatever, whatever guardrails there are.

他們可能已經準備了非常嚴謹的應變措施，你知道的，大家會瘋狂地試圖突破任何安全護欄。

They're going to jailbreak the hell out of this.

I, you know, I spent a lot of time arguing since the Internet came along that producers are foolish not to celebrate when people love their franchises so much that they want to extend them.

我，你知道的，自從網路出現以來，我花了很多時間爭辯說，製作人如果不懂得慶祝粉絲因為太喜愛他們的系列作品而想要擴展它們，那他們就太傻了。

I think it's a tribute and I think it's great.

我認為這是一種致敬，而且我覺得很棒。

And most, mostly, I think most major producers and creators have gotten that message.

而且大多數，主要是，我認為大多數主要的製作人和創作者都已經收到這個訊息了。

But in this case, I wonder, I wonder what's going to happen.

但在這個情況下，我很好奇，我很好奇會發生什麼事。

Jason, have some here that Disney pulls back because people did ugly things with their characters.

Jason，有些地方迪士尼會收回，因為有人對他們的角色做了不好的事。

And if you didn't see that coming, Disney, then I don't know what you.

如果你沒預料到，迪士尼，那我也不知道你。

Disney is the most protective copyright lasts 4,000 years because of Disney.

迪士尼是版權保護最嚴格的，因為迪士尼，版權可以持續四千年。

And so it's weird in a way that they were the ones to break into this this way.

所以他們用這種方式打破這個，這有點奇怪。

Yeah, it's very interesting that it is Disney to do this.

是啊，迪士尼這麼做真的很有趣。

At the same time, Disney' not alone in I think, recognizing that things of this nature are happening whether they're on board or not.

同時，我認為迪士尼並非孤單，他們也意識到，無論他們是否參與，這類事情都在發生。

And so this, I think companies like Disney are saying, okay, well then how do we not fall victim to the Napster approach and make sure that we are involved to some capacity to have some semblance of control over this.

所以，我認為像迪士尼這樣的公司正在說，好吧，那我們要如何避免落入 Napster 模式，並確保我們能以某種程度參與，來保有一定程度的控制權呢？

So they're saying like, and you know what, we're going to go far and wide.

所以他們說，你知道嗎，我們要廣泛地進行。

Like you can expect this to be, you know, I would imagine that means that even though this is a three year deal, after one year Disney's going to go to maybe VO or whatever VO has, you know, Google has going with vo.

就像你可以預期，我猜這意味著，即使這是個三年協議，一年後迪士尼也會跟 VO 或 VO 擁有的任何東西，你知道的，Google 在 VO 上正在做的事情合作。

Meanwhile, I say that and Disney had also hit.

同時，我這麼說，迪士尼也受到了影響。

Variety had also gone after Google saying, you know, this was all timed at the same time, basically selling Google cease and desist.

Variety 也找上 Google，說，你知道，這一切都是同時發生的，基本上是賣給 Google 的停止並終止函。

You have to pull down all this content that has our IP in it.

你們必須移除所有包含我們 IP 的內容。

And you know, it's all timed with the deal that they made with OpenAI, which isn't smart because the people who did that on YouTube are fans.

而且你知道，這一切都跟他們跟 OpenAI 達成的協議有關，這不太聰明，因為在 YouTube 上做這件事的人都是粉絲。

They did this stuff because they care about this stuff, they want to do it.

他們做這些事是因為他們關心這些東西，他們想做。

And I think it sets up a, an exclusive commercial kind of greedy, controlling relationship that I think is going to backfire on Disney.

我認為這建立了一種獨家商業、貪婪、控制的關係，我認為這會對迪士尼產生反效果。

But yeah, yeah, I'll be super curious to see once this rolls out, has this hit.

但是的，是的，我會非常好奇地想看看一旦這個推出，它是否會產生影響。

So yeah, maybe it'll be like in the new year or something.

所以，也許會在新年左右推出。

I didn't, I didn't really see exactly when the timing of this was going to be explicitly, but

我沒有，我沒有真正確切看到這件事的具體時間點，但是

I am very curious to see like what ends up on Sora as a result of this.

我真的很想知道 Sora 最後會出現什麼樣的成果。

And I'm trying to think, have I seen some, some of these characters on Sora already?

而且我在想，我之前有沒有在 Sora 上看過類似的角色？

Ahead of this, I feel like I've seen a lot of character stuff on Sora that I've been like, oh, really?

在這之前，我覺得我在 Sora 上看到很多角色相關的東西，然後我就想，哦，真的嗎？

That's like nobody's, nobody knows that this is here.

這就像沒人知道，沒人知道這東西在這裡。

Because people have already figured out, you know, if, if you allude to something but you don't specifically name it, sometimes that gets you around the guardrail.

因為大家已經想到了，你知道，如果你暗示某件事，但又不具體說出它的名字，有時候這樣就能繞過安全護欄。

I think with simpsons, you know, I think it.

我想以辛普森一家為例，你知道，我認為它。

I. I would run into a guardrail because I was like, how.

我，我會遇到一個安全護欄，因為我想，怎麼。

大家是怎麼製作辛普森一家影片的？

And if I said the Simpsons, it would hit the guardrail.

而且如果我說辛普森一家，就會觸碰到安全護欄。

But if I said longest running cartoon, you know, on TV in history, then that kind of gets it around.

但如果我說，你知道，史上播放時間最長的卡通，這樣就能繞過去了。

It's like, I think I know what you're talking about.

這就像，我想我知道你在說什麼。

And it gives you something that looks very Simpsons, like, so.

而且它會給你一個看起來很像辛普森一家的東西，像是，所以。

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迪士尼豪擲 10 億美元賭 Sora，恐將釋放失控的 AI 角色創意？ (Why Disney's $1B Sora bet risks unleashing wild AI character creations)

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